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BRAMPTON VISION 2022 BRAMPTON VISION 2022 1 BRAMPTON VISION 2022 What Would A CEBL Team in Brampton mean to you? “We need a sports team in that arena - as a basketball fan CEBL is the next best thing after the Toronto Raptors...I will support this franchise” - David Dunlop, Brampton Resident What would it have meant to you to grow up and have a professional team in your hometown that you could have aspired to play for? “To say that it would be a dream come true to have a CEBL team in Brampton would be an understatement. There is so much pride that comes from representing Brampton for the guys who have come out of Brampton. But it’s a much greater pride to be one of the guys to represent Brampton at the pro level.” - Kenny Ejim, Player, Hamilton Honey Badgers WHAT THE CEBL DOES FOR BRAMPTON As a partner with the City, the CEBL: • will draw national and international attention to • is the top FIBA league in North America and is Brampton through broadcasts and other media among the best of the 200 pro basketball leagues coverage and can be used to boost economic operating globally. development through major basketball events (i.e. Championship Weekend, BCLA, Canada • aligns with Brampton’s emphasis on innovation Basketball/FIBA events, U Sports, 3x3, etc.). and entrepreneurship. The CEBL is owned and operated by entrepreneurs with extensive • can be an asset for the City’s sponsorship experience in major pro sports (NBA, NHL, program for Recreation, and can be used to CFL, NLL, NBL, IMG, PGA Tour, Olympic sports, promote Parks & Green City initiatives (i.e. “Plant NSO’s, venue management, etc.). It is the most 1 Million Trees”). innovative pro sports league in the world as evidenced by having its own OTT platform, being the only pro league in North America to offer • will boost participation rates in community players the option to be paid in cryptocurrency, basketball programming if the team’s brand is being the only pro league in the world to use Elam attached to these programs. Basketball is the Ending rather than a game clock to end games, most inclusive of all sports, and “access and by engaging a live DJ to perform courtside during opportunity” are core principles of the CEBL, game action, by utilizing FIBA rules for a faster where every individual who wishes to engage paced and shorter game than NBA or NBA G with the game may do so. League games, and more! • provides the fastest growing and second most popular sport in Brampton with a platform that will spotlight that the market has produced numerous players in the NBA and in other pro leagues. 2 BRAMPTON VISION 2022 WHAT DOES THE CEBL REQUIRE FROM BRAMPTON? THE CHALLENGES: • There is no venue in Brampton that is presently • There is no basketball court, basket stanchions, a suitable to accommodate professional basketball. scorer’s table, score/shot clocks, or lockerrooms CEBL players come from the NBA, NBA G League, to accommodate professional basketball players. top international pro leagues, and major NCAA Division 1 programs expecting and meriting • While the high percentage of financial support professional level facilities. Playing in an arena is required up front because there is no pro designed for OHL and ECHL hockey falls short basketball infrastructure at the CAA Centre, it of minimum standards of professional players, is anticipated that there will be some minimal coaches, league investors, and fans. on-going annual support—financial and non- financial support—needed. • The CAA Centre is privately owned. However, stakeholders including fans, sponsors, players/ coaches view it as Brampton-owned and operated. It is perceived locally, and will be perceived nationally and internationally, as Brampton’s arena. Investment from Brampton to make the CAA Centre basketball-ready is required to bring a CEBL team to the city. FINANCIAL FUNDING SUPPORT $150,000 for a basketball floor (to be owned by the City; life of 30 yrs) $115,000 for four basket stanchions (to be owned by the City; life of 10 yrs) $60,000 for the LED scorer’s table (to be owned by the City; life of 10 yrs) $35,000 for 350 courtside chairs (to be owned by the City; life of 25 yrs) $20,000 for public launch event introducing franchise to Brampton $12,000 for in-arena seat tarps (to be owned by City; life of 30 yrs) $10,000 for risers for courtside seating (to be owned by the City; life of 15 yrs) $8,000 for converting Office space to reflect a business operating model that is different in the CEBL from the ECHL $7,500 for 2 shot clocks (to be owned by City) $4,000 for temporary bleacher seats in end zone to offset unusable seating $2,000 for basketball floor cleaning kit $403,500 TOTAL 3 BRAMPTON VISION 2022 The CAA Centre and Realstar are excited to be part