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Norcross Provides Sage Hurricane Advice CHAMBER CHOWDER© 510 Greene Street ~ 1st Floor, Key West www.keywestchamber.org NORCROSS PROVIDES SAGE Message from HURRICANE ADVICE President Greg Sullivan by Scott Atwell per hour tropical storm three days before it obliterated the middle Keys f someone has a crystal ball, now is the time and Flagler’s railroad. Even Hurricane to share with everyone what the future has in Andrew in 1994 was blowing at only I store for not only Key West but the world. In 50 miles per hour three days before our little corner, the three cruise ship referendums it hit South Florida and was not on the November ballot will be one of the most showing circulation four days out. important votes to ensure the economic survival “This is the most important for most of our Chamber members. Our plan is to hurricane planning fact,” Norcross be more thoughtful and accurate while gathering emphasized, “that we’re not always information and then sharing it with our members, going to have the 4-5 days of the press, and the public. The Directors of the Board met with Arlo knowing how strong a storm is going Haskell at our July meeting to hear the Safer, Cleaner to be. So we have to have plans that Cruise Ship group’s presentation and ask questions. Bryan Norcross spoke to the membership allow for fast developing storms. By the way, the group is led by five people, which he of the Key West Chamber of commerce via A regular plan, and a sped-up noted frequently. The following day Arlo provided Zoom for their July Virtual Meeting. plan.” He concedes these dramatic quotes to The Key West Citizen with his take on n the 1980s and 1990s Bryan increases do not happen often, but the details of our meeting highlighting we were Norcross spent so much time when they do it is in the vicinity of joining his group on one of the referendums (the in Key West the television the Keys because of the warm water easy one—we all want the most environmentally meteorologist says he was practically surrounding the island chain. friendly vessels) and that his group will work on getting the Chamber on board to back the other Ia resident. After he famously talked two referendums. South Florida through Hurricane With that said, I would like to share the FACTS Andrew and his career went for everyone to make their own informed decision on international, Norcross returned as each of the three referendums. Chamber leadership Grand Marshal of the Fantasy Fest has concerns over the first two referendums that Parade. The weatherman’s fondness limit disembarkations and passenger loads. We have for the island was evident during researched port calls with two industry sources and his appearance at the Chamber’s Bryan Norcross covering weather early in have the following facts to share of what the future July General Membership Meeting his career. would look like. continued on page 3 4 via Zoom, as if he were providing sage advice normally reserved for Norcross acknowledges above Table of Contents family members. normal predictions for the current hurricane season and public concern Layoff Aversion Funds Still Available . 2 Norcross plainly underscored Be A Star! . 2 . his most important lesson: Of the about early activity that has already produced seven named storms. “It Members to Elect (4) Directors . 4-5. four Category 5 hurricanes that Business Trends . 6-7 have hit the U.S in recorded history, has nothing to do with what’s going to happen in August, September or Impact of Cruise Ships . 8 . all four were mere tropical storms Business After Hours . 9 just three days prior to making October. They’re just kind of freak events that goof with estimates and tend Welcome New Members! . 10 landfall. Norcross said the Labor Day Committee Reports . 10 . hurricane of 1935 was only a 40 mile to push up prediction numbers, which continued on page 3 4 Chamber Calendar of Events . 11 Page 1 Chamber Chowder August 2020 VOL. 23, NO. 6 Layoff Aversion Funds Still Available. Apply today. BE A STAR! e are seeking contributions to the Greater Key West Chamber of Commerce Teacher Recognition program, where you can be awarded a star in our Tom Sawyer Five Star Program for Wthe school year 2020/2021 By recognizing teachers who are performing highly, it encourages other teachers in our community to provide superior education to our students, which paves the way for How can it help you? the future of our economy. If you purchased remote equipment or software that allowed Your donation of 22 gifts with a value of $25.00 each (a employees to work from home (e.g. computers, printers, total of $550) or a donation of $550, allows this