AUTOMOTIVE INTELLIGENCE FOR PROFESSIONALS
India AutoBook 2019 PREVIEW
India AutoBook 2019 Photo: Volkswagen
WELCOME!
The Indian Automotive Industry has emerged 3) Localization – international managers desiring to expand their as one of the world’s fastest growing market and set up a footprint in India – either for distribution or local production. passenger car markets, especially since India’s liberalization strategy began in 1991. In 2010, India came second after China as the Focus on contacts fastest growing car market. To make your work easier, the India AutoBook features QuickLinks to The country is currently the fifth largest access web sites, Google Maps locations and social media sites of manufacturer of vehicles, producing 4.782 million the featured companies and their representatives. Simply click on the vehicles in 2017 (passenger cars and commercial following icons to connect: vehicles.) It is becoming an export hub for sports utility vehicle (SUVs) to Europe, South Africa and Southeast Asia as the major international automobile manufacturers are seeking to leverage the cost- competitiveness of India’s manufacturing practices. I am sure this book will give you lots of information and inspire you to do business in India. Business Development, Outsourcing, and To your success! Localization The information was compiled from personal research, the internet and support of friends at automotive companies, automotive organizations, industrial estates and business associates and is Ulrich Kaiser intended to support:
1) Business Development - managers who seek to identify potential customers and sales opportunities in India’s automotive industry.
2) Outsourcing – local and international commodity managers, buyers who are looking to source automotive components from India.
ii Chapter 1 Introduction
Photo: Maruti Section 1 Overview
AT A GLANCE Overview of India’s Automotive Industry 1. India is the firth largest manufacturer of The Indian Automotive Industry has emerged as one of the world’s fastest growing passenger cars, producing over 4.782 passenger car markets, especially since India’s liberalization strategy began in million vehicles in 2017. 1991. In 2010, India came second after China as the fastest growing car market. 2. India’s automotive components industry The country is currently the six largest manufacturer of vehicles, producing over 24 has scaled three times in the last decade million vehicles in 2015. to US$ 40 billion in 2017 and is expected It is becoming an export hub for to reach US$ 100 billion in 2025. sports utility vehicle (SUVs) to Europe, South Africa and Southeast 3. The Government of India provides several Asia as the major international favorable policy and financial incentives automobile manufacturers are to investors through the ‘Make in India seeking to maximize the cost- Program’. competitiveness of India’s manufacturing practices. Additionally, India also has the largest base to export compact cars to Europe. The automotive industry makes up to 47.3% of Indian manufacturing GDP, 7.1% of the country’s GDP. The Photo: BMW Pune automotive industry of India impacts several related manufacturing industries (e.g. Iron & Steel, Aluminium, Lead, Rubber, Plastics, Glass, Machine tools, Moulds & dies, Chemicals, and Capital Goods) and several in the Services sector (e.g. Logistics, Banking, Insurance, Sales & distribution, Service & repair, and Fuels).
Page 4 Chapter 2 Statistics 6 Chapter 3 OEMs Section 1 Maruti Suzuki
AT A GLANCE Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is 1. Subsidiary of Suzuki Motor Corporation India's largest passenger car company, accounting for over 50 percent of the domestic car market. 2. Capacity: 1.5 million cars annually
3. Over ten millions of vehicles sold in India In February 2012, the company sold its ten millionth vehicle in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation. The company offers full range of cars from entry level Maruti 800 & Alto to stylish hatchback Ritz, A-star, Swift, Wagon R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.
Maruti Suzuki India Head Office 1, Nelson Mandela Marg Vasant Kunj II Vasant Kunj, New Delhi, Delhi, 110070 Tel: +91(11) 4678 1000 Email: [email protected]
Sarada Prasana Nayak Vice President Operations
Mohan L Senior Manager Manufacturing Engineering
Karthik Raja A. P. A . Senior Manager, Sales
Gaurav Gupta Senior Manager, Sourcing & Supply Chain
Page 8 Over 13,200 professionals are employed to turn out 15 car models with over 150 variants. The drive is backed up by a nationwide service network spanning over 1,500 cities and towns, with more than 3,000 outlets. The company's network is now servicing about 1.2 million vehicles every month. Its sales network spreads across 1,471 cities and will double by 2020. It also provides a network of training infrastructure that imparts driving skills.
Maruti Suzuki currently has four plants in India, three located in Gurgaon, Haryana and one located at Manesar Industrial Town, Gurgaon, Haryana. An upcoming Gujarat plant will go on stream in early 2017 and has acquired 600 acres of land.
Manufacturing facilities
The company’s manufacturing facilities at both location have a combined production capacity of 1,450,000 vehicles annually.
