How to Communicate Your Research for Impact

How to communicate your Research for Impact

Andy Tattersall @andy_tattersall [email protected]

Which tool is right for you? http://findingsapp.com/ https://osf.io http://scholar.google.com/ http://www.bibsonomy.org/ https://www.labfolder.com/ https://projects.ac/ http://academic.research.microsoft.com/ http://www.citeulike.org/ http://www.labguru.com/ http://direct2experts.org/ http://thomsonreuters.com/thomson-reuters-web-of-science/ https://www.citavi.com/ http://lablog.sourceforge.net/ http://www.scholaruniverse.com/ http://www.scopus.com https://www.colwiz.com/ http://www.esurveyspro.com/ http://beta.briefideas.org/ http://www.bookgenie451.com http://www.docear.org/ http://fluidsurveys.com/ http://thinklab.com/ http://www.delpher.nl/ http://endnote.com/ freeonlinesurveys.com http://www.kaggle.com/ http://www.openedition.org/?lang=en http://f1000.com/beta/ http://www.google.com/forms/about/ https://www.consano.org/ http://www.base-search.net/ http://www.mendeley.com/ https://www.limeservice.com/en/ https://experiment.com/ http://core.ac.uk/ http://www.papersapp.com/ 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https://www.openlibhums.org/ https://peerj.com www.plosone.org https://www.scienceopen.com/collection/scienceopen_research?3 http://www.nature.com/sdata/ http://sjscience.org/ http://www.pensoft.net/page.php?P=14 http://www.biomedcentral.com/ http://www.scielo.org http://www.webmedcentral.com http://biotaxa.org/ http://creativecommons.org/ http://www.doi.org/ http://www.datacite.org https://www.peerageofscience.org/proceedings http://pressforward.org/ https://github.com/PeerJ/paper-now www.wikipedia.org http://hypotheses.org/ researchblogging.org http://scienceblogs.com/ http://scientopia.org/ http://www.scilogs.com/ http://scienceseeker.org http://imascientist.ie/ http://www.scienceshowoff.org/ http://pintofscience.co.uk/ http://www.senseaboutscience.org/ http://www.senseaboutscience.org/pages/voys.html http://askforevidence.org/index http://factcheckcentral.org/ http://www.factcheck.org/scicheck/ http://drawscience.blogspot.com/ limn.it http://www.elsevier.com/atlas http://www.hastac.org/ http://www.socialsciencespace.com/ https://www.growkudos.com/ acawiki.org http://tss.nautil.us/ http://www.publiscize.com/ http://www.sciencegist.com/ sciworthy.com http://www.elsevier.com/connect/stm-digest-will-feature-lay-summaries-of-science- papers-with-societal-impact http://usefulscience.org/ http://theconversation.com/uk http://www.famelab.org/ http://openscienceworld.com/ http://storycollider.org/ http://www.theopennotebook.com/ threeminutethesis.org/ http://realscientists.org/ http://www.silk.co http://www.academia.edu/ https://www.epernicus.com/network http://labroots.com/ https://www.mysciencework.com/ www.profology.com http://www.researchgate.net http://sciforum.net/ http://www.academia-net.org/project/ http://scholar.google.com/citations http://www.incend.net/ http://orcid.org/ www.researcherid.com http://works.bepress.com/ vivoweb.org http://loop.frontiersin.org/about https://www.linkedin.com/ http://www.social-cite.org/ http://nowcomment.com/ 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http://www.elsevier.com/online-tools/research-intelligence/products-and-services/scival https://www.trelliscience.com/ http://trendmd.com http://www.oalib.com/preprints http://www.oalib.com/journal http://symplectic.co.uk/products/elements

Prescribing a Digital Technology ● You need to understand why you are taking it

● You need to understand the benefits

● You need to understand the side-effects

● You need to understand that the benefits may take time

● You may need two courses

● You may need a different intervention

● Do not feel pressured to use it - as it won’t work

Netiquette

Being a ‘Digital Citizen’ The ability to participate in society online Be polite Remember your conversation is no longer private Don’t start fights you cannot finish Don’t get into fights Don’t say something that you would not be prepared to say in public Don’t troll Don’t share poor quality information

Mossberger, Karen. "Digital Citizenship. the Internet.society and Participation By Karen Mossberger, Caroline J. Tolbert, and Ramona S. McNeal. http://www.amazon.com/Digital-Citizenship-Internet-Society-Participation/dp/0262633531. Don’t use Social Media

When you’re drunk Angry Argumentative Upset Unhappy (frequent online moaners usually get offloaded) Have a really stupid idea/thought It’s not just students who faux pas

http://www.impactnottingham.com/2014/02/absolute-arseholes-and-idiots-uon-lecturer-slams-students- and-university-on-public-facebook-profile/ [Last Accessed 4/4/2016] http://www.nydailynews.com/news/national/nyu-prof-obese-insult-tweet-debacle-article-1.1362772 [Last Accessed 4/4/2016]

