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Context/Description Nathan Goldman Context/Description Introduction “Moneyball” is undoubtedly one of the most influential sports movies of all time. The Hollywood screenplay originated from actual events that took place in Major League Baseball by one of the sports biggest underdogs. Despite facing an incredibly traditionalized system and extreme financial obstacles, the “Oakland Athletics” were able to spark a change in Baseball's culture by dominating on the Diamond. With the help of the movie's entertaining storyline, this “methodological cultural shift” began to be applied in other areas of society. Obviously culture shifts happen in many different fields of “corporational management”, but it's unanimously uncertain why and how they occur? Communication scholars would definitely be intrigued in locating what this process may look like through the framework of “Moneyball’s cinema production.” For the purpose of this research investigation, a concise motive is formulated to directly address the established Question. The primary objective is to Analyze Moneyball’s accurate representation of how the Oakland Athletics front office utilized a “Counterpublic perspective” to impact the culture of baseball, by removing visual evaluations of players, and replacing it with pure statistical criteria. Throughout the duration of this section, there are intentions to unpack how these norms are perceived within Baseball culture. Acknowledging the realization of this persistently “antiprogressive theme” in the sport is key before starting a theoretical analysis. In many ways Baseball acts as a microcosm for society's social problems, compared to this unframiler theme in other popular professional sports such as the “NFL”, and “NBA”. Former Baltimore Orioles outfielder Adam Jones claims: “We already have two strikes against us already, so you might as well not kick yourself out of the game. In football, you can’t kick them out. You need those players. In baseball, they don’t need us.” (Adam Jones, 2016) This is a powerful statement because it captures a narrative of traditionalist dominance in the MLB compared to the NFL. Although the balance of power was shifted in professional Football after Moneyballs influence, the discourse was reopened during the “Colin Kaepernick Controversy”. Roots of old fashioned managerial style dominance still trickle out from sustained progress. Players are still obligated to fall in line when directed by the team's management in some cases. This is a reminder of how incredibly difficult it is to disrupt “traditionalist values” associated with Baseball's intended normalities. Diversification has been met with sturdy rebuttal from authoritative positions in the sport for many years. The next objective of this “contextual framework” is to compare similar elements of the Moneyball story to cultural transformations that took place at “Netflix”. A relatable statistical influence sparks drastic financial achievement in a competitive market. After providing key background information about the values of baseball culture needed to understand the context of Moneyball, origins behind the popularized statistical theory utilized will be discussed. In 2003 Author “Michel Lewis” composed a documentary based novel to capture events that took place during the Athletics 2002 season. Lewis was effectively able to popularize the phenomenon among the general public. This groundbreaking story eventually led to an interest from a Hollywood cinema production. Description/Context As previously stated, the primary objective of this research project is to conceptualize how Moneyball effectively alters principles of Baseball culture by implementing a heavy reliance on statistical data. Yet,Despite the widespread trend of statistical value started by the Oakland Athletics, pockets of old school baseball fans exist within the media and the general public. “Dodgers Broadcast Announcer Joe Simpson” was documented on live television stating: “What do you see? T-shirts. You see Chase Utley with no socks and pants up over his knees, and a T-shirt…and I think about fans that come to SunTrust Park who are Dodgers fans and want to see their players.” (Joe Sampson) This ridiculous critiQue was in response to Dodgers vetren player Chase Utley wearing a t-shirt during pre-game batting practice. During the time of this statement it's unclear if Simpson knew Utley's shirt was supporting a “Cancer relief movement.” Of course these comments were met with severe outrage from the “progressive minded voices” that now dominate Baseball culture. Simpson is a radical example of the “traditionalist perspective” that attempted to police the game for generations. An unwritten rule such as: “dressing in uniform during pregame warmups” is a prime example of an unnecessary expectation the Oakland Athletics management was trying to disregard. Age, Appearance, and personality often camouflaged traits that could be used as an asset on a winning team. According to Eventually this mathematical mindset resulted in a chain reaction of other Professional Baseball teams following the same principles associated with the newfound theory. “Market Watch” describes: “Since the analytical revolution, everyone in baseball now knows that lefty pitchers can more easily retire lefty batters.” (Edwin Amenta, 2019) The important takeaway from this statement is to recognize how mathematical implications have become internalized into the execution of the games strategy. Possessing statistical knowledge is essential in developing a “competitive edge”. When Moneyball released in the cinema world in 2011 this transformational process in Baseball culture became relevant among “public interest.” However, professional Baseball teams were conducting this statistically embedded culture years before the Hollywood films release. The dual combination of academy award winning actors “Brad Pitt,” and “Jonah Hill” fulfill the movie's entertainment credibility regardless of its plotline. Billy Bean is the Athletics General Manager represented by Brad Pitt in the cast. “Brad Pitt is an Academy Award and Golden Globe winner known for such films as 'Legends of the Fall,' 'Fight Club,' 'The Curious Case of Benjamin Button,' 'Moneyball,'...” (A&E Television Networks, 2018) Brads successful career was heavily influenced by his award-winning acting in Moneyball. Jonah Hill's role of the “General Managers Assistant” is also critical for the movie to display the brains behind the statistical evidence. Jonah’s character “Peter Brand '' is shown as a intellectual genius, with a “Masters in Economics from Yale.” Regardless of these impressive accolades, Peter has never competed in any form of organized baseball. This lack of personal familiarity is viewed negatively by baseball traditionalists, because it's an unofficial trait necessary for an educated baseball enthusiast in an organization's leadership role. An ideal scout or player evaluator prior to the Moneyball era can be described as: “guy who sizes up the young prospect playing high-school or college ball, gets to know him away from the diamond, and draws on many years of experience hanging out with professional ballplayers ….” (Louis Menand, 2019) Being around the game is a measure of key knowledge among games educators because of the game's reliability on visual evaluations. On a broader scale Major League Baseball is not the only business setting to undergo a similar culture shift. At one point “Netflix” embodied a relatable strategy to that of the Oakland Athletics management. Netflix has not always been a financially successful organization compared to its competitors. After failing to obtain anticipated profit margins the company decided to reconstruct their entire business model. “CEO Reed Hastings explains”: “We don’t and can’t compete on breadth with Comcast, Sky, Amazon, Apple, Microsoft, Sony, or Google. For us to be hugely successful we have to be a focused passion brand.” (Harvard Business Review, 2019) Netflix knew it drastically lacked the resources to attract enough customers for maintaining the sole effort on Video Distribution Instead, producing original entertainment content will mark their organizations presence in new territory of the “Home Movie Culture''. At the early stages of this new business model Netflix experienced little success among popular cultures, because it went against normalities of cultural acceptance. For a company lacking traditional credibility to create content that is enjoyed by a mass number of individuals, was unheard of in the Cinema industry. “Digital Uncovered” states: “Netflix is trying to redefine the long established Hollywood model that depends on a system of showcasing a movie in theaters followed months later by the release of a DVD or a download.” (Sorriaj Divakaran) This fresh new perspective brought a significant measure of investment growth as time progressed. Management also proposed a statistical approach for categorizing their products popularity among the fanbase. Keeping records of a viewer's previously watched T.V Shows, and Movies, allows for Netflix to suggest new content titles. This analytically driven cultural movement, builds these suggestions on interpellated audience interests. Evidence confirms: “Netflix regularly analyses, segments and compares the swathes of data….” (Digital Uncovered) The overriding importance of statistical information is an amicable comparison to the event illustrated in Moneyball. Although this section explains how the cultural theory of “Moneyball” can be viewed with a relatable
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