POST-SHOW REPORT 2017

BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the South Towne Expo Center for three days of shopping at the 2017 Salt Lake Tribune Home + Garden Show, making it a must-attend event again this year. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with 512 exhibitors and experts to discuss their projects. Here’s a recap of the exciting marketplace these visitors experienced.

30,110,958 45,326 PAID MEDIA TOTAL IMPRESSIONS ATTENDEES

Did you • 19,575 UNIQUE visitors browsed our know? show website in the 30 days prior to the show. Web banners are available at a low cost to put YOU in front of this powerful and huge online audience.

• 2,111 NEW consumers signed up to receive information from us in the future. Ask us how you can communicate your marketing message to them year-round. EXHIBITOR SNAPSHOT VISITOR SNAPSHOT The results speak for themselves! Exhibitors shared their experiences in the post-show survey. Here’s what was reported: • 98% were very satisfied or somewhat satisfied that their expectations of the show were met % • 96% rated their overall satisfaction with the show as excellent, very 95 are very likely or somewhat good or good likely to recommend the • 92% rated the quality of attendees at this year’s show as excellent, very show to a friend or family good or good member • 86% will definitely recommend or are likely to recommend the show to other potential exhibitors 92% • “We love this show! It’s the best one of are homeowners VOICING the year for us!” YOUR Jeannie Kramer, Energy Solutions.com OPINION % • “This is the best show we’ve had in the 77 10 years that we’ve been in this show.” have a home renovation Dan Newbould, budget of up to $50,000 Wasatch Retractable Screens HERE’S WHAT • “The show team does a great job EXHIBITORS IN THIS putting this show together. I appreciate % YEAR’S SHOW everyone involved.” 74 HAD TO SAY Chad Brasier, attend with a spouse or Champion Windows partner (meet both decision makers)

SPONSORSHIP Looking for unique ways to gain additional exposure before, during PROVEN RESULTS and after the show? Contact Jill Kivett at 604-639-2288 or We manage multiple shows [email protected] for rates and info for this or any Marketplace in the same market and Events show. our research shows 96% of visitors are unique to SATISFACTION GUARANTEED! EACH of our shows. If you Any visitor who was not completely satisfied with the Salt Lake Tribune are exhibiting in only one of Home + Garden Show was able to visit the Show Office and submit our Salt Lake Home Shows, paperwork to receive a full refund. This guarantee was promoted in you’re missing out on entire show advertising. We’re pleased to report that out of 45,326 visitors, we audiences of customers! received 0 requests for a refund. GETTING THE WORD OUT SOCIAL MEDIA Advertising spend topped more than $103,700! Plus, the show @SLCHomeShow garnered more than 30.1 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, • 44,345 impressions radio, print, outdoor and online—ensured total saturation of the local • “#SaltLakeCity I’ll be in town this market and drove thousands of attendees through the doors. weeken for the Salt Lake Tribune Home + Garden Show. Can’t wait to see you all there! #SLC” Tweeted by Jason Cameron to his MEDIA SAMPLES 15,600 followers PRINT ADS SHOW GUIDE (32 pages) EMAILS • “Morning interviews... now time for a nap before 6 p.m. home show talk @SLChomeshow @HomeShows #saltlakecity” Tweeted by Sara Bendrick to her 5,337 followers

Home And Garden Events • 101,369 fans • “Thanks for the hospitality #SaltLakeCity! Had a great time at the #SLChomeshow. Now it’s time to hit the ADMISSION TICKETS ONLINE ADS slopes!” Posted by Jason Cameron to his 11,204 followers • “This shipping container is pretty awesome! @briancarlsontv @ jcamerontv come check us out at the @SLChomeshow @Homeshows @ abc4utah” BILLBOARDS Posted by Sara Bendrick to her 10,564 followers MARCH 10–12 SOUTH TOWNE EXPO CENTER

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TV – Our strategy to secure top prime programs on stations such as KUTV, KTVX, KSL, KSTU, KJZZ, Comcast and others ensured attendees at the show who were eager to buy. Radio – Hundreds of thirty-second spots were heard across stations such as KODJ, KZHT, KNRS, KSFI, KSL, KRSP, TTWN and others. Plus, on-air contests and ticket giveaways all contributed to traffic. Print – We teamed up with the Salt Lake Tribune, Deseret News and Shop Now to promote the show with attention-grabbing ads. Online – Our digital presence on multiple websites gave us total saturation of the market. Direct Mail – Inserts in advertising circulars kept us top-of-mind in the weeks leading up to the show. 2017 SALT LAKE TRIBUNE HOME + GARDEN SHOW

1. Jason Cameron of DIY’s “Desperate Landscapes,” “Man 1 2 3 Caves” and “Sledgehammer” inspired audiences with DIY tricks and amazing design tips.

2. Sara Bendrick of DIY Network’s “I Hate My Yard” inspired crowds with ideas for transforming outdoor spaces.

3. Attendees took a break from winter and experienced a bit of spring as they strolled through 25,000 square feet of fabulous Feature Gardens, getting inspiration and ideas from the latest landscaping, gardening and outdoor living 4 5 trends.

4. Ordinary garden sheds were transformed into Secret Hideaway Sheds, showcasing imaginative new uses for these structures.

5. The Container Home by Legacy Mountain showcased a shipping container reimagined into a livable space. Visitors were amazed at the transformation. 6 7 6. At Ask A Designer, visitors connected with interior design experts for free consultations and answers to their décor and design questions.

7. After a fun day of shopping the show, attendees stopped by the Floform Lounge to relax, take inspiration from the stylish surroundings and toast to making their home improvements happen.

THANK YOU TO OUR SPONSORS & PARTNERS SAVE THESE DATES!

OCTOBER 13-15, 2017 South Towne Expo Center DeseretNewsHomeShow.com

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JANUARY 5-7, 2018 South Towne Expo Center SaltLakeHomeShow.com CALL TODAY TO BOOK!

BECCA ROPER IAN RICHMOND Exhibit Sales Consultant Exhibit Sales Consultant 801-456-7488 (Alpha A-F) 801-456-7484 (Alpha G-R) [email protected] [email protected] MARCH 9-11, 2018 South Towne Expo Center NATE MCCULLOCH DAVE MAUGHAN SaltLakeTribuneHomeShow.com Exhibit Sales Consultant Show Manager 801-456-7482 (Alpha S-Z, #) 801-456-7483 [email protected] [email protected]