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UND UNVEILS NEW BRAND UND Graduates Are Leaders in Action

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UND UNVEILS NEW BRAND UND Graduates Are Leaders in Action Winter 2017 UND UNVEILS NEW BRAND UND graduates are leaders in action. A new branding initiative will share that message with the world. p. 6 Photo by Sam Melquist Photos by Sam Melquist HAPPY HOLIDAYS From your University of North Dakota family. 2 ALUMNI REVIEW University of North Dakota Alumni Association CONTENTS ALUMNI REVIEW | VOL. 100 NO. 3 | WINTER 2017 4 MESSAGE FROM DEANNA 6 Counting our blessings at the end of another exciting year at UND. 6 LEADERS IN ACTION UND defines its vision for the future with a new branding initiative. 10 10 WHY BRANDS MATTER UND Assistant Professor Jen Stoner explains why companies—and universities—need strong brands. 14 PASSION FOR PRESERVATION 2006 graduate's company gets vintage WWII aircraft flying again. 20 HOMECOMING RECAP We lived for gameday during Homecoming 2017. 22 CAMPUS NEWS 14 The latest news from your alma mater. 32 THE UND PROMISE A match program can double your gift and help students at UND. CEO | DeAnna Carlson Zink, ’86 UND ALUMNI ASSOCIATION & FOUNDATION BOARD OF DIRECTORS Editor | Milo Smith 36 ALUMNI NEWS Chair | Doug Podolak, ’72 Associate Editor | Alyssa Konickson, ’06 Who’s doing what: news about your Vice Chair | Rick Lee, ’78 Designer | Sam Melquist Directors fellow classmates. Cindy Blikre, ’91; Steve Burian, ’90, ’92; Kris Compton, ’77; Contributing Writers Jody Feragen, ’78; Sara Garland, ’68, ’72; Phil Gisi, ’82; Dr. 42 ADDITIONS & CELEBRATIONS Kaylee Cusack, ’10, ’12 John Gray, ’87; Mike Hamerlik, ’84, ’88; Marten Hoekstra, ’82; Linda Laskowski, ’72, ’73; Doug Mark, ’86; Rob Mitchell, ’74; David Dodds, ’88 Celebrating alumni weddings, Carrie McIntyre Panetta, ’88; Fernanda Philbrick, ’94, ’96; Jim Poolman, ’92; Jodi Rolland, ’92; Cathy Rydell, ’88; Dave Jan Orvik, ’94 anniversaries, and births. Saggau, ’86, ’89; Chad Wachter; and Terri Zimmerman, ’85. Ex Officio Contributing Photographers 48 IN MEMORIAM Laura Block, ’81, ’10; Alice Brekke, ’79, ’87; Mark Kennedy; Tyler Ingham DeAnna Carlson Zink, ’86; Tom DiLorenzo and Dr. Joshua Jackie Lorentz Wynne. Sam Melquist The University of North Dakota Alumni Review (USPS 018089: ISSN 0895-5409) is published three times a year Shawna Noel Schill, ’06 by the University of North Dakota Alumni Association, 3501 University Avenue, Stop 8157, Grand Forks, ND 58202-8157. Periodical postage paid at Grand Forks, ND 58201 and other offices. POSTMASTER: Send address changes to the Alumni Review, 3501 University Avenue, Stop 8157, Grand Forks, ND 58202-8157. For inquiries about advertising, additional copies, reprints, submissions, or general comments, contact 800.543.8764, FIND THE FLAME 701.777.0831 or [email protected]. We’ve cleverly hidden the UND flame somewhere on our cover. Find it for a chance to win a prize! Simply e-mail [email protected] and give a detailed description of the flame’s location. Subject line: Found the flame. UNDalumni.org 3 DEANNA’S LETTER COUNTING BLESSINGS Dear Alumni & Friends, Photo by Sam Melquist As another incredible year nears its conclusion, I’m struck by what an You can read more about the UND Promise on page 32. You’ll honor it is to be a part of the University of North Dakota alumni family meet UND senior Max Ramstad and learn what his scholarship has and what a privilege I have every day to interact with that family. meant to him. UND President Mark Kennedy also weighs in on the importance of making a strong commitment to prospective high- For example, in early November, alumnus Mike Hamerlik, '84, '88, achieving high school seniors. generously hosted a party before UND played Wisconsin in Men's Hockey. What a special evening it was with so many like-minded There is some urgency if you’d like to participate in the program. In UND Fighting Hawks fans sharing stories and school spirit. order to receive a match for your gift, you need to make a donation by December 31. So please, during this season of giving, consider In October we kicked off our second century of Homecomings with giving a life-changing gift for the benefit of a UND student. You can a spirited week of student and alumni events. The annual Sioux impact the lives of many by showing faith in one. Awards Banquet is always one of my favorite events as hearing our accomplished alumni talk about what a large role UND has had in We can answer all of your questions about year-end giving. Contact their success is truly inspiring. We had nearly 100 students whose us at 800.543.8764 or [email protected]. tickets were provided by generous alumni and friends of UND. Leaders in Action Following the event, one of the students in attendance posted on We are playing a role in helping UND reach its goal of being the social media that “It was beyond inspiring to see international