Cofee, parcels & modern food to go How Sue Nithyanandan is adapting to the changing needs of her local community STORE LOOKBOOK Page 6 RETAIL NEWS THAT MATTERS ● £2.50 ● 11.05.2018 » “If it seems too MINIMUM UNIT PRICING good to be true, it probably is” ...plus 20 other expert tips for protecting your SIGNING CONTRACTS store in an age of fast-changing regulation Page 24 » AGE-RESTRICTED SALES SELLING E-CIGARETTES

TESCO-BOOKER MERGER MINIMUM UNIT PRICING SYMBOLS Shoppers Behaviour set to change in hits 3,000 Discover first week store the Choice of new law milestone 30 own-label Scottish customers Vol 129 No 19 Conviviality collapse FOR TRADE USE ONLY products to be switching 3l bottles 19 boosts openings, renamed under for smaller formats with more change Booker brand Page 4 » after MUP Page 18 » predicted Page 5 » 2 11 May 2018 RN CONTENTS Shaping the future of independent retail since 1889 10 tips for building the perfect in-store Editor Features editor News editor display Chris Rolfe Tom Gockelen-Kozlowski Helena Drakakis @ChrisRolfeRN @TomGK_RN 020 7689 3357 Page 30 020 7689 3362 020 7689 3361

Reporter Reporter Reporter Alex Yau Priyanka Jethwa Marcello Perricone @AlexYau_RN @priyanka_RN @Marcello_RN 020 7689 3358 020 7689 3355 020 7689 3350

Head of design Sub editor Anne-Claire Pickard Ryan Cooper 020 7689 3391 020 7689 3354 “My store sales have jumped by 15% Editor in chief Account manager Marketing executive Louise Banham Jon Melson Michael Sharp and cafe sales doubled to £400 per 020 7689 3353 020 7689 3372 020 7689 3356 Designer Sales executives Finance Director day since March’s snowfall meant Emma Langschied Khi Johnson Parin Gohil 020 7689 3380 020 7689 3366 020 7689 3375 shoppers were reliant on me” Production Joe Waxman Finance executive coordinator 020 7689 3363 Abi Sylvane Kashif Nadeem p18 Alex Garton Sales support 0207 689 3383 020 7689 3368 executive Finance administrator Account directors Michela Marino Anubhuti Shah George McCracken 020 7689 3382 0207 689 3397 020 7689 3364 Managing director HEADLINES OPINION Chris Carnevale Nick Shanagher 020 7689 3389 07966 530 001 4 BREAKING NEWS 18 YOUR NEWS How to save the high street MUP prompts change in customers’ alcohol habits

If you do not receive your copy of RN please contact Michael Sharp 6 STORE LOOKBOOK on 020 7689 3356 or email [email protected] Sue Nithyanandan’s 20 YOUR VIEWS

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Annual Subscription 11 UK 1 year £150 Europe £302 NEWS & MAGS 2 years £237 Rest of world £354 Trinity Mirror to deliver earlier 3 years £333 To subscribe contact 020 7689 3384 12 PRODUCT TRENDS New How to boost snack sales Newtrade women’s 11 Angel Gate, City Road, London EC1V 2SD 13 BRAND SNAPSHOT monthly Tel 020 7689 0600 News from nine big brands email [email protected] magazine RN is published by Newtrade Publishing Limited, which is wholly owned by NFRN Holdings Ltd, which is 14 WHAT’S NEW launches wholly owned by the Benefits Fund of the National Federation of Retail Newsagents. RN is editorially independent of the NFRN and opinions, comments and reviews included are not 11 opportunities for your store necessarily those of the Federation and no warranty for goods or services described is implied. Reproduction or transmission in part or whole of any item from RN may only be undertaken with the 16 PRICEWATCH prior written agreement of the Editor. Contributions are welcomed and are included in part or whole at the sole discretion of the editor. Benchmark your chocolate Page 34 Newtrade accepts no responsibility for submitted material. Every possible bar prices care is taken to ensure the accuracy of information. For trade use only RN 11 May 2018 3

Follow RN Follow RN Email & Visit the TALK f on Facebook on twitter phone RN website facebook.com/ThisisRN @ThisisRN for expert advice to email [email protected] www.betterretailing.com/RN TO RN to have your say on the latest news help you grow your sales tel 020 7689 0600 extensive galleries and news WELCOME

The need for good advice to protect independent retailers and their businesses is greater than ever

LOCAL EVENTS CREATE INTEREST IN ne of the most common problems MY STORE property expert Barry Frost has en- Page 6 countered in the past decade is re- Otailers who have signed contracts with busi- ness transfer agents without reading and understanding the small print – a decision they have quickly come to regret. Editor These agreements, he says, are often pro- INSIGHT Chris Rolfe posed with the enticement ‘a buyer is inter- @ChrisRolfeRN ested in the property’ and include the up- 19 RN’S GUIDE TO GDPR 020 7689 3362 front payment of fees based on a percentage What you need to know about the of the asking price of the property.