Gurgaon, Haryana
The Gurgaon manufacturing facility has three fully integrated manufacturing plants and is spread over 300 acres (1.2 sqkm.) The Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni, Gypsy, Ertiga, Ritz and Eeco. The Gurgaon facilities also manufacture 240,000 K-Series engines annually.
Maruti Suzuki India, Gurgaon Facility Old Palam Gurgaon Road, Palam Vihar Extension, Gurgaon Haryana - 122016 Tel: +91 (124) 234 6721
Rajiv Agarwal Senior Manager, Gurgaon
Page 9 Section 2 Automotive OEMs in India
The full version of the India AutoBook includes profiles of the following Companies. You can order your subscription to India AutoBook here.
Page 10 Chapter 4 Indian Tier 1
Photo: Spark Minda Section 1 AVTEC
AT A GLANCE AVTEC Ltd is one of the largest independent manufacturers of Powertrains and Precision Engineered Products in India. It is a part 1. Turnover of US$ 1.6 billion of CK Birla Group, a leading global business house, with over 20,000 employees and a combined turnover of US$ 1.6 billion. 2. Manufacturers of Powertrains and Precision Engineered Products Although the CK Birla Group has been in the automobile components business for a long time, AVTEC Ltd, as a new entity, was founded in 2005. The company's design and manufacturing capabilities are focused on providing niche powertrain solutions for passenger cars, SUVs and commercial vehicles in the automotive segment; and construction and mining equipment, material handling, oil field, railways and windmill application in the off-highway segment. AVTEC Limited, Corporate Office AVTEC has three manufacturing plants in India and two units overseas namely Birla Tower, 7th Floor, 25 Switzerland and the Netherlands. Barakhamba Road, Connaught Place New Delhi – 110001 AVTEC’s manufacturing units in Pithampur near Indore and Hosur in Tamil Nadu, are Tel: +91 (11) 4209 2100 engaged in the proprietary products and contract manufacturing of engines and Email: [email protected] transmission aggregates for some of the renowned global OEMs’ such as GM, Ford, Renault-Nissan, Daimler and many more M.Venkateshwara Rao Vice President Product range: Prabhakar Kadapa Engine and transmission Chief Executive Officer Cylinder head Cylinder block Venkatesh Kulkarni Crank shaft Head - Marketing, Sales, New Business Cam shaft Development Connecting rod Transmission gear Vinay Patwardhan Deputy General Manager Sales & Marketing
Page 12 Section 2 Indian Automotive Suppliers
The full version of the India AutoBook includes profiles of the following Companies. You can order your subscription to India AutoBook here.
Page 13 Chapter 5 Asian Tier 1
Photo: Automativemanufacturingsolutions Section 1 Bridgestone
AT A GLANCE Bridgestone India Private Limited is a fully owned subsidiary of Bridgestone Corporation, Japan. Founded in 1996, it has 1. Manufacturer of Tires set a benchmark with unprecedented growth within two decades of its operations 2. Founded in 1931 in Japan in India and has grown to become one of the biggest suppliers to almost all the reputed OEMs in India. In the past decade, India has seen a tremendous growth in the automobile segment. Bridgestone has been able to contribute in this booming passenger car market and has become one of the preferred OEM suppliers to major car manufacturers in India. Bridgestone has a vast network of more than 1,000 dealers across India to increase this penetration level and make the tires available even in the remotest areas.
Bridgestone India Private Limited Plot No. A43, Phase - II, MIDC Chakan Village Sawardari Taluka Khed, Pune Maharashtra, 410501 Tel: + 91 (21) 3567 1900 Email: [email protected]
Adarsh Atre Procurement Officer
Rajiv Sharma General Manager, OEM Sales
Rahul Pawar Plant Engineering
Page 15 The companies product portfolio includes: Passenger Tires Motorcycle Tires Commercial Tires Specialty Tires Diversified Products
Manufacturing Facilities:
To facilitate the demand of the Indian market, Bridgestone has set up two manufacturing plants. One was established in 1996 in Pithampur Industrial Area, near Indore and recently in 2013 the second plant was set up at Chakan Industrial area near the city of Pune, Maharashtra.
Kheda, Dhar Bridgestone India Private Limited Plot no.12, Kheda Growth Centre Post Sagore, Dist. Dhar, M.P Tel: +91 (72) 9242 333/ 423 423
Chakan, Pune Plot No. A43, Phase -II MIDC Chakan, Village Sawardari Taluka Khed, Dist. Pune Maharashtra - 410501 Tel: +91 (21) 3567 1900
Additionally, Bridgestone has over 42 sales offices across India.
Click here for the locations and contact details of these offices.
