Brevard Business BBN News

Vol. 29 No. 25 June 20, 2011 A Weekly Space Coast Business Magazine Beermann, former HRMC staff accountant, to lead HFHP sales and service

Ohio, where he played baseball, on a By Ken Datzman national championship team his freshman year, and lacrosse for the Division III ROCKLEDGE — Rhode Island native school. Jim Beermann, who started as a staff “We built our first home in Parkway accountant at Holmes Regional Medical Meadows, off Wickham Road, in Center in the early 1990s before relocating Melbourne. Even though we moved to to Tampa to work in the managed–care Tampa years ago, we have a lot of friends industry, has returned to the Florida in Brevard. We are amazed how much the community he and his family have long county has grown, yet kept its charm. This considered home. is where we started in Florida, and we Beermann has been hired as vice consider Brevard our home,” he added. president of sales and service for the highly Beermann said he came away with a rated Health First Health Plans, reporting good feeling about Brevardians after to Margaret Haney, chief executive officer. interviewing for the staff accountant He joins the business at a time when position at HRMC in December 1990. His the organization is considering new flight to Florida, though, was a nightmare, product launches to round out its private from an anxious interviewee’s perspective. label portfolio of offerings. The product– Coming from the East Coast, the plane development strategy includes coverage for was delayed. He and his wife Jackie flew individuals in the future. into Orlando. Their luggage was lost. They Beermann said he is enthusiastic about rented a car and drove to Melbourne, returning to Brevard County and working arriving at 4 a.m. BBN photo — Adrienne B. Roth for Health First. Jim Beermann said he drove up and “My children were born at HRMC, on down the beachside looking for their hotel Jim Beermann, who worked for HRMC in Melbourne in the early to mid–1990s before relocating to the same floor (fourth) that I worked on,” in the wee hours of the morning. “This was Tampa, is the new vice president for sales and service for Health First Health Plans in Rockledge. He’s held top positions with a number of managed–care companies in Florida, working in finance, said Beermann, a certified public accoun- provider contracting, sales, and operations. tant and graduate of Marietta College in Please see HF Health Plans, page 19 ‘Made–in–the–USA’ label will return, some leading experts say The conclusion rests on several factors: a level playing field than it may have been between “over–optimistic” and “wishful By Len Boselevic Chinese wages, which are rising about 17 four or five years ago.” thinking.” He said they ignored many Scripps Howard Service percent each year; the inevitable rise in the Not everyone believes that salvation is factors that influence companies’ decisions value of China’s currency, which will make at hand. to invest in China or the United States. A recent study by a global business Chinese exports more expensive; and Alan Tonelson of the U.S. Business and Labor costs are only one of them. strategy consultant offers an upbeat higher inventory and shipping costs. Industry Council characterized predictions prediction for beleaguered U.S. manufac- The scenario makes sense to Chris of cost parity with China as somewhere Please see ‘Made–in–the–U.S.A’, page 16 turers. Kuehl, an economic analyst with the

“We expect net labor costs for manufac- Fabricators and Manufacturers Associa-

turing in China and the U.S. to converge by tion. He said its 2,100 metal–bending INC. NEWS,

around 2015,” said Harold Sirkin, senior members were already benefiting from BUSINESS BREVARD

partner at the Boston Consulting Group. China’s diminishing cost advantage. PAID

“As a result of the changing economics, “They are getting business today that POSTAGE US

you’re going to see a lot more products they did not get two or three years ago STANDARD ‘Made–in–the–U.S.A.’ in the next five when they were losing to Chinese sourc- PRESORTED years.” ing,” Kuehl said. “It’s considerably more of BBN DIGEST Astronaut Scholarship Foundation elects board of directors and board of trustees KENNEDY SPACE CENTER — The Astronaut Scholarship Foundation has announced its 2011–2012 board of directors and board of trustees who were selected at the organization’s recent annual meeting. Members of each board will serve a one–year term, WhereWhere cancan youyou working together to further the foundation’s mission of Don’t abandon aiding the United States in retaining its world leadership fifind nd guaranteed in science and technology by providing scholarships to CIA your Berttsinvestment Silvernail plan. exceptional college students. retirementretirement income? Former Apollo 16 moonwalker Charlie Duke has been pick up BBN pick up BBN elected as chairman and will lead the board for the coming RethinkEveryone has retirement it. dreams. What can you do to help fund yours? Does your retirement income strategy work in year. An active participant in ASF events and fund– 6/13/11 today’s environment and6/13/1 in tomorrow’s?1 How will you protect raising, Duke supported the foundation as a board Ifyour market retirement fluctuations assets? and economic uncertainty have member for six years before his new appointment. page 2 youCall second-guessing today and together yourpage we’ll investment find answers 5 plan, to all it’s your time questions. to He is taking the place of former Apollo 15 astronaut Al takeVariable a closer annuities look. With are anlong-term Envision investments® plan, we can suitable help for Worden, who served as chairman for six–consecutive FULL COLOR retirement fundingFULL and are subjectCOLOR to market fluctuations years and will remain on the board. ensureand investment your goals risk. are measurable, reprioritize them if Longtime board member and former space–shuttle necessary,Guarantees and based adjust on your the claims-paying strategy to reflect ability realistic of the issuing veteran Dan Brandenstein was voted in as vice chairman. insurance company. Guarantees apply to minimum income expectationsfrom an annuity; and your they owndo not comfort guarantee level an for investment risk. He’s replacing former astronaut Robert Gibson, who return or the safety of the underlying funds. remains on the board. Call today to get started. Gray/Robinson attorney Michael Neukamm, who is a Together we’ll go far partner in the firm, retains his position as treasurer/ secretary. Executive Director Linn LeBlanc continues to lead the foundation, marking her 10th year with ASF. Serving alongside these board directors are former astronauts Scott Carpenter, John Glenn, Robert Crippen, Betts Silvernail First Vice President- Walt Cunningham, Owen Garriott, Fred Gregory, Richard Investment Offi cer Gordon, Rick Hauck, Jeff Hoffman, James Lovell (chair- Suntree Branch FA Name man emeritus), Edgar Mitchell and William Pogue, and 3101 Casabella Place Compliance-Approved Title Melbourne, FL 32940 Astronaut Scholar alumni Larry Bradley and Lisa Schott. Address and Suite Number The 2010–2011 board of trustees will be chaired by City Name, State Zip321-751-5615 Laura Shepard–Churchley, daughter of Alan Shepard. XXX-XXX-XXXX • [email protected] Web or E-mail Address Supporting her are ASF founder Henri Landwirth, former astronauts Gene Cernan and Thomas Stafford, Mercury 7 Investment and Insurance Products: X NOT FDIC Insured X NO Bank Guarantee X MAY Lose Value astronaut widows Suzi Cooper and Jo Schirra, private Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank cosmonaut Richard Garriott, celebrities LeVar Burton, affiliate of Wells Fargo & Company. ©2010 Wells Fargo Advisors, LLC. All rights reserved. 0910-0809-43883526 [74938-v2] (093685-v1) A1440 A14444 Bill Dana and Tom Hanks, businessman James Long and retired college dean Harvey Miller. Student gets Excellence in Physics Award Teresa Esposito has earned Florida Institute of #1 In Customer Service Technology’s James G. Potter Award for Excellence in Physics. She qualified for the award based on her TwinGeneral Rivers Liability Insurance Medical academic excellence and her top score in a physics TWIN Propertypick up BBN Dental question and calculation competition. A junior majoring in physics with a minor in biology, Esposito has conducted Workers’5/30/1 Comp1 Life/Disability undergraduate research, under Joel Olson in the Depart- Business Auto Vision ment of Chemistry. Her work has involved scanning RIVERS page 3 tunneling microscopy on tryptanthrins, a compound from Insurance,uran e, Inc. In Umbrella HSA/FSA a medicinal plant. She is a member of the Phi Kappa Phi Bonds Section 125/Pre-tax honor society and the Phi Eta Sigma honor society, both FULL COLOR at Florida Tech. She was also a member of the National Insurance can be Professional Liability Voluntary Benefits Honor Society at her high school. Esposito graduated from challenging, so we take the Academy of Allied Health and Science, a biology– a hands on, Why Go Anywhere Else? oriented vocational high school, in Neptune, N.J., in 2009. personalized approach. Potter, the award’s namesake, retired as head of the physics department at Texas A&M University and Call us and experience became head of the physics department at Florida. The the difference! (321) 726-6550 www.twinriversinsurance.com Potter Award has been given in his memory since his 306 E. New Haven Ave • Melbourne, FL 32901 death in 1992.

BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN DIGEST SC Cancer Foundation welcomes three community leaders to board of directors Three-6963:
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-0$"5*0/ TITUSVILLE — Space Coast Cancer Foundation recently announced that Grace Vista, Linda Miedema and John Riordan have accepted positions on the nonprofit organization’s board of directors. Vista, a Realtor with Viera Realty, has more than 15 years experience in the real–estate and marketing– management fields. “People whom I care deeply about, including my Mercedes immediate family, have been devastated by cancer. I am honored to be selected to be part of the SCCF Board of pick up BBN Directors to make a difference for local cancer patients and caregivers,” said Vista. Whichever type of luxury or peformance6/06//11 suits you, Porsche, Mercedes-Benz or Audi, Dr. Miedema is Brevard Community College’s associate we promise exceptional service and your ultimate satisfaction. vice president for planning and assessment, as well as page 3 provost of nursing and interim provost for BCC’s Titusville campus. “For eight years, I was a head nurse for a regional FULL COLOR cancer–referral center for children and I am pleased to give my time to such a worthy, local cancer foundation,” said Dr. Miedema. Riordan is marketing and communications manager for Space Coast Cancer Center. He has more than 15 years of fund–raising and marketing experience. “We are excited to bring three strong business leaders onto the board who will help us reach and connect with even more people and organizations in Brevard County,” said Dr. Richard Levine of Space Coast Cancer Founda- tion. Pre-Owned Luxury Vista, Dr. Miedema and Riordan join Dr. Levine, Linda Bradley, Tina Norman, Eddie Norman, Harry Jones, Featuring the Space Coast & Treasure Coast’s Melissa Flammio Clark and Nancy Payne on the founda- largest selection of new and certifi ed 800.719.6727 pre-owned luxury vehicles. tion board.

One of Space Coast Cancer Foundation’s main fund– &HUWLILHG Shay Rowe Owner,General Manager raising events is the annual Daffodil Gala. The fifth event SUHRZQHG .FSDFEFT#FO[ 509 E. NASA Blvd. Melbourne 32901 will be held on Saturday, Sept. 10, at the Holiday Inn– $FSUJGJFE
1SF0XOFE Viera. This year’s proceeds will fund a patient transport m-f 9am-8pm sat. 9am-7pm sun. noon-6pm van, so that patients in need will have a ride to their medical appointments. Enjoy complimentary pick-up & delivery and a loaner vehicle with every scheduled service appointment. If you are interested in sponsoring or attending the Blue Tangerine gala, call Shannon at (855) 894–HOPE, extension 3500. Visit www.spacecoastcancerfoundation.org for more pick up BBN information. 6/13/11 ‘American Jazz’ to open band’s series The Melbourne Municipal Band will kick off its “Not– page 9 in–the–Park” Picnic Concert Series June 16 and 17 with the sounds of “American Jazz.” The main concert begins at FULL COLOR 6:30 p.m. at the Melbourne Auditorium, 625 E. Hibiscus Armstrong Blvd. Doors open at 5:30 p.m. for those who want to bring a picnic dinner and enjoy the sounds of “Art Martin and pick up BBN Friends.” Admission is free and no tickets are required. Principal Conductor Staci Cleveland will lead the band as 6/13/11 it explores some of the most popular American jazz tunes, Sutton including “They can’t take that away from Me,” “American Discover Us at page 5 in Paris” and medleys of Duke Ellington and Benny pick up BBN Goodman compositions. Popular local vocalist Len Fallen SuttonFL.com FULL COLOR will join the band to sing music by George Gershwin. “Our picnic concerts are always so much fun and the band is 6/13/11 very excited to present this wonderful program, which pays homage to some of the best–loved American jazz compos- page 9 ers,” said Cleveland. Call 724–0555 or visit FULL COLOR www.mmband.org for more information. 321.725.1240

JUNE 20, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL UCF and BCC team up to provide PBS station with a new home WUCF TV, a partnership of the University of Central news and public affairs, history, drama and performing– channel. Florida and Brevard Community College, has officially arts programming, including the shows “Newshour,” More information about the partnership and its new been named Central Florida’s new home for the full PBS “Masterpiece Theater,” and “Nova.” high–definition channel is available at www.wucftv.org. schedule. The channel also will feature local content about the The site will become a more “robust source of information” BCC’s television station, WBCC, will broadcast Central Central Florida community. and news about WUCF TV in the coming weeks, as more Florida’s primary PBS channel, WUCF TV, in high “Serving our communities is a key component of our details about the new channel are set. definition beginning July 1, PBS President and CEO Paula institution and our partnership’s mission,” said Dr. Drake. Public broadcasting supporters can make donations Kerger, UCF President John Hitt and BCC President “We believe our new partnership channel, WUCF TV, will through the website, which is now operating. A member- James Drake announced. fulfill our mission by delivering programming to viewers ship plan is under development. WBCC also will continue broadcasting both partners’ that will educate, enlighten and inspire.” WUCF TV can be contacted at [email protected] or institutional channels, WBCC and UCFTV. WUCF TV will broadcast seven hours of PBS children’s 1–855–423–9823 (WUCF). “In April, when WMFE–TV announced its affiliation programming each weekday. PBS “Kids” is an educational BCC and UCF have a long history of working together with PBS would end as of June 30, we at UCF knew that program that has been proven to help children succeed in and operating and producing programming for television Central Florida stood to lose a treasured community the classroom and in life. The schedule will include such channels. BCC has owned and operated a non–commercial resource,” Dr. Hitt said. curriculum–based series as “Sesame Street,” “Curious television channel — WBCC — for more than two decades. “However, as America’s leading partnership university, George,” “Dinosaur Train,” and others. WBCC broadcasts the UCFTV channel. we also know that great turnarounds can happen for the “We’re thankful that the University of Central Florida WBCC first started airing PBS programming in common good through the power of partnerships. I look and Brevard Community College are partnering to ensure January 2002 as one of the secondary channels in the forward to July 1 and enjoying some of my favorite shows that the people of Orlando continue to benefit from the full Orlando market. WBCC and UCFTV will continue to on the new WUCF TV.” range of high–quality PBS content and services,” Kerger provide high–quality local and PBS programming, WUCF TV will broadcast PBS’ Emmy–award winning said. “We look forward to working with WUCF TV to offer remaining separate from the new WUCF TV channel. the very best of national and locally produced content to Just a few days after WUCF TV launches, viewers will the people of Orlando.” be able to watch America’s biggest birthday party at 8 p.m. WUCF TV will be seen over the air on digital channel on July 4. “A Capitol Fourth” will feature musical perfor- Brevard Business 68.1, the current position of WBCC. The UCF–BCC mances by some of the country’s best–known artists and BBN News partnership is working with cable and satellite providers to the National Symphony Orchestra live from the West determine the other channels that will carry the new Lawn of the U.S. Capitol.