new data protection rules But after many months of their proper- 24 LEGAL SPECIAL ties languishing unsold, reality dawns for these retailers. Top retailing experts and retailers Their properties have been overvalued and with fees paid, to help you navigate the latest the agents have little incentive to encourage a quick sale. laws that apply to your store Meanwhile, the retailers are locked into contracts they can- 30 IN-STORE DISPLAYS not exit. In our special report this week, Barry provides advice on Advice from 10 rural and urban retailers, as well as how to avoid such a situation. “If a deal looks too good to be suppliers, about what true, it probably is,” he warns. He also advises never signing in-store theatre works a deal on the day it is offered and seeking a solicitor’s advice best and how to create before entering into a contract. a brilliant display With the law surrounding employment and selling age- “I go for two for restricted products constantly changing, retailer-supplier rela- 34 THIS WEEK IN MAGAZINES £1 promotions if I tionships ever-more bound up in contracts, and illicit tobacco trading increasing, the need for good advice to protect inde- A new magazine can because they for older women pendent retailers and their businesses is greater than ever. and expert advice work well” We hope you find the advice in our report this week help- on transport Page 16 ful. And if you have received other guidance that has helped and specialist you protect your store, we’d love you to share it with us. publications 4 11 May 2018 RN BREAKING NEWS C-store Report praises pioneering Belgian town’s success ‘I needed big reforms and shock therapy’ online bank deal Britain must follow Belgian Online banking provider U Account has partnered with PayPoint to allow its custom- town to save high streets ers to deposit money into by Marcello Perricone their accounts at participat- [email protected] ing in the past three years, “In the UK, people talk a low business rates to ing convenience stores. has become one of the only good story about how it’s ter- encourage people to open Any U Account customer British towns should follow destinations to adopt recom- rible shops are closing, but shops, and landlords who al- can deposit up to £250 at any a pioneering Belgian town mendations put forward in they still spend their money low shops to remain empty one of 29,000 independent and invest both “emotion- the first Grimsey Review, elsewhere. The aim is to get are fined. There is also a gift convenience stores with a ally and financially” in their released five years ago. The them to buy-in emotion- card only valid in Roeselare. PayPoint terminal. retail and public spaces in report findings were largely ally and financially into the “The intent is to make it PayPoint commercial an efort to save the high ignored in the UK. town’s high street,” said Mr accessible, pleasing and a director Lewis Alcraft said: street, the authors of an up- One of seven report Hopkinson. nice place to be, instead of “The addition of this service coming report have said. authors, and co-founder of He added Roeselare has purely functional,” added underlines the important The taskforce behind the data analysis company Di- been successful because Mr Hopkinson. role retailers play in provid- Grimsey Review 2 – com- dobi, Matthew Hopkinson it has developed a vibrant Meanwhile, Roeselare’s ing vital services to their missioned to help revive said Roeselare’s eforts were core encompassing retail mayor, Kris Declercq, told communities. Britain’s high streets – made working because the city and services, and created ITV News he had been “It also shows the blur- the observations following has a plan backed by retail- several attractions in and very inspired by the first ring of the lines between a recent study tour of the ers and residents alongside around it, such as a knowl- Grimsey review. “I needed online and ofine, whether Belgian town of Roeselare. “significant political sup- edge centre, event spaces some big reforms and shock that’s shopping or banking.” The European city, which port and leadership from and green spaces. therapy for our shop own- However, Rav Garcha, of has seen 30 new shops open- the mayor”. “Organisers also ofered ers,” he said. Hockley in Birming- ham, was concerned about increased theft levels. “We might become a target as Tesco range rebrand for Booker stores we’d be storing more cash.” Tesco own-label products frontrunner, but further rebranded under the Dis- Booker’s Discover the due to be available in details are yet to be worked cover the Choice name.” Choice range currently Booker stores this summer out. Mr Swadling’s com- consists of ready meals Logic in are likely to be rebranded “The Discover the Choice ments come as Tesco boss and fresh meat. as Discover the Choice, range has been a very Charles Wilson last month Chris Herring, of milk levy Londis brand director Mar- popular product across confirmed 30 rebranded Londis Shiphay Post Of- tin Swadling has told RN. Booker stores,” he said. Tesco own-label products fice in Torquay, said: “I Extending the sugar levy to Mr Swadling said the “It ofers a wide selec- would be available to would happily devote an include milk-based drinks popularity of Booker’s tion of products to custom- Booker retailers by the entire chiller to the range will not afect sales, as own-label Discover the ers at an afordable price. end of July. The range will because it’s very popular shoppers would be happy to Choice’s range, launched The Tesco range going into consist of fresh and chilled and makes up 40% of my switch over to reformulated last year, has made it a Booker stores will likely be products. overall sales right now.” variants, a retailer has said. Kamal Sisodia, of Belvoir News Local, said: “Providing what they replace the sugar How a refit will with doesn’t have uninten- help other local tional health consequences, I think it’s a good idea.” businesses It follows celebrity chef Ja- A retailer’s decision to switch from mie Oliver’s suggestion that Simply Fresh to has re- the levy should be extended sulted in a refit, which has allowed to milk-based drinks which him to build a seated area and are currently excluded. pop-up shop space. Avtar Sidhu, Speaking at the Health of St John’s Budgens in Kenilworth, and Social Care Commit- said the pop-up area will allow lo- tee’s childhood obesity cal businesses, such as a nail and enquiry, Mr Oliver said: “We beauty bar, and even charity stalls shouldn’t overuse taxing to attract extra footfall. “We now without rigorous data, but have a seated area used for drinks there is some logic in ex- and snacks on weekdays. On the tending it to milk products, weekends we will clear it for local as drinks like Yazoo Straw- businesses to set up a pop-up shop berry have nine teaspoons free of charge,” he said. of sugar.” RN 11 May 2018 5

300 stores added in five months ‘Retailers were quite worried about their businesses’ Proof of age checks Londis hits 3,000 stores up again National Lottery provider Camelot has revealed 91% after fall of Conviviality of the 11,600 retailers it visited in 2017 asked shop- by Alex Yau year and the administra- Booker’s other symbol of the quality of Londis’ pers buying tickets to prove [email protected] tion of Conviviality Retail groups, Budgens and Fam- fresh range, alongside their age using ID – up 2% certainly helped attract ily Shopper, operate 200 the popularity of our on 2016 and 5% on 2015. Londis has become the more than 300 new retail- and 72 shops respectively. own-label brands such as The findings are a result third in ers to Londis this year. Mr Brown added he Discover the Choice.” of its mystery shopper the UK to have more than “There was a lot of un- expects more retailers to Meanwhile, when asked scheme, introduced in 3,000 stores after adding certainty in the market at join Londis by the end of about what potential im- 1999, whereby retailers 300 sites in the past five the time and the retailers this year. pact Sainsbury’s proposed receive four visits per year months. were quite worried about “A lot of Bargain Booze takeover of could from a Camelot represen- Vince Brown, the sym- their businesses. The retailers are getting their have if approved by the tative. During the visit, re- bol group’s retail develop- Londis business model fresh range supplied by Competition and Markets tailers are given guidance ment director, told RN was attractive because Londis and Booker. Many Authority, Mr Brown said on how to prevent under- uncertainty following the it ofers a product range of them have expressed Londis is currently focused age and excessive play, as collapse of former Bargain and brand which appeals interest in switching their on its own business. well as examples of the Booze owner Convivial- to customers across all fascia, but can’t because of “The priority for us at types of ID they can use to ity in April had partly demographics.” current contractual obliga- this moment in time is to confirm a player’s age. attracted new retailers to The two other symbol tions. focus primarily on how Duncan Malyon, the business. groups with more than “However, it’s likely we’ll help Londis retailers retail director at Camelot, “We had at least 2,700 3,000 stores are Premier they’ll switch once those develop their businesses said: “If a retailer fails a stores at the end of last (3,350) and Best-one (3,800). contracts are over because and overall product range.” mystery shopping visit on three occasions, their National Lottery terminal Social media is suspended and is likely goes quackers for to be removed.” retailer’s videos A retailer has attracted 1,500 Facebook views and 1,800 DRS plan Twitter views after he posted videos of unusual visitors to for plastic his lakeside store – a family of ducks. Andrew Howell, of Loch in Lomond News in Balloch, said after a video of a young girl The Welsh government feeding the ducks went viral, is considering a deposit he now has customers coming return scheme (DRS) and into his shop, specifically ask- will sign up to a ‘Plastics ing to feed the ducks. “Now, Pact’, to eliminate single- we’ve started to sell duck food, use packaging. people can come in, buy the Environment minister feed and play with the ducks,” Hannah Blythyn said she he said. was planning to meet the UK and Scottish govern- ments and commission further feasibility studies to ensure a DRS “deliv- ers optimum benefit for Monitors to replace Nisa’s directors Wales”. Nisa’s board of directors is try source told RN the “The remaining mem- Meanwhile, Mr Towle’s “Developing UK-wide to be replaced by a ‘moni- monitoring group will bers will be Nisa retailers, replacement of Arnu Misra approaches can be less toring group’ following consist of 10 members who voted in by other retailers as Nisa chief executive complicated for consumers the appointment of former will provide advice and to each represent six was announced on 8 May. and better for businesses,” Tesco boss Ken Towle as its feedback on the running individual regions in the Mr Towle was employed she said. chief executive. of Nisa stores to the Co-op UK. Each member will be at Tesco between 2002 and Meanwhile, the Plastics The changes come as leadership team. in an advisory role. 2015, with notable roles be- Pact was set up by waste Co-op’s £143m takeover “The monitoring group “I know the Co-op is ing China chief executive, charity WRAP and has of the symbol group was will consist of 10 mem- looking to have the group UK operations director and 42 signatories, including given final clearance on bers, four of whom will be in place by the end of group executive commit- manufacturers, retailers 4 May. A senior indus- selected by the Co-op. July,” the source said. tee director. and packaging suppliers. 6 11 May 2018 RN STORE LOOKBOOK 50% increase on coffee sales alone since the refit

