Tucker Max and Zach Obront
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THE BEST WAY TO WRITE AND PUBLISH YOUR NON-FICTION BOOK TUCKER MAX AND ZACH OBRONT COPYRIGHT © 2019 TUCKER MAX AND ZACH OBRONT All rights reserved. THE SCRIBE METHOD The Best Way to Write and Publish Your Non-Fiction Book ISBN 978-1-5445-1406-2 Hardcover 978-1-5445-1405-5 Ebook 978-1-5445-1407-9 Audiobook CONTENTS INTRODUCTION: WHY WRITE A BOOK?............................................................. 9 PART 1: PREPARE TO WRITE YOUR BOOK 1.1: THE PROPER EXPECTATIONS FOR WRITING YOUR BOOK .................................. 19 1.2: THE SIX FEARS YOU (COULD) FACE WRITING YOUR BOOK ................................25 1.3: HOW TO BEAT YOUR FEARS (AND FINISH YOUR BOOK) ................................... 47 PART 2: POSITION YOUR BOOK 2.1: WHAT IS BOOK POSITIONING (AND WHY DOES IT MATTER)? .............................. 61 REFERENCE: HOW PEOPLE REALLY JUDGE A BOOK .............................................65 REFERENCE: HOW MUCH OF YOUR STORY SHOULD BE IN YOUR BOOK? ..................... 73 2.2: FIGURE OUT YOUR BOOK OBJECTIVES ...................................................... 81 REFERENCE: DON’T WRITE A BOOK IF YOU HAVE THESE FOUR UNREALISTIC EXPECTATIONS .. 87 REFERENCE: HOW WRITING A BOOK CAN BUILD YOUR BRAND ...............................103 REFERENCE: HOW TO MAKE MONEY WITH YOUR BOOK ....................................... 117 2.3: FIGURE OUT YOUR AUDIENCE ...............................................................135 2.4: FIGURE OUT YOUR BOOK IDEA ..............................................................157 REFERENCE: HOW TO PICK THE PERFECT BOOK IDEA .........................................165 REFERENCE: DON’T PUT EVERYTHING YOU KNOW IN ONE BOOK ............................179 REFERENCE: ADVERTORIAL VS. EDITORIAL CONTENT ..........................................185 2.5: THE NORTH STAR CHECK ....................................................................191 PART 3: OUTLINE YOUR BOOK 3.1: CREATE YOUR BOOK OUTLINE ...............................................................195 3.2: OUTLINE THE INTRODUCTION .............................................................. 207 3.3: OUTLINE THE CONCLUSION .................................................................217 PART 4: WRITE YOUR BOOK 4.1: HOW TO CREATE YOUR BOOK WRITING PLAN ............................................. 225 4.2: HOW TO WRITE YOUR ROUGH DRAFT USING THE SCRIBE METHOD ................... 235 4.3: HOW TO WRITE YOUR ROUGH DRAFT USING THE REGULAR METHOD ................. 249 PART 5: EDIT YOUR BOOK 5.1: HOW TO EDIT YOUR BOOK .................................................................. 259 5.2: SHOULD YOU ASK PEOPLE FOR FEEDBACK? ............................................. 275 PART 6: FINISH YOUR MANUSCRIPT 6.1: PICKING THE PERFECT BOOK TITLE ........................................................ 285 6.2: HOW TO WRITE YOUR BOOK DEDICATION ................................................ 309 6.3: HOW TO WRITE YOUR BOOK ACKNOWLEDGMENTS .......................................315 6.4: SCRIBE GUIDE TO BOOK FOREWORDS .................................................... 325 6.5: HOW TO GET INCREDIBLE BLURBS FOR YOUR BOOK .................................... 333 6.6: LOCK IN YOUR MANUSCRIPT: COPYEDITING ............................................. 349 PART 7: DESIGN AND MARKET YOUR BOOK 7.1: HOW TO WRITE A BOOK DESCRIPTION THAT SELLS ...................................... 359 7.2: HOW TO WRITE YOUR AUTHOR BIO (AND WHY IT MATTERS)............................ 375 7.3: HOW TO TAKE THE RIGHT AUTHOR PHOTO ................................................ 395 7.4: HOW TO GET A GREAT BOOK COVER ........................................................ 411 7.5: DESIGN YOUR BOOK LAYOUT ............................................................... 429 7.6: THE SCRIBE GUIDE TO PRICING BOOKS ................................................... 445 PART 8: PUBLISH YOUR BOOK 8.1: HOW TO PICK THE RIGHT BOOK PUBLISHING OPTION ................................... 455 CONCLUSION: NOW DO IT .........................................................................477 ABOUT THE AUTHORS ..............................................................................479 INTRODUCTION WHY WRITE A BOOK? I’ve never met you, but I’m gonna read your mind. Not literally, of course. I’m going to make an educated guess about why you want to write a book. If I’m correct in my guess—it means this is the perfect book for you. If I’m wrong in my guess—then I’ve just saved you a lot of time. You can skip this book; it’s not right for you. Here’s my guess. See if it resonates: You had a problem. It was probably a difcult problem for you. You sufered for a long time because of it. WHY WRITE A BOOK?!