4300 Fortune Place, Suite D New event management certificate at UCF will highlight keys to success West Melbourne, FL 32904 The event industry is both competitive and complex, and experts at the University of Central Florida’s Rosen College (321) 951–7777 of Hospitality Management will help professionals navigate this changing field with the new 2011 Event Certificate fax (321) 951–4444 BrevardBusinessNews.com Program. Taught by experienced Rosen College professors dedicated to event–management education, this program is designed for new and seasoned event professionals. The six–month module program offers face–to–face and web–based courses, and it will “deliver essential skills PUBLISHER recognized on a global level.” Topics include event technology, design, promotion, risk management and professionalism. Adrienne B. Roth “It improved my self–taught event–planning skills,” said Sharon Printy, with Puff ‘n Stuff Catering, who recently completed the certificate program. “When my former company disbanded, having the certificate on my resume helped me EDITOR stand out above the other job applicants.” She added, “I never thought I would go back to school, but the experience at the Ken Datzman beautiful Rosen College left me wanting to learn more.” OFFICE MANAGER The 2011 program dates are July 9, Aug. 5 and 6, Sept. 10, Oct. 8, Nov. 5 and Dec. 3, plus three days online. Enroll- Frank Schiffmann ment costs $2,000, and payment plans are available. The classes will be held at the UCF Rosen College of Hospitality Management, 9907 Universal Blvd., in Orlando. To register for the program, visit www.ce.ucf.edu/eventmanagement. Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves Jarvis of Brevard Sheriff’s Office is selected for national honor by peers business executives in Brevard County. It reports on The National Sheriff’s Association selected Jeffrey Jarvis, Brevard County Jail Complex accreditation manager, as the news, trends and ideas of interest to industry, trade, 2011 “Corrections/Jail Innovations Award” recipient. The announcement was made by the Brevard County Sheriff’s agribusiness, finance, health care, high technology, Office. This award recognizes individuals who make significant contributions or accomplishments directly relating to the education and commerce. improvement of operations in the corrections environment through creative and innovative thinking. Letters to the Editor must include the writer’s signature Jarvis received this honor for his initiative in instituting a “Going Green” recycling program, under the guidance of and printed or typed name, full address and telephone Commander Susan Jeter. number. Brevard Business News reserves the right to edit The program started in May 2009 and developed a vast network of recycling centers to assist the Jail Complex in all letters. Send your letters to: Editor, Brevard Business recycling 22.5 tons of cardboard, 10 tons of shredded paper, and 20 tons of metal. News, 4300 Fortune Place, Suite D, West Melbourne, FL, The Jail Complex has also been able to collect more than 400 printer and facsimile toner cartridges for the Brevard 32904, or email [email protected]. County Society for the Prevention of Cruelty to Animals’ “Cash for Trash” recycling program. The collected materials Subscription Rates for home or office mail delivery are equate to $29.50 per ton, preventing these recyclables from being discarded in the county solid–waste facility. $26.00 for one year (52 issues). Send all address Jarvis previously was presented with the 2009 “Accreditation Manager of the Year” award from the Florida Correc- changes to: Circulation Department, Brevard Business tions Accreditation Commission. News, 4300 Fortune Place, Suite D, West Melbourne, FL, “Jeff continues to be successful in everything he does in his field of work. We in the Sheriff’s Office are all very 32904, or email [email protected]. fortunate that he is a part of our team,” said Brevard County Sheriff Jack Parker.

BREVARD BUSINESS NEWS / 4 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN DIGEST Jenni Larmore earns prestigious summer internship at National Institute on Aging Jenni Larmore, a Florida Institute of Technology undergraduate majoring in molecular biology, who will be Broken iPhone or iPod? a senior in fall 2011, has been accepted into a prestigious internship with the National Institute on Aging in Baltimore, Md. We can help! During the biomedical internship this summer her research will be focused on a gene only expressed during Most iPhone and iPod pregnancy. This will be her third summer as an intern repairs done in 1 business day with the National Institutes of Health; the previous two summers she has interned in the National Cancer Institute there.        The highly competitive program, which begins in late

 May and ends in August, is intended to develop skills in 321-773-7788321- Beachside scientific research. In April, Larmore presented a poster on her summer 3321-433-060721- Viera research at the American Association of Cancer Research student caucus and poster section during the 102nd OOPS!694694 E. EauEau Gallie Blvd. Indian Harbour Beach,FL 32937 annual meeting. This meeting is one of the largest cancer gatherings with more than 16,000 international scientists 2251 ToTownw Center Blvd, Ste 105 Viera, Florida 32940 attending, including several Nobel Laureates. From Clermont, Fla., in 2010 Larmore earned an associate of arts degree in biology from Lake–Sumter Community College. While there, she received the President’s Award and several leadership awards; she was involved in the Brain Bowl Academic Competition team, and made the Dean’s List. She participated in NASA programs in 2009 and 2010. In 2009, she took part in the NASA/Space Florida Under- graduate Academy. In that experience, she used research and problem–solving skills to help launch a weather balloon 100,000 feet high, recording video and GPS data. In 2010 she was chosen as a NASA National Commu- nity College Aerospace Scholar and completed assign- ments involving the planning of a robotics mission to Mars. She also built and tested a robotic rover at Johnson Space Center in Houston, Texas. Additionally she is a 2010 and 2011 NASA Solar System Ambassador; her goal is to www.cag-architects.com educate others about space. At Florida Tech, Larmore conducts research on cell growth regulation in E. coli in the laboratories of Alan Leonard and Julia Grimwade. After graduating from Florida Tech, Larmore said she plans to pursue her Ph.D., likely with a focus on genetics. Phi Kappa Phi honors Mazzone In April, Florida Institute of Technology held its third initiation ceremonies for the Honor Society of Phi Kappa Phi. A chapter was approved for the university in fall 2008. Initiate and graduating senior Cristina Mazzone was awarded the Phi Kappa Phi Scholar’s Award. The honor, webster.edu/spacecoast which comes with $1,000, recognizes an outstanding new chapter member. At the event, 198 students were inducted into the society. The following faculty and staff members Fully accredited Master’s degrees. were also inducted: William Arrasmith, Marc Baarmand, On campus. Online. On your schedule. S. Ann Becker, Debra Blenis, Cheryl Davis, Carolyn Peeples Farrior, Dona Gaynor, Robert Ghiotto, J. Carey Gleason, Julia Grimwade, Joni Oglesby, Korhan Oyman, Merritt Island 321.449.4500 Stevie Pursell, Yahya I. Sharaf–Eldeen, Wes Sumner and Apply today to start classes Manolis Tomadakis. Additionally, Faculty Emeritus th Melbourne 321.956.6700 Andrew Revay Jr. was inducted as were alumni Robert August 13 ! Patrick AFB 321.868.5194 Phebus, Kenneth Revay and Daniel Williams.

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BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN DIGEST Jess Parrish Medical Foundation receives key grant from McKesson Foundation TITUSVILLE — The Jess Parrish Medical Foundation was awarded a $15,000 grant from the McKesson Founda- Talk to Dr. Zipper tion for the Parrish Medical Center Diabetes Education Program, located at 951 N. Washington Ave. in Titusville. The grant will help the Diabetes Education Program Friends aren’t always the answer with its mission to provide quality, cost–effective, diabetes education to patients with diabetes in North Brevard communities. ZipperWomen’s Best Kept Secrets: The PMC Diabetes Education Program “recognizes the Vaginal Relaxation Syndrome, needs of the underserved and uninsured” and provides new ad emailed community–outreach programs to address these specific Urinary Incontinence, needs. Provisions are made for those patients with financial Overactive Bladder needs in the form of an Insulin Voucher Program. This FULL COLOR system is used to provide a one–time, 30–day supply of diabetes medications to individuals without the funds or insurance necessary to provide this medication. The grant will provide roughly 75 individuals with insulin vouchers. The participants are then assisted with finding long–term, alternative sources to fund their medication needs. “The beneficiaries of the Insulin Voucher Program greatly appreciate the loving kindness of the service, knowing they owe nothing in return. We are grateful to the financing through Ralph Zipper, MD, FACOG, FABAGYN McKesson Foundation for allowing us to continue this Inventor of Incisionless Vaginal Rejuvenation® program,” says Kimberly Fischer, manager of PMC’s 321.674.2114 President American Board of Aesthetic Gynecology | ABOG Board Certified Diabetes Education Program. Director of the Southeast Dual Urogynecology Aesthetic Gyn Fellowship In the U.S. today, 25 million people are known to have www.ZipperUroGyn.com Melbourne | Boca Raton | Beverly Hills diabetes. That’s 8.3 percent of the population. The key to successful diabetes self–management is education and communication with your health–care professionals, said Fischer. Founded in 1995, the PMC Diabetes Education Program is the longest running hospital–based education We are a SMALL BUSINESS program in Brevard County, she said. Call 268–6699 to schedule an appointment. Go to doing business with SMALL BUSINESSES www.parrishmed.com and look under “programs” and “services” for more diabetes information, including a free DiabetesAware self–assessment. Adult Soccer League registration opens Brevard County South Area Parks and Recreation is accepting registration for its 2011 Summer Adult Soccer Leagues, with age divisions for 30–plus, 40–plus and open. Games will be played on Wednesday evenings at the Somethinbg else Wickham Park soccer fields. The fee is $260 per team, and Community Bank of the South includes a 10–game regular season with a single–elimina- tion playoff tournament. For more information, call South piick up BBN Area Parks office at 255–4400. FULL5/30/1 COLOR1 Memory screening at Sunflower House The Sunflower House is teaming up with the East page 12 Central Florida Memory Disorder Clinic to offer memory screenings for adults who are concerned about memory loss. The screening is a 30–minute confidential appoint- Helping PROFESSIONALS and BUSINESSES reach their dreams. ment and includes a 15–minute test. The results will be FULL COLOR provided so that individuals can discuss them with their 2321 Highway 524 277 N Sykes Creek Parkway 1902 S. Fiske Blvd primary–care physician. The memory screenings, offered Cocoa, FL 32926 Merritt Island, FL 32953 Rockledge, FL 32955 free of charge, will be from 10 a.m. to 1 p.m. on Wednes- 321.631.1110 321.452.0420 321.638.8939 LOCALLY OWNED AND OPERATED.OPEERATA ED day, June 22, at the Sunflower House in Merritt Square www.cbosdirect.com Mall. To make an appointment, call 452–4341.

