Psychology of Human Behaviour
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PSYCHOLOGY OF HUMAN BEHAVIOUR ARVIND KUMAR DEPARTMENT OF AGRICULTURAL ECONOMICS, EXTENSION EDUCATION & RURAL SOCIOLOGY COLLEGE OF AGRICULTURE CSK HP KRISHI VISHVAVIDYALAYA, PALAMPUR TABLE OF CONTENTS S No Topic(Topic(sss)) Lecture Page 1. Psychology: meaning and definitions 1 1 2. Scope and importance of psychology in extension 2 3 3. Behaviour and its modification 3 4 4. Methods of influencing human behaviour 4 7 4.1 Compulsion or coercion 7 4.2 Exchange 7 4.3 Advice 8 4.4 Openly influencing a farmer’s knowledge level and attitude 8 4.5 Manipulation of influencing the farmer’s knowledge level and 9 attitudes without farmer being aware 4.6 Providing means 10 4.7 Providing service 11 11 4.8 Changing the farmer’s social and/ or economic structure 55.... Perception: concept and laws 5-6 13 5.1 Nature of perception 13 5.2 Definitions of perception 14 5.3 Laws of perception 14 6. Selectivity in perception 7 20 7 Sensory factors in perception 8 22 8. Importance of perception in extension work 9 24 9. Attitude: concept and functions 10 25 9.1 Meaning and definitions of attitude 25 9.2 Components of attitudes 26 9.3 The A-B Relationship 26 9.4 Functions of attitudes 28 10. Attitude change 11 30 11. Formation of stereotypes and prejudices 12 35 11.1 Stereotypes 35 11.2 Definition 35 11.3 Formation of stereotypes 35 11.4 Prejudice 36 11.5 Definition 36 11.6 Formation of prejudice 36 12 Motivation: concept and types 13 38 12.1 Meaning and definitions 38 12.2 Types of motivation 39 13. Theories of motivation 14-16 40 13.1 Maslow’s hierarchy of needs theory 41 13.2 ERG theory 43 13.3 McClelland’s theory of need 44 13.4 Two-factor theory 45 13.5 The equity theory 46 13.6 The expectancy theory 46 13.7 The reinforcement theory 47 13.8 The goal setting theory 48 14 Techniques of motivating farm people 17 50 15. Learning: concept and principles 18-19 52 15.1 Definitions of learning 52 15.2 Principles of learning 54 16. Theories of learning 20-22 56 16.1 Pavlov’s classical conditioning 56 16.2 Skinner’s operant conditioning 58 17. Experiential learning 23 63 17.1 Experiential learning 63 17.2 Experiential learning cycles 63 17.3 Learning styles 66 17.4 Kolb’s learning style: matrix view 67 17.5 Kolb’s learning style: description 68 18. Personality and individual differences 24-25 70 18.1 Definitions 70 18.2 Determinants of personality 71 18.3 Individual differences 72 19 Personality as a set of traits 26 75 19.1 Primary traits: sixteen 75 19.2 The Big Five 76 20. Personality as the self 27 78 21. Roger's self-theory of personality 28 79 22. Maslow's self-actualisation theory of personality 29 81 23. Emotion: concept and types of emotional response 30 84 23.1 Concept 84 23.2 Types 85 23.3 Effect of emotion on rural people 86 24. Theories and role of emotion in regulating human behaviour 31 87 24.1 Evolutionary theories 87 24.2 The James-Lange theory 87 24.3 The Cannon-Bard theory 88 24.4 Schachter and Singer’s Two-Factor Theory 88 24.5 Cognitive appraisal 89 25. Problem-solving 32 90 PSYCHOLOGY: Psycholog MEANINGy: Meaning AND DEFINITIONS and Definitions 1 Psychology has emerged out as a separate subject of study. Prior to this it was considered as a part of philosophy. Psychology is, in effect, child of two parents: philosophy (the pursuit of wisdom through logical reasoning) and physiology (the study of vital life processes of an organism such as respiration, digestion, and reproduction). Wilhelm Wundt, M. D. (1832- 1920), usually called as father of psychology. He founded psychology laboratory in Germany and called himself a psychologist. Meaning and definitions The term psychology is derived from two Greek words – psyche (soul, or mind) and logos (science or study). Thus literally it means study or science of soul or mind. • Till the 16th century, psychology was considered as the science of soul. This definition was rejected as soul was soul considered as a very ambiguous word. There was controversy regarding the nature of soul, its location in the body, etc. • In the 18th century, psychology was conceived as the science of mind. But difficulty regarding the meaning of mind still persisted. It was considered very doubtful if mind as such can be studied and which mind? Is it the study of right mind or wrong mind? There was no answer to these questions. • Later, psychologists considered psychology as the science of consciousness. This definition was rejected because there are three levels of consciousness – focus of consciousness, fringe of consciousness and unconsciousness. Only one level was taken into consideration. • Most contemporary psychologists considered psychology as the science of behaviour of organism. This includes human behaviour as well as animal behaviour, normal behaviour and adult behaviour, child behaviour and adult behaviour. Some of the definitions of psychology are presented below: • Psychology