Page 16 Section 2 Asian Automotive Suppliers in India
The full version of the India AutoBook includes profiles of the following Companies. You can order your subscription to India AutoBook here.
Page 17 Chapter 6 North American Tier 1
Photo: Minda Stoneridge Section 1 AAM
AT A GLANCE AAM is a leading, global Tier-One automotive supplier of driveline and drivetrain systems and related components for light trucks, SUVs, 1. US-owned Automotive parts maker passenger cars, crossover vehicles and commercial vehicles. 2. Founded in 1994 Globally, the company employs over 13,500 people, in more than 30 locations in over 13 countries. The company supplies a wide range of customers 3. Manufactures a wide range of automotive including GM, Chrysler, Daimler, Volkswagen, Audi, Scania, Tata Motors, Audi, Harley- products Davidson, Mack Truck, John Deere, Mahindra Navistar and Nissan. Product range: Vehicle Architectures Driveline Systems Drivetrain systems Powertrain Components Chassis System Components Metal Formed Products AAM India Manufacturing Corporation Pvt Ltd, Pune Business Office 401-402 D Wing, Weikfield Info Park Pune Nagar Road, Pune- 411014 Email: [email protected]
Vijay Khatavkar Director Engineering
Senthil Kumar J OEM Sales
Chaitanya Apte Director (Procurement and SCM)
Page 19 Section 2 North American Suppliers in India
The full version of the India AutoBook includes profiles of the following Companies. You can order your subscription to India AutoBook here.
Page 20 Chapter 7 German Tier 1
Photo: Knorr-Bremse Section 1 Bosch
AT A GLANCE In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, 1. Employees: over 30,000 in India, 375,000 Consumer Goods, and Energy and Building Technology. worldwide It is the flagship company of the Bosch Group. Additionally, Bosch has in India the 2. Bosch Group worldwide founded in 1886 largest development center outside Germany, for end to end engineering and technology solutions.
Bosch group of companies India:
Bosch Ltd., Bosch Chassis Systems India Pvt. Ltd., Bosch Rexroth India Ltd., Robert Bosch Engineering and Business Solutions Pvt. Ltd., Bosch Automotive Electronics India Pvt. Ltd., Bosch Electrical Drives India Pvt. Ltd., BSH Home Appliances Pvt. Ltd., ETAS Automotive India Pvt. Ltd., Bosch Limited, Corporate Headquarter and 7th Block, Hosur Road, Adugodi Robert Bosch Automotive 560030, Bangalore, Karnataka Steering India Pvt. Ltd. Tel: +91 (80) 6752 1111
R.K. Shenoy Senior Vice President
K Swaminathan Vice President, Sales and Marketing
Panduranga Prabhu Managing Director
Page 22 Section 2 German Automotive Suppliers in India
The full version of the India AutoBook includes profiles of the following Companies. You can order your subscription to India AutoBook here.
Page 23 Chapter 8 European Tier 1
Photo: Valeo Section 1 Autoneum
AT A GLANCE Autoneum is a Swiss industrial group that is headquartered in Winterthur, Switzerland. The company is an automotive 1. Swiss owned Tier 1 supplier that was founded in 2011 from a Rieter Holding AG spin-off. 2. 2016 Sales CHF 2.053 Billion The company employs over 9,600 people and is present in 45 locations spanning 20 countries. The company is a global leading supplier of acoustic and thermal management systems for vehicles. The company also helps manufacture multifunctional and lightweight components and systems for noise and heat protection. Product range: Autoneum India Pvt. Ltd. SP-1, RIICO Industrial Area Engine Bay (engine covers, hood liners, outer dashes, water box shields) Phase 2, 301701 - Behror Interior Floor (Inner dashes, non-woven carpets, tufted carpets, floor insulators, floor Tel: +91 (14) 9429 7603 mats) Underbody (underfloor shields, Floor pans, heat shields, outer tunnel insulators, Autoneum Nittoku wheelhouse outer liners) Sound-Proof Products India Pvt. Ltd. Body Treatment (Dampers/stiffeners, sealant materials, other acoustics components) RNS - 15, SIPCOT Industrial Growth Centre, Measurement Systems Vadakapattu Post, Oragadam, 603204, Chennai Tel: +91 (44) 6712 0000 Autoneum has a large global presence, two of which are located in India. Shankar Pahari General Manager
Chellapillai Vijayakumar Deputy Manager-Purchase
Sunil Kumar Head Sales & marketing
Pon Selvaraj Senior Engineering
Page 25 Section 2 European Automotive Suppliers in India
The full version of the India AutoBook includes profiles of the following Companies. You can order your subscription to India AutoBook here.