program to telephones, headsets, video conferencing software etc. flourish and demonstrates your support of our teachers that we honor throughout the school year. Paying for services or tools for restaurant or retail establishments to convert to online sales or delivery during shelter in Place orders. Please contact any of our members below from the Education Committee to discuss the details or contact Purchasing cleaning/sanitation supplies and/or services that will Dorothy at the chamber offices at 305-294-2587/ allow an essential small business to maintain an on-site workforce [email protected]. by reducing exposure to COVID-19. Thanks, so much for being a STAR! Other creative approaches and strategies to reduce or eliminate the need for layoffs. COMMITTEE MEMBERS Chair: Brittany Snyder Chuck Licis You could receive up to $10,000 Florida Keys Take Stock in Children Community College Yvette Talbot 3-10 full time employees up to $5,000 Vice-Chair: Angie Walterson Appraisers of the Keys 11—25 full time employees up to $7,500 First State Bank Don Whitehead 26—50 full time employees up to $10,000 of the Florida Keys Wicker Guesthouse **Please note this grant does not cover wages or bonuses. Jennifer Barrios Kay Miller Monroe County Honorary Member For more information on the above-mentioned program School District Andrew Morawski please contact Dorothy Schmida at 305-294-2587 or at Julie Cuneo Hemingway Home [email protected] Volunteer & Museum The Chamber Chowder Heartily Thanks These Businesses for Their Generous Support of this Issue of the Newsletter Ernest Hemingway La Concha Horan Law House Museum Crowne Plaza 608 Whitehead St 907 Whitehead St 430 Duval St Key West, FL 33040 Key West, FL 33040 Key West, FL 33040 305-294-4585 305-294-1136 305-296-2991 Porter Allen Old Town Key West Insurance Company Development 513 Southard St 201 Front St, Suite 301 Key West, FL 33040 Key West, FL 33040 305-294-2542 305-294-3225 Page 2 Chamber Chowder August 2020 VOL. 23, NO. 6 “Scott Atwell” cont. from page 1 4 President’s Message cont. from page 1 4 are now getting into the 20’s.” However, These numbers are based on pre-Covid Norcross points out the Atlantic Ocean is business levels, which is where the crystal ball warmer than average this year and over a comes in handy as even the cruise industry does wider area, in the heart of where stronger not have a firm start date. Under the referenda’s size mandates, the 2021 schedule would be hurricanes form. limited to only 27 port calls for the entire year. Some other pearls of weather wisdom Of those 27 calls, two of the ships are new, 11 included: are over 20 years old and six are over 30 years 4 “If you lived through Hurricane Irma old. The newest ship on the planet from Virgin don’t think you’re invincible. Irma was with a passenger count of 2700 would not be barely a Category 4 when it hit the allowed to dock in Key West, as well as the Lower Keys and is not a good example “safer and cleaner” Disney Ships. of Cat 4 storm. Category doesn’t have We did further research and learned that much of the cruise industry is projecting to everything to do with how severe a put mid-sized vessels of 2200-2500 passengers storm will be. Remember that Betsy in their fleets by year 2023 and 2024. in 1965 was a Cat 3 and she broke the Bryan Norcross coverage of Hurricane Andrew. Unfortunately, this is still more passengers Overseas Highway in three places.” and crew than the first or second referendum 4 “If you see a forecast that predicts that much more, worse. Moving will allow. interaction with land prior to getting The biggest FACT that can truthfully be forward, consensus of projections and to the Keys, be concerned about disputed is the group’s calculation that only simulations in a warmer world is that the accuracy of the predicted track. 8% ($90 Million) of the total tourism dollars hurricanes will be stronger because the Land mass will make a hurricane come from cruise ship passengers. The group oceans on average will be warmer. But failed to first recognize that over $600 million more likely to deviate track and alter because the jet stream will also change of the $1.1 billion comes from overnight visitors intensity. Irma would have been and be more vigorous, the thinking is staying in hotels, motels, guest houses, marinas a much different storm had it not there may be fewer storms. Fewer but and vacation rentals, which goes directly to interacted with Cuba.” lodging industry properties. If that number stronger is the general consensus, but 4 “Don’t try and out-forecast the was truthfully deducted from the one billion National Hurricane Center.
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