JUNE 20, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BBN DIGEST Brevard Zoo to open new attraction, guests to get ‘bird’s–eye view’ of zoo VIERA — Brevard Zoo will open “Treetop Trek Aerial Women’s Business Center Adventures” on July 2. This new, outdoor attraction gives guests a chance to explore the world “high up in the trees, having fun moving tree–to–tree and challenging themselves with ENTREPRENEURIAL thrilling elements such as tightropes, crab–walks, jungle bridges, nets, and best of all, zip lines.” There are three courses available and with two of the SUMMER CAMP MIMA courses, guests will be looking down upon some of the for high school students zoo’s animal exhibits. Womens Center Course prices range from $15 to $40. Prices do not June 20–24, 2011 include zoo admission. pick up BBN “We are excited to bring a new attraction to Brevard 9 a.m.–4 p.m. (lunch included) County,” said Andrea Hill, Brevard Zoo marketing Cost: $250pick up BBN 6/13/11 director. “Treetop Trek is appealing to people of all ages; it’s the Held on the Florida6/13/11 Tech campus page 5 perfect activity for both nature lovers and thrill seekers. Women’s Business Center This is a great new activity for tourists and local resi- page 8 dents to experience this summer, to get outdoors and Registration deadline: June 15 challenge themselves while having fun at the same time.” The Treetop Trek courses include: Limited number of $100 scholarships available l “Chutes and Ladders.” This is the children’s course that consists of 20 treetop games plus two zip lines and a zip slide. The course ranges from two to eight feet off the BUSINESS ground. This course is for those three–feet to 60–inches tall and at least 4 years of age. Cost is $15 and children PLANNING must be accompanied by a parent or guardian. Tickets are not required for parents or guardians. l “Canopy Walk.” This is an introductory course where participants can climb high up in the trees of the SKILLS FOR La Selva loop enjoying the lush natural surroundings. While maneuvering through the challenges 20 feet above SUCCESS the ground, participants will see some of the La Selva animals such as monkeys, giant anteaters, and a variety of tropical birds. The 45–minute experience includes five Offered in partnership treetop challenges and two zip lines. Cost is $25 and with: participants must be at least 54–inches tall. l “Treetop Challenge.” This advanced activity includes the Canopy Walk course through parts of the La Selva loop, plus multiple “high–stakes challenges” and large zip Nancy R. Taylor lines at 40 feet above the ground. The course includes zip At this hands-on camp, participants will: Broker/Owner lining over the zoo’s wetlands area and alligator exhibit.

BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN DIGEST Attorney Jack Kirschenbaum to host long–running surf festival Sept. 16–17 GrayRobinson attorney and longtime surfer Jack Kirschenbaum is the host of the 19th annual Doctors, Lawyers, Weekend Warriors Surf Festival Sept. 16 and 17 at Sebastian Inlet. Kirschenbaum is co–founder of the event, which features an adult surf competition that raises funds for ABI local charities. This year’s profits will benefit the Satellite High School Surf Club in Brevard. “My family and friends look forward to this event every year because we get to enjoy spending time I'm not sure which one together, as well as raise money for children in the community,” said Kirschenbaum. “We are also dedicating the festival to and establish- ing a scholarship in honor of Lorraine A. “Mama G” Guthrie, a loving soul and wonderful presence at so many surf events.” The first round of competition begins at 8 a.m. on Friday and continues throughout the afternoon. On Friday evening, a party will be held at Da Kine Diego’s Insane Burrito in Satellite Beach on Highway A1A. In addition to food, there will be raffle prizes and surf videos. The surf competition will resume at 8 a.m. on Saturday, Sept. 17. Participants can enter in one of six categories: Doctors, Lawyers, Weekend Warriors, Wahines (women), Fossils (over age 50) and this year’s newest event, the Stand–Up Paddle. Winners will be announced in each division for first, second and third place, and specialty trophies will be awarded for “Best Wave,” “Best Nose Ride” and “Best Wipeout.” The registration fee is $125. “Friends and family are WoodlakeNational encouraged to partake in the weekend festivities.” Since the festival began in 1992, it has raised more pickpick up upBBN than $250,000 for area charities including the Boys and Girls Club and the Children’s Home Society, 12-21-096/06/11 Kirschenbaum said. For more information, contact Kirschenbaum at pagepage 199 727–1800 or send an e–mail message to him at jack.kirschenbaum@gray–robinson.com. The website link is www.doctorslawyersweekendwarriors.com. Sarah Care Kempf's Nurse chosen for training session at Mayo Katie Wilkerson of the Space Coast Cancer Center Completepick Adult up Day BBN Care Services was chosen to participate in an “End of Life Initiative” sponsored by the Florida Society of Clinical Oncology. Six Delivered6/13/11 with Love pick up BBN oncology ARNPs in Florida are scheduled to participate in 1504 S. Harbor City Blvd 321-676-3460 6/13/11 an education and training session at the Mayo Clinic, in Melbourne page 2Beth Rosenbloom RN Jacksonville, on July 15. The ARNPs will be asked to www.sarahcare.com Executive Director implement an outpatient palliative–care consultative page 8 program that will incorporate discussions on advance directives and end–of–life issues aimed at patients with metastatic cancer, utilizing recently available American Society of Clinical Oncology materials and the “Five ERA Wishes” documents, as well as other interventions. There will be a second follow–up meeting in March 2012 to pick up BBN discuss barriers and successes of the program. “It is hoped that this initiative will be expanded and will be the 6/06/11 impetus for the creation of a statewide palliative care program in 2012.” page 19

