NZ Music Stats | Q2 2008 Report for the NZ Music Industry Commission

2008 – Second Quarter Summary

This is the second statistical report of 2008 by Media Sauce Ltd for the NZ Music Industry Commission, designed to track the health of the New Zealand music market.

Where possible, we’ve backdated data to the same quarter in 2007 to provide context for the current quarter’s results and allow comparison with quarter just gone as well as the equivalent period 12 months earlier.

At A Glance… vs Same Quarter Last Year Retail Physical Sales : Sales of Singles by NZ artists were down -46.59% on the same period last year to 3763 units. (There was a -83.73% decline across the physical singles market as a whole).

Sales of Albums by NZ artists were down -1.57% on the same period last year to 66,974 units. (There was -16.47% decline across the albums market as a whole).

Sales of Compilations by NZ artists were up +32.59% on the same period last year to 2014 units. (There was a +9.52% growth across the compilations market as a whole).

Sales of DVDs by NZ artists were down -8.21% on the same period last year to 704 units. (There was a +12.37% growth across the DVD market as a whole).

Retail Digital Sales : Sales of FTMDs by NZ artists were up +211.61% on the same period last year to 61,151 units. (There was a +73.71% growth across the digital singles market as a whole).

Radio : Airplay of songs by NZ artists across all contemporary radio (RBA members and non-members) was up +0.28% on the same period last year to 18.66 % (111,162 spins ).

Total Sales of ALBUMS by NZ Artists: Second quarter of 2008: 66,974 First quarter of 2008: 58,785 21.76% Same quarter last year: 68,040

Top Sellers this quarter : FOTC / Flight Of The Conchords (SubPop/Rhythmethod) Believe / Geoff Sewell (SewellMusic/Ode) Beautiful Machine / Shihad (WEA/Warner) Past, Present, Future / Tiki Taane (DirtyDub/Rhythmethod) 78.24% Second Hand Planet / OpShop (Siren/174East)

40000 35000 Sales of NZ Music by Unit Volume per week 30000 25000 20000 15000 10000 5000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALBUMS by NZ Artists – as a % of Total Market: Second quarter of 2008: 21.76% First quarter of 2008: 19.38% Same quarter last year: 18.47%

35.00 FOTC / Shihad Hollie KORA 30.00 Hayley OpShop 25.00 Salmonella Dub 20.00 15.00 10.00 5.00 Sales of NZ Music as a % of Total Market 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Second Quarter Album Releases: *This list is based on albums to have registered in our weekly sales round-up (releases that did not meet chart inclusion criteria, or did not sell any copies at a chart contributing store, may not appear) . The ‘release date’ is taken to be the first week in which it sold at least 1 copy at a chart contributing store.

Second quarter of 2008: 84 new albums by NZ artists (from a total album release schedule of 676 titles) Second quarter of 2007: 56 new albums by NZ artists (from a total album release schedule of 548 titles)

Includin g: Flight Of The Conchords ( Flight Of The Conchords ) SubPop/Rhythmethod Elemeno P ( Elemeno P ) Universal Shihad ( Beautiful Machine ) WEA/Warner Geoff Sewell ( Believe ) SewellMusic/Ode House Of Shem ( Keep Rising ) LocalMusic/SAM Samuel Flynn Scott ( Straight Answer Machine ) LOOP/Border HDU ( Metamathics ) ShootTheFreak/Border dDub ( Medicine Man ) Vunderchick/Border Anna Coddington ( The Lake ) TeaSet/Rhythmethod Moana & The Tribe ( Wha ) Ode/Rhythmethod Ruia Aperahema ( 12:24 ) Tangata/SBME Gray Bartlett ( 50 th Anniversary ) EMI Chris Knox + The Nothing ( A Warm Gun ) AMajor/Rhythmethod Bulletproof ( Dark Times, Desperate Measures ) Uprising/Universal Collapsing Cities ( Elixir Always ) PastelPistol/Universal Mareko ( White Sunday 2: Book Of Mark ) DawnRaid/Universal Ethical ( Ages Turn ) MTC/Universal The Clean ( Mashed ) ArchHill/Rhythmethod Flowz ( In The Heart Of The City ) Flowz/Rhythmethod OG ( Moving On ) Central/Rhythmethod Wayne Mason ( Sense Got Out ) Manu/Ode Skallander ( Skallander ) Type/Rhythmethod Tiger Tones ( Tiger Tones ) Pinacolada/Rhythmethod Bruce Conlon ( Audience Of One ) SmallWorld/Universal Peter Urlich ( Between You And Me ) Liberation/Universal Steve Abel ( Flax Happy ) Kin’sland/Rhythmethod Hot Grits ( It’s Too Drunk To Be This Early ) Monkey/Rhythmethod SleepyKid ( Lullabies For Macy Rose ) ChampionshipVinyl/Border The Nomad ( Selected Works ) AlleyKat/Rhythmethod

