2019 COMMUNITY IMPACT REPORT
1 2 WUCF COMMITMENT
MISSION We are Central Florida’s STORYTELLERS. We engage curiosity and learning through compelling content and community engagement. VISION We think big. We want to be a leader and innovator in telling stories that make a positive impact in our community and the world.
MISSION We are Orlando’s jazz SOUNDTRACK... preserving and advancing this art form through broadcast, performance, and partnerships. VISION We want to be a leading source for jazz by providing programming and outreach that make a positive impact in the community and the world.
3 FROM THE EXECUTIVE DIRECTOR
The past six years have been a time of growth for WUCF in our mission to be Central Florida’s Storytellers. From the launch of WUCF’s news program NewsNight to celebrating the 50th anniversary of the moon landing with our Summer of Space to hosting WUCF’s biggest Be My Neighbor Day ever to launching the Live From Studio A television component highlighting the jazz artists who walk through our door, the Central Florida community has observed the station’s rapid growth and experienced its impact.
WUCF reaches more than 635,000 people each week across TV and FM through on-air programming, online content, and community engagement events. Generous support from our community makes this possible. Thank you for trusting us to serve Central Florida.
As the media industry evolves, WUCF holds fast to our mission of being Central Florida’s Storytellers. We want to share stories from our nine-county footprint that highlight the people and places our community cares about. As we head into 2020, we will continue to provide our viewers and listeners with engaging content and information in traditional ways via radio and our four television channels and also through emerging media such as social media, digital platforms, podcasts, and streaming services.
As I reflect on what we have done in 2019, I am humbled seeing how it all reflects back into our mission and vision for this public media company. I hope you, our viewers and listeners, are also just as proud to see how your generous giving is supporting everything we provide this community. As we embark on a new year, we hope this annual impact report will show you the amazing work being done across Central Florida.
Dr. Phil Hoffman, Executive Director
4 WUCF STATION PROFILE
WUCF is one of the nation’s fastest-growing PBS stations, while maintaining the #6 position as the most-watched station in the Orlando market in a 500+ channel environment.
WUCF’s television license is held by the University of Central Florida Board of Trustees.
Reaching more than 2 million adults annually, WUCF is committed to maintaining the integrity of its brand and aligning with like-minded partners. Its partnership with UCF has helped to achieve this by airing media content that is both enlightening and educational.
WUCF broadcasts on four television channels: WUCF PBS, WUCF Create, WUCF PBS KIDS and NHK World.
WUCF is a non-commercial broadcaster and adheres to the Federal Communications Commission (FCC) standards that regulate how WUCF recognizes its underwriters.
5 WUCF REACHES MORE THAN 4 MILLION ADULTS ANNUALLY ACROSS A NINE-COUNTY AREA OF FLORIDA
Flagler
Marion Reaches More Than Volusia 500,000 Lake People Each Week Source: Media Audit Sumter Seminole
Orange
Osceola
Brevard Reaches More Than 135,000 People Each Week Source: Nielsen Radio Ratings WUCF Market Area
6 CENTRAL FLORIDA’S STORYTELLER
WUCF does not simply provide a big audience.
Our connection to PBS, the BBC, public media networks, and the NPR radio network provides us the kind of excellence in programming that one would expect from UCF.
For the 16th consecutive year, PBS and its member stations have been named #1 in public trust among American institutions in a nationwide annual survey.
According to the 2019 findings, Americans rank PBS as more trustworthy than institutions such as courts of law, the federal government and Congress, as well as media sources such as digital platforms, commercial broadcast and cable television, newspapers and social media. Respondents also said that PBS was their most trusted source of news and public affairs programming.
7 WUCF FM - 89.9 JAZZ & MORE
WUCF FM 89.9 offers two unique music broadcasts: 89.9 HD1 Jazz & More & 89.9 HD2 Latin Jazz.
89.9 FM’s music format is unique to Central Florida, serving a diverse listening community. The newly launched 89.9 HD2 Latin Jazz broadcast serves as an outreach to the large and ever- growing Latin American listening population in Central Florida, and around the world via online streaming.
WUCF FM 89.9 reaches 135,000 listeners weekly and is consistently ranked in the top 15 radio stations in the Orlando market.
Each week, WUCF produces local programming for broadcast onair and via podcasts.
