What Pinners Are Searching for This Week

What Pinners are searching for this week

COVID-19 is having a real impact on all of us—our families, our travel, our day-to-day routines. But people are looking for reliable resources on more than COVID-19 itself. We’ve heard from brand partners that it would be helpful to understand how people are using Pinterest at a time like this.

People are looking for ideas. They want help. They want it from brands they trust. With that in mind, we're bringing you insights about what’s changing and what’s staying the same on Pinterest. © 2020 Pinterest. All rights reserved.

As sunset edges in closer to cocktail hour this fall, people are searching for seasonal ways to mix up their drink menu: It’s 5 o'clock somewhere ~12x 5x increase in “fall cocktail increase in “alcoholic fall recipes” drinks” 6x ~4x increase in “fall drinks increase in “fall drinks” alcohol” ~6x 3x increase in “fall increase in “fall drinks alcoholic drinks” nonalcoholic”

Pumpkin spice martini

Fall football is back and people on Pinterest are searching for the best ways to kick oﬀ the season: The whole nine yards 3x 151% increase in “football increase in “football season” spirit” ~3x 151% increase in “game day” increase in “tailgate party”

2.5x 149% increase in “football increase in “football poster” party”

Tailgate ideas

People are searching for custom game day looks to show support for their team: Outfit game ~5x 3x increase in “football increase in “football outfits for women” girlfriend outfits” ~5x ~2x increase in “football game increase in “football outfit high school” mom shirts” 3x 171% increase in “football increase in “boyfriend nails” football shirts” 3x increase in “football Jerseys for family sister shirts”

While snacks and appetizers continue to be a hit, desserts are stiﬀ-arming their way onto gameday tables this year: Nacho average game day spread 22x 5x increase in “football increase in “football food” desserts” 21x 2.5x increase in “football increase in “football appetizers” treats” 20x 149% increase in “football increase in “football snacks” cookies” 5x increase in “game day Game day ﬁnger food appetizers”

For those getting a head start on Thanksgiving planning, it’s no surprise the focus is on food searches: Much ado about stuﬃng 2.5x 168% increase in increase in “thanksgiving “thanksgiving snacks” recipes dessert” 2x 163% increase in “thanksgiving increase in table decor” “thanksgiving nails” ~2x 145% increase in “thanksgiving increase in “thanksgiving dinner recipes” wreaths for front door” ~2x increase in “vegetarian Thanksgiving pie ideas thanksgiving”

Friendsgiving takes on a special meaning for Pinners when spending the holidays with family isn’t possible*: Squash goals 2.5x 168% increase in “friendsgiving increase in “friendsgiving ideas decorations” decorations” 2.5x 157% increase in “friendsgiving increase in ideas games” “friendsgiving” ~2x 70% increase in “friendsgiving increase in “friendsgiving” food” saved ideas** 183% increase in “friendsgiving Friendsgiving place ideas” settings

*Changes are calculated using US searches between '2020-08-17' and '2020-09-13' as compared to searches between '2020-07-20' and '2020-08-16' **Changes are calculated using US saves between '2020-08-17' and '2020-09-13' as compared to saves between '2020-07-20' and '2020-08-16' © 2020 Pinterest. All rights reserved.

We’re still a couple of months away from the holidays but searches are starting to pick up for general theme But wait— inspiration and tree ideas: there’s myrrh ~20x 6x increase in “simple increase in “christmas christmas” tree box stand” 5x 2.5x increase in “natural increase in “red and gold christmas” christmas tree” 2.5x 2.5x increase in “minimal increase in “christmas tree christmas” decor ideas” 2.5x increase in “winter Tree decorations wonderland christmas”

Changes are calculated using US searches between '2020-08-17' and '2020-09-13' as compared to searches between '2020-07-20' and '2020-08-16'