JUNE 20, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BUSINESS Community bankers rally around and support Rep. Bill Posey’s legislative efforts to help spur lending in the communities across America, boost economic recovery — bill would strengthen banks improving the federal bank examination environ- By Ken Datzman ment that community banks face, which would help efforts to spur “Main Street” lending and strengthen MERRITT ISLAND — The new financial rules bank balance sheets. resulting from the Dodd–Frank Act have changed “We’re trying to help homeowners, small– the regulatory landscape across America. Essen- business owners, and our local community banks tially, the legislation put in place mechanisms to stay afloat,” Posey said. help prevent another financial blowup in this “Common sense says if you are making your loan country. payments on time, including instances where your But is the cumulative impact of the wide– local bank has revised the terms of your loan, then sweeping rules inhibiting the ability of community regulators should not force banks to foreclose on banks and financial institutions to meet the credit property owners asking for a modification, or needs of their local marketplace? consider your loan to be in non–accrual status. As William “Bill” Taylor, founding president and long as payments are being made, you should be chief executive officer of Community Bank of the considered in good standing, particularly in this South, with offices in Merritt Island, Cocoa, and economy,” said Posey. Rockledge, says some of the new financial laws are Community bankers around the country are “valid because people in the past have violated rallying behind Posey’s bill. It is strongly supported them.” by the Independent Community Bankers of What’s happened as a result of the excesses America, the nation’s voice for community banks. during the recent boom years, followed by the The organization represents 5,000 members. downturn, is that the regulatory pendulum has When loans become troubled in a tough economic swung a bit too far, he said. environment, often the best course for the borrower, “An example is the regulatory burden on lender, and the community is a modification that mortgage lending. I’m not saying it didn’t needed to will keep the loan out of foreclosure, says the ICBA. be reformed, but I think it has overreached. So the Community banks provide a substantial number challenge really centers on balance. How do you of small–business loans across the nation, including create regulatory balance in the financial market- U.S. Small Business Administration loans. In fact, place for institutions to serve consumers?” these banks provide more than 60 percent of small– Congressman Bill Posey (R–Rockledge), a business loans between $100,000 and $1 million, businessman himself and a member of the House according to ICBA. BBN photo — Adrienne B. Roth Financial Services Committee, says it takes “Small–business lending is the cornerstone of Bill Taylor, president and CEO of independent Community Bank of the South, “common sense” to create balance. community banks, and Community Bank of the headquartered in Merritt Island, says Congressman Bill Posey’s bill, H.R. 1723, He recently introduced in the U.S. House of South has plenty of money to lend businesses. We is good for his industry and America. Posey, of Rockledge, introduced the Representatives the Common Sense Economic need to make loans in the community, for equip- Common Sense Economic Recovery Act in the U.S. House of Representatives. Recovery Act of 2011 (H.R. 1723). ment, inventory, buildings, lines of credit, or “Being a businessperson, he really understands refinancing of mortgages,” Taylor said. Luetkemeyer, is one of ICBA’s “key policy priorities” for 2011. Rep. what’s happening out there,” Taylor said. “Rep. Community Bank of the South is on track to post Posey is one of the co–sponsors of this bill, too. Posey is in touch with the community, in touch with a profitable year in 2011, following up on its money– “The two bills, H.R. 1723 and 1697, are very important to commu- businesspeople. He’s held a number of roundtables making 2010, he said. nity bankers,” Taylor said. “We’re watching them closely.” for bankers. He’s visited banks.” Taylor’s bank has won new business this year. Among its provisions, the ICBA says the Communities First Act Taylor said he met with Posey in Washington, Community Bank of the South was recently will: D.C., after Posey filed H.R. 1723. Posey addressed awarded the Port Canaveral “banking relationship,” l Reduce counterproductive pro–cyclical policies by allowing 150 members of the Florida Bankers Association in by the board of commissioners. “This new relation- community banks to amortize, over 10 years, losses on commercial D.C., explaining his bill. ship helps us loan money locally, and it’s great for real–estate loans and other real estate owned for regulatory capital “It’s a good bill for the industry,” said Taylor. the Port, too, because the Port is supporting a local purposes. “And it’s a better bill for America, because Congress- business,” Taylor said. l Increase the threshold number of bank shareholders that trigger man Posey’s legislation supports community banks’ The ICBA is also publicly backing legislation by Securities and Exchange Commission registration from 500 to 2,000. lending efforts to borrowers, which will help with the Rep. Blaine Luetkemeyer (R–Mo.) that is designed l Extend the five–year net–operating–loss carryback provision to recovery.” to help community banks and their customers do better reflect business cycles and free up cash flow when it is most Posey was joined by 17 of his colleagues in what they do best — invest in their local communi- needed. introducing legislation to aid the economic recovery ties to help grow small businesses, jobs, and the l Recognize the cost of regulations by requiring the Securities and by preventing federal bank regulators from arbi- overall economy. Exchange Commission to conduct a cost–benefit analysis before trarily penalizing community banks for working The advancement of the Communities First Act approving any proposed accounting change. constructively with borrowers to modify their loans. (H.R. 1697), which was introduced by House l Create a limited tax credit for community banks to improve the In general, the bill focuses its wording on Financial Services Committee member flow of credit.

BREVARD BUSINESS NEWS / 10 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN BUSINESS Small Business Development Center at BCC uses portability to conveniently reach out to more businesses in region during these challenging times; ‘Reconnection Marketing’ workshop set July 27 workshops were led by Cunningham. Attorney By Ken Datzman Larry Kenkel, of area firm Volk Law Offices, talked to attendees about preserving assets. Florida’s small businesses, as they grow and The workshops were held at Parrish Medical expand, are the key to the state’s long–term Center in Titusville, Cocoa Beach Area Chamber of economic–development success. Commerce, Melbourne Regional Chamber, and the Over a recent 15–year period, small businesses Holiday Inn in Malabar. created 65 percent of the net–new jobs in the Another part of the SBDC’s portability focus is a private sector, according to conservative estimates basic government–contracting course, Peake said. cited in a new report by the U.S. Small Business The two–hour course is titled “Hitting a Home Run Administration. with Contracting.” The report notes that many of the new jobs are She said the course is available to Chamber in business startups, but an even larger share is in groups in the county and other interested organiza- expanding firms — particularly enterprises with tions. “Having the basic knowledge of government 20 or more employees. contracting could open a door of opportunity in the Brevard County fits the above profile and the future for a small business.” Small Business Development Center at Brevard Peake said the SBDC is working on other Community College in Melbourne has been initiatives as well, that will support small busi- stepping up its efforts to reach more of these nesses in the contracting arena and in marketing. companies during a time when businesses are When the SBDC recently held focus groups for seeking new ideas and avenues to recharge stalled small firms in the county, one topic that consis- growth. tently ranked high at these sessions was “market- The SBDC recently hit the road to deliver some ing,” she said. “So starting in July, we will have of its programs to small businesses. “We created a two programs that will address the issue and portability opportunity for businesses,” said importance of marketing for small businesses.” Victoria “Vicky” Peake, the longtime center On Wednesday, July 27, the SBDC will host director of the SBDC at BCC, whose organization “Reconnection Marketing: Putting ‘You’ back into has been working with small companies in the ‘Your’ Business.” The program is from 2 to 4 p.m. county for the past two decades. at the SBDC in Melbourne. “This presentation will “First, we surveyed small businesses in the center on why the businessowner is so important to region to better understand their needs and how the success of his or her business, and the role the we could help them through workshops, programs, owner plays in marketing,” Peake said. and services. Then we delivered this information at The BCC campus is on North Wickham Road. BBN photo — Adrienne B. Roth convenient locations around the county.” The presentation, offered free of charge, will be The Small Business Development Center in Melbourne has conducted a number of Her office also made video CDs of the work- held in the Betty R. Parrish Student Center, ‘Survive Workshops’ at locations around the county providing key information to shops it recently conducted, and they are available Building 10, Room 111A. Reservations are help businessowners. The workshop content is now available to area businesses on to clients. “Small–business owners and managers required. Call the SBDC at 433–5570 or 433–5572. video CDs. From left, SBDC team members include: Vicky Peake, director; Robert can’t always get to a meeting because they are In August, her office will host “Media Savvy: Pickett, counselor; and Sandy Pfrimmer, operations coordinator. time–starved,” she said. Finding the Best Marketing Mix at the Lowest Peake said her center received additional Price Possible.” The workshop is from 2 to 4 p.m. professional Certified Business Analyst designation. funding from the SBA through the Florida SBDC on Wednesday, Aug. 17, at the SBDC in “He’s a tremendous asset to the SBDC team,” said Peake, whose Network to support the portability project. Melbourne. There is no cost to attend the presenta- team includes Sandy Pfrimmer, operations coordinator. “Rob has The SBDC program is a cooperative effort of the tion, which will be conducted in the same building worked closely with the SBA, in both Mississippi and Louisiana, private sector, the educational community, and and room as the marketing workshop. Call the when businesses were impacted by hurricanes.” federal, state, and local governments. “The SBDC to register for the session. The hurricane season began June 1 and the SBDC Network programs and services we offer in the community Around the corner is the SBDC’s 11th annual around the state has been busy coordinating response and recovery are either free to the participants or there is Veterans Conference. It is scheduled from 8 a.m. to measures for the business community. The network’s Mobile Assis- minimal cost,” Peake said. 2 p.m. on Wednesday, Sept. 14, at the Maxwell C. tance Center includes two 38–foot–long RVs equipped to be deployed The portability effort involved area business King Center at BCC in Melbourne. and provide disaster assistance to small businesses, post–hurricane. consultant Bill Cunningham, the immediate past The SBDC’s core program is counseling small– SBDC directors and administrators from around the state will be president of the Economic Development Commis- business owners, veterans, and people who are meeting in Brevard beginning June 21 for the organization’s annual sion of Florida’s Space Coast, and SBDC coordina- interested in becoming entrepreneurs in the Professional Development Conference. There are more than 30 such tor Crystal Gathers, Peake said. community. centers in Florida. The event kicks off with a barbeque at the Crowne Peake’s office conducted “Survive Workshops,” To widen outreach in this area of its operation, Plaza Oceanfront Hotel. where businesses had an opportunity to review the SBDC has hired former Brevard banker Robert “We are pleased that the SBDC selected Brevard for this event,” their financial statements with experts. The Pickett as a counselor. Pickett is studying for the said Peake. “It’s an opportunity to showcase our county.”