e have very good customer of the hours we do, people find it very con- service. We talk to shoppers, venient to pick up online shopping from us carry their bags to their cars on their way home.” W and spend a lot of time with “Customers can now come in and do their them, so we know a lot of people by name.” own labelling with us, which is good for Sue Nithyanandan’s Costcutter in Epsom people who don’t have printers at home – Sue’s is a classic example of a community-focus- they can do it all for free here.” ed local shop. Situated in the middle of a Facing stif competition means Sue residential neighbourhood and surrounded cannot premium-price products in a way by two Tesco Express stores within a mile some other traditional local shops might. and a big Sainsbury’s close by, it is the store’s “All my cigarettes are on manufacturer customer service which she believes pro- recommended prices or below, for exam- vides an essential point of diference. ple, because that helps our customers and evolving “I’ve got a very good team and staf means they don’t head to the supermar- turnover is quite low, so they’re all familiar kets,” she says. faces to our customers,” she says. “We have With premium pricing not an option, over a thousand customers a day, and I have Sue has had to find other ways to increase learned a lot from them – I have a sugges- revenue in an era of higher wages and rising tion book where customers can request overheads. store something they would like for me to stock.” Her strategies have, impressively, all al- Much of the store’s footfall is generated by lowed her to keep community focus central The convenience market changes three nearby primary schools, with teachers to her operation. and parents picking up food to go and more Firstly, the store has started to capitalise continually, but Sue Nithyanandan’s traditional groceries. To tempt them in, Sue on big local events like the Epsom Derby, commitment to offering great ensures big sellers such as cofee, cheese and working with large companies such as wine are easily visible to passers-by through Heineken to ofer bespoke promotions. community retailing to her Epsom the store’s wide open windows. “We didn’t get involved in a lot of events customers remains strong. She tells The store’s status as a community hub before, but we look forward to them now. has led to Sue adapting the store’s ofer, too – It creates extra interest in the store. We Marcello Perricone how she is focusing on services that suit her custom- noticed we have extra customers, so there’s ers’ busy lifestyles. obviously some word of mouth going on.” adapting her store to maintain “We ofer a parcel collection service that The second element of her plan is to fully her high standards brings in lots of people,” Sue says. “Because embrace the arrival of Co-op products as the RN 11 May 2018 7 Once RN gets involved, you have more confidence you’re doing something well. RN’s advice has been very good SUE NITHYANANDAN

“There is lots ofSTORE potential TOUR Sue and her husband ran fora forecourt someone retailer for 31 comingyears before into opening Costcutter Epsom in 2010 thisWood business floors and bright withlighting fresh create a more comfortable environment ideas”Keeping prices fair allows Sue to participate in promo tions with big brands such as Heineken A new hot dog and coffee station are the first steps to the addition of a proper deli area in the near future INFORMATION Location Costcutter Epsom, 9-15 Manor Green Road, Epsom, KT19 8RA Size 2,700sq ft sales floor, 3,000sq ft in total Average basket £8 to £10 Number of staff 15 Weekly turnover £45,000 » 8 11 May 2018 RN STORE LOOKBOOK

deal between the company and Costcutter is cemented. STORE TOUR “I think it will be good for business – peo- ple trust the Co-op brand. Hopefully we’ll Soft drinks and food have more range of products that people to go are a huge success would like to see.” thanks to footfall from But it is the development plan she has nearby primary schools created with Costcutter that she believes is Great staff and allowing her to adapt her store to the future customer service are while remaining at her community’s heart. a cornerstone of Sue’s strategy First came a refit two years ago. “We changed all the lights and replaced the Sue’s shop thrives as flooring for wooden floors that make it a community store amid and a Sainsbury’s look more cozy, and we’ve built a big cofee station alongside hot dogs and baked foods. Our cofee sales alone have gone up over 50% since the changes.” This is just the first step, however, and Sue hopes introducing a deli and food- service counter, with breakfast items and freshly-made baguettes and sandwiches, will give her customers more reasons to visit. Aside from serving commuters, Sue expects it to bring in some of the families and children from the nearby school and retain that spirit of a local family shop. “In this job you get to know so many people. There are parents and children, and you become part of the family in a way.” l

Want to see more of Sue’s store? Go to betterretailing.com/ costcutter-epsom *Nielsen total coverage, 02.12.17