Stores Tracked : The Warehouse, Sounds, The CD Store, Planet Jack, Real Groovy, Dick Smith Electronics, JB HiFi, Marbecks, Tracs, Checkers, SmokeCDs, Tower, PlayItAgain, Zinc, Music Oasis, iTunes, Vodafone, Telecom, Digirama, Amplifier, Txttunes, Rip It.

Total Sales of PHYSICAL SINGLES by NZ Artists: Second quarter of 2008: 3763 First quarter of 2008: 3659 Same quarter last year: 7046 41.57%

Top Sellers this quarter : 58.43% Think Twice / Aotearoa Allstars (Universal) Extended Play EP / Gin (Universal) Distant Future EP / Flight Of The Conchords (SubPop/Rhythm) Mama Don’t Cry / Sweet And Irie (DawnRaid/Universal) Say It Again / Scribe feat. Tyra Hammond (Dirty/Warner)

4000 3500 Sales of NZ Music by Unit Volume per week 3000 2500 2000 1500 1000 500 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

PHYSICAL SINGLES by NZ Artists – as a % of Total Market: Second quarter of 2008: 41.57% First quarter of 2008: 30.32% Same quarter last year: 12.67%

80.00 Sales of NZ Music as a % of Total Market Aotearoa Allstars 70.00 Underdogs

60.00 FOTC Gin 50.00 40.00 30.00 Scribe 20.00 10.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DIGITAL SINGLES by NZ 11.19% Artists: Second quarter of 2008: 61,151 First quarter of 2008: 52,600 Same quarter last year: 19,624

Top Sellers this quarter : Always On My Mind / Tiki Taane (DirtyDub/Rhythmethod) One Day / OpShop (Siren/174East) Feels Like Magic / Horsemen Family (DawnRaid/Universal) 88.81% Think Twice / Aotearoa Allstars (Universal) Nesian 101 / Nesian Mystik (Bounce/Universal)

6000 5000 Sales of NZ Music by Unit Volume per week 4000 3000 2000 1000 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DIGITAL SINGLES by NZ Artists – as a % of Total Market: Second quarter of 2008: 11.19% First quarter of 2008: 9.85% Same quarter last year: 6.24%

14.00 Sales of NZ Music as a % of Total Market 12.00 10.00 8.00 6.00 4.00 2.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of COMPILATIONS by NZ 2. 49% Artists: Second quarter of 2008: 2014 First quarter of 2008: 2522 Same quarter last year: 1519

Top Sellers this quarter : Homegrown 2008 / Various (EMI)

Conscious Roots IV / Various (MovingProduction/EMI) 97.51% Nature’s Best 1 / Various (SonyBMG) All Blacks: The Music / Various (LOOP/SonyBMG) Colourway Records: Tunnel Vision / Various (Colourway/SAM)

1400 Sales of NZ Music by Unit Volume per week 1200 1000 800 600 400 200 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

COMPILATIONS by NZ Artists – as a % of Total Market: Second quarter of 2008: 2.49% First quarter of 2008: 2.69% Same quarter last year: 2.06%

20.00 Sales of NZ Music as a % of Total Market All Blacks 15.00

10.00

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0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Sales of DVDS by NZ Artists: 2.16 % Second quarter of 2008: 704 First quarter of 2008: 1115 Same quarter last year: 767

