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A New Stadium for the : What is your Opinion?

(1) How many Vikings home games did you attend last season (Fall 2001 & January 2002)? (the Vikings play eight regular season home games)

______Games

(2) How many Vikings football games did you watch on TV last season (Fall 2001 & January 2002)? (The Vikings play sixteen regular season games) ______Games

(3) If you did attend a Vikings game approximately how much did you pay for your single game ticket? (If you did not attend a game please circle number 2) 1. ______Dollars. 2. I did not attend a game last year.

(4) How many Vikings home games will you attend this season (Fall 2002 & January 2003)? (The Vikings play eight regular season home games)

______Games

(5) How many Vikings football games will you watch on TV this season (Fall 2002 & January 2003)? (The Vikings play sixteen regular season games)

______Games

(6) Are you a season ticket holder?

1. Yes 2. No

(7) Approximately how much time does it take you to reach the Metrodome from your home for a Vikings home game?

______Minutes.

(8) Approximately how much do you spend each year on merchandise (clothing, caps etc.)?

______Dollars.

(9) Which of the other teams do you follow closely? (Circle all that apply)

1. 2. 3. 4. 5. Minnesota 6. University of Minnesota Football 7. University of Minnesota 8. University of Minnesota Baseball 9. University of Minnesota Hockey 10. University of Minnesota Wrestling 11. St. Paul Saints 12. Other pro-football team (ex: Packers, Bears etc) 13. Other sports teams

(10) What is your level of interest in the ?

1. I am a big fan (I watch games in person or on TV frequently) 2. I am a casual fan (I watch games sometimes) 3. I do not care about the National Football League. 4. I dislike the National Football League.

(11) During the season, how often do you read about Viking Football in newspapers, magazines or online?

1. Never 2. Once a week 3. A few days per week 4. Daily

(12) During the season, how often do you discuss Viking football with friends, family and co-workers?

1. Never 2. Rarely 3. A few days per week 4. Daily

(13) What best describes your level of interest in Vikings Football?

1. I am a die-hard fan. (Live and die with the Vikings. I am happy if they win and unhappy if they lose.) 2. I am a casual fan. (I like the Vikings but don’t lose sleep over them.) 3. I am a fair-weather fan. (I follow the Vikings if they are winning.) 4. I don’t pay any attention to Viking football. 5. I am tired of hearing about Viking football.

(14) Without Vikings football do you believe your personal level of fun would

1. Improve a great deal 2. Improve slightly 3. Remain Unchanged 4. Fall Slightly 5. Fall a great deal

Please read the following and answer the questions which follow.

The Minnesota Vikings organization would like to see the Vikings play in a new stadium here in Minnesota. They believe that the revenue from the new stadium will allow the Vikings to remain competitive in the NFL. The Vikings say that a new stadium will cost between $450-$500 million. Currently, we have estimates from private and university economists on the typical Minnesotans share of this amount. This would be your share of the cost if public funding for a new stadium were approved. While we have only an approximate cost to the typical Minnesotan, the cost to individuals would vary with income and geographical location. Please answer carefully even if you view the cost stated below as very high or very low. It is important that you indicate whether you would agree or disagree to pay the stated figure if it were your share for a new stadium. (15) Would you be willing to pay $5.00 out of your own household budget during the next year to make a new stadium possible?

1. Yes 2. No

(16) Which of the following best describes why you are willing to pay for a new Vikings stadium? (Please circle the most important reason)

1. I like to attend Vikings games. 2. I like to watch the Vikings on T.V. 3. I like to talk about Vikings football with others. 4. Having a team in town that may win the Superbowl would be good for the area. 5. The facilities in the Metrodome (seats, bathrooms etc.) are not satisfactory. 6. I support the joint stadium with the University of Minnesota. 7. Other (Please Describe)

(17) If you would not be willing to pay for a new stadium, which of the folling reasons best describes why? (Please circle the most important reason)

1. Taxes should not be used for a football stadium 2. I do not care about Vikings football 3. I pay too much in taxes already 4. The Metrodome is fine as it is 5. The Metrodome should be renovated 6. Red McCombs (the owner of the Vikings) has enough money 7. I would rather pay for a Twins stadium 8. Other (Please describe).

(18) Do you believe that the Vikings will leave town if they do not get a new stadium approved within the next few years?

1. Yes 2. No

(19) Do you think that a new stadium would bring greater prestige to the Twin Cities area?

1. Yes 2. No

(20) Do you think that a new stadium would help the Vikings win the Superbowl?

1. Yes 2. No

(21) At the same ticket prices, how many Vikings football games would you attend each year in a new stadium? (For your information the Vikings played 8 regular season home games last year)

______Games

(22) If ticket prices were to increase by $5 per game how many Vikings football games would you attend each year in a new stadium? (For your information the Vikings played 8 regular season home games last year)

______Games

(23) Currently both the Vikings and the Twins are seeking new stadiums. Which on of these teams would you support for a new stadium?

1. Vikings 2. Twins 3. Neither 4. Both 5. (24) Currently the Vikings are considering a joint stadium along with the University of Minnesota. Would you be more likely to support the Vikings if they propose a joint stadium?

1. Yes 2. No 3. Indifferent

(25) What is your marital status? 1. Single 2. Divorced 3. Married 4. Not married but in a committed relationship (26) How many people live in your home/apartment? ______People

(27) What is your gender?

1. Male 2. Female

(28) What group do you most identify with?

1. White 2. African-American 3. Asian-American 4. Latino 5. Other (please describe):

(29) In what year were you born?

______Year

How long have you lived in Minnesota? (30) 1. Less than a year 2. About a year 3. 2-5 years 4. 6-10 years 5. 11-20 years 6. More than 20 years

(31) How much education have you completed?

1. 8 years or less 2. 9,10, or 11 years 3. High School Diploma or GED 4. Some college but no diploma 5. College Diploma 6. Graduate or professional school

(32) To the best of your memory what was your income before taxes last year?

1. Less than $15,000 2. Between $15,000 - $29,999 3. Between $30,000 - $44,999 4. Between $45,000 - $59,999 5. Between $60,000 - $74,999 6. $75,000 or more

(33) How many kids do you have?

______Kids.