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2021 Impact Report

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2021 Impact Report 2021 Impact Report worldcancerday.org World Cancer Day 2021 Impact Report 2 #IAmAndIWill World Cancer Day 2021 Impact Report 3 Together, all of our actions matter. World Cancer Day 2021 Impact Report 4 A year to thank our heroes 2021 marked the final year of the three- year 'I Am and I Will' campaign. It was a year that gave voice and celebrated the nurses, doctors, researchers, volunteers, advocates and other caregivers in oncology from around the world for their heroic response to the COVID-19 pandemic. World Cancer Day 2021 Impact Report 5 A moment to come together What a year it was. The final year The numbers reveal growing Over 20,000 press articles in enthusiasm around World Cancer Day. 156 countries helped to generate of the 'I Am and I Will' campaign Over 840 activities and events in 116 discussions around refocusing efforts in brought together the global countries have been registered on the cancer control. Map of Activities. cancer community, inspired World Cancer Day shone brightly into powerful conversations and saw The hashtag World Cancer Day trended the night with 166 iconic landmarks lit thousands of activities that helped early and strongly on Twitter globally up in orange and blue in 96 cities. throughout the day. Nearly 700,000 to raise awareness and connected social media posts were shared, It is the grassroots phenomenon contributing to World Cancer Day’s communities. including at the highest levels from US President Joe Biden, French President success that makes this day so special. Emanuel Macron and British Prime The involvement of ten thousands Minister Boris Johnson. around the world making personal The campaign materials helped commitments to help fight cancer empower and enable supporters with will make a difference, showing that more than 50,000 custom posters together, everyone’s actions matter. generated and 113,000+ campaign materials downloaded. World Cancer Day 2021 Impact Report 6 160+ landmarks Impact illuminated in 95+ cities in numbers 800+ activities World Cancer Day's in 116 countries phenomenal impact 20,000+ press articles in over 150 countries 699,000 social media posts tagged with #WorldCancerDay World Cancer Day 2021 Impact Report 7 50,000+ Impact custom posters generated in numbers 60,000+ video views and nearly 1,000 hours view time 1,700+ supporters engaged with the chat function 113,000+ materials downloaded World Cancer Day 2020 Impact Report 8 “Let us all aim in 2021 to refocus our collective efforts on the long-term challenges that cancer poses to every country in the world. We must prevent more, diagnose earlier and ensure that all people living with cancer have access to the quality treatment they need.” Dr Cary Adams, CEO Union for International Cancer Control World Cancer Day 2021 Impact Report 9 Cyclists in Capetown, South Africa, mark World Cancer Day by riding 25km down Bottleray Road Kuilsriver Organiser and credit: Charles Fuller World Cancer Day 2021 Impact Report 10 Tanzania Environmental Health Students Association supporting World Cancer Day in Dar Es Salaam, Tanzania Credit: Ocean Road Cancer Institute World Cancer Day 2021 Impact Report 11 UICC members make an impact Africa Medicaid Cancer Americas National Comprehensive Foundation, Nigeria Cancer Network, PA, USA Fondation Akbaraly, World Cancer Day activities Association pulmonaire Employees of the NCCN took Madagascar organised by the Medicaid du Québec (Quebec Lung part in an engaging 21-day Cancer Foundation in Abuja challenge to get personal about To raise awareness about Association), Canada included a mass media cancer care. They shared how women’s health issues and campaign to improve cancer Medical doctors shared different staff members’ lives cancer, the Fondation Akbaraly awareness and early detection, their knowledge of pleural had been directly impacted by organised a month-long women’s a training course on cervical mesothelioma management cancer. football tournament, involving cancer prevention, free and patient clinical trials with the different fokontany or screening, treatment support and respiratory health professionals neighborhoods in the Mahajanga patient navigation offers. during a virtual event organised ABRALE Brazilian area. The final game took place by the Quebec Lung Association. on 7th February, shortly after The discussion was broadcast Lymphoma and Leukaemia World Cancer Day. Association, Brazil KILELE Health Association, live to respiratory therapists, nurses and pharmacists. Kenya During the week of World Cancer African Palliative Care Day and in partnership with Association, Uganda As part of the World Cancer Day the Instituto quimioterapia e commemorations, the KILELE Cáncer Warriors de beleza, Abrale invited everyone The African Palliative Care Health Association held their to publish a photo of themselves Association and United Nations México, Mexico first KILELE Challenge Hike to on social media wearing a Office on Drugs and Crime promote a healthy lifestyle. The Cancer Warriors of headscarf in support of patients (UNODC) launched