RN5273576_Mocktails page ad.indd 1 Trade Advert_Portrait_V4-Non PMP.indd 1 29/01/201808/05/2018 15:4008:14 10 11 May 2018 RN SYMBOL NEWS Bestway’s Rotherham Spar to have Greggs new paper and Subway, too products A recently relocated Spar Bestway Wholesale has in Rotherham is to become launched a range of paper Blakemore Retail’s first non- products exclusive to inde- forecourt site to have both pendent retailers, promis- a Greggs and a Subway in- ing margins of 30%. store. The 3,000sq ft store, The range will be brand- managed by retailer Ruth ed under the Best-one Mutton, is now based in Thur- name and include toilet croft, in Rotherham, on the tissue alongside kitchen former site of a hotel. Its food towels. There will be three to go section has been boost- variants of each product, ed by the addition of the with pack sizes ranging Greggs, with the Subway to from two to 24 rolls. arrive in the coming months. Kay Patel, of Best-one Other additions include Global Food & Wine in energy-saving LED lights and Stratford, London, said: chilled cabinets. “Own-label is really good because it provides margins of more than Availability of 90% or more ‘Bestway have been really quick to help deal with any issues’ 40% for me. The own-label products are just as good as those from better-known suppliers.” Bestway Wholesale di- Bargain Booze supplies rector of trading Ed Smea- ton said: “Toilet tissue is one of the key impulse products in convenience.” return to normal levels by Alex Yau announced it had gone into “It’s all been really good “Bestway is in contact Pricecheck [email protected] administration last month because there have been with us constantly to and it was difcult to run a lot of issues across the tell us what’s happening adds alcohol Bargain Booze retailers my business. market in terms of overall within the business and have seen availability “Everything has re- availability and this helps they answer any queries to range ‘return to normal levels’ of turned to normal levels resolve any potential wor- we might have,” he said. more than 90% follow- now and my business has ries. I run a few Bargain Bestway’s purchase of Independent retailers in ing Bestway Wholesale’s been performing much bet- Booze stores and this has Conviviality Retail on 9 South Yorkshire can now £7.25m acquisition of Con- ter since Bestway bought all been a relief.” April came a week after buy alcohol from Shefeld- viviality Retail more than Conviviality Retail.” Mr Gakani added com- the former Bargain Booze based wholesaler Price- a month ago. Another Bargain Booze munication with Bestway owner announced its in- check. Bob Gakani, of Bargain retailer, who asked not to Wholesale has been posi- tention to file for adminis- The firm expanded its Booze Clay Hill Road in be named, said he has also tive. “You can’t really fault tration. floor space from 130,000sq Basildon, Essex, said his seen his stock increase to Bestway because they’ve The ailing business ft to 170,000sq ft last availability had grown 90%: “Everything’s gone been really quick to help had failed to generate month so it could store from 10% at the start of back to normal now since deal with any availability the £150m necessary to alcohol. Lines available to April to 95%. “My overall the Bestway deal and issues we have had and the settle £30m owed to HMRC retailers include VK, Stella availability had been really availability levels in my communication has been alongside outstanding Artois and Guinness, with poor when Conviviality store are above 90%. fantastic. debt to creditors. more products expected in the coming months. Pricecheck business development director Uplift of 50% expected from Wine Festival Chris Roberts said: “This Independent retailers are available, including half- promotion debuted in Narendra Singh Jadeja, is a strategic move for the expecting at least a 50% price deals on Lindeman’s his store last year. “This of Londis Coppermill business. uplift in wine sales with and Silent Peak wines. is a fantastic promotion Lane in London, added: “It “We have traditionally Booker Wholesale’s latest Selected deals will also because I saw a massive definitely helps boost our been known for supply- Wine Festival promotion. be applied to snacks and increase in wine sales last wine sales and we saw a ing branded toiletries and The promotion is avail- confectionery. year. 30% increase when it was other household consumer able in Londis and Bud- Terry Caton, of Londis “The hot weather will first introduced. goods, but we want to en- gens stores until 2 June, Chatsworth Road in Ches- drive more customers to “It’s popular because the sure we ofer a broad range with a diferent variation terfield, Derbyshire, told the promotion as well, and deals are quite extensive of brands and product for Premier retailers. There RN he saw a 50% uplift I expect to see a similar and I expect sales to be categories.” are 15 wine promotions in wine sales when the increase this year.” even better this year.” RN 11 May 2018 11 NEWS & MAGS Could fix 80% of late deliveries ‘What we need is for other publishers to take similar action’ Indies join World Cup Trinity Mirror agrees to promotion Panini will include 1,000 independent retailers in earlier delivery times The Sun’s World Cup stick- ers promotion after last by Marcello Perricone ley, is extremely commer- 30 minutes of the cut-of the unprecedented steps week’s confusion. [email protected] cially minded and often point in the first three of writing to all newspa- The promotion from The discusses with me RDT months of this year. per editors, requesting Sun ofered free stickers Publisher Trinity Mirror [retailer delivery time] “Any one of us here an earlier print time, as in exchange for a voucher, has agreed to deliver more performance, the causes of is happy to engage in an earlier departure from but failed to point out the copies of its newspapers to re-runs and occasionally sensible dialogue with re- the print site would mean only participating retailers wholesalers earlier, as one the odd mis-pack. He total- tailers, and if we can help, earlier arrival into whole- were multiples. of the ways to address the ly ‘gets’ the newstrade.” like in , we salers, earlier delivery to Panini’s head of circula- string of late deliveries According to an analysis will,” Mr Howard added. retailers and, ultimately, tion, Rebecca Smith, afecting retailers. by the NFRN, 80% of all In addition to earlier earlier delivery to their attended the NFRN South John Howard, national late deliveries would be deliveries to wholesalers, readers. East district meeting on 24 newspaper sales director on time if they arrived at Trinity Mirror also pledged “Thanks should go to April, where she listened at Trinity Mirror, said: the wholesaler 15 minutes to deliver more copies in Trinity Mirror for listen- to independents’ concerns. “I have worked here for a earlier. Birmingham is one the first shipments. ing and making some “We have 50,000 sheets while and, as you might of the worst afected re- Speaking to RN, the changes to help. What going out to 1,000 core imagine, worked with gions, with only a quarter NFRN’s head of news op- we need now is for other indies,” Ms Smith told RN. many editors. Our current of all national newspaper erations Peter Williamson publishers to take similar “I’m waiting for a store list editor-in-chief, Lloyd Emb- supplies arriving within said: “The NFRN has taken action.” from the NFRN and how they’ll promote the distri- bution with their commu- nications, but hopefully they’ll be distributed next Papers urged to use digital vouchers week.” HND roundsmen are urg- vouchers, alongside 20 ever, roundsmen argue The Financial Times ing publishers to make Guardian and Observer this leaves more room and The Guardian have the move from paper to readers, with another 60 for error. already moved away from digital vouchers because making the transition. Will Garner, from Gar- issuing paper vouchers, MSPs tell the transition would lead I hope it gets bigger. It ner News, in Eastbourne, with the latter automati- to faster processing times makes our life so much East Sussex, agreed: cally moving subscribers retailers and fewer stray vouchers easier.” “It will certainly make to digital when they re- and payments. Currently, readers us- operations smoother and new their subscriptions. ‘We’ll help’ Guy Day from Jackie’s ing paper vouchers man- waste less paper. Right However, papers with big- Thirteen members of the News, Kent, told RN: “A lot age their subscriptions now, there aren’t that ger circulations, such as Scottish Parliament have of our clients use digital. by manually filling out a many digital customers, the Daily Telegraph and pledged their support to All of my Financial Times form, which is returned but it will make life easier The Times, have yet to more than 1,500 retailers subscribers use digital to the publisher. How- as the numbers grow.” transition to the format. sufering excessive car- riage charges and delayed deliveries from news wholesalers. Cycling Weekly The pledge came after changes colour the NFRN launched its for Giro d’Italia Independent Retail Report in the Scottish Parliament Cycling Weekly magazine on 24 April. has changed the colour of Adrian Roper, NFRN its cover for the first time in head of public afairs and 50 years, to commemorate communications said: the 101st Giro d’Italia bike “Our parliamentary recep- race. Originally published tion in Holyrood enabled in 1891 as Cycling, the the NFRN to detail the magazine has exchanged many issues and chal- its red masthead for a pink lenges facing independent one for this week’s special retailers and the assis- edition. This is the first tance required from the of several special issues Scottish government to planned for this year, which overcome them. We are aims to attract readers old grateful to the 13 MSPs for and new with memorable both attending and pledg- issues. ing support.” 12 11 May 2018 RN PRODUCT TRENDS Make food in-store to stand out retailers83% who believe To build a successful on- pricemarked packs the-go range and stand of crisps sell out against multiples, faster retailers must concentrate on ofering food that is made fresh in-store. Linda Williams, who runs Premier Broadway in Edinburgh, said after hearing an was to open near her store, she started to ofer freshly made sandwiches and soup. “To stay relevant, we had to make some chang- es. So far, our breakfast sandwiches have been popular,” she said. Research by data analysis company Him suggests the food to go Research reveals the best market will grow by 46% to reach £5.3bn by 2022. In the same period, the con- venience sector is forecast ways to boost snack sales to grow by £7.1bn. by Priyanka Jethwa When deciding what purchases in the category packs and particular [email protected] snack to buy, custom- are influenced by flavour, flavours – according to ers look at the price of as younger consumers are research by data analy- Stocking pricemarked standard snack lines first looking for new varieties sis company Him, 22% Stock new packs, ofering more meat before turning their at- of snacks. of crisps and snacks are and chilli crisp flavours, tention to pricemarked Mr Bhardwaj said: picked up from secondary and building secondary packs. Brand, promotions “Crisps in spicy and meat displays. popcorn display units can increase and pack sizes are the next flavours are going to grow Pratik Sampat, of Pre- snack sales, according to biggest influences. as a trend this year. How- mier Fosdick in London, flavours a report published by KP Dan Winslet, marketing ever, it’s important to note said he has a secondary Snacks. controller at KP Snacks, that retailers shouldn’t display unit supplied by Retailers are being The supplier said its said a third of shoppers forgo traditional flavours Walkers. encouraged to stock new research showed that said they believed price- altogether. For example, “The display helps in- popcorn flavours such as pricemarked packs were marked packs are cheaper McCoy’s best-selling crease impulse sales in the chocolate, as the demand growing at 21% year-on- than snacks in unmarked flavour remains salt and category and shows of all for snacks during big year in the impulse chan- packs. vinegar.” the new products we have nights in grows. nel, with 83% of retailers Vijay Bhardwaj, head Secondary displays can in store. I keep it at the Cassandra Stavrou, agreeing they sold faster of marketing and formats unlock further sales by front so people see it soon co-founder at Propercorn, than unmarked packs. at KP Snacks, said 51% of showcasing pricemarked as they walk in,” he said. said as 94% of 25-to- 35-year-olds snack on chocolate at least once a week, ofering chocolate- flavoured popcorn can at- Stock snacks and beer for footie fans tract them to the category Stocking beers and ciders ents a huge opportunity. availability of alcohol Shan Sandanarajah, of and big night in displays. and carefully cross- Most matches will take will reduce the chance of Premier Woodham Ser- “Popcorn continues to merchandised snacks and place in the late afternoon shoppers going elsewhere vices in Newton Ayclife, be the fastest growing soft drinks fixtures will and early evening, so for beer and cider. Durham, said he will segment within crisps, be the key to boosting retailers can cross-mer- “Ensuring the fixture cross-merchandise snacks snacks and nuts. Com- sales during the 2018 FIFA chandise soft drinks with is fully stocked with the and soft drinks, and have a bining it with flavours World Cup. snacks to increase basket correct range in the right decorative alcohol display. such as chocolate ofers Gary Black, sales spend on last-minute pack sizes will mean He said: “We will be shoppers a healthier way director for wholesale and purchases. shoppers can find exactly using markers around the to enjoy a treat. It also en- convenience at Coca-Cola Furthermore, Toby what they need quickly, store to remind people sures more shoppers buy European Partners, said Lancaster, category and reducing the chance when the football starts to it as an everyday snack,” the tournament, which shopper marketing direc- they’ll search for drinks point them to the alcohol she said. begins on 14 June, pres- tor at Heineken, said good elsewhere,” he said. section.” RN 11 May 2018 13 BRAND SNAPSHOT

