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MANGA GUIDE for RETAILERS What Is Manga? Literally Translated from Japanese, Manga Means “Whimsical Or Humorous Pictures”

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MANGA GUIDE for RETAILERS What Is Manga? Literally Translated from Japanese, Manga Means “Whimsical Or Humorous Pictures” MANGA GUIDE FOR RETAILERS What is Manga? Literally translated from Japanese, manga means “whimsical or humorous pictures”. It is the term that refers to comic books, often Japanese in MANGA GUIDE FOR RETAILERS origin and rendered in black and white. Manga refers to the format of the book and should not be confused with genre. You can find many genres such as romance, mystery, science fiction as a manga. Manga is always Table of Contents a book; anime is the Japanese term for animated films that use a similar art style. Many popular manga are converted into anime or novels. What is Manga? 3 Manga in Japan is typically serialized in large manga magazines with many History of Manga 4 other manga stories each published Types of Manga 4 one chapter at a time and continuing in the following volumes. If a series Other Definitions 5 is popular it will be published Who Reads Manga? 5 as its own book or series. How to Read Manga 6 Manga is very different from Ratings 7 Western comic books. While both contain stories told through How to Start a Section in your Store 8 sequential art, western comics Manga Growth Around the World 9 are in colour, a larger trim size with smaller page count Reviews and Resources 10 and are more often superhero Bestsellers Available Through Madman Entertainment... 10 stories. Manga are approximately Madman Entertainment 12 the size of a standard trade paperback, in black and white and have many genres. History of Manga Other Definitions While the history of manga can be traced back to Manga: Stories told visually through sequential art. Often refers to comics the history of visual communication, most consider originating in Japan and drawn in black and white. Also typically features a modern manga to have begun just after WWII with the specific style of art where people have large eyes, small mouths and other publishing of Osamu Tezuka’s Astro Boy and Kimba the exaggerated features. White Lion. Heavily influenced by Walt Disney, Osamu Anime: The Japanese word for animation also including a specific art Tezuka is considered the ‘god’ of modern manga. style where characters have exaggerated features. Many manga are the Manga, originally considered to be a format for children, source material for anime. grew in style and popularity with this post-war generation Bi-shonen: also shortened to bishi or bishie, this term refers to who continued to enjoy the format well into adulthood. As impossibly beautiful men often with long hair and appearing in the age of the fan increased so too did the number of topics romance manga. and genres. Otaku: A term that refers to fans in the manga and anime realm. In Japan TYPes of Manga this term is more derogatory and is used for the most obsessive fans, but Western fans have adopted it with a very positive context. Manga can be broken down into several types or categories of manga. Mecha: Derived from the Japanese word “meka” an abbreviation for the English word “mechanical”, mecha refers to mechanical Shojo (also known as shoujo): manga aimed at a young female robots controlled by a pilot found in many manga. audience. Typically written by women, these stories are often romantic comedies or magical girl series (stories that feature Who Reads Manga? young girls with superhuman abilities who save the world). In Japan, manga are widely read by children and adults of all ages Shonen (also known as shounen): manga enjoying everything from an action adventure to historical drama to aimed at male readers typically action oriented comedy to business and commerce. featuring a male main character. As manga enters more western cultures, teens are the first group to pick Shonen-ai: manga aimed toward women featuring the it up. The current reader in Australia has an equal chance of being boy or romantic relationship between two male characters. girl and will age anywhere from 10-19. Older fans who are interested in © Queenie Chan and TOKYOPOP Inc. anime, are often also interested in manga. 