JUNE 20, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN DIGEST BankFirst recognized by the SBA at event for small–business lending Henegar WINTER PARK — Donald McGowan, president and chief executive officer of BankFirst, recently announced Center that his bank has received the “No. 1 Community Bank www.henegar.org (321)723-8698 SBA Lender” designation from the U.S. Small Business Administration, North Florida District, for the fiscal year 2011-2012 Season Packages On Sale! ending Sept. 30, 2010. BankFirst, selected from among the 43 counties covered by the district, was honored at the 19th annual Small Business Luncheon held May 25 at the University of North Henegar Center Florida in Jacksonville. In February 2011, BankFirst also retained its standing pick up BBN as the “No. 1 Small Business Lender in Florida,” marking the second–consecutive year that BankFirst has secured 6/06/11 the top position, as ranked by the Office of Advocacy of the page 8 U.S. Small Business Administration from call reports of all & Summer Concerts and Shows! Florida financial institutions in 2008 and 2009. “We are extremely pleased to have been recognized as both the ‘No. 1 Community Bank SBA Lender’ and the ‘No. 1 Small Business Lender’ in Florida,” McGowan said. “BankFirst’s commitment to small–business lending and community economic development is unparalleled in the Florida banking industry. Our SBA Express Loan June 19th Center serves as an economic development resource for the Acoustic Alchemy Central Florida community by offering small businesses July & August access to one of the widest arrays of government–guaran- teed loan programs available at any bank in Florida,” he Professional Productions! Student Productions! added. BankFirst is an SBA “Preferred Lender,” which is the Thank-you to our Corporate & Foundation Sponsors! Small Business Administration’s “most trusted designa- tion.” Brandon Family Foundation * Brevard Community College * Brevard County Tourist As a National Preferred Lender, the SBA delegates its Development Council * Bristol-Hansen Foundation * Brown & Brown Insurance Agency underwriting and approval authority directly to BankFirst. City of Melbourne * Community Credit Union * Community Foundation of Brevard The SBA Express Loan Center provides clients with a number of benefits, including products with 90 percent Foosaner Foundation * Harris Corporation * Margaret Heins Foundation real–estate financing, terms up to 25 years with no Meehan’s Office Products * Rockwell Collins balloons, and loans up to $5 million, as well as lines of credit. 625 E. New Haven Ave. Historic Downtown Melbourne, FL 32901 Prudential Sterling recognizes producers Barbara Wall and Nancy Taylor, broker–owners of Guiding you through the world Prudential Sterling Properties in Indian Harbour Beach, of employee benefits: recently recognized their company’s top–producing agents Health, Dental, Disability, & Life Insurance for the month of May. The Top Sales Associate was Lynn • Health Savings Accounts (HSAs) Steffen, while Top Listing Associates were Audrey Sinclair • Section 125 Plans • Voluntary Benefits and Alicia Lozeau. • RFP Development & Scoring something$PNNFSDJBM*OEVTUSJBM
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4VQQMJFS Established in 1987 Lauren Hudgens has been awarded the Zonta Club of Melbourne’s Young Women in Public Affairs Scholarship. She lives in Titusville and graduated from Space Coast Junior–Senior High School in Cocoa. She said she plans to attend Florida State University to pursue a major in criminology, with a minor in psychology, or a dual major in B criminology and psychology with a respective minor in pre–law. Hudgens is a National Honor Society student. She is a member of the Model United Nations Program PROSPECT OFFICE CENTER and the Model Student Senate, where she served as Newly Renovated president her senior year. In addition, she played on the 1980 North Atlantic Ave. 321.799.9401 SBA Approved Hub Zone junior varsity and varsity basketball teams and held a staff Suite 1007 [email protected] position in JROTC. She also served as a Community Cocoa Beach, FL 32931 www.brombacher-insurance.com 725-1240 Problem Solver.

BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN DIGEST Regions purchases credit–card portfolio, builds broader, deeper relationships BIRMINGHAM, Ala. — Regions Bank has signed a definitive agreement with FIA Card Services to acquire the Regions–branded credit–card portfolio of roughly $1 billion. The portfolio of 500,000 existing Regions customer accounts will accelerate Regions’ efforts to improve balance between its consumer and commercial–loan portfolios, further diversify revenue streams and better serve its CAG customers, said Grayson Hall, president and chief execu- tive officer of Regions. pick up BBN “This transaction will help us bring greater balance and diversity to our business while providing opportunities for 5/09/11 us to meet more of our customers’ borrowing needs,” he said. “Our successful efforts over the past two years to page ? attract new checking customers gives us a strong platform for operating this business successfully.” FULL COLOR Regions expects the transaction to close during the second quarter. Terms were not disclosed. Customers will experience “minimal impact” as FIA will continue to service the accounts held by Regions customers under an interim servicing agreement until mid–2012, when Regions will integrate credit–card servicing into its industry–leading customer service environment. “This is an important component of our strategy to build broader and deeper relationships with our custom- ers,” said John Owen, senior executive vice president and head of consumer services with Regions. “Building on our strengths, including an extensive branch network and Webster University industry–leading customer satisfaction, we plan to grow this business as part of an expanding suite of financial pick up BBN solutions to serve our customers.” Regions Financial Corp., with $132 billion in assets, is a 6/06/11 member of the S&P 500 Index. page 13 Cocoa Village Animal Center opens FULL COLOR The Cocoa Village Animal Wellness Center, a new veterinary medicine practice, hosted an open house and ribbon–cutting event June 4. Owner and veterinarian, Dr. Donna Ragona, welcomed several animal–rescue groups and vendors, and more than 100 clients and guests. The function was planned by The Cocoa Beach Area Chamber of Commerce. Clinic Hours are Monday through Friday, 9 a.m. to 5 p.m., and Saturday by appointment. David Armstrong elected for second term Area home builder David Armstrong, who served as the Florida Green Building Coalition treasurer for the past term, was re–elected to the board of directors at its annual Visual Dynamics meeting June 1 during the FGBC GreenTrends Conference hosted at the Plaza Resort & Spa in Daytona Beach. The pick up BBN board is comprised of 25 directors throughout Florida, three representatives from each of eight affiliations, plus 6/06/11 one representative from the Florida Home Builders Association. The FGBC is “continually finding new and page 3 innovative ways to educate builders, developers, local governments, and consumers about how to achieve a FULL COLOR healthier, more environmentally sustainable future.” The son of a master carpenter, Armstrong has been building homes in Brevard for almost 30 years. He is president of Armstrong Custom Homes in West Melbourne.