Bourbon barrel aged wine A golden spread When the chips are down Concha y Toro’s new premium Vitalite Dairy Free from Dairy Crest Kettle Chips’ new £1 pricemarked Zinfandel, 1000 Stories, is aged in has received a gold commendation in packs are now available exclusively bourbon barrels, and retails at an the Milk Alternatives category at the to the independent convenience RRP of £18. Free From Food Awards. sector.

Pipers got a brand new bag It’d be a crime not to Public to star in Vimto ad Pipers Crisps’ new packaging has As a way of attracting more millennials Nichols is premiering its advert for Vimto clearer nutritional information on the into the category, Treasury Wine Estat- this month, which will feature members back and gives more prominence to its es is introducing its first white wine, of the public chosen in an open casting ‘Piper man’ character on the front. called Chard, to its 19 Crimes portfolio. call, taking place in .

New look for Maltsmiths Chance to bag a break Same Cap, different name Heineken’s new design for Maltsmiths Lyons Cofee’s limited edition on- To tap into the personalisation trend, is aimed at shoppers new to the craft pack promotion for its No 3 and No 4 Diageo is changing the names of its Cap- beer category looking to trade up and variants ofers shoppers the chance tain Morgan rum with seven themes try something new. to win all-inclusive weekend breaks. across seven limited edition bottles. 14 11 May 2018 RN WHAT’S NEW

Real Handful snacks Dapple juice Darlish ice cream Real Handful snacks are bags of trail mix that are Dapple apple juice is designed to appeal to those Darlish is a dairy-free Persian ice cream, avail- available in two new flavours: Mint Choc Chipper looking for a sugar-free carbonated soft drink. able in Middle Eastern-inspired flavours includ- and Blackcurrant Blast. The variants are vegan, With glass packaging, not only is it 100% recy- ing Orange Blossom & Pistachio and Coconut & with the whole range containing up to 40% nuts. clable, the drink looks and feels premium, too. Cardamom. RRP £1 to £1.40 RRP £1.19 RRP £5.99 Contact [email protected] Contact [email protected] Contact [email protected]

Tenzing energy drink JellySqueeze jelly Kind snacks Tenzing is a natural energy drink that has JellySqueeze is a squeezable jelly in a resealable Kind has added two bars to its range in Dark Choc- launched a new-look can to help it stand out on pouch. It is targeted at health-conscious mothers olate Almond Mint and Pomegranate Blueberry Pis- the shelf. It has a low sugar content and is also looking for a snack for their children that contains t achio flavours. Each is gluten-free and high in fibre, exempt from the sugar levy. no artificial sweeteners, preservatives or colours. with no artificial flavours, colours or preservatives. RRP £1.29 RRP 50p RRP £1.29 Contact [email protected] Contact [email protected] Contact [email protected] RN 11 May 2018 15

Priyanka Jethwa [email protected] 020 7689 3355 @priyanka_RN

Focus Craft gin With the craft gin trend showing no sign of slowing down, stocking a range of sparkly spirits with funky designs can help boost sales in the category

Haywood & Padgett scones Haywood & Padgett’s Cherry & Sultana scones are Unicorn Tears suitable for vegetarians and have a long shelf life. Sipsmith Sloe Gin Gin Liqueur They appeal to customers looking for diferent fla- vours, but who still want something traditional. Sipsmith Sloe Gin is a handmade pre- Unicorn Tears Gin Liqueur has a shim- RRP £1.25 to £1.50 mium gin that appeals to people looking mery finish when the bottle is swirled, Contact [email protected] for a heritage brand with provenance. It and is designed as a premium spirit, and can be ranged as part of a Big Night In or gift for birthdays and weddings. It can be barbecue fixture, alongside snacks and merchandised alongside other premium mixers. spirits. RRP £24 to £26 (50cl) RRP £39.99 Contact [email protected] Contact info@firebox.com

Carol Birnie Corfe Castle Village Stores, Dorset We currently have 100 types of gin in stock as demand hasn’t slowed down and this trend is still strong here. We have five local gins that also Edinburgh Gin do really well. LyteWater The brand has launched a range of ready- to-drink cans, including its classic Gin & LyteWater is a coconut water-based electrolyte Tonic and their best-selling Rhubarb & drink tapping into the growing water-plus Ginger Gin Liqueur mixed with ginger ale. category. It is available in three flavours: Water- RRP £2 melon, Berry and Coconut. Contact [email protected] RRP £1.69 Contact [email protected] 16 11 May 2018 RN PRICEWATCH Profit checker Chocolate bars Price checker

KITKAT 41.5G Price distribution % PRODUCT

50% 76% of independents sell this product at or 45% below the 65p RRP Kinder Bueno Milk & Hazelnut 43g 40%