·!9 This problem might have even defned you as a person—at least for a while. You spent time, energy, and efort on it, and maybe even dedicated your career to solving it. Finally, after a lot of struggle and work, you solved your problem. You found a solution, and you made your life better. But you didn’t just fnd the solution to this problem. You mastered it. You’re good at implementing this solution. Yes, there are times you doubt yourself—as we all do— but part of you is even a little proud of yourself and what you’ve accomplished. You know some things (at least in your feld). Although you’ve never written a book before, you keep coming back to the idea of writing one, for two main reasons: 1. You want to share your hard-earned knowledge to help people solve the same problem you used to have. You want to give this wisdom back to others so it can impact them. Basically, you want to help people through your book. 2. You want some recognition for what you did. I am not implying that recognition is bad—quite the opposite. It is natural and right to want your peers and family and friends to know the real you and see what you’ve done. And you also hope this recognition will actually help 10 · THE SCRIBE METHOD you in some way as well, probably in your career (and maybe even in your personal life too). I’d bet you’ve been thinking about writing a book for some time. You’ve probably had people saying, “You should write a book!” long before now. But you didn’t acknowledge it, because the next step—writ- ing the book—was too scary. After all, you don’t know where to start, or how to structure your book, or if your book idea is good enough, or if you have enough to say, or if anyone will care once you write it. And then there’s the worst fear of all, the one you don’t want to talk about but always lingers: What if you write a bad book? You might have even started writing the book at some point, but you stopped. You probably had some good momentum at frst and found it really rewarding to get your ideas out of your head. You thought about how people would receive the book, maybe pictured the eventual praise in your future. But you hit an obstacle, and it stalled you. It brought up all your self-doubt and anxiety, and without a plan to get past that obstacle (or obstacles), you lost your momentum, and then you stopped. WHY WRITE A BOOK? · 11 It’s probably frustrating that you aren’t writing your book. You see other people—some of whom don’t even know as much as you about your subject—who did write their books, who have credibility and authority in their feld, who are getting increased visibility, and who have more clients and more opportunities, all from their book. Most of all, you see the impact their books have on people. You know you could have that same impact—if you could just get your book done. Your book might not save the world, but it could change some people’s lives for the better…if only you could get it to them. Does this sound familiar? Does it describe you? If so, then this is the perfect book for you. It was written specifcally for people just like you, as you embark on your journey to writing and publishing your own book. If you follow the steps, it will get you there. If I haven’t just described you, then like I said, this book probably isn’t right for you, and you can put it down and move on to another book that is better suited for you. (If this story has nothing to do with you, yet you’ve already paid for 12 · THE SCRIBE METHOD it, then email me directly and I will give you your money back: [email protected]. I’m totally serious). WHAT THIS BOOK WILL TEACH YOU In this book, I will teach you everything you need to know to make sure you write a great book—one that impacts read- ers lives and cements your legacy. Here’s just a sample of how-to topics you’ll fnd in these pages: • Pick the perfect book topic—one that both displays your knowledge and helps readers improve their lives (chapter 2.4) • Make sure there will be an audience waiting to buy your book before you write it (chapter 2.3) • Write a book to build your brand (chapter 2.2) • Ensure your book gets you an ROI (chapter 2.2) • Set yourself up for success before you even start writing your book (chapter 1.1) • Figure out how much of your story should be in your book (chapter 2.1) • Structure your book exactly so you get it correct—and so it’s easy for you to write (chapter 3.1) • Create the motivation and inspiration, on command, to sit down and write every day (chapter 4.1) • Find the perfect book title (chapter 6.1) • Price your book to maximize both sales and impact (chapter 7.6) • Get an amazing book cover (chapter 7.4) WHY WRITE A BOOK? · 13 You’ll also learn… • What the most common writing obstacles are (chapter 1.2), and how to beat them (chapter 1.3) • Once you start writing, how to make sure your audience will love your book (chapters 4.2 and 4.3) • Editing techniques to ensure your book sounds exactly right (chapter 5.1) • Exactly who to use to help publish your book (chapter 8.1) • The key to writing book marketing copy that sells (chap- ter 7.1) • And of course, the most important thing you can do to make your book a success, that most authors get wrong (chapter 2.1) WHY LISTEN TO ME? Because I know how to write, publish, and market books.