Programs include: • Live from Studio A • Jazz Most Wanted Countdown • Latin Jazz with Alex Diaz • Jazz on the Beach with Jack Simpson • WUCF Magazine • The Major Scale Podcast 135,000 WEEKLY LISTENERS
8 WUCF FM HAD OVER 1.1 MILLION TOTAL LISTENING HOURS IN 2019.
“BEST JAZZ PROGRAMMING HANDS-DOWN, WITH AMAZING HOSTS” -MARIO C.
9 WUCF TV & FM
WUCF HAS ENGAGED WITH OVER 2 MILLION PEOPLE IN CENTRAL FLORIDA IN 2019 VIA TV, FM, ONLINE & IN PERSON.
10 COMMUNITY IMPACT
11 WUCF INFORMS
WUCF is a leader in bringing high-quality content that improves learning outcomes for Central Floridians of all ages with a particular focus on serving parents, caregivers, teachers and students.
Through our work in the commnunity, WUCF provides access to PBS KIDS resources that enrich free time and provide simple digital literacy practices to help guide children’s use of all media. Nearly 20,000 Central Florida users regularly access WUCF PBS WUCF produces more than 50 hours of original LearningMedia each month. content each year. We tell the stories of Central Florida and share then throughout the country. WUCF has nationally distributed multiple projects in 2019 including The Groveland Four, Space Chase USA and A Christmas Classic with the Bach Festival Society. WUCF also works with Central Florida producers to share their stories and distribute their work.
Most of all, WUCF brings people together to create meaningful conversations. Each year, WUCF hosts more than 100 events ranging from community discussions to screenings. PBS KIDS digital attracts As Central Florida’s community-supported PBS station, 11 million+ unique visitors WUCF is recognized as a valuable partner and a trusted on average each month storyteller in our region. Each year we bring PBS favorites to 9+ counties in the areas of education, STEM, news & public affairs and arts & culture.
WUCF PROVIDES MORE THAN 35,000 HOURS OF HIGH-QUALITY TV PROGRAMMING PBS KIDS delivers 4 billion+ streams across digital services ANNUALLY each year
12 WUCF EDUCATES
No other media organization does more to support learning than WUCF and PBS. We’re committed to helping address our community’s critical needs in early education and continuing education. Through content and services that parents and teachers trust, we’re leading the way in inspiring the next generation of lifelong learners and leaders.
FACTS: • WUCF combines the power of national PBS educational programming with localized, on-the-ground outreach. In 2019, WUCF provided 1739 hours of free professional development to Central Florida educators.
• WUCF has produced 135 minutes of local content for PBS LearningMedia in 2019.
• WUCF leads the state of Florida in PBS LearningMedia usage.
This amazing organization is a terrific “connector” so all families, teachers, parents and kids have the resources needed to give our children the best possible start in life. The PBS FOR TEACHERS, PARENTS AND KIDS works tirelessly to achieve their mission and their record of success is a testament to this.
- Lyana Vazquez, Director of Best Memories Academy Educational Preschool and Childcare
13 MEET THE HELPERS
ABOUT: Following the Pulse nightclub shooting, WUCF launched “Meet the Helpers” as a way to talk to kids about community crises.
PARTNERS: • Corporation for Public Broadcasting - Funded the project with $225,000 to expand research & share nationally with public media stations.
• University of Central Florida -UCF faculty including Dr. Timothy & Deanna Sellnow of the Nicholson School, as well as Dr. Judith Levin of the College of Education are using the project for research purposes, trying to solve one of society’s greatest challenges, helping young children and their parents process trauma and disaster.
OUTCOMES: “Meet The Helpers” has been distributed to over 30 PBS stations across the U.S. as locally brandable content and is the nationally recognized model for children in crisis. “The Meet the Helpers series really shows kids that helping others is a choice and Financial support for MEET THE HELPERS there are grownups who dedicate their has been made possible in part by: lives as helpers. It’s a powerful feeling for kids to know we can count on our helpers and it’s even more empowering to know what to do.” – Judy from Orlando
14 WUCF PUBLIC MEDIA FELLOWSHIP
INNOVATIVE OPPORTUNITIES Since 2017, WUCF has offered the WUCF Public Media Fellowship, a school-to-work program. UCF undergraduate students are invited to this one credit experiential learning opportunity as a way to provide a pathway for students to leverage their participation in a strong academic program by applying what they learn in a professional media environment. In its role as part of the larger educational mission of the university, WUCF seeks to leverage our scale of having a full-time professional media resource on campus to create a school-to-work pathway for students interested in media careers.