JUNE 20, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN DIGEST ‘Civic Individual of the Year’ honor goes to Linda Evans at Brevard event banquet Linda Evans, founder and board president of Pregnancy Resources Inc., was honored as the 2011 “Civic Individual of the Year” at the recent Brevard County Child Abuse Prevention Task Force Awards Banquet. Pregnancy Resources was also recognized for 26 years of outstanding work in the community through the nomination of the organization’s Parenting Education Program. Over the last quarter century, Evans has dedicated herself to improving the “quantity and quality of services” at Pregnancy Resources, “creating a caring and confidential environment, and maintaining professional standards of care.” She has remained active in vision, marketing, fund–raising, and policy. AD Morgan Because the majority of clients are between the ages of 15 and 29, and 85 percent are living at or below the poverty level, Evans has been “a leader in fund–raising efforts” to ensure that all services remain free of charge. Since 2006, Pregancy Resources’ education program has increased 275 percent (1,602 new ad emailed attendees in 2010), demonstrating the need young parents feel for support in child– rearing. Classes are led by professional staff with expertise in childbirth and experience in working with young children and their parents. Clients “earn” items from the on–site Baby Mart Resale Store “as they learn, supplying many of the material necessities new FULL COLOR parents need.” For more information about Pregnancy Resources’ programs, call 752–5540 or visit www.melbournepri.com. Artist Osborne celebrates local wildlife with show Award–winning artist Beverly Osborne’s exhibit “Our Creatures Great and Small: Wildlife of the Merritt Island Wildlife Refuge and the Canaveral National Seashore” is showcased at Merritt Island National Wildlife Refuge, in the Visitor Center auditorium. The exhibit runs through July 31. Hours are Monday through Saturday, 9 a.m. till 4:30 p.m. There is no admission charge. Most of the work in the show is new. It captures the spirit of the creatures Osborne encounters in her work as a seasonal interpretive ranger for the National Park Service, and as a volunteer turtle conservationist. “The Merritt Island National Wildlife Refuge and Canaveral National Seashore are very special to me,” says Osborne. “Honoring the wildlife that resides there makes me happy.” Osborne’s work has won numerous awards locally and nationally, including first place at the Titusville Birding Festival and the Titusville Art League shows. Free patriotic concert at Riverside Presbyterian Riverside Presbyterian will host a musical event with Space Coast Brass at 3 p.m. on Sunday, June 19. The patriotic concert, offered to the community free of charge, will be at Riverside Presbyterian Church, 3400 N. Atlantic Ave. in Cocoa Beach. The concert will feature songs such as “Hymn to the Fallen, “Battle Hymn of the Republic” and other patriotic favorites. Choral works will be performed by the Space Coast Oratorio Society with accompaniment by the Space Coast Symphony Brass Ensemble. A free ticket is required for the performance and available at www.RiversidePres.org or by calling The Right Foundation 525–7825. Riverside Presbyterian Deacon Mason Gibson said this annual event is one of the most popular offerings in the Dr. Vernon Boushell Concert Series. “Folks love to ForKeiser Your University Future display their pride in America, our military and Old Glory,” said Gibson. Earn Your Bachelor’s Degree In: Dr. Levine to make presentation at One Senior Place Criminal Justice* X Legal Studies* XHealth Services Administration* XHomeland Security* XHealth Science* Dr. Richard Levine, a medical oncologist with Space Coast Cancer Center, will be the RN to BSN* XBusiness Administration XAccounting* XInformation Technology Management* speaker for a free community lecture titled “Recent Advances in the Treatment of Managementnew Information ad Systems* emailed X Interdisciplinary Studies* Leukemia and Lymphoma.” The presentation will be from 10:30 a.m. to 12 p.m. on Also offering online Master’s Degrees in: Thursday, June 23, at One Senior Place, 8085 Spyglass Hill Road, in Viera. A complimen- Business Administration (MBA) tary lunch will be provided following the event, which is open to the public. Attendees must RSVP by calling Shannon Simmons at (855) 894–4673, extension 3500. Dr. Levine is FULL COLOR a Phi Beta Kappa graduate of Indiana University. He graduated with a combined degree from the IU School of Medicine. He holds an M.D. and a master’s degree in pharmacology. He completed his internship and residency in internal medicine at the University of Call toll free to speak with an Admissions Counselor Cincinnati Medical Center, and completed his medical–oncology training at the National Cancer Institute, where he was chief fellow. Dr. Levine is board–certified in internal 1.888.639.8933 medicine and medical oncology. He is the medical director of the cancer program at Viera Admissions Hours: Mon - Thurs 9am - 8pm, Hospital and Cape Canaveral Hospital, as well as being on the American Society of Fri 9am - 5pm, Sat 9am - 2pm Clinical Oncology National Quality of Care Committee. www.KeiserBachelor.com *Online only BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN DIGEST Brevard County program honored at BCC’s Center for Service Learning annual Recognition Event VIERA — Brevard County’s BRAVE program was honored at Brevard Community College’s Center for Service Learning’s 23rd annual Recognition Event. The program won an award for its outstanding contribution to student service and learning during the last academic year. The BRAVE program received a Supervisor as Educator Award, which was given to a select number of community partners. The Center for Service Learning has roughly 350 partners throughout the county, and fewer than 10 percent were selected for the award. “Brevard Community College’s recognition of our program speaks well to the efforts we are making to reach out and positively impact the experiences their students are receiving through their partnership with our program,” said Director of Human Resources Frank Abbate. CECU BRAVE serves as an avenue for citizens to participate in Board of County Commission- ers departments. Volunteers and interns share their energy, skills and talents to make pick up BBN Brevard County a better place to live. Volunteer positions are currently available in programs such as 4–H, Master Gar- 6/13/11 dener, Guardian ad Litem, Teen Court, Library Services, and Volunteers in Motion. For more information about becoming a BRAVE volunteer, visit http:// page 15 www.brevardcounty.us/humanres/Volunteer.htm or call 633–2031. FULL COLOR Rain–barrel workshop offered in Rockledge Residents who are interested in putting rainwater to use in their landscapes and gardens will have the opportunity to create their own rain barrels at a workshop on Saturday, June 18, in Rockledge. The workshop, to be held from 10 a.m. to noon at MORE MONEY Rockledge Gardens Nursery, 2153 U.S. Highway 1, will allow participants to learn about the benefits of collecting rain while enjoying hands–on construction of 55–gallon rain in your pocket barrels. The workshop is sponsored by Brevard County Natural Resources Management Office, University of Central Florida Stormwater Academy, University of Florida Coopera- tive Extension, and Community Matters Inc. The rain–barrel kit includes the 55–gallon barrel, faucet, flexible downspout extender, leaf filter, and a DVD of instructions for building, installing, and painting the barrel. Cost for the rain–barrel kit is $45, paid by Go to REMIXccu.org to save money! cash or check at the door. To register for the workshop, call Elizabeth Melvin a 633–2016, extension 56721, or send an e–mail message to [email protected]. Events set for Historic Pritchard House in Titusville The North Brevard Heritage Foundation Inc. in downtown Titusville recently an- nounced that a number of events will be held at the Historic Pritchard House in conjunc- tion with the Titusville Sea Turtle Festival and the City of Titusville’s July 3 Indepen- dence Day Celebration and Fireworks Show. The Sea Turtle Festival is June 23, 24 and Membership open in Brevard and surrounding counties. A one-time $5 membership fee is required to join. CCU is federally insured by NCUA. EQUAL HOUSING 25. The Pritchard House, at 424 S. Washington Ave., will be open for tours in celebration OPPORTUNITY of the Sea Turtle Festival. Tours are limited to 12 people. For group tour information, call Roz Foster, North Brevard Heritage Foundation president, at 267–4480. The activities to be hosted at the Pritchard House include a “Most Patriotic Decorated Trike of Bike” contest and a “Watermelon Seed–Spitting” contest. For the full schedule of events and times and dates, visit www.nbbd.com, or send an e–mail message to [email protected]. Angel Gray Photography to host camera workshop Angel Gray Photography in Melbourne will host a “Conquer Your Camera” workshop Something on Saturday, June 25, and Sunday, June 26, for those interested in learning more about their camera. “This course is for people who want to take better pictures of their family, friends, travel and life,” said Angel Gray, owner of Angel Gray Photography. “I started offering these workshops because so many of my clients have expressed an interest in getting off the auto mode on their camera.” During this interactive course, participants learn about the mechanics of their camera, exposure and composition, and gain hands–on practice during multiple class–shooting projects. The workshop is specifically designed for a small group and is limited to nine participants, she said. The workshop fee is $250, and includes six to eight classroom hours, group and individual instruction, a photography handbook, a notebook and class outline, refreshments, and giveaways. The business is located on the second floor of the historic Ginter Building at 1540 Highland Ave. For additional information about the workshop, or to register for the class, call 549–8191 or visit www.angelgrayphotography.com.