Snickers Duo 35% 83.4g

Twirl 30% 43g

25% Twix Xtra 75g

20% Mars Duo 85g 15% Kinder Bueno White 39g 10% Wispa 36g 5%

KitKat 41.5g 0%

Snickers 52p 55p 72p 75p 58p 59p 62p 65p 67p 70p 79p 85p 50p 60p 64p 68p 69p 80p

+90p 58g

Starbar Analysis 49g KitKat is a product where retailers A more balanced pricing strategy terviewed favoured charging at Mars 51g favour pricing at RRP or below, as was demonstrated across the category RRP or having a promotion on 76% chose this strategy in this week’s in the price checker table, however, whenever possible. Their reason profit checker graph. The most popu- with 50% of the prices across 12 choc- was a reluctance to lose customers Fry's Turkish Delight lar price was 59p (40%) followed by the olate bar products being above RRP. by charging a higher price than 50g 65p Booker RRP (23%). Three quarters of the retailers in- the nearby . How we drive our profit I price chocolate bars, such as I always go for margins of 25% Ramsey Hasaballa KitKat, at RRP because there’s an Jimmy Patel by adding more onto the Booker STORE Premier Speke Town Lane expectation of the price of these STORE Premier Jimmy's Store RRP. I’ll also go for 'two for £1' LOCATION products. I have supermarkets LOCATION Northampton promotions if I can because they SIZE 2,100sq ft nearby and customers will go SIZE 600sq ft work quite well. Chocolate is a TYPE suburban to them if they see me charg- TYPE suburban popular item anyway and custom- ing a higher price. The average ers will normally purchase it on margins I make when I stick to impulse, so they won’t pay too TOP TIP the Booker RRP are normally TOP TIP much attention to the price. It’s Run promotions if 15%. They are popular products Don’t go for a product which can be enjoyed you can because because my store is based in a too big a by adults and children alike, so customers won’t neighbourhood with lots of fami- range because there is high demand for single mind buying lies and there are several schools customers can chocolate bars. I’ll probably look an additional nearby. My range is also quite ex- be confused at condensing my range down chocolate bar tensive because I have a 12-metre by too many because I feel having too many bay filled with confectionery in products chocolate bars can intimidate and the middle of the shop. put customers of. RN 11 May 2018 17

Alex Yau [email protected] 020 7689 3358 @AlexYau_RN

Data supplied by EDFM is a specialist in helping leading suppliers to the UK’s independent convenience channel get value, insights and business benefits from EPoS data. To find out how they could help you call 07976 295094 HERO AVERAGE BOOKER RETAILER RETAILER RETAILER RETAILER RETAILER RETAILER UK RRP Retailers reveal the most profitable RETAIL 1 2 3 4 5 6 produce on their doorsteps PRICE* C-STORE IN SMALL STORE C-STORE IN C-STORE IN HIGH STREET OFF-LICENCE AND RESIDENTIAL IN CENTRE OF SUBURB OF RESIDENTIAL AREA POST OFFICE AND NEWSAGENT IN AREA OF HERTFORDSHIRE LARGE CENTRAL OF NORTH WEST SHOP IN ESSEX RESIDENTIAL NEW- PLYMOUTH VILLAGE SCOTTISH TOWN LONDON SUBURB VILLAGE CASTLE SUBURB Harj Gill Select & Save The Windmill, Kinder Bueno Milk & Hazelnut 78p 79p 84p 77p 69p 75p 85p 79p Rubery, Birmingham Crown Farm 90p 79p 85p 79p 79p 99p 95p 90p eggs (£1.10 for six) 55p 55p 55p 55p 55p 55p 55p 55p

89p 79p 85p 89p 75p 99p 95p 90p Where did you discover them? I’ve known about the company for a few de- cades now. We’ve been selling their eggs since 1988 and have developed a good relationship 89p 79p 85p 79p 79p 99p 95p 90p and knowledge of them as a result. We can pass this onto customers who come into the store and that helps with our sales overall. 79p 79p 84p 83p 69p 75p 85p 79p Who buys them? The store is based in a cul-de-sac filled with plenty of families, the elderly and single occu- 55p 55p 55p 55p 55p 55p 55p 55p pants. They’ll buy the eggs for their breakfast, and the price is reasonable, which encourages sales even further. We’re the only grocery shop 63p 65p – 59p 59p 59p 65p 70p in the area and some customers will do their entire shopping, including their egg purchas- es, in the store. 67p 60p 64p 60p 69p 66p 72p 65p Why are they so successful? The fact we’ve been selling the products in the store for the last 30 years means custom- 55p 70p 55p 55p 55p 55p – 55p ers have become accustomed to them and trust them more than eggs. The Crown Farm eggs are from a nearby 67p 60p 64p 60p 60p 65p 72p 70p farm. Overall, the quality is much better and customers have made comments about how much better they taste compared to alterna- 78p 74p 77p 79p 75p – 75p 80p tives available. I sell 90 boxes of the eggs to customers on a weekly basis.

* from a sample of 3,500 stores

I always stick to RRP, which My prices on each individual Barry Chandi normally gives me margins of Kamal Thakar chocolate bar are usually set at STORE Nisa Village Store 30% when my chocolate is pur- STORE Stop Shop News RRP because customers will be put LOCATION Cambridge chased from Nisa. This isn’t mainly LOCATION Edgware, London of by premium pricing. I have a SIZE 1,800sq ft deter mined by the competition, SIZE 800sq ft lot of schoolchildren in the area TYPE village although there are supermarkets TYPE city suburbs and they, alongside their parents, and other independent retailers will not pay for a product which nearby, but customers already know they can get cheaper at the nearby TOP TIP what the regular price of a choco- TOP TIP supermarket. It’s vital I keep my Always keep your late bar is and will be put of if they Get planograms prices competitive. My best-selling confectionery realise you’re charging more of a pre- and tips from chocolate bars are Snickers and range tidy mium. The majority of my custom- your suppliers KitKat. I place the chocolates by my because an ers consist of either young families because they till because they are a good product unorganised or the elderly. The latter are good are experts in to encourage impulse purchases, display can put customers to target because most the category and the majority of customers customers off have grandchildren who they’ll buy normally pick one up at the point the chocolate bars for as a treat. of purchase. 18 11 May 2018 RN YOUR NEWS Snowfall British cyclist Scott Thwaites visits Spar store during the forges new Tour de Yorkshire Cycling heroes promoted healthy lifestyles loyalty during the Tour de Yorkshire as Spar embarks A retailer whose store kept on sponsorship of the UCI World Tour cycling an isolated village in the team. As part of the activity, Yorkshire- Scottish Borders able to buy born Scott Thwaites visited Spar’s Pateley everyday items for six days Bridge store in Harrogate. The four-day-long during the Beast from the cycling tour took riders past around nine East has seen a substantial Spar stores served by wholesaler James Hall increase in loyalty from & Co. James Hall’s marketing manager, Tom customers two months on. Murphy, said: “With our stores at the heart Kashif Nadeem, of of local communities across the country, we Premier Blackadder Mini are passionate about community involvement Market in Greenlaw, has and supporting local events by actively seen store sales jump by taking part.” 15% and sales of his café double to £400 per day since the snow meant custom- ers were reliant on his Some stores have stopped stocking larger bottles of alcohol ‘Behaviour is already changing’ stores for shopping during March’s heavy snowfall. Mr Nadeem said: “We initially saw a dip in sales MUP prompts change in as customers went back to do big shops at the super- markets, but we’re never going to replace the bigger customers’ alcohol habits shop. Now, customers know they can rely on us and they’ve seen how good by Olivia Gagan instead, so we’re stocking between Scottish small re- – meaning it will lapse our store is, too.” [email protected] more of those.” tailers and the supermar- after five years unless it is He said customers bulk- kets. They can’t undercut re-enacted by Holyrood. Retailers are restocking bought alcohol in the run- us anymore.” In the run-up to this their shelves to meet shop- up to the 1 May introduc- Abada Akhtar, of date, NHS Health Scotland Retailers pers’ changing alcohol tion of the pricing rules. Premier Smeaton Stores will evaluate the success habits just a week after “Everyone knew about it in Fife, told RN: “We’ve of minimum pricing. This warned of Scotland introduced mini- ahead of the changes. We stopped stocking high- includes studying the mum unit pricing (MUP), sold through a lot of stock strength, three-litre bot- impact on the price, prod- as academics prepare to in the days before. The first tles of cider. It’s early days, uct range and promotion scammers assess the impact of the week has been a night- but people are already buy- of alcohol sold in small Retailers have been changes on convenience mare for us, because locals ing smaller, cheaper single convenience stores. The warned to be wary of cold stores. are annoyed with the price bottles of lower-alcohol University of Stirling callers ofering advertising Sunny Saleem, of rises,” he added. cider and lager instead.” will carry out this work. space in a police booklet. Brechin Party Time in However, Mr Saleem Retailers could have the A spokesperson confirmed The warning comes Angus, said: “Behaviour said the changes could chance to shape the future to RN the university will after a fraudster called one is already changing. be positive in the long of the pricing policy after be “exploring small retail- of the NFRN’s Northern Customers are switching term. “Minimum pricing further details of the rules ers’ experience of MUP district members ofering from large plastic bottles means the playing field for were released. The legisla- and its impact on their advertising space in a of cider to smaller cans pricing has been levelled tion has a ‘sunset clause’ stores.” booklet to be delivered to local residents promoting police activity and raising awareness of drug and alcohol issues in the com- CitizenCard to double as way of payment munity. A longstanding national CitizenCard is mak- Samantha Coldbeck, age, so a lower-cost option Similar scams include identity card could soon ing the card free to every of Wharfedale Conveni- is good news for teenage ofering advertising space double up as a payment school, college and univer- ence Store in Hull, told customers.” in a bogus publication for a card for age-restricted sity in and Wales. RN: “Any identity card CitizenCards were first seemingly good cause, such products. A Yoti-enabled Citizen- that can be integrated introduced in 1999 and as a children’s charity. CitizenCard has teamed Card will allow retailers with our EPoS system are widely accepted as Businesses are urged up with digital identity to verify a customer’s is welcome – the digital proof of age by retailers. not to agree to advertise in app Yoti to allow retailers identity online or through element of it would be The company is governed such publications without to accept the card as both their EPoS system. Plans difcult to forge. At the by a board of directors taking time to ensure the a digitally-verified form to allow cash to be pre- moment, driving licences including the Association claims made by the caller of identity and a payment loaded onto the cards are and passports are the of Convenience Stores and are true. card in one. also underway. most used form of proof of the NFRN. RN 11 May 2018 19 GDPR the government’s GDPR guidance assures businesses. Available on the Information Commissioner’s Office (ICO) website (ico.org.uk), this guidance runs businesses through the changes, a key part of which is a greater emphasis on documentation and accountability.

