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ALLEN EDMONDS INTRODUCES THE HONORS COLLECTION™ New Golf Shoe & Accessories Line Debut at PGA Merchandise Show

Port Washington, WI (January 20, 2010) – The Allen Edmonds Shoe Corporation, the leading American-based manufacturer of premium men’s footwear and accessories, is introducing the Honors Collection™, a new line of golf shoes and accessories for the 2011 golf season.

The new Honors Collection of golf shoes brings almost a century of classic, handcrafted style, unrivaled comfort and time-tested performance to the sport of golf.

The shoes will be handcrafted in the USA, using Goodyear 360-degree welted construction for greater stability while maintaining flexibility. They feature the finest premium leathers and heated cork between the insole and outsole for custom-like orthotic comfort as only Allen Edmonds can do.

“Built by hand using the traditional shoe craftsmanship methods, the Honors Collection is for the man who respects style and wants a performance golf shoe to match his game,” says Colin Hall, Chief Marketing Officer of Allen Edmonds. “Our shoes are remarkably different than the sports shoes most companies now offer. The Honors Collection represents a return to classic, elegant shoes that reflect a refined gentleman’s approach to golf.”

“Allen Edmonds -- an American-based, leading men’s dress shoe maker -- is experiencing business resurgence, and our new Honors Collection golf shoes exemplify our dedication to outfitting American businessmen who enjoy golf and appreciate style and comfort,” says Hall. “While other golf shoe brands have abandoned manufacturing Goodyear welted shoes in the USA for cheaper production methods off-shore, we see great potential in fulfilling consumers’ desires for classic golf shoe styles built using fine leathers.”

Introducing the Honors Collection The Honors Collection will feature five new styles specific to golf, each suited to distinct performance and styling. This new business direction extends the company’s legendary and premium men’s dress shoe line by targeting the golf market with high quality, time-honored styling, comfort, craftsmanship and performance so known from Allen Edmonds.

 Links -– a classic spikeless teaching shoe which is perfect for the pro who needs to hustle back and forth between the shop and the range. This shoe is also perfect for the man who desires a pair of shoes that he can wear to the office and stop at the range on his way home to hit a few balls after work. Available in White Alpine Grain/Brown Trim and White Alpine Grain/Black Trim. Price: $245.

 Redan -- a classic, popular saddle style shoe with cleats. The Redan is made from fine leathers and features 11 spikes for extra stability during the golf swing. Available in Black Alpine Grain / Brown Chrome XL, White KaraGrain / Black Woven Print, White KaraGrain / Chili Woven Print and White KaraGrain / Black Shark. Price: $345.

 Mullen -- a classic Moc Toe bluchar style with cleats. The Mullen is for the man who wants a gorgeous golf shoe that takes styling beyond the more universal saddle style found in the Redan or Links. It also features 11 spikes and is made from the finest leathers. Featuring blucher lacing, this Mullen may be a stronger choice for men with higher insteps. Available in Black Alpine Grain / Brown Chrome XL and Chili Country Calf. Price: $345.

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 1 Up -- a very classy wingtip style with balmoral lacing and 11 cleats. It features all the stability of 360º Goodyear welted construction with a sturdy, breathable ballistic nylon upper. This creates a shoe that is extremely lightweight and breathes, making it perfect for hot weather golf. Available in Black Outland / Black Nylon and Brown Outland / Black Nylon. Price: $345.

 Double Eagle -- similar to the 1 Up, the Double Eagle also features the stability of a 360º Goodyear welted construction with a sturdy, breathable mesh upper. Consider this shoe for hot weather and feel the comfort as the mesh wraps around the width of your foot. Available in Black Outland / Grey Mesh and Brown Outland / Brown Mesh. Price: $345.

Every shoe in the Honors Collection comes in multiple widths. So like the finest golf clubs, a golfer can now get golf shoes that feel custom fitted. Like the company’s world-renowned dress shoes, Allen Edmonds golf shoes will be available for their legendary Allen Edmonds’ RecraftingTM services.

“We’re confident that golfers -- many of whom wear our Allen Edmonds’ shoes in corporate board rooms, halls of government, law firm offices and club dining rooms -- will be impressed and excited about the Honors Collection.” added Hall. “This really is an opportunity to bring our proven expertise to a new level.”

Ben Crenshaw and Allen Edmonds Crenshaw, the legendary two-time Masters Champion, 19-time PGA Tour winner and winning Ryder Cup Captain, will be wearing the new Honors Collection golf shoes as he plays on the Champions Tour and in his other golf-related ventures. Crenshaw and his partner Bill Coore are restoring the renowned Pinehurst Number 2 Course which will stage the 2014 U.S. Open and U.S. Women's Open Championships. Their firm has designed and built 23 golf courses around the world.

Allen Edmonds begins selling its new Honors Collection at the PGA Merchandise Show in Orlando January 27-29, 2011.The new line will be sold in the finest golf shops and resorts and Allen Edmonds retail stores. The Honors Collection also will feature these golf shoe accessories:

 Allen Edmonds performance golf socks using 2-in-1 technology that combines a skillfully knit inner liner made of moisture-repelling Olefin with a breathable outer sock made of stretch nylon and soft Merino wool.  Cedar products including customizable cedar shoe trees. Allen Edmonds can put a private club logo on the shoe trees along with a member’s name and locker number for example.  Shoe care products for locker room attendants to help keep golf and dress shoes looking their finest.

The company has hired golf industry and shoe expert Warren Vail to manage its new golf business. Warren brings more than 25 years of successful sales, management and executive leadership experience to Allen Edmonds including CEO of Parker McClain, Ltd., a manufacturer of high-end, custom golf shoes.

About Allen Edmonds Shoe Corporation Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. The company’s products are available at upscale stores worldwide, including 32 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.

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