Don’t be afraid…..to say no

Or at least point them to the right social network

* Social Media Myths

My demographic don’t use Social Media I can’t show my personality on Social Media It will take up too much of my time Only celebrities and trolls use Social Media It’s a passing trend It’s not really work

Social Media Myths Debunked

Increasing number of academics and over 50s using Social Media Who says you can’t use your personality? As long as that personality remains professional, does not offend or get you the sack It will take up as much time as you give it - everything in moderation (but it can be addictive) there are tools for better management Only celebs and trolls use Social Media - everyone uses it It’s a fad - over 1 Billion active users on Facebook is more than a fad It’s not really work - It depends how you use it, it is a superb way to make contacts, find work, promote your work, build your profile

Social Media Myths (2)

You have to be technically gifted to use Social Media I don’t have time to use it Only my friends can see what I post on Facebook If I delete something on the web it’s gone forever

Social Media Myths Debunked (2) If you can use a smartphone, text, or email you can use Social Media By employing your mobile device more you can make time (71%* of people access Social Media on their mobile device) Others can share your content, post things about you, Facebook tracks you when you are not on it - facial recognition If I delete something on the Web it’s probably still there in a cache, has been ReTweeted, blogged, captured. *http://blogs.adobe.com/digitalmarketing/digital-marketing/mobile/adobe-2013-mobile-consumer-survey- 71-of-people-use-mobile-to-access-social-media/ Popularising what you do

1. Used under a Creative Commons By Attribution Licence © Some right reserved by Swedish Pavillion http://bit.ly/1kjPlfc 2. Used under a Creative Commons By Attribution Licence © Some right reserved by Kris Krug http://bit.ly/1gSC2SA 3. http://www.shef.ac.uk/humanmetabolism/people/pacey

Social Media & Dr John Holmes “Twitter has been useful for sustaining and building relationships with academics outside Sheffield. It provides a starting point for conversation at conferences, a sense of the interests of potential collaborators and a way of identifying who the people you should be talking to are.

Although trolls are generally to be avoided, those hostile to public health perspectives are not all trolls. Engagement with those people is useful as it exposes you to different perspectives on your work, can help you understand how it is regarded by those outside the scientific and public health community, identify the key criticisms of your work (and the best way to respond to them) and lead you toward new research questions and ideas. In short, it helps you think about public health outside of a lefty, state intervention, received wisdom on 'what works' paradigm.”

Confusing messages

Top Left http://bit.ly/1Mxai4b (Last Accessed 13/3/2016) Top Right http://bit.ly/1MxavEr (Last Accessed 13/3/2016)

Horses for Courses 18

Social Networks are:

It’s not what you know, but who you know + It’s what they know as well

= Social Capital 21

Professional tool for a mostly non-academic audience. Useful for connecting with those aligned to your research outside of the academy. Crowdsources your talents.

Alternative metric and useful way to share research outputs to an academic audience. Discover research in your field and what journal is best for you

Social network for researchers for sharing research and follow research in your field of work

Superb icebreaker, social network and discovery engine.

Social network of like-minded researchers. Huge database of papers and references. Reference management and alternative metric tool

Social network that connects to your LinkedIn and Academia.edu accounts. Discovers researchers with similar interests

Useful alternative to Facebook. Works very similarly with circles and communities. Useful for teaching staff and those running events

* © The University of Sheffield http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/ Social Media & Professor Allan Pacey “See social media as part of one continuum, it is the spine of what I do”

“Puts a human face to your professional profile, helps public and patients see who I am, some patients follow my updates”

Recent £750,000 MRC Grant aided by solid impact statement backed by strong public profile - “Referee’s comment was I cannot fault it”

“Helps me stay top of my game”

Blog about what you know CILIP Blog http://bit.ly/1CoUrja

http://blogs.lse.ac.uk/impactofsocialsciences/2015/04/08/using-the-5-ws-to-communicate-your-research/ http://polymathprojects.org/about/ (Last Accessed 4/4/2016) Social Media & Professor Trish Greenhalgh British professor of primary health care “I’ve got my last two PhD students from Twitter”

“I’ve got my most recent research collaboration from Twitter”

“I was invited to edit a major new journal article series via a message on Twitter”

“Our paper ‘EBM – a movement in crisis’ was the most highly cited paper in the BMJ in 2014 directly because of a targeted twitter campaign to promote it.”

Be Unique

Image used under a Creative Commons: Attribution 2.0 Generic (CC BY 2.0) Todd Ryburn

Navigating Twitter

Twitter Myth #1 You can’t say much in 140 characters “Insanity: doing the same thing over and over again and expecting different results.”

“Our scientific power has outrun our spiritual power. We have guided missiles and misguided men.”

“Education is the most powerful weapon which you can use to change the world.”