WUCF Student Producer
WUCF Internship
WUCF Class Semester 1 Semester 2 Semester 3
15 WUCF ENGAGES
WUCF’s Be My Neighor Day is a signature event in Central Florida. Through a partnership with the Winter Park History Museum, WUCF welcomes over 6,000 people to this annual event with free activities centered around being a caring neighbor.
“It’s so important to have free events like this that help remind all of us to be good neighbors.”
- Joanna from DeLand
16 WUCF 2019 EVENTS
JANUARY 2019
PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time OCPS Parent Academy Orlando Science Center - Literacy Night
FEBRUARY 2019
Be My Neighor Day WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Lake County Workforce Taskforce Meeting
MARCH 2019
To The Moon and Beyond Preview Screening: Won’t You Be My Neighbor WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Screening: Chasing the Moon Screening: Space Chase U.S.A. OCPS Parent Academy Early Head Start Parent Training Workshop
APRIL 2019
Yuri’s Night @ Kennedy Space Center PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time UCF Early Childhood Presentation Taping: Live From Studio A
17 WUCF 2019 EVENTS
MAY 2019
Screening: Chasing the Moon Screening: Space Chase U.S.A. Taping: Central Florida Roadtrip Live PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time OCPS Parent Academy Taping: Live From Studio A
JUNE 2019
Screening: Reconstruction: America After the Civil War Ready Jet Go Day at Exploration Tower Screening: Chasing the Moon Screening: Space Chase U.S.A. WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time UCF Early Childhood Summer Institute Taping: Live From Studio A
JULY 2019
Apollo 50th Astronaut Parade & Street Party Screening: Chasing the Moon Screening: Space Chase U.S.A. One Giant Leap Block Party PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time OCLS Early Learning Resource Fair Taping: Live From Studio A Fl Assoc. of Science Teachers (FAST) Conference
AUGUST 2019
Screening: Woodstock PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Taping: Live From Studio A
18 WUCF 2019 EVENTS
SEPTEMBER 2019
Go Wild with WUCF & Cat In The Hat PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Seminole Co. Public Schools Parent Workshop Taping: Live From Studio A Screening: Central Florida Roadtrip Screening: Downton Abbey Movie On My Way to K Parent Workshop Florida Afterschool Conference
OCTOBER 2019
PBS LearningMedia Training Workshop WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Volusia County Schools FACT Fair Winter Park Autumn Arts Festival Taping: Live From Studio A Screening: College Behind Bars Taping: Orlando Mayoral Debates
NOVEMBER 2019
Sesame Street Fun Run at WUCF Taping: Live From Studio A OCPS Parent Academy College Park Jazz Festival Teach In - OCPS & SCPS WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Xavier Riddle Premiere at Orange Co. History Center Fl Assoc. of Media in Education (FAME) Conference
DECEMBER 2019
WUCF Curious Corner at Coalition for Homeless of CF WUCF PBS KIDS Time Taping: Live From Studio A Winter Park Christmas Parade
19 PARTNERSHIPS
20 WUCF PARTNERSHIPS
WUCF leverages partnerships throughout the •WUCF PBS Kids Time is a program Central Florida community to multiply impact highlighting PBS LearningMedia and PBS and tell local stories. Through on-air content KIDS content each month within the Orange and community engagement, partnerships County Library System. have proved to be a crucial measure of our success. •In October, WUCF, in partnership with the League of Women Voters & the Orlando Key partnerships include: Sentinel, broadcast the Orlando Mayoral Debate and Orlando District 6 Debate via •NewsNight is a weekly round-table Facebook and website to reach maximum discussion featuring WFTV’s Nancy Alvarez viewership. as the moderator along with a team of journalists in radio, TV, newspaper, and blogs •The strongest support WUCF Education across Central Florida. provides is professional development training for educators. Within our nine counties, five •In partnership with UCF’s Office of provide their educators and students single Global Perspectives, the show of the same sign-on capabilities on PBS LearningMedia. name, brings together authors, journalists, diplomats, and activists to share their view of the world to Central Florida. PARTNERSHIPS A CRUCIAL MEASURE OF OUR SUCCESS