Page 26 Chapter 9 Organizations
Photo: ACMA Section 1 SIAM
AT A GLANCE The Society of Indian Automobile Manufacturers (SIAM) is the leading association in India representing automotive companies. 1. Automotive Manufacturers Society This society helps to create communication channels for the Automobile Industry with 2. Based in New Delhi the Government as well as National and International organizations. The society collaborates with stake holders and takes part in forming rules, regulations and policies related to the Automobile Industry. SIAM organizes the biennial Auto Expo Series, The Motor Show of trade fairs in co-operation with Confederation of Indian Industry (CII) and Automotive Component Manufacturers Association of India (ACMA).
Society of Indian Automobile Manufacturers (SIAM) Core 4-B, 5th Floor, India Habitat Centre Lodhi Road, New Delhi 110003 Tel: +91 (11) 2464 7810 Email: [email protected]
Mr Vinod K. Dasari President SIAM
Atanu Ganguli Senior Director
Jasleen Kaur Executive Officer
Page 28 The societies members include: BMW Fiat Ford Honda Hyundai Isuzu Mahindra Maruti Suzuki Mercedes-Benz Nissan Renault Scania Skoda Tata Motors Toyota Volkswagen Volvo
Page 29 Section 2 Automotive Organizations in India
The full version of the India AutoBook includes profiles of the following Organizations. You can order your subscription to India AutoBook here.
Page 30 Chapter 10 Events
Photo: Audi Section 1 Auto Expo
AT A GLANCE The Auto Expo is a biennial automotive show held in New Delhi, India. It is Asia's largest and the world's second-largest motor 1. Date: 5-9 February 2018 show. 2. Venue: India Expo Mart Until 2012, the expo was organized at Pragati Maidan, but since 2014 it is organized at India Expo Mart, Greater Noida. It is organized jointly by the Automotive Component Manufacturers Association (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). The latest edition, Auto Expo 2016 was held between 5 - 9 February 2016. The Auto Expo was conceived in the year 1985 and had its debut showcasing in 1986. The Auto Expo 1986 was a window for technology transfers showing how the Indian Automotive Industry was absorbing new technologies and promoting indigenous research and development for adapting these technologies for the rugged Indian conditions. The 9 day show was marked by then Prime Minister Rajiv Gandhi. The Auto Expo is accredited by the Organisation Internationale des Constructeurs d'Automobiles. The 12th Edition of the Auto Expo was divided into two events: Society of Indian Automobile Manufacturers 12th Auto Expo 2018 (Components) which was held at Pragati Maidan, New Delhi Core4-B, 5th Floor, India Habitat Center from 6 to 9 February 2018. Lodi Road, New Delhi-110 003 Tel: +91 (11) 4710 3010/ 2464 7810-12 12th Auto Expo 2018 (The Motor Show) which was held at India Expo Mart, Greater Email: [email protected] Noida, Delhi-NCR from 7 to 11 February 2018, with press preview days on 5 and 6 February. Event Location India Expo Mart, Greater Noida, Delhi, NCR
Roy Jacob Director, Confederation of Indian Industry Tel: +91 (12) 4401 4060-67 Email: [email protected], [email protected]
Page 32 Section 2 Automotive Events in India
The full version of the India AutoBook includes profiles of the following Events. You can order your subscription to India AutoBook here.
Page 33 Chapter 11 Media
Photo: ANAND Section 1 Automotive India News
AT A GLANCE Automotive India news is a premium auto sector B2B online daily news portal, delivering news to global readers on the Indian 1. A news outlet that covers all aspects of automotive industry. the Auto industry. Their news coverage span across auto sectors including auto components, vehicle manufacturing, technology, aftermarket, shop floor practice, raw material & supply chain management, sales & marketing, service station equipments and other latest trends in the auto segment. Apart from India specific news, they also provide analytical news items on auto components and emerging vehicle technologies, primarily on the connected car industry across the world. Their in-depth news analysis can be useful for decision makers, vehicle manufacturers and component producers and auto R&D houses across the world. Also, they regularly publish special articles on the pros and cons of government policies pertaining to the Indian automobile industry. In addition, the readers can find exclusive reports on auto sales and marketing trends in India. We are the only online publication in India widely covering the Indian auto dealership industry too.
Automotive India News JMC Publications F-51, Fifth FLR, Manish Complex, 10, Convent Road, Richmond Town Bangalore – 560 025 Tel: +91 80 2210 7045 Email: [email protected]
Page 35 Section 2 Automotive Media in India
The full version of the India AutoBook includes profiles of the following Media. You can order your subscription to India AutoBook here.
Page 36 Acknowledgements
Photo: Land Rover about this book
© 2018 Kaiser International Limited
Publisher: Uli Kaiser [email protected] Editorial Contact: Tilmann Kaiser [email protected]
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