4 5 How to Read Manga Ratings Traditional manga from Japan is in the Japanese right to left reading format. Madman and our partner publishers understand that because of the visual To maintain its authenticity and to stay true to the artists’ original creation, nature of manga and prior misunderstandings regarding comics and graphic most publishers will keep manga in that right to left format. Manga created novels in general, you and your customers may be concerned about the by a western artist often is drawn in the creators left to right reading appropriateness of each series for different age groups. Most manga from format. The following diagrams illustrate how to read both formats. Madman has been rated based on their content and those ratings can be found on our order forms as well as on the back of each book. The general this example shows descriptions of the ratings are below: manga in a format read from left to right. ‘All Ages’ - Suitable for readers of any age. May contain this example shows take them cartoon violence and potty humour. start to their room and manga read from fill them in HERE... on the details. right to left. ‘Youth’ - Suitable for ages 10 and up. May contain mild 7>ÍËVÖÍÁßË language, fantasy violence and bullying. >ÁjËßÖËwÁ^Ë >ßÝ>ßÄ· 4OLHBCGCH start 3OL? NB;N (;HA JOHEJCMM?> BCG G?I@@ <ON HERE... CN_MHIL?;MIH ‘Teen’ - Suitable for ages 13 and up. May contain mild NIB;HABCG yes, profanity, mild violence and gore, crude humour, Mrs. Malkin? 7B;N_MMI @OHHS suggestive themes or situations, as well as 'II>NBCHA NBCMMH;JM <;=ECH I won’t references to tobacco, alcohol and drug use. be here for the next three months or so. ‘Older Teen’ - Suitable for ages 16 and up. May contain !B GS 9IO>IH_NA?N <?;ONC@OF CN >ISIO profanity, moderate violence and gore, moderate (?;LN 4BCM<IRCMNB? 3B;J?>"IR IHFS=IHH?=NCIH <;=ENIGSBIG? )=;H_NFIM?CN sexual themes, nudity, alcohol and drug use. ËV>¾Í˶ÖÍjË ÁjV>Ëj^Ë LÖÍËjß±±± © Queenie Chan and TOKYOPOP Inc. The_Dreaming_ogm1.indd 21 10/3/05 5:39:51 PM ‘Mature’ - Suitable for ages 18 and up. May contain extreme profanity, intense violence and gore, 4B;NQ;M MNOJC> =B;MCHA NB;NJOHE 9IOEHIQ NB?S 7B;NC@(%Q;M M;S*;J;HCM; J;=ECHAB?;N mature themes and graphic depictions. M;@?JF;=? <ON NBCM;L?;I@ 3BCHDOEO=;HA?N JL?NNSMB;>S © & ™ TOKYOPOP Inc. and Kitty Radio, Inc. For more detailed information, please visit www.manga.com.au/ratings 0RINCESS!)?GNINDDååå åååå0- 6 7 How to Start A Section in your Store Manga Growth Around the World In general there are two schools of thought on how to shelve manga. The Manga has grown incredibly fast in almost every first is treating manga as a format and shelving each series by its genre. If country into which it has been introduced. you are just getting started in manga, this may make it more difficult for the Quick Facts: consumer to discover the availability of manga in your store. Q Nearly 40% of all publishing in Japan is manga. The best way to get started with manga is to create a manga section and Manga-mania in France. 4 Feb 2004. shelve all manga together. Often this new section is situated near science- <http://www.animenewsnetwork.com/news/2004-02-04/manga-mania-in-france> fiction and fantasy or with other graphic novels or comic books you may be carrying. Some bookstores have also created a separate teen section heavily Q “German and French sales of manga totaled $212.6 million last year populated by manga series. (2006) ”Fishbein, Jennifer. Europe’s Manga Mania. 26 Dec 2007. <http://www.businessweek.com/globalbiz/content/dec2007/gb20071226_ With the incredible amount of books available across 346610.htm?chan=globalbiz_europe+index+page_top+stories> formats and genres, it is often challenging to find the shelf space for a new section. It can also be Q The sales of manga in the US have skyrocketed in the past decade. intimidating to clear out the space that can be used for The chart below shows the growth in the US from 2001: known sellers for a section yet unproven in your store. Est size in millions counter display If that is a concern, Madman does offer both a 60 unit floor display as well as a counter display. 180 160 (Data compiled from: ICV2 Retailers Guides to Manga) Manga will also perform better when the consumer 140 knows that they are available in your store. Front of store placement, whether table, floor or counter display 120 will improve your sales. Manga fans are loyal fans and 100 will keep coming back for the continuing volumes of 80 their favourite series. Once they know you are carrying 60 their favourite format, they’ll come back for more! 40 Because of the visual format of manga, books faced 20 out on the shelves also tend to do the best. 0 2001 2002 2003 2004 2005 2006 60 unit display stand 8 9 1999, 2001, 2002 SQUARE ENIX CO., LTD. ALL RIGHTS RESERVED CHARACTERS FROM FINAL FANTASY VIDEO GAME SERIES © 1990, 1997, ORIGINAL MANGA COMIC BY SHIRO AMANO/ ENTERBRAIN, INC. © DISNEY 2005© Blizzard Entertainment, Inc. All Rights Reserved. REViews and Resources Q www.manga.com.au for upcoming releases from Madman Q www.animenewsnetwork.com for general industry information, reviews and news Q http://au.comics.ign.com/index/mangaseries.html Kingdom Hearts Warcraft: The Sunwell Trilogy for manga news and reviews © 2002 MAKI MURAKAMI.
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