is the science of the activities of individual in relation to the environment (Woodworth). • Psychology is the positive science of behaviour (Watson). • Psychology is the science of human behaviour and experience (Cruze). • Psychology is the science of mental activity of an organism (Guilford). Course No. Ext 502: Psychology of Human Behaviour 1 Psychology: Meaning and Definitions 2 These definitions contain some truth but are not totally correct. A compressive definition of psychology is given by Charles E. Skinner. According to him, Psychology deals with the responses to any and every kind of situation that life presents. By responses or behaviour is meant all forms of processes, adjustments, activities, and experiences of the organism. Finally, psychology can be defined as the scientific study of behaviour and mental processes. Key attributes of this definition • Scientific study implies carefully controlled observation, description, and experimental investigation to collect information and organising this information. • Behaviour broadly refers to all action that can be observed such as physical activity and speaking as well as mental processes meant to private, cognitive processes that can not be observed directly such as perceiving, thinking, feeling, motives, remembering, etc. Course No. Ext 502: Psychology of Human Behaviour 2 SCOPE AND IMPORTANCE OF PSYCHOLOGY IN EXTENSION 1 Go 2 Content Scope Psychology discovers the general laws that explain the behaviour of living organisms and the most important living organism is human being itself. The individual responds to stimulation and by such responses adjusts to the environment. This continual adjustment constitutes the activity of the individual during his life time. Psychology is seeking to discover what particular conditions produce a given type of activity, so that eventually the psychologists will be able to control and direct human activity by controlling these conditions. Psychology studies the abnormal as well as the normal person. It also attempts to discover the source of knowledge, beliefs, and customs and to trace the development of thinking and reasoning, so as to find the kinds of environmental stimulation that produce certain types of activity. This knowledge of psychology is useful to extension personnel because it will help them to find causes of prejudice, the habit of sticking to old practices and ways of doing things, the doubts, and lack of confidence and factors affecting motivation. Importance The study of psychology helps in identifying: 1. The abilities of individual. 2. The needs of individual techniques to be employed to motivate them. 3. The hereditary and environmental factors that affect behaviour. 4. The levels of achievement motivation of the individuals. 5. The factors that lead to differential perceptions. 6. The causes of emotions and frustrations in human beings. 7. The causes of retarded learning. 8. The levels of knowledge and attitudes possessed by individuals 9. The different psychological traits possessed by individuals. Course No. Ext 502: Psychology of Human Behaviour 3 BEHAVIOURBehaviour AND ITS andMODIFICATION Its Modification 1 There is no single cause of human behaviour. It results from the interplay of diverse factors which create a set of circumstances through the dynamic interaction of man and his environment. According to field theory in psychology, the interaction of situational factors with the perceived environment can be described as a field of forces, a system in tension, or in short, a psychological field. This can be expressed in a formula as follows: b = f (P, E sub) Behaviour is a function of the interaction of the individual and his perceived environment. It is not the totality of factors in his environment that influences his behaviour but only those which are perceived by the individual. Present information, past experience (past knowledge), and expectations (the anticipation of future events) contribute to the subjective perception of circumstances. Behaviour can be described as follows. A person (P) in his environment (subjectively perceived environment) feels something is worth striving for (a target, a desirable state of affaires, an object that is positively desired), and he mobilises his personal powers to reach the goal in question. When something negative or undesirable occurs, he activates his personal powers in the same way to avoid the negative situation. Ways of reaching targets and avoiding negative situations can be blocked or impeded by barriers or inhibiting factors (lack of knowledge, uncertainty about consequences, insufficient means, social sanctions, etc). Route X Target Individual Subjectively perceived Barrier environment Fig. 1: Model of the Psychological Field 1 Course No. Ext 502: Psychology of Human Behaviour 4 PSYCHOLOGY: Psycholog MEANINGy: Meaning AND DEFINITIONS and Definitions 1 Psychology has emerged out as a separate subject of study.