a new Chasing waterfalls, the hike Mexico organised a high-level living with cancer. partnership to pilot a capacity followed a 10 km trail in the digital seminar for civil society building project for health Kereita Forest at the southern- organisations, cancer patients, professionals. The project seeks most end of the Aberdares range, doctors, legislators and lawyers to improve access to controlled home to many plant and animal on the use of law and legal medicines for pain management species. Hikers were able to mechanisms in the fight against among cancer patients and other experience nature, enjoy each cancer in Latin America. patients with chronic illnesses other's company and celebrate in the Democratic Republic of survivorship. Congo. They intend to expand the project to all French speaking countries on the continent. World Cancer Day 2021 Impact Report 12 FEMAMA's associated organisation, IMAMA, did a flash mob in front of Porto Alegre's City Hall in Brazil to draw attention to World Cancer Day. Credit: Alex Rocha World Cancer Day 2021 Impact Report 13 Intending to generate a more significant impact in the region, 25 UICC member organisations focused on the fight against cancer in Latin America. As part of the #YoSoyYVoyA" campaign, they carried out a variety of actions in more than 10 different countries including the production of a campaign video showcasing a unique regional t-shirt, a digital seminar about the "use of law and legal mechanisms against cancer in Latin America", the illumination of key landmarks and a summary newsletter. Kenji López Cuevas, President and Founder of Cancer Warriors of Mexico and UICC Board Member, spearheaded this regional initiative. World Cancer Day 2021 Impact Report 14 UICC members make an impact Europe Cancer Research UK, Slovenian Coalition for Turkish Association for United Kingdom of Great Public Health, Environment Cancer Research and Institut National Du Britain and Tobacco Control, Control, Turkey Cancer, Paris, France Cancer Research UK partnered Slovenia The Turkish Association for The French National Institute with Macmillan, Pancreatic The Slovenian Coalition for Cancer Research and Control of Cancer marked a major Cancer UK and Action Public Health, Environment and (TACRC) kicked off their 2021 milestone with the official launch Radiotherapy to organise a Tobacco Control took a deep World Cancer Day activities with of their new 10-year strategy to virtual networking and learning dive into the topic of cancer a live broadcast on Instagram fight cancer. The event was held event for World Cancer Day. prevention and risk reduction moderated by Sunay Akin, a virtually and open to the public. during an online conference. well-known journalist and author Love Hope Strength hosted the in Turkey. TACRC teamed up Big Night In, an hour-long live with the Turkish pharmaceutical Asociación Española show held virtually with special company Abdi İbrahim İlaç Contra el Cáncer, Spain performances by Mike Peters, Sanayi ve Tic A.Ş. to raise Spain’s AECC hosted a webinar Co-founder of LHS and frontman awareness and ran campaigns on the impact of COVID-19 on of the rock band “The Alarm”. on all social media accounts. In individuals living with cancer the evening, iconic landmarks under the title “New threats, old in both the cities of Istanbul and challenges”. Ankara were lit up in orange and blue. World Cancer Day 2021 Impact Report 15 PASYKAF, The Cyprus Association of Cancer Patients and Friends, encouraged high school students to express their ideas on how to minimise cancer risks in a nation- wide competition. Entries could be submitted in three categories: painting, singing and essay writing. World Cancer Day 2021 Impact Report 16 UICC members make an impact Eastern Shaukat Khanum Memorial Reza Radiotherapy and Qatar Cancer Society, Mediterranean Cancer Hospital and Oncology Center (RROC), Qatar Research Centre, Pakistan Iran The Qatar Cancer Society Children’s Cancer Center On World Cancer Day, paediatric Among other World Cancer Day organised a series of popular events on World Cancer Day, of Lebanon (CCCL), cancer patients at Shaukat initiatives, RROC supported a Khanum Memorial Cancer group of mountain climbers who including free cervical cancer Lebanon Hospital and Research Centre ascended several summits in screenings, a virtual walking CCCL hosted a webinar entitled created inspirational signs Mashhad as health ambassadors challenge, a video competition, "Together We Can Eliminate renewing their commitment to and promoted a healthy lifestyle workshops and the illumination Cervical Cancer" gathering fighting cancer. The hospital by sharing their images and of several landmarks across the 80 participants, including thanked donors and supporters videos on social media. country. A highlight was the childhood cancer patients and for their contributions that allow unique awareness-raising car survivors, members of the CCCL patients to remain resilient rally at the drive-in cinema of the Champions Circle, parents, and hopeful while undergoing Doha Film Institute. CCCL team members and treatment. “Let us take inspiration friends.
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