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To View the Book of the Night Book of the Night #ioicawards17 1 Book of the Night ’m very proud to present The national awards annual all the Winning and Highly dinner is a fantastic opportunity Commended entries in not only to celebrate the entries this year’s national awards. but also to catch up with old IIt is a privilege to see such a friends and make new ones. volume of great work and I am I hope you all have a great time. continually impressed at the standard that colleagues “It is a privilege to are achieving. I would like to take this chance see such a volume of to thank the absolutely bloomin- brilliant team of judges involved great work and I am this year. Many are mentioned at the end of this book, but there continually impressed are others who also offered their experience and tremendous at the standard that talent in assessing this body of Justine Stevenson, work. We truly could not do this IoIC Director, colleagues are achieving.” without you. Awards and Events 2 Gold Awards 3 The Gold Awards are awarded each year to the ‘best of the best’, to the winning entries that demonstrate the full package of high quality, brilliant execution and killer measurement. They are judged separately by industry experts. This year’s winners are: Gold award: Gold Award: Gold Award: Print Digital Campaign Winner: Winner: Winner: Courier - Keeping Nissan Insider: Creating #JabDone for the nation’s posties a Dialogue with the Hard NHS Merseyside informed and engaged to Reach for Nissan by by Kenyons for Royal Mail by AB Nissan with Beem Judge’s comment: Judge’s comment: Judge’s comment: Courier has a long tradition of being the Nissan’s Insider takes the top spot in a Getting medical staff to have flu jabs main source of business information for fiercely tough category as it is a fresh, is a tough job, especially given limited a diverse and uncompromising audience. new solution to a long standing challenge resources. This campaign did the job in Recent changes have ensured that it – connecting people in different locations style, based on a thorough understanding remains a class leader, being informative, and doing diverse jobs. It uses a mobile of the audience, it used clear design, engaging and entertaining. Its production first approach to create a channel which focused and witty messages and a strong quality, impact measurement and editorial is at the heart of people’s lives, providing mix of media to get the message across approach all help make it the one to beat. news and updates and a forum for and shift behaviour. A masterclass in discussion and consultation. effective strategic communication. 4 Class 1 Strategic Campaigns 5 Class 1a: Class 1b: Best Single Best Ongoing Campaign Campaign Class winner: Class winner: Green Rooms Redesign Launch for University Awards Macmillan Cancer Support by Aine Murphy, for University of Warwick Claire Westall and the wider Strategic Communications team Judge’s comment: Judge’s comment: This campaign has injected energy and positivity into Despite the modest budget for execution this is clearly the organisation and they will reap the benefits for a a highly effective and audience appropriate campaign, long time. A job well done that showed excellent value with evidence of ongoing development. for money. Awards of Excellence: Awards of Excellence: The Emily Wilding Davison Imrestor Awareness Campaign Maersk ‘Values in Action’ for Our Strategy for Marston’s Building; an icon for Royal for Enlanco by Gatehouse Maersk by Open PLC by 44 Communications Holloway’s community for Royal Be The Big Difference for Engaging and inspiring colleagues and Marston’s Group People Holloway, University of London Argos by Synergy Creative in our vision and strategy for Communications team INFORA - Engaging employees in Portal Launch for Informa Aldermore Bank Always Orange: Aggreko Plc new global digital workspace for by MSL for Aggreko Plc PANDORA by Open My Story for Medical A bright future with Müller for & Healthcare Products Müller UK & Ireland by Regulatory Agency Communications, Müller #JabDone for NHS HSBC Bubbles for HSBC by WMW Merseyside by Kenyons 6 Class 1c: Class 1d: Best change Best crisis communication campaign Class winner: Class winner: The BIG Conversation Pass it on for Williams & Glyn, for Nationwide Building Society Royal Bank of Scotland by Internal Comms Team Judge’s comment: Judge’s comment: Considered thoroughly and executed wonderfully, The team were faced with a massive challenge – a joy to judge. While a big ‘corporate’ subject, it struck which just seemed to get greater with having to a very human tone throughout. The structure really deal with short notice, holiday periods and last- allowed colleague-driven content to shine through minute changes in business direction. Bravo for and the evidence is that your people took the dealing with this and coming up with a coherent opportunity with both hands. strategy for the roadshows. Awards of Excellence: There were no awards of excellence in this class. Edwards Vacuum Culture Always Orange: Aggreko Plc Change for Linda Brewer, for Aggreko Plc Edwards Vacuum