International Journal of Interdisciplinary Research in Science Society and Culture(IJIRSSC) Vol: 2, Issue:1, (June Issue), 2016 ISSN: (P) 2395-4345, (O) 2455-2909 © IJIRSSC Media and Commercialisation of Psychic Reading Dr. Manash Pratim Goswami* Assistant Professor, Department of Journalism, Media and Mass Communication, Indira Gandhi National Tribal University, Amarkantak (MP) Email:
[email protected] ____________________________________________________________________________________________ ABSTRACT : Derived from Greek word, ‘Psyche’ means ‘breath of life’ in context to soul or spirit, is the method of communicating with those who have passed from the physical world. The word ‘psychic reading’ means a specific attempt to discern information with clairvoyance. In general, it is associated with consultation of paranormal needs of the people. Of different types and methods of foretelling the future of a person, distance reading, psychometric reading, astrology, numerology, past-life readings and palm reading are some popular methods of psychic reading. Although, the practice of psychic reading is often considered controversial, as focus of it assumed to revolve are skeptical inquiry, but the growing demand and rising faith of the people on these ancient arts of fortune telling have been fueling the industry to grow leaps and bounds. The proliferation of media and the growth of disposable amount of money among the people in the last decade have been also catalysing the business of Psychic Reading a high octane growth. This research paper is a study to understand and analyze the role of media in commercializing the psychic reading and its impact among people. Keywords: : Business, Commercialization, Media, Psychic reading. _________________________________________________________________________________________ I. Introduction: The word ‘Psychic’ is derived from the Greek word ‘Psyche’, which means ‘breath of life’ in context to soul or spirit.