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Success Stories on ICT/ICM in AR4D in Asia and the Pacific Region

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Success Stories on ICT/ICM in AR4D in Asia and the Pacific Region Success Stories on ICT/ICM in AR4D in Asia and the Pacific Region Food and Agriculture Organization of Asia-Pacific Association of the United Nations Agricultural Research Institutions Regional Office for Asia and the Pacific Success Stories on ICT/ICM in AR4D in Asia and the Pacific Region Food and Agriculture Organization of the United Nations Regional Office for Asia and the Pacific Asia-Pacific Association of Agricultural Research Institutions Bangkok, Thailand i Success Stories on ICT/ICM in AR4D in Asia and the Pacific Region Edited by: Malcolm Hazelman Senior Extension, Education and Communications Officer Economic, Social and Policy Assistance Group (ESP) FAO Regional Office for Asia and the Pacific, Bangkok, Thailand S. Attaluri Coordinator, Asia-Pacific Agricultural Research Information System (APARIS) Asia-Pacific Association of Agricultural Research Institutions (APAARI) C/o. FAO Regional Office for Asia and the Pacific, Bangkok, Thailand April, 2011 The views expressed in the publication are those of the author(s) and do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations and the Asia-Pacific Association of Agricultural Research Institutions. ii Contents Page Acronyms ............................................................................................................................. iv Foreword .............................................................................................................................. vii Executive Summary ............................................................................................................. ix 1 aAQUA: ICT-enabled Knowledge Services to Farmers in India by Krithi Ramamritham, Chaitra Bahuman and Anil Bahuman ................................... 1 2 Cyber Extension: An ICT initiative for Strengthening Agricultural Extension in Sri Lanka by Rohan Wijekoon and M.F.M. Rizwan ..................................................................... 23 3 Empowering Farmers through Mass Media: A Success Story of Mati-O-Manush Television Program in Bangladesh by Nasrin Akter and Wais Kabir .................................................................................. 37 4 Impact of Community Radio on Technology Adoption and Marketing Efficiency of Vegetable Crops in Nepal by Krishna P. Paudyal, Yuga Nath Ghimire and Bhola Man Singh Basnet ................. 49 5 Inter-Farmers Information and Technology Services (FITS) Trading through Information and Communication Technology in the Philippines by Joseph Edward O. Idemne with Gelly R. Maypa, Nilo C. Araneta and Rhett Sean Pomares ................................................................................................... 63 iii Acronyms aAQUA almost All Questions Answered ACORAB Association of Community Radio Broadcasters, Nepal ADB Asian Development Bank AI Agriculture Instructor AICC Agriculture Information and Communication Centre AIS Agricultural Information Services AM Amplitude Modulation APAARI Asia-Pacific Association of Agricultural Research Institutions APARIS Asia-Pacific Agricultural Research Information System AR4D Agricultural Research for Development ARD Agricultural Research and Development ARPA Agriculture Research and Production Assistant ASC Agrarian Service Centre ATIC Agricultural Technology Information Centre AVC Audio Visual Centre B2B Business-to-Business BARC Bangladesh Agricultural Research Council BTV Bangladesh Television CARRDEC Cotabato Agriculture and Resources Research and Development Consortium CBO Community-based Organizations CCTV Closed-Circuit Television CDMA Code Division Multiple Access CeC Community eCentre CEU Cyber Extension Unit CICT Commission on Information and Communication Technology CPDD Communication, Publication and Documentation Division CR Community Radio CSC Common Service Centre DIL Developmental Informatics Lab DoA Department of Agriculture DOST Department of Science and Technology FAO Food and Agriculture Organization of the United Nations FAO RAP Food and Agriculture Organization of the United Nations, Regional Office for Asia and the Pacific FAQ Frequently Asked Questions FITS Farmers Information and Technology Services iv FM Frequency Modulation GBPUAT Govind Ballabh Pant University of Agriculture and Technology, Pantnagar GDP Gross Domestic Product GPRS General Packet Radio Service ICAR Indian Council of Agricultural Research ICM Information and Communication Management ICRISAT International Crop Research Institute for the Semi-Arid Tropics ICT Information and Communication Technologies ICT/ICM Information and Communication Technologies/Information and Communication Management ICTA Information and