21 2019 WUCF Community Partners “Discussions like this help give a voice to 46th Space Congress 98.5 The Wire something you see in the headlines and it’s AEG Presents important to talk about the issues that impact Alliance for Lifetime Income the community. WUCF is important in making Altamonte Chapel American Quilter’s Society these discussions happen.” -Mark from Orlando American Space Museum Amway Center Antique Association of Arcadia Astronaut Scholarship Foundation Atlantic Center for the Arts Bach Festival Band Preservation Total Social Media Followers: Baptist Health Anderson Blue Buffalo Wilderness Boardwalk Bowl Bok Tower Gardens 16,500 Brevard County Libraries Bridge the Gap Coalition Caravan Tours Total Programming Hours (all channels): Central Florida Community Arts Central Florida Earth Day Central Florida Expressway Authority Central Florida Foundation 39,420 Central Florida Jazz Society Central Florida Zoo City of Casselberry City of Cocoa Beach City of Davenport “Families can come out and do fun things City of Orlando without having to pay for them and learn at the City of Kissimmee Coalition for the Homeless of Central Florida same time. We are very grateful to WUCF.” Cocoa Beach Chamber of Commerce -Sarah from Kissimmee College Park Main Street Cornell Fine Arts Museum Crawford Entertainment Crealde School of Art Curiosity Stream Dr. Phillips Center Duke Energy Total Hours of Local Programming (2018): Early Learning Coalition of Orange Co. Early Learning Coalition of Seminole Co. East Orlando Chamber of Commerce Emil Buehler Planetarium at Seminole State 260 Eustis Memorial Library Exploration Tower FL Department of Health Florida Cancer Specialists Total Hours of Music Across 2 Stations: Florida Dept. of Transportation Florida Dept. of Veterans Affairs Florida Historical Society Florida Kids & Family Expo 17,520 Florida Prepaid College Board Florida Public Utilities Company Florida Southern College FL Thoroughbred & Breeding Owners’ Assoc. “You just can’t watch too much WUCF. I don’t Fred Rogers Productions Frog Song Organics think you can ever stop learning, it’s what keeps Frontier Nursing you young. The programming on WUCF...it’s FX Network Global Peace Film Festival kind of invigorating and heart-thumping to see Growing Bolder something local.” -Pete from Melbourne Heidi’s Jazz Club Kennedy Space Center
22 2019 WUCF Community Partners Hours of Free Professional Development: King Center for the Performing Arts Kissimmee Medical Arts Lake County Library System 1,739 Lake County Schools Leesburg Hospital Leesburg Public Library Light Up UCF Lightner Museum Attendees to WUCF Events: Love Your Shorts Film Festival Mad Cow Theatre Marion County Public Library System Matrix2 Swan Lake 38,000 Mayflower Retirement Community Morse Museum Mount Dora Center for the Arts Museum of Arts & Sciences My Gym Orlando “WUCF tells so many of the stories that are Naples Marco Island and Everglades Nicholson School of Communication important to how Central Florida was shaped and O2B KIDS! it’s such a nice complement to what we do at the Ocala/Marion Co. Chamber & Economic Partnership Opera Orlando History Center.” -Michael Perkins, Orange County Library System Executive Director, Orange County Public Schools Orange County Regional History Center Orange County Regional History Center Orlando Health Orlando International Airport Orlando Philharmonic Orlando Science Center Orlando Shakespeare Theater Osceola Arts Osceola Christian Prep WUCF Hosted Events: Osceola Library System Ounce of Prevention Fund Piano Distributors Rollins College 113 School District of Osceola County Second Harvest Food Bank Seminole County Public Library Seminole County Public Schools Total Membership to WUCF TV & FM: Sesame Workshop Shen Yun Performing Arts ShuffieldLowman Simply Health 17,000 Space Florida Starz Channel Straz Center Opera Tampa Strider Events Sumter County Library System Ten Thousand Villages “I think our partnership with PBS and WUCF is The Villages Hospital a wonderful partnership. We’re both involved in Truth & Justice Project learning and education. We’re both community UCF College of Arts & Humanities UCF Foundation partners and by working together and planning UCF Legal Studies joint projects and programs, I think it makes the UCF Marketing UCF Peace and Justice Institute spread of our message that much stronger and UCF School of Performing Arts that much wider.” -Mary Anne Hodel, United Arts CEO, Orange County Library System Visit Central Florida Visit Gainesville Volusia County Public Library Volusia County Schools Window World of Central Florida Winter Park History Museum
23 BACH FESTIVAL SOCIETY
ABOUT: Every year, the Bach Festival Society of Winter Park, Florida puts on a performance which fills the beautiful Knowles Memorial Chapel with the sounds of the holiday season. A CLASSIC CHRISTMAS WITH THE BACH FESTIVAL SOCIETY features the 175-voice Bach Festival choir, youth choir and orchestra under the direction of Dr. John V. Sinclair. WUCF chose this project to pilot a Central Florida Arts project to show the power of public media.