Lingo ● RT – Retweet

● MT – Modified Tweet

● Reply – a conversation in Twitter

● @ A mention of someone/organisation

● # Tag – A stream of topic

● DM – Direct Message

● Block – To block a user

● Favourite – To mark for later reference

● URL Shortener - www.bit.ly

● Follow – To follow someone’s Tweets

Lists Twitter Myth #2 Twitter is only used by sports people and celebs Netiquette

● Watch what you say (10 second rule) - What goes on the web stays on the Web What to Tweet?

● Publication (book, report, paper, proceedings)

● Presentation

● Idea

● Resource

● Conversation (ice breaker)

● Funding Bid

● Professional achievement

● Link

Twitter Myth #3

"Opinions expressed are solely my own and do not express the views or opinions of my employer."

Not a legal defence!

Conference Tweeting

● Use the # tag

● Create a filter to follow the proceedings

● Advertise your presentation

● Introduce yourself to others – ‘Tweetup’

● Get involved in the conversation

● Carry the conversation on beyond the conference Twitter Myth #4

“Twitter is a time sinkhole”

Not if you want it to be

Tweeting Tools

Find something interesting? Tweet it Make your Presentations Visible Rethink your Posters

Options for self-arching

Figshare - datasets, images, videos, graphs - publish negative data

F1000 - Posters , Slides (and publishing platform)

Slideshare - Posters, PDFs, videos, documents

ResearchGate - preprints and copyright-owned (beware of uploading illicit material )

Mendeley - preprints and copyright-owned (beware of uploading illicit material )

Academia.edu - preprints and copyright-owned (beware of uploading illicit material )

- see Elsevier takedown orders http://bit.ly/1MHECJj

Useful animation tools

Adobe Voice - IOS only

Nawmal

Powtoons

GoAnimate Record a Lay Summary of your work

Image CC BY 2.0 http://bit.ly/1xLqbJB Francois Schnell http://storycollider.org/ Ignite Pecha Kucha Sheffield http://brightclubmcr.org.uk/ (Last Accessed 4/4/2016) Social Media & Claire Beecroft “A fantastic way to stay at the cutting edge of research and debate in my field- I find research and content for my modules via Twitter and blogs all the time.”

“A great way to grow your academic network and to be better able to socialise and network in-person at conference and events- I know people there already, even if I've only 'met' them via the conference hashtag on the train on my way there”

“I would feel incredibly 'out of the loop' if I stopped using social media tools”

“Promoting our courses (taught,CPD and short)- is very cost-effective way of promoting what we offer, and events like the online open days”

“A very fast way of getting answers and opinions from peers about topics in my field”

Twitter

https://twitter.com/bengoldacre/status/361939461241708544 [Last Accessed 20/3/2015] http://bit.ly/1KZtPbc [Last Accessed 7/10/2015] http://bit.ly/1hqrCL0 [Last Accessed 7/10/2015] Problems with current model

Lags behind current publishing models

No direct ‘right to reply’

Can slow down the publication process - rivalry/stealing of ideas/bias

Contradictory reviews (good and bad)

Pressure from editors to cite papers from their journal

Reviewer may not have adequate knowledge of research they are reviewing Barriers to openness

Fear of criticising peers (especially senior ones)

Reluctance by academics to put their name where their mouth is - could reduce the pool of reviewers

Trolling behaviour

Confusion over platform choice

Better definition needed between commenting, reviewing and discussing

Could be a time sink responding to comments

Increased time taken to review papers

Possible need for moderation of comments Benefits of open peer review

Builds potential collaborations

Helps identify problems with published research

Creates a better academic community

Helps identify similar research

http://www.ncbi.nlm.nih.gov/pubmed/26417050/#comments [Last Accessed 7/10/2015] 73

Online collaboration: Scientists and the social network

Van Noorden, R, (2014) Nature 512,126–129 doi:10.1038/512126a {Last Accessed 5/3/2016]

So, what are they? Traditional metrics struggle to reflect this

- Slow to accrue

- Focus mostly on published articles

Published

June 2014:

Starting to impact the behaviour of academics Development of altmetrics (alternative indicators)

To complement, not replace traditional metrics

Help people understand how research is being received and used, and by who

Not intended as an indicator of quality

Can help provide further evidence of engagement and ‘societal impact’

Give credit for research outputs other than articles What Altmetrics look at Digging into the data The Altmetric score and donut

● developed to give an at-a-glance summary of the attention work has received ● not an indicator of quality of the research! ● useful when looking at data for lots of articles at once Demographics

Twitter data from bio’s

Mendeley data based on who has saved the article to their library - anonymised ScHARR’s Altmetrics

Altmetric Bookmarklet

altmetric.it ROXIO

Mathematics blog

Everyone likes lists these days

Make sure you have a DOI (Digital Object Identifier) for your outputs

Get an ORCiD account

Update your Google Scholar profile

Try Twitter (at least to see what’s going on)

Put your presentations on to Slideshare (check copyright first)

You are experts in something - write an expert article for such as The Conversation

http://www.doi.org/index.html Puthttp://orcid.org/ applicable content into repositories - WRR