Communication Technology Agency IIIT Indian Institute of Information Technology IIM CD-ROM Interactive Multimedia CR-ROM IIT-B Indian Institute of Technology-Bombay INGO International Non-governmental Organization JICA Japan International Cooperation Agency KVK Krishi Vygyan Kendra KVS Krishikarma Vyaptha Sevaka LGU Local Government Unit LRSC Local Radio Support Committee MISD Management Information Systems Division MMS Multimedia Messaging Service NAARM National Academy of Agricultural Research Management NAIP National Agricultural Innovation Project NARC Nepal Agricultural Research Council NARS National Agricultural Research System NEFEJ Nepal Forum for Environmental Journalists NGO Non-Government Organisation PCARRD Philippine Council for Agriculture, Forestry and Natural Resources Research and Development PhilCeNet Philippine Community eCentre Network Q&A Question and Answer R&D Research and Development S&T Science and Technology SAARC South Asian Association for Regional Cooperation SAC SAARC Agriculture Centre SMARRDEC Southern Mindanao Agriculture and Natural Resources Research and Development Consortium SMS Short Message Service T&V System Training and Visit System v UAS Dharwad University of Agricultural Sciences, Dharwad UAS Raichur University of Agricultural Sciences, Raichur UHF Ultra High Frequency UNDP United Nations Development Programme UNL/MT Universal Networking Language/Machine Translation URL Uniform Resource Locator VDC Village Development Committee VHF Very High Frequency WESVARRDEC Western Visayas Agriculture and Resources Research and Development Consortium vi Foreword Dissemination of agricultural innovations and technologies plays a crucial role in taking the research results to resource poor smallholder farmers. The demand of farmers regarding knowledge on innovations and technologies has been growing in order to face the challenges posed by climate change, depleting natural resources, food security and safety, market opportunities and value addition etc. The Information and Communication Technologies/Information and Communication Management (ICT/ICM) can offer immense opportunities to the farming communities in the rural areas to update their knowledge and bridge the gap between farmers and the researchers. ICT/ICM encompasses the broad fields of data/information processing and communication by means of computers, telecommunications, radio, television, internet, satellite, mobile phones etc. It covers all emerging aspects including innovative practices to efficiently manage the digital resources. There are good examples of use and application of ICT/ICM for AR4D in the Asia-Pacific region which will provide better insights into different aspects such as innovative application of new ICTs in rural areas, institutional partnerships; management of digital information resources, socio-economic impact of ICT/ICM, and the role of public and private sector agencies in fostering ICT/ICM for agricultural development. APAARI has been instrumental in disseminating agricultural innovations and technologies through success stories on important themes with the aim to enable all ARD stakeholders to adopt innovations and technologies for the benefit of resource poor smallholder farmers. Besides popularizing the success stories in agricultural development, APAARI has undertaken documentation of success stories on ICT/ICM for AR4D in the Asia-Pacific region that provides better insights on the use and application of ICT/ICM for empowering the farming community. This publication includes success stories on ICT/ICM in agriculture from five countries, viz., Bangladesh, India, Nepal, the Philippines and Sri Lanka. These success stories focus on a variety of ICT/ICM initiatives in agriculture that included innovative television program Moti-O-Manush in Bangladesh, ICT-enabled information services to farmers through aAQUA initiative in India, improving adoption of technologies and marketing in vegetables with the help of Krishi Community Radio in Nepal, appropriate use of ICT tools and methods through Farmers Information and Technology Services (FITS) in the Philippines, and Cyber Extension in support of agricultural extension system in Sri Lanka. These success stories highlight the role of ICT/ICM in strengthening the present agricultural extension system in the respective countries for efficient transfer of technologies to the farmers. It provides useful lessons on the use of new information and communication technologies, public-private partnerships in ICT initiatives, impact of ICT/ICM in agriculture, orientation and participation of farmers and mechanisms for better implementation of ICT/ICM initiatives for AR4D. vii APAARI is thankful to the authors for their sincere efforts in writing these success stories. We are also grateful to FAO Regional Office for Asia
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