What are the changes for convenience stores? Retailers who think their businesses are unaffected by GDPR should think again, according to Katie Jenkins. “If you collect customer data via your EPoS, you’ll need to inform them exactly what is being collected, what it is being used for and be prepared to erase a customer’s details on request,” she says. Stores can even be liable for data breaches after the physical theft of an EPoS terminal, she says: “Put in place measures to limit the likelihood and draw up a New regulations will affect customer data collected on EPoS, and policy of what you and your staff the sending out of newsletters and other marketing messages should do in the event of a breach.” How are store websites affected? If your business has a website used just for marketing – perhaps providing information on your opening hours, promotions and community events – then GDPR GDPR: What you will not affect its running. Yet your website enables customers to order products or sign up to a newsletter, it will be affected far more profoundly. First, you must gain customers’ need to know consent to hold any data collected by these processes. According to the With two weeks to go until the arrival of GDPR data restrictions, ICO’s guidance, this consent ‘must Tom Gockelen-Kozlowski goes in search of some expert advice to be freely given, specific, informed and unambiguous’ – pre-ticked answer your questions about the law and help you prepare for it boxes and assumed consent are unacceptable.

What is GDPR? be informed about the data held Is data kept on staff also affected? The General Data Protection on them; access this information; Yes. According to Katie Jenkins, Regulation (GDPR), which comes into rectify any mistakes; erase any employers need to be careful force on 25 May, is an EU-led effort to information held; restrict the not to fall foul of GDPR in the provide a consistent approach to data processing of this data; object to way they use employees’ data. protection across the continent and any use of data; not be subject to “Be careful not to pass on their update the rights and protections data profiling; and reuse the data details to anyone other than those for citizens in an era of social media, across different services (‘data performing a specific function artificial intelligence and the so- portability’). Most of these rights If you collect for the business, such as payroll called ‘Internet of Things’. are already established but this suppliers,” she says. According to Katie Jenkins, head final right, in particular, reflects customer of customer proposition at Bolt an era in which people expect What happens if you suffer a data Learning, GDPR is something every to be able to move data between data via your breach? business should take seriously: smartphone apps. EPoS, you’ll From theft of hardware to scams “It increases the responsibilities and hacking, the risk of a data of all businesses that collect or What is the first step in need to breach for businesses of all sizes process data, and the fines for non- getting ready? is a very real one. Katie Jenkins compliance are big – up to €20m Fortunately, following current data inform them says that under GDPR, businesses (£18m) or 4% of your turnover,” she protection practices will get you exactly what need to be ready: “If there is a data says. most of the way towards meeting breach, you may need to inform the requirements of the new law. is being your supervisory authority and your What rights will customers “Many of the main concepts and customers. Create a plan showing now have? principles are much the same as in collected what you and your employees Individuals will have the right to: the current Data Protection Act,” should do in the case of a breach.” l 20 11 May 2018 RN YOUR VIEWS Let’s talk about provide an important service to the YOUR LETTERS community and he should not have to how to solve retail run his business in fear. I am arranging a meeting with him and the local We’re not just the crime – together police, along with ward councillors, shop windows for A few days ago, my store was robbed to ensure that we have an efective again. Someone snatched a packet Business Watch scheme in this part of mag subscriptions of cigarettes from my son, who was Hounslow.” Marcello Perricone writes in last Only a few working behind the counter. week’s issue about the declining This kind of crime isn’t new, magazine market, and quite days ago, my either. Since the beginning of this It now costs us to rightly cites increasing prices and store was year, I have repeatedly been the sell newspapers reduced margins as a contributing victim of petty crime like this. factor. robbed again I feel it is now time for my As retailers, we are constantly I totally agree, so I would like to local MP, Ruth Cadbury, and the being squeezed on newspaper invite all the magazine publishers Ravi police force to come together and margins, and with delivery charges to use the pages of this trade Raveendran realise that measures need to be rising, the costs are becoming magazine to justify ofering up to taken to try and prevent this from unsustainable. On top of that, on 50% reduction in cover price for happening. five out of the past six days, we have subscriptions, while expecting us I understand that the police are had late newspaper deliveries due to carry on being a shop window. already stretched, but I think if we to trafc, weather and other factors. We display and promote set up a local traders group, where It means that it has cost us to sell publishers’ magazines, from a police ofcial and a MP sat down newspapers. weeklies through to two-year-long and listened to our concerns, we I don’t think it’s fair to blame partworks, yet they continually could help them stop retail crime wholesalers alone because our local try to lure customers away from like this happening again and Smiths depot is good to us. But I us using snake-charming trickery. again. At the moment, there is no feel the industry needs to examine Surely it would be more efcient dialogue, and because of that we are how it handles newspapers all to reduce the cover price to a more sufering. together and reevaluate the wider afordable amount and sell more Ravi Raveendran distribution channel. copies than ofer a 50% discount. Colombo Food & Wine Personally, I would like to see the Hounslow Or do magazines cost so little to cost of delivery incorporated into produce that you can still turn a the price of stock, as is done with Ruth Cadbury MP replied: good profit, and carry on starving “I am other categories. the trade? disturbed to hear that Mr Raveendran Les Gilbert Graham Doubleday has been robbed in his shop in Hounslow Chard Newsagent Doubleday Newsagents, Mossley several times recently. Shops like his Chard

