shopnet.com.mx

A partner of FEMSA Comercio

ABOUTUS

Shopnet is an App that works as a payment method. Users benefit by paying in affiliate establishments. Data obtained from this process allows us to identify consumption patterns and generate Business Intelligence strategies.

3 YEARS 300,000 ONTHEMARKET USERSINMEXICO

With sustained growth Growing each month in the since launching on App Store cities of , and Google Play Guadalajara and City

+1,000 +1,500 ESTABLISHMENTS AFFILIATE ESTABLISHMENTS That generate refunds to users in accumulative That grant redemption of points when registering points, benefiting both users purchase tickets and businesses

FEMSA,OURPARTNER

Founded in 1890, FEMSA is a diversified company, with broad participation in global markets. It’sa global leader in the beverage and retail trade industries.

Among its companies, OXXO, along with a wide range of commercial Coca-Cola FEMSA, OXXO GAS, YZA bottled products. It is also a share- Farmacias and Solistica stand out, holder of HEINEKEN.

+260 +169 47.2% 14.8% 19,633 MILLIONCONSUMERS MARKETEDBRANDS OFCOCA-COLAFEMSAIN INHEINEKENSHARES OXXOSTORESIN SHAREHOLDING Served in9 countries Including products from Participating in the brewing and 2.8 million Coca-Cola, Jugos del Valle, Being the largest industry, and extending its That consolidate a chain of points of sale Powerade and Santa Clara, public bottler of Coca-Cola presence to more than 70 retail trade, developed by among others in the world* countries FEMSA Comercio

STRATEGIC BUSINESSES

PUBLIC

Proximity Health Fuels Solistica AlPunto Division Division Division COUNCIL

70% 2 Chairs 30% 1 Chair

Business Founding Partners Model

Shopnet acquires thousands of users in a 5-15% very effective way, since it increases the Discounts and returns purchasing power of people.

This is done through cashbacks in But what’s most interesting, the real thousands of options where users business and value of the company, shop habitually. Shopnet grants be- lies in the amount of information we tween 5% and 10% in returns in all extract and know. From the thou- supermarkets, pharmacies, conve- sands of users and opera- nience stores, gas stations, butcher tions, we get to know ev- shops, liquor stores, among others. ery SKU acquired in every For this, Shopnet asks its users to supermarket, convenience Ticket 3-14% scan their purchase ticket on the store, etc. We obtain infor- scanning Transaction app, and that’s it. mation from the product, fees brands, frequencies, Cashbacks are provided as points, prices, among other data. where one point equals one peso. These can be used in thousands of As a result, we can generate all sorts establishments affiliated to Shop- of analyses, purchase mix, price net. The user utilizes Shopnet as a comparisons, marketing campaigns payment method, and that’s where for thousands of important brands. they can use their points, making Since we have the users that con- their bills way cheaper. In exchange sume their products with ‘n’ fre- for all of this, Shopnet charges es- quency, and we also know what they tablishments a fee close to 5%, which consume from competitors, we can Sale of generates a first line of business. generate campaigns like no other. advertising spots

What we know

Products and brands, Gender, Age, presentations, Birthday quantities, price

Name of Ticket amount for establishment, each purchase store

Day of purchase, Cash, credit card, ¿ time of purchase debit card USERS AFFILIATE ? ESTABLISHMENTS With Shopnet, they receive Supermarkets benefits, such as: 44% Pharmacies � Network of establishments that take Shopnet as a � Cashback (points) from their 51% 49% payment method, MEN Gender WOMEN Categories everyday purchases. Butcher catalogued in: Restaurants, shops � Redemption of points. Convenience Dessert and Coffee Shops, Paseo La Fé stores � Contactless payment with Health, Fitness and Beauty; their phone. Restaurants OXXO GAS Other Services. � Generate redemption 51+ 18-25 of points. Other HEB � Contactless payment. 46-50 30% Superama � Loyalty program. 41-45 Aurrera � Targeted advertising City Club Super- Age campaigns. Sams markets 26-30 Costco Soriana 36-40 31-35 43% 57% Walmart Smart 36 OR OLDER 18TO35

Del Ahorro Guadalajara 32% 34% 20% 44% DATA EXTRACTION Other OXXO

Convenience � We obtain data from Pharmacies Stores Yza registered tickets from 1% 33% Similares pharmacies, supermarkets, 7-Eleven GI MONETIZATION convenience stores, gas 22% stations, restaurants, liquor FESA Benavides Income sources are stores, and others. That is, achieved from: all purchases from the physical world. Multibusiness Convenience stores, Pharmacy, � Transaction fees. � User profile and Gas station, Restaurants � Data obtained. consumption habits G EFFECT Real-time data IN IV � Sale of advertising spots ET E analyses. K N R E Campaigns change, S within the app. A Flexibility S segments � Shopping predictions. M Value of the Data Loyalty program Product, Segment, S Targeted campaigns A S Brand… L S E E S N EF VE Information from FECTI competitors Exploring new Hardware stores, Pets, markets Office supplies…

2021-2023 Objectives 457,537 3,500 2,900 320,276 2,000

1. Grow the user and affiliate 183,015 1,300

establishments database 57,000

Actual 2020 2021 2022 2023 Actual 2020 2021 2022 2023

ACTIVE USERS AFFILIATE BUSINESSES

• Pay transactions MX$3,675 5,466,598 • Data extraction • Total transactions 2. Increase the MX$2,069 3,112,101 transactionality of the app MX$847 1,278,584 MX$230 340,000

Actual 2020 2021 2022 2023 Actual 2020 2021 2022 2023

TRANSACTIONS (Millions of Pesos) TRANSACTIONS (Frequency)

Venture Round

� In case of looking to lead the total of the round, negotiating is 49% available. Growth of users and of use traction � In case of requiring more shares, they can be bought from current MXN ! shareholders. $60M** AMOUNTOFCAPITAL REQUIRED 24% (GROWTH) 27% Growth of Operation growth commercial team (Opening of cities, that monetizes and strengthening of makes the the team, increasing company profitable security on the app)

Exit Strategy Estimated 10x growth in KPI’s 250M 1. Medium Term Performance SHARE VALUE (2-4 years) with sale of shares. 175M 2. Sale of company to: 200M

� Corporate � Investment Fund 120M � Related company 100M 3. Company valuation grows based on: 50M 50M � Sales � EBITDA 6M � Users 6M � Transactions 2017 2018 2019 2020 ‘21-‘23

Martín Bacópulos Wong (*) Byvolume CONTACT CEO of Shopnet (**) Minus proration FEMCO 30% [email protected]