Top Sellers this quarter : One Out Of The Bag / Split Enz (Mushroom/Warner) Nature’s Best: A Video Selection / Various (SonyBMG) Th’ Reunion Tour Live / Th’ Dudes (EMI) 7 Worlds Collide / Neil Finn And Friends (EMI) 97.84% Fantastic Voyages Vol 1 / Fat Freddy’s Drop (Drop/Rhythmethod)

700 Sales of NZ Music by Unit Volume per week 600 500 400 300 200 100 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

DVDS by NZ Artists – as a % of Total Market: Second quarter of 2008: 2.16% First quarter of 2008: 2.79% Same quarter last year: 2.64%

8.00 Sales of NZ Music as a % of Total Market 7.00 Crowded House

6.00 Fat Freddy’s Drop 5.00 4.00 3.00 2.00 1.00 0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

Total Airplay of NZ Artists: Second quarter of 2008: 18.66% 18.66% First quarter of 2008: 19.19% Same quarter last year: 18.38%

No. of NZ Song Spins: 111,162 No. of Unique NZ Songs Played: 1538 No. of Unique NZ Artists Played: 737

Most Played this quarter : 81.34% One Day / OpShop (Siren/EMI) The Night / Goodnight Nurse (Mushroom/Warner) Vampires / Shihad (WEA/Warner) My Old Man / Anika Moa (EMI) One By One / The Black Seeds (Capitol/EMI)

25.00

20.00

15.00

10.00

5.00

0.00 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 week

ALL Radio: 18.66% Pop Radio: 13.03% Rock Radio: 19.58% Urban Radio: 13.87% AC Radio: 12.03% Easy Radio: 14.84% Alternative Radio: 45.64%

Stations Tracked : Classic Hits, More FM, The Edge, The Rock, ZM, The Breeze, Mai FM, Flava, EasyMix, Niu FM, Kiwi, 95bFM, Radio Rhema, Life FM, Southern Star, Active 89FM, Coromandel FM, Times Radio, Sounds FM, rdu, Hokonui Gold, Tainui FM, Bayrock, 1XX, Port FM, Fox FM, Radio One, Easy FM, Te Korimako FM, The Most, Coast FM Greymouth, Kix FM, The Zone Northland, The Zone Queenstown, Peak FM, Radio Control, Sun FM, Taiohi FM, The Rhythm, Ski FM, Awa FM, Radio Tairua, Nga Iwi FM, Central FM, Vision. IFPI 140 Total Music Sales (Retail Value) Total Recorded Music Sales 120 (Retail Value): 2007: $90.9 million (world rank by market value: 29 th ) 100 2006: $100.0 million (world rank by market value: 29 th ) 80 2005: $110.0 million (world rank by market value: 26 th ) st 2004: $111.9 million (world rank by market value: 31 ) 60 2003: $120.8 million (world rank by market value: 30 th ) 40

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0 2003 2004 2005 2006 2007

Gold / Platinum Certifications: *Platinum figure includes multi-platinum awards (ie. titles moving from one platinum tier to the next). ** Gold and Platinum thresholds for Singles were changed midway through the latest quarter, to include digital retail sales (7 500 for gold, 15,000 for p latinum).

2008 (Second quarter onl y): 2007: Gold Albums: 15 (3 NZ) Gold Albums: 109 (15 NZ) Platinum Albums: 11 (5 NZ) Platinum Albums: 86 (16 NZ) Gold Singles: 9 (1 NZ) Gold Singles: 35 (1 NZ) Platinum Singles: 4 (1 NZ) Platinum Singles: 16 (1 NZ)

2008 (First quarter onl y): 2006 : Gold Albums: 10 (3 NZ) Gold Albums: 97 Platinum Albums: 14 (4 NZ) Platinum Albums: 89 Gold Singles: 13 (2 NZ) Gold Singles: 17 Platinum Singles: 5 (0 NZ) Platinum Singles: 1

2005 : Gold Albums: 100 Platinum Albums: 205 Gold Singles: 35 Platinum Singles: 10

2004 : Gold Albums: 105 Platinum Albums: 137

Gold Singles: 33 Platinum Singles: 18