Downloaded in Korea, Was Held In
i RETHINKING THE EXPEDIENCY OF THE REGIONAL FLOW OF POP CULTURE: THE CASE OF THE KOREAN WAVE IN JAPAN by SUNYOUNG KWAK B.A., SogAng University, 1999 M.A., SogAng University, 2001 A dissertAtion submitted to the Faculty of the GraduAte School of the University of ColorAdo in pArtiAl fulfillment of the requirement for the degree of Doctor of Philosophy College of MediA, CommunicAtion And Information 2017 ii This thesis entitled: Rethinking the Expediency of the Regional Flow of Pop Culture: The Case of the Korean WAve in Japan written by Sunyoung Kwak has been approved for the College of MediA, CommunicAtion And Information Dr. Shu-Ling Chen Berggreen Dr. Hun Shik Kim Date The finAl copy of this thesis hAs been eXAmined by the signatories, and we find thAt both the content And the form meet AcceptAble presentAtion stAndArds of scholArly work in the Above mentioned discipline. iii AbstrAct KwAk, Sunyoung (Ph.D., CommunicAtion, College of MediA, CommunicAtion And Information) Rethinking the Expediency of the Regional Flow of Pop Culture: The Case of the Korean WAve in Japan DissertAtion directed by AssociAte Professor Shu-Ling Chen Berggreen This dissertAtion study Aims to identify the role of nAtionAl markets in the regional flow of pop culture, focusing on how nAtionAl markets reAct to foreign pop cultures And take advAntAge of them. TAking the internAtionAl populArity of South Korean pop culture, called “Korean Wave,” or “Hallyu” in Japan As the case, this study analyzes the discourse of JApAn’s mainstreAm mediA from 2009 to 2016 in order to find out the national market's role And desire behind the regionAl And transnational flow of pop culture.
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