JUNE 20, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN DIGEST ABI team completes Viera Hospital project American Business Interiors in downtown Melbourne was one of the firms selected to furnish the new Viera Hospital, including the nurses’ stations, laboratories, waiting areas, conference rooms and emergency room. The hospital recently opened. “The new hospital is cutting edge in all ways, including furnishings,” said Rob Perers, ABI’s chief executive officer. “We are extremely honored to have partnered with Viera Hospital on the project. And we’re proud of the ABI team that completed this large project on time and on budget.” The team was headed by Jeanne Kenaston, senior account executive. She worked with ABI team members including administrator Jan DiLavore; architect Diana Gonzalez– Villamil, vice president of design; Khyati Parik, designer; Rita Munoz, facilities manager; Ronnie Adams, project manager; and Terry Hill, installation supervisor. MCC/ Founded in 1969, ABI is a multi–functional commercial–interior design and contract– furnishings firm. The company serves the Space Coast and Treasure Coast markets, pick upBBN through its four divisions: commercial–interior design, product sales, facility services and GSA services. 6/13/11 Harkness to teach classes at The Art Gallery page 14 Artist Chelly Harkness is scheduled to teach classes at The Art Gallery of Viera at The Avenue. Some of the classes are for children, while others are for teens and adults. “Paint Your Own Art T–Shirt” class is set for Thursday, June 23, from 1 to 3:30 p.m. The fee is $30 and includes paints. Bring your own white, all–cotton T–shirt to work on during the FULL COLOR session. The class is for adults and teens. “Acrylic Painting” classes are held every Wednesday from 1 to 4 p.m. at The Art Gallery of Viera. Follow along with the instructor, or bring a photo you’d like to paint. The class fee is $20. Bring your own supplies or use instructor’s for a $10 fee. Adults, teens and beginners are welcome. To register for these classes, contact Harkness at 504–4343 or e–mail [email protected]. A third class, “Kid’s Summer Art Project,” is for youngsters 7 to 11 years old. It will be held from 10 a.m. to 12 p.m. on Wednesday, June 29. The $20 fee includes supplies. Call The Art Gallery of Viera at 504–4343 or send an e–mail to Andrea at [email protected]. ‘Made–in–the–U.S.A.’ Continued from page 1 The council, which represents about 2,000 small and medium–size manufacturers, has been a vocal critic of China keeping the value of its currency artificially low. That elimi- nates U.S. jobs by making American exports more expensive. The council, labor unions and others said massive Chinese government subsidies also disadvantaged U.S. industry. “If labor costs are in fact rising, it would be relatively easy for the Chinese government to offset that rise with greater subsidies,” Tonelson said. Rising wage rates do not tell the whole story. Chinese manufacturers do not shoulder the health care and retirement benefit burden their U.S. counterparts do, said David Iwinski Jr., who formerly managed China and Southeast Asia operations for Respironics Inc., a medical–supply company based near Pittsburgh. Kuehl expects that political unrest from China’s vast, untapped pool of labor will limit Chinese productivity gains as the government pushes employment over productivity. He said bankers had told him the Chinese government had vetoed machine tool purchases because the equipment would reduce the number of workers a factory needs. Kuehl believes China remains focused on manufacturing cheap consumer goods, a conclusion Tonelson and Iwinski said is wrong. “The old saw about the Chinese making cheap junk while the U.S. makes high–value goods is a perception either naive or 15 years out of date,” Iwinski said. There is evidence that U.S. industries are benefiting from the “re–shoring” of jobs, bringing them back from China and other countries to the United States. The trend is gaining strength as companies make more realistic assessments of the costs of doing business overseas, said Harry Moser, former president of machine tool producer GF AgieCharmilles and founder of the Reshoring Initiative. The Kildeer, Ill., organization promotes the benefits of U.S. sourcing. Moser said companies often overlook overseas costs including political risks, threats to their intellectual property and logistics. Other manufacturers prefer locating their operations closer to either their suppliers or their customers, he said. Re–shoring “will happen sooner and will happen to a greater extent if companies recognize these greater costs of offshoring,” Moser said.

BREVARD BUSINESS NEWS / 16 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN ADVERTISERS

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BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information JUNE 20, 2011 BBN SPECIAL FOCUS Health First Health Plans Continued from page 1 pre–MapQuest, pre–cellphone era.” After a while, he in Melbourne, Cape Canaveral Hospital in Cocoa Beach, “The individual market and a Medigap plan are two located it. Palm Bay Hospital, and the newly opened Viera Hospital, priorities for us right now, because we think that is where Beermann hardly had time to recharge from the flight. as well as Health First Health Plans, Health First the biggest needs are in the community,” Beermann said. His interview was at 9 a.m. that day. He was at the Physicians, and other components that comprise a closely He added, “Being a community–based plan, we really hospital on time, wearing the jeans and shirt he wore on aligned network. see providing coverage for individuals as a responsibility, the flight down. He was unshaven, too. “This is the only licensed, hospital–based HMO in the especially with what’s happening at the space center.” Beermann said he explained his journey to HRMC’s state,” Beermann said. “I think we are closer to the ‘vision’ There are a lot of people in the county who are unem- Ron Roberson, who was coordinating and conducting the of health–care reform than any other organization in ployed and a good number of them “do not qualify for search for the position, and asked Roberson if he wanted to Florida.” Medicaid. Though they are self–sufficient, they still would reschedule the interview. He continued, “We have all the parts, including a like to have some health insurance available to them. So “Ron has a great sense of humor,” Beermann said. “He home–health organization and hospice. We employ some we are trying to find the right product at the right cost for warmly welcomed me into his office. I spent the full day at 200 physicians, perhaps 20 to 30 percent of Brevard that market. Hopefully, will we have that product avail- HRMC meeting people and being interviewed. It was a doctors work within our health plans. And we have our able next year,” Beermann said. very friendly environment, I recall. At 4 p.m., I went to the own insurance license, which enables us to manage the Medigap is another opportunity for Health First Health Melbourne Airport to pick up our luggage. We spent the health of a population. So we really do have a full con- Plans. weekend in Brevard and had a great time.” tinuum of care. This opportunity to be on the front end of In general, a Medigap policy is health insurance sold by Soon, he was on the job at HRMC. Mike Means, who that and help guide the organization into the future was private insurance companies to fill the “gaps” in Medicare today is president and CEO of Health First Inc., was just too attractive to pass up.” Plan coverage. Medigap policies help pay some of the president of HRMC then. Working in Tampa for the past 13 years, Beermann health–care costs that the original Medicare plan doesn’t Beermann worked in finance at HRMC from 1991 to built an impressive resume. He held key positions with cover. Typically, a major difference between Medigap 1995. Health First, a nonprofit hospital system, was some of the largest managed–care companies in the state polices sold by different insurance companies is the cost. founded in 1995 and has been led since that time by and the nation, including Cigna, United Healthcare and Beermann said Health First, pending approval from the Means and Larry Garrison, the executive vice president Wellcare, in finance and provider–contracting roles. Centers for Medicare and Medicaid Services, plans to and chief operating officer. At Wellcare, he was the vice president of finance for the market a Medigap plan “equivalent to what AARP offers.” Creating a local health–maintenance organization, company’s Florida market, roughly a $2 billion unit. In the 2011 “5–Star Ratings” released by the Centers sometimes called health plans or managed–care entities, Beermann had responsibility for the Louisiana market as for Medicare and Medicaid Services, Health First Health was part of Health First’s business strategy. well. He had oversight for 120 sales representatives who Plans earned 4.5 out of 5 stars for quality, placing it among “There was no HMO penetration in this county at that reported to a V.P. of sales, who reported to Beermann. the best in the nation and second in Florida. time,” said Beermann, who studied for his insurance Risk–contracting arrangements for physicians was another Star ratings are displayed on www.Medicare.gov along license at Brevard Community College in Cocoa. area of his involvement. “I probably signed off on 3,000 with other details about each plan. The ratings are based “Mike and Larry, very smart guys, had a vision for what physician contracts” in the state. on five categories for clinical quality and customer service. this was going to be in the county. Now, they are seeing the Later, Beermann was the chief operating officer for “Because of our unique situation, a number of hospital rewards from what at the time was considered a very bold Wellcare’s Florida operations. systems around the state have visited us, asking what has business decision.” Most recently, he was the chief financial officer for the been the key to sustaining our success in the health–plans A number of hospitals around the state that entered the Behavioral Health Division of BayCare, a community– business,” said Beermann, whose group may play a role as health–plans business with high ambitions are now mostly based health system in Tampa. BayCare owns more than a consultant to these inquiring hospital systems that are out of the sector. It’s a challenging theory–to–practice a dozen hospitals in the Tampa area. He was controller for interested in having their own health plans, or perhaps implementation and involves a complex set of attributes, one of the largest hospitals in the BayCare system. provide support in another way. including pricing and service. At Health First Health Plans, Beermann comes aboard “They are coming here to get insight on why we are one Beermann says Health First Health Plans’ “conserva- an organization that is looking to expand its product line. of only two organizations in the state to have achieved a tive approach and its community focus” have allowed the Health First Health Plans has nearly 60,000 members, 4.5 Star Rating or better for Medicare. We know our organization to thrive. “For example, we didn’t go to including 23,000 Medicare members. The coverage products, we know our customers, and we serve them the Orlando to compete in that market. We didn’t overstretch.” portfolio includes both large groups and small groups, but best we can. I am working for a system that is able to Health First’s integrated–care system includes HRMC there are gaps, and growth opportunities, to be filled. make the decision in the best interest of the member.” Medical & EMT Supplies Uniform Mart form Ma Undergraduate and Graduate degree programs in FeaturingUniform Products Aviation, Aerospace,Embry Riddle Uniformspick up BBNkupBkupBBShoes  Accessories Business, and Management1/6 page Melbourne6/13/11 Shopping Center SPACE COAST CAMPUS page1387 S.2 Babcock Steet Located at Patrick AFB Education Center, Building 998 321-783-5020 • [email protected] 676-0000 embryriddle.edu/spacecoast

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