CORE Metadata, citation and similar papers at core.ac.uk Provided by Research Papers in Economics Review of Marketing Science Working Papers Volume 1, Issue 1 2002 Working Paper 3 A Conceptual Model for Adoption and Diffusion Process of A New Product Ryuji Furukawa Hiroshi Kato Evergreen Japan Corporation Iihara Management Institute Masataka Yamada Kyoto Sangyo University Review of Marketing Science Working Papers is produced by The Berkeley Electronic Press (bepress). http://www.bepress.com/roms Copyright c 2002 by the authors. The author retains all rights to this working paper. Furukawa et al.: A Conceptual Model for Adoption and Diffusion Process of A New Pr 1 New Product and Eagerly Wanted Product Adoption and Diffusion Processes: A Conceptual Model** Masataka Yamada Ryuji Furukawa Hiroshi Kato* Ver. 1.1.1 Revised July, 2001 *Masataka Yamada is Professor of Marketing, Faculty of Business Administration, Kyoto Sangyo University. Address: Motoyama, Kamigamo, Kita-ku, Kyoto-shi, 603-8555, Japan Phone: 81-75-705-1731; Fax: 81-75-705-1750; e-mail:
[email protected] Ryuji Furukawa is Manager, Evergreen Japan Corporation. Address: Hakutsuru BLDG. No.12-5,Ginza 5-choume, Chuo-ku, Tokyo 104-0061 Japan Phone: 81-3-3546-6610, Fax: 81-3-3546-6640 e-mail:
[email protected] Hiroshi Kato is Chief Researcher, Iihara Management Institute. Address:Kawai Building 8F, 1-32-6 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013 Japan Phone: 81-3-5957-3378, Fax: 81-3-5957-3380 e-mail :
[email protected] This study was supported by special grants from Iihara Management Institute and NTT Musashino Research Laboratories and a regular research fund of Kyoto Sangyo University.