by Home Be The Big Difference for Making the Move for Land Argos by Synergy Creative Securities by Gatehouse KASPER for Kellogg for Kellogg by Enthuse Communications 7 Class 1e: Class 1f: Best storytelling Best integrated campaign Class winner: Class winner: My Story for Medical & Healthcare A Race along the Rainbow-brick Road Products Regulatory Agency for JLL UK by JLL UK’s Marketing & Communications team Judge’s comment: Judge’s comment: A very impressive entry. This storytelling This campaign is a great example of the impact campaign was very well thought through an Internal Communication team can have on and used industry best practice as a guide. it’s own business, but also on those of clients It also had very clear objectives that and contacts. A brilliant result, truly involving set out what success would look like key networks within the organisation. for them – and they achieved it. This is, as the team itself say, not just a comms campaign, but a human one. Awards of Excellence: Award of Excellence: IKEA Foundation’s IWitness Our equality, diversity Relaunching British Steel – a joined-up programme for IKEA and inclusion story for approach for British Steel Foundation by Kindred Nationwide Building Society 8 Class 2 Operational Campaigns 9 Class 2a: Best operational campaign Class winner: #JabDone for NHS Merseyside by Kenyons Judge’s comment: This entry well deserves the high marks it scored as a great example of a campaign that hit its target and had audience front of mind all the way. Awards of Excellence: INFORA – Engaging employees in new global digital workspace for PANDORA by Open 3 Seconds for Bluecare by Jaxzyn I own safety for Imperial Brands 10 Class 3 Best Use of Print 11 Class 3a: Class 3b: Feature-led Feature-led magazine up magazine more to four issues than four issues a year a year Class winner: Class winner: Team Talk for Antalis by Sequel Group Highlights for KPMG by AB Judge’s comment: Judge’s comment: We were delighted with the creative use of medium, The independent editorial team that which reflects the business. Adding this element of created the content can be justifiably ‘touch’ to an employee magazine is excellent. And proud of this very competent importantly, it makes us smile. communication vehicle. Awards of Excellence: Awards of Excellence: The Globe for Barclaycard by The Barclaycard Channels and Highway for Highways England by beetroot Content Team, Write the Talk and 44 Communications Your Magazine for Gatwick Airport by beetroot t (brewed by you) for Tesco by Made By Sonder M&S World for M&S by Made By Sonder RSA Journal for Royal Society for the encouragement of Arts, Manufactures and Commerce by Wardour The Review for The Chartered Institute for Securities & Investment by Wardour Pulse – Equipping KPMG’s thought leaders for KPMG by AB 12 Class 3c: Class 3d: News magazine News magazine up to four issues more than four a year issues a year Class winner: Class winner: MUSnews for Morrison Utility Fusion – keeping the Services by Morrison Utility Services frontline in the picture Communications Team for Hitachi by AB Judge’s comment: Judge’s comment: A very likeable magazine. Excellent statistics in This is bright and breezy publication the Measurement section are complemented by well-tailored to its wide-ranging audience. some very pertinent comments from readers. Some good evaluation figures were provided and the team can be proud of this very Awards of Excellence: professional communication. PIE Magazine for Waterman Group by Waterman Group Awards of Excellence: Connected magazine for EDF Energy by Redhouse Lane Powerlines for Western Power Distribution by Western Power Distribution and Communique Writing and Design On the Move for Transport for London by AB 13 Class 3e: Class 3f: Newspaper/ Publication newsletter for members Class winner: Class winner: Courier – Keeping the nation’s Heart Matters for posties informed and engaged British Heart Foundation for Royal Mail by AB by Wardour Judge’s comment: Judge’s comment: A very strong publication with many A clearly thought out strategy and excellent examples of best practice combined with grasp of the target market comes through in great content and creativity. this entry. Focusing on real people, offering realistic, practical advice delivered in down to Awards of Excellence: earth terms by friendly experts is achieved. The Source for ACWA Power by Emperor Awards of Excellence: The Lot for Jewson by Pressgang Rolls-Royce World for Rolls-Royce by Pressgang A&O Alumni Network Yearbook 2016 for Allen & Overy by A&O Alumni Network, ‘Delivering our Future’ employee newspaper 44 Communications and Luminous for Tata Steel, Strip Products UK Pi for Howden by beetroot CIBSE Journal for CIBSE by CPL 14 Class 3g: Class 3h: Publication for Relaunched stakeholders/ publication volunteers Class winner: Class winner: Gridline for National Grid Field Sales Guide for Nestle by Made By Sonder by Jaxzyn Judge’s comment: Judge’s comment: The overall feel is that it is a publication for a What a blinding publication! A really community and speaks well to that community.
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