PARTNERS: • Bach Festival Society • Dr. Phillips Charities • The Martin Andersen-Gracia Andersen Foundation • The Michael John Kakos and Aimee Rusinko Kakos Foundation
OUTCOMES: The program was accepted for national distribution by American Public Television and has been broadcast on PBS stations around the country, reaching over 90% of U.S. households
24 SPACE CHASE USA
ABOUT: As part of WUCF’s Summer of Space plan to honor the 50th anniversary of the Apollo moon landing, WUCF produced a one-hour documentary highlighting Central Florida’s role in this pivotal moment in history.
PARTNERS: • WGBH - American Experience - Provided WUCF with $10,000 for local engagement & production • The Orlando International Airport • Cocoa Beach Regional Chamber of Commerce • Kennedy Space Center
OUTCOMES: SPACE CHASE USA won a Suncoast Regional Emmy Award for best Historical Documentary. The film was also nominated for Best Writing. The film was distributed to PBS stations across the country and reached over 93% of U.S. households.
25 PUBLIC SAFETY
The PBS-WARN Project is dedicated to improving and expanding stations’ relationships with local responders and Building on their long history of providing the communities they serve. All stations critical information to millions of citizens across the system can benefit from en- and visitors during times of crisis, Florida’s gaging with the public safety communi- public media stations have created the ty. In times of crisis, WUCF relays life- Florida Public Radio Emergency Network saving severe weather warnings, AMBER (FPREN) to communicate emergency in- alerts as well as shelter and evacuation formation statewide through a seamless information. system of free over the air FM radio as well as multiple mobile applications.
WUCF FM is equipped to stay on the air even during times of massive power out- ages in order to deliver important informa- tion to our Central Florida audience before, during and after an emergency. In the event of a weather incident, WUCF FM will continue to provide recovery information for as long as necessary.
Thanks to WUCF’s partnership with FPREN, WUCF is able to provide updates on multi- ple platforms during emergency weather events.
26 MADE POSSIBLE BY VIEWERS LIKE YOU
FUNDING SOURCES
Earned Revenue + Other -Earned 6% Revenue21.6% + Other - 6% UCF - 29% 104.4%UCF - 29% Philanthrophy - 36% Philanthrophy - 36%Federal129 Funding.6% - 14% Federal Funding - 14% State50. Funding4% - 15% State Funding - 15% 54%
27 WUCF AWARDS
The NETA Awards honor outstanding The Suncoast Chapter of the National work in education, community Academy of Television Arts & Sciences engagement, marketing/ honors excellence within the television communications and content for public industry. media stations. Winner: Winner: • Historical Documentary - Space Chase • Community Engagement - National USA - Winner Project - WUCF’s Summer of Space Nomination: Nominations: • Best Writing - Space Chase USA • Marketing/Communications - Integrated Media Campaign- Meet the Helpers • Overall Excellence in Community Engagement - WUCF Community Engagement
28 WUCF AWARDS
PRSA awards honor outstanding The JazzWeek awards honor and celebrate contributions to the Public Relations jazz music and radio programming across profession. the country.
Winner: Winner: • Public Service - Meet the Helpers - • Programmer of the Year - Kayonne Radiance Award Winner Riley
29 LEADERSHIP TEAMS
2019 Board of Trustees
Beverly Seay Alex Martins Ken Bradley Joseph Conte Danny Gaekwad Robert A. Garvy Kyler Gray Board Chair Board Vice Chair
John Lord Harold Mills William Self John Sprouls David Walsh William Yeargin
Dr. Phil Hoffman Jennifer Cook Bill Dotson Rita Echeverria Duilio Mariola Kayonne Riley Executive Sr. Director of Director of Director of Director of Director of Radio Director Content Operations Finance & Admin Production & HR
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12461 Research Parkway, Suite 550 Orlando, FL 32826-3203 WUCF.org