leaders premier flagship university in the Northern Plains, a vision that's part speak about the virtues that made them successful. Even more so, of the One UND Strategic Plan unveiled in May. Several members it’s energizing to see how far other small-town North Dakotans have of our staff are serving on committees tasked with coming up with come and how large their hearts have grown with compassion and steps to implement the plan. Our involvement is especially relevant in generosity. All in all, it was a great night that has made me aspire to the goal to attract support for UND by actively engaging alumni and be as generous, loving and passionate as our greatest alumni!” donors. Wow! That is what the Sioux Awards are all about. Speaking of leaders, I want to welcome Jim Poolman, '92, to our Board of Directors. Jim has a strong background in public service Many thanks to our Homecoming primary sponsor Rydell Cars — he served in the North Dakota Legislature and as Insurance and sponsor Grand Forks Convention and Visitors Bureau for their Commissioner — and as a businessman. He has been a strong contributions that made it another fantastic UND Homecoming. advocate for UND, and I look forward to having him serve with the rest of our board to elevate the University. UND Promise I have a unique opportunity for you to impact students in dramatic Here's wishing you a holiday season filled with the love of family and fashion. Under the UND Promise Scholarship program, your gift to friends and may the new year bring you great happiness! UND will be matched dollar for dollar through a fund created by an anonymous donor. If you’d like to contribute to an endowment, the Sincerely, match is 50 cents for every dollar donated. The goal of the UND Promise program is to increase the amount of money available for freshman recruitment scholarships. We want to help UND recruit the best and brightest high school seniors. 4 Alumni Review | Winter 2017 NOW UNTIL DEC 31 COUNTING BLESSINGS Dear Alumni & Friends, IMPACT THE LIVES OF MANY BY HAVING FAITH IN ONE MAX RAMSTAD, ’18 Delano, Minnesota Scholarship recipient MULTIPLY YOUR IMPACT #UNDPROMISE Multiply your impact by giving to the UND Promise Scholarship program. Strengthen UND’s ability to recruit high UND ability first year and transfer students. Your faith in one has the ability to shape leaders in action at UND. There PROMISE are two ways your support can be multiplied. Ready to make an impact? SCHOLARSHIP Contact Shane Hersch at (800) 543-8764 or visit UNDalumni.org/promise FEATURE LEADERS IN ACTION New brand identity chosen, work underway to share the message. There’s just something about the graduates of the University of North Dakota. They’re committed. They’re practical. They’re proud. They’re innovative, approachable and bold. UND grads are leaders in action. They know it, they show it – now, we want to share it. After months of brand research, stakeholder surveys and focus groups, the UND marketing initiative is moving forward with a brand identity that revolves around the tagline Leaders in Action. “A recurring theme I hear from alumni is that UND graduates are in demand because they are prepared and committed to getting to work to make an impact, to lead,” UND President Mark Kennedy said. “They personify Theodore Roosevelt’s exhortation to ‘Get Action.’ Before UND began amplifying our marketing by upgrading our website and making significant advertising expenditures, it was vital to make a relatively minor investment to first capture the essence of what it means to be a UND graduate.” “We’re about North Dakota, we’re about people who do hard work,” said UND Executive Director of Marketing & Creative Services Sarah Nissen. “We’re ready to take on big challenges and we make impacts on the world. We’re leaders in action. This is who we are.” “The new visual design supports the brand message. The design is bold and features dynamic graphic elements that express the concept of ‘action,’” UND Marketing & Creative Services Art Director and Brand Manager Carrie Huwe said. 6 Alumni Review | Winter 2017 ON MESSAGE Signage around campus demonstrates that UND is getting the message out that its students are taking action to better themselves and the world around them. Photo by Milo Smith UNDalumni.org 7 Tera Buckley, assistant marketing director of web and digital settings, deliberating in a mock courtroom, making discoveries in strategies, said the new marketing materials are about more than the laboratories, building a robot, teaching in classrooms, flying a plane right colors, fonts and logos. “More importantly, they carry UND’s or operating an unmanned vehicle,” President Kennedy said. “Goal distinctive storytelling about our people, our place and our promise. One of our strategic plan commits UND to embed these experiential The new website will prominently feature these stories,” she said.
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