London Borough of Enfield
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London Borough of Enfield Park Events Strategy 2017 – 2022 Review Report by: Alex Duncan, FInstLM | Assistant Director | The Event Umbrella Assisted by: David Nutt | Event Coordinator | The Event Umbrella e: [email protected] w: theeventumbrella.com 1 Table of Contents 1. Introduction: ................................................................................................................................................................................................................................ 3 2. Process: ........................................................................................................................................................................................................................................ 6 2.1 Effects of Limitations on Large and Major Event Frequencies:................................................................................................................................................................. 6 2.2 The Summer Holiday Rule: ........................................................................................................................................................................................................................ 8 2.3 Size Categories: ....................................................................................................................................................................................................................................... 12 2.4 Revised Permission and Consultation Process: ....................................................................................................................................................................................... 15 2.5 Events on Village Greens: ........................................................................................................................................................................................................................ 17 2.6 Allowing Major Events on Broomfield Park: ........................................................................................................................................................................................... 18 2.7 The New Process and Challenges: ........................................................................................................................................................................................................... 19 2.8 Issues That Have Continued Since Before the Strategy Was Introduced: .............................................................................................................................................. 20 2.9 New Challenges: ...................................................................................................................................................................................................................................... 22 3. Economic Impact: ....................................................................................................................................................................................................................... 27 3.1 Economic Impact of Events: .................................................................................................................................................................................................................... 27 3.2 Enfield’s Proportion of the Park Events Market Share in London: ......................................................................................................................................................... 30 3.3 Major Events Build Times: ....................................................................................................................................................................................................................... 33 3.4 Balancing the Needs of the Public, the Council and Event Organisers: .................................................................................................................................................. 34 4. Other Key Discoveries and Recommendations: ......................................................................................................................................................................... 37 5. Appendix: ................................................................................................................................................................................................................................... 40 2 1. Introduction: Fig. 1: Three side-by-side comparison of the 2015 and 2019 events programme composition. Size Categories 1.1 This report sets out a review of the London Borough of Enfield’s (the 60 Council) Park Events Strategy 2017 – 2022 (the Strategy), at half-way 50 through the Strategy’s implementation period. The report focusses on 40 the overarching process set out in the Strategy and the economic 30 impact for the borough. The findings are based on a piece of research 20 and consultation by The Event Umbrella, commissioned by the 10 Council. 0 Small Medium Large Major Funfairs 2015 2019 1.2 The Strategy sets out the Council’s vision for the years 2017 to 2022, and includes the following sections: Type 80 Foreword (p3) 70 Executive Summary (p4) 60 Background (p5) 50 40 The Vision (p6) 30 The Role of Events (p7) 20 10 Event Principles (p9) 0 Parks and Open Spaces (p12) Commercial Non-Commercial Community Misc Procedures for Managing Events (p15) 2015 2019 Flow Charts and Additional Information (Appendices) (p17) Fitness and Other Small Group Activities 1.3 The Background set out on p5 of the strategy outlines the position of 12 the Council’s Festivals and Events service (and programme) in 2015. 10 At the time of carrying out this review, half-way through the 8 implementation period of the strategy, the Council’s Festivals and 6 Events service (and programme) has changed considerably since 2015. 4 A side-by-side comparison can be seen in Fig. 1, which shows a 2 0 significant increase in the number of Small events taking place. Fitness Commercial Non Commercial Community Misc and other Small Group Activities have seen the largest increase in Series1 Series2 activity. 3 1.4 Since 2015, the Council has successfully developed a diverse range of resources to effectively manage major commercial events and festivals, events and other activities taking place in the Council’s parks mitigate their negative impact. and open spaces. These range from small group-based activities such as Tai Chi classes at Forty Hall and Dog Training at Bury Lodge, right up 1.8 To get close to delivering its potential as a destination borough and a to highly acclaimed, music festivals like 51st State and Elrow Town leader in Local Authority Events Management, it is necessary for the which raise the profile of Enfield as a visitor destination. Council to take stock, assess what works and what doesn’t, and explore options for enhancing the Strategy, with a view to developing, 1.5 So much has been achieved in a context of diminishing resources diversifying and growing so that the events taking place in the throughout the Council, with officers in the Place Department showing Council’s parks and open spaces can play a starring role in London’s considerable skill, energy and commitment in managing an events cultural life, and the borough’s economic development. programme of such scale and diversity. Not least in developing an extensive programme of accessible, vibrant, non-commercial, smaller 1.9 This report is shaped by an in-depth consultation with a range of events throughout the borough’s parks and open spaces. These stakeholders and partners linked to the Council and the festivals and positive changes can be seen in Fig. 1. These community-focussed events programme that takes place in its parks and open spaces. This events significantly contribute to the borough’s identity and enhance includes business owners/managers, event organisers, community the image of the borough in the minds of those who visit, work, study stakeholder groups, relevant LBE officers and partner agencies. An in- and live here. The Council should be celebrating these successes and depth analysis of the Council’s festivals and events programme from the report provides recommendations to build on what has already 2015 to 2019, has also provided us with relevant data to benchmark been achieved in this area. the Council’s performance against other local authorities, and against the Council itself, prior to the implementation of the Strategy. 1.6 At the opposite end of the scale, introducing major commercial festivals, has challenged officers to work in new ways that: diversify 1.10 We also carried out two surveys during our research. One survey on how the Council’s parks and open spaces are used; introduce new “Process” and one survey on “Economic Impact.” 126 people ranging visitors to the borough; raise awareness of its parks and open spaces; from park users to event organisers responded to our survey on and raise the profile of the borough by repositioning it as a cultural process and this evidence has been referenced several times in the destination. report. Unfortunately, the number of responses to our survey on “Economic Impact” from businesses managers and owners was fewer 1.7 That said, we discovered the Council has struggled to convince some than 10. We gathered evidence from local businesses through stakeholders that these major events are a positive thing for the