of such a great opportunity. The CEBL and the CAA Centre have been in discussion to bring professional basketball to Brampton over the past few years and have now come to terms on an MOU. Since its opening in 1998, the Centre has hosted three major tenants - The Brampton Battalion - OHL, The Brampton Beast - ECHL and the Brampton A’s - NBLC. During this time, the Centre has provided top level support and a great venue for fans to enjoy while cheering on their home teams. Unfortunately, the pandemic took a financial toll on the Brampton Beast, forcing them to shut down operations in the spring of 2021. This leaves a vacancy for a new tenant to move into the Centre and we feel strongly that the timing couldn’t be better to bring professional basketball to the city and the venue. Basketball has gained huge popularity in Brampton and we see more and more kids shooting hoops at the end of their driveways, in the school yards and gymnasiums. We feel the CAA Centre is the perfect venue to welcome a true Canadian League in the CEBL. The fact that the CEBL operates in the summer months works well for the Centre’s event business, opening up an additional 40 dates to promoters during the fall and winter season. The guarantee of 12-16 home dates per season, International exhibition games, youth camps and clinics plus the opportunity to host the league’s Championship Weekend is more than we could hope for from a new tenant. We thank you for your time today. Mike Hardcastle General Manager 4 BRAMPTON VISION 2022 PROFESSIONAL SPORTS IN BRAMPTON A COMPARISON; WHY ARE WE DIFFERENT Category Canadian Elite Basketball League Brampton Beast Brampton A’s Broadcast Partnerships Multi-year partnership with CBC. None None CEBL’s second season also televised in Australia, Philippines, Thailand, Malaysia, Singapore. Sauga 960AM “Game of the Week” Media Coverage Major media in Canada including Globe & Mail, Local Brampton media Local Brampton media Toronto Star, Montreal Gazette, Ottawa Sun, Ottawa Citizen, CBC, TSN, Sportsnet, LaPresse, Canadian Press. International media in Great Britain, South America, Scandinavia, United States. Extensive coverage in each local market. Streaming Services Offered CEBL+, CBC GEM, CBCSports.ca, Twitch ECHL.TV YouTube League Franchise Stability All founding franchises are operating 60 franchises throughout 22 franchises in 8 seasons successfully. 33-year history. of play during 10 years of CEBL expanded to Ottawa in 2020. Financial instability and league’s existence. 7 franchises across 4 provinces. frequent relocation has Currently has 7 franchises in CEBL is expanding to Montreal and to the GTA resulted in 27 active 4 provinces. for 2022 season to grow to 9 franchises in 5 franchises for the 2021 Unable to play the past two provinces. season. seasons and has no firm date of return. Canadian Content At least 70% of players on each club must No Canadian content 12-man active rosters be Canadian. League average has been 75% requirement in ECHL. Minimum of 4 Canadians Canadian, by far the highest percentage of 18-man rosters. with max of 8 international Canadian athletes of any pro league. players 10-man active rosters with max of 3 international players and minimum of 1 U Sports Developmental player. Strategic Affiliations Canada Basketball (CEBL is Official AHL/NHL No partnership with Canada Professional League licensed by Basketball Canada Basketball) Not recognized by FIBA FIBA (international governing body for basketball) No affiliations with other Basketball Champions League of league Americas U SPORTS Provincial Sport Organizations Staff Power 12 Full-time staff in league office Mostly outsourced staff- 2 Part-time staff in league League and team staffs comprised ing to Cosmos Sports office of executives from NBA, NHL, CFL, Team staffs comprised of NLL, PGA Tour, NBL, NSOs, and 2-5 people without major venue management positions pro sports experience 5 BRAMPTON VISION 2022 CEBL FINANCIAL CONTRIBUTION? COST RECOVERY FEE (CRF) • CEBL will commit to an annual “financial giveback”to the City in the form of a CRF • The fee will be calculated based on a valuation of $2 per ticket SOLD during each season the CEBL operates out of the CAA Centre Please refer to the below ticket projection based on a 24 game (12 home game) season Home Opener: 3000 tickets sold School Day Game: 4000 tickets sold Remaining 10 home games: 20,000 tickets sold(2000 per game) 27,000 tickets sold X $2 Per Ticket = $54,000 per year in CRF (this will accumulate to a total CRF of $403,500) • Both parties agree that this fund would first be utilized to ensure that the basketball equipment is in working order, after which all remaining dollars would be remitted back to the City 6 BRAMPTON VISION 2022 7.
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