RN READER POLL YOUR SAY How do you think Sainsbury’s takeover

of Asda will affect you? More difficulty banking Narinder Kaur drop 10%, there’s not going to Premier Narinder’s Convenience, 63% be a supplier, there’s not going No effect Huddersfield to be a retailer and there’s not I don’t think it will afect me going to be a food industry. 32% at all because I have neither of We’re talking about minimal those stores near to me. I have savings, and I don’t expect it two Co-ops, but I get a lot of will afect me, really. Reduced % their customers coming to my footfall 5 store instead because my prices David Worsfold are so competitive. Customers Farrants Newsagents, Cobham, Surrey aren’t willing to pay so much, It won’t have any direct efect What effect have and I always make sure I tell on my business, as we don’t local bank branch them the moment I have a compete with the multiples. great deal in – little things like Customers will always have closures had on that make a big diference. the perception that multiples are cheaper than convenience your business? Jack Matthews stores – there is no point fight- NEXT WEEK’S QUESTION Bradley’s Supermarket, Quorn ing against it. However, by I can’t say it is going to make taking over Asda, Sainsbury’s Are you ready for the new GDPR any major diference, as the will be in direct competition regulations on 25 May? market’s pretty consolidated. I with Amazon, which is trying would have thought that Asda to get into the grocery market. already gets the best deals So by getting together, it fights Vote now at available, and if supplier prices of Amazon’s growing power. betterretailing.com RN 11 May 2018 21

YOUR SOCIAL MEDIA EVERYONE’S HAPPY WHEN THE COMMENTS THIS WEEK contact us facebook.com/ThisisRN WEATHER GETS HOTTER and @ThisisRN

With the weather So the government’s own Commercial getting warmer and Victimisation Survey shows that threats being based in the busy and assaults on people working in retail coastal town of St Ives, and wholesale have nearly trebled. Trend our sales of alcohol spiked across the bank identified in the @ACS_LocalShops Crime holiday weekend, with Survey, but these figures are even more Smirnoff, Russian Stan- shocking. dard Vodka, Bombay James Lowman Sapphire and Gordon’s Gin doing particularly @JMLowman well. Those looking to pic- nic outdoors also started to pop by, picking up bags of charcoal and barbecue trays. Come June, that will skyrocket as well. Although we still tently hot weather, as have a bit of mist on the not only does that Working late getting ready for the bank coastline in the morn- mean more people holiday. Don’t be caught short – drive those ing, we have noticed coming in and extra sales #SunsOutBunsOut for #bbq buying drinks, a lot of holidaymakers 100 Harj Dhasee arriving from Germany, but everyone is in @HarjDhasee which has led to in- a better mood. YEARS AGO creased footfall in store. Deep Patel 11 May 1918 English asparagus (£2.99) and deliciously I’m hoping that we Carnellis Stores Retailers hoped new restrictions will soon get consis- Cornwall would prevent ‘aliens of military juicy strawberries (£1.25) are available at age’ and the ‘foreign shirker’ all stores today. Absolutely scrummy in a from opening shops. They were strawberry and asparagus salad, they’re just accused of snapping up the trade of British shopkeepers called perfect for the glorious weather predicted to military service for the Bank Holiday weekend. AROUND WITH Jempson’s THE ROUNDSMAN @jempsonsstores Blanche Fairbrother Where does the time go? We have I can say that on the odd mornings already managed to work our way there has been some magical sunrises. through one third of the year and on It really is the best part of the day and the day I am writing this, there are now the trees that have come into just 48 days to the longest day, after leaf are such a vivid green they stand which the nights will start to draw in. resplendent against a clear sky – quite At last we are starting to see some beautiful. warmer weather, because last week Also, in response to Mr Doubleday’s we had frost again and my windscreen letter last issue – I do use the white cover was back on the van at night. strapping the papers are bundled up I felt so sorry when in Mike Brown’s with. I tie two or three lengths of it column last week, he reported that together, fastening it in a knot, then, the farmers had been losing little hey presto, I tie my returns with it lambs with the weather conditions and send them back to the wholesalers being so harsh. for them to dispose of. I promise you, The farmers in my local area don’t it really works. seem to have lost too many but There was a sign at Shebdon saying Mr Atkin from Garmelowe put little the road would be closed for 14 days plastic macs on all his lambs before from 30 April; at the Adbaston end, the he let them go from the lambing shed sign said four days. On 30 April, both Great display at Wyton – bring on the BBQs! into the fields: that way they are, to signs disappeared and the road stayed Nice work team a certain extent, protected from the open. I wonder if the signs were put elements and they also look very cute. on the wrong road in the first place… sewell on the go @sewellonthego 22 11 May 2018 RN ACADEMY IN ACTION

Follow @IAAcademy for ideas and inspiration Responsible Retailing In week eight’s IAA visit with Simply Local retailer Mukesh Patel, category partner Imperial Tobacco identifies all the ways he can continue to retail responsibly

his week, we focus on the ways you can operate ethically and legally, exploring how you can Tprotect your staf and shoppers through standards, legislation and caring for the environment. Doing this shows staf you run a reputable business and shows customers they can trust you. Before benchmarking your shop using the checklist on the next page, read how Rob Taylor and James Hall from category partner Imperial Tobacco helped Simply Local retailer Mukesh Patel in identifying and forming a Name Mukesh Patel tailored action plan. Mukesh runs a 700sq ft store in Shop Simply Local (Moat Stores) Malvern, Worcestershire, which is part Location Malvern, Worcestershire of a parade of stores in a busy town area WHY I TAKE PART attracting 300 shoppers per day. Since Size 700sq ft opening 18 years ago, Mukesh and his I took part in the IAA’s Staff 2 full-time, 1 part-time wife have built up the business and its benchmarking for responsible reputation locally by being stringent on retailing because I wanted underage sales. How can the IAA help to go through the checklist and find The Independent Achievers them improve? out what I was doing right, and more Academy is a learning and importantly, what I needed to improve development programme that on. I want to be sure my shop is perfect helps to increase sales and Want to see more? for my community. Rob and James from profits. Academy in Action For more on how to improve your Imperial Tobacco have a lot of experience shows how retailers like you store and to see more of Mukesh’s in this category, and I know I can learn a are working with our partners shop, go to betterRetailing.com/ lot from them. to use the Academy’s advice. Academy-in-Action

AiA Imperial Tobacco.indd 22 08/05/2018 15:39 RN 11 May 2018 23

IAA ADVICE YOUR ACTION PLAN Mukesh’s challenge: Eliminating 1 Walk your shop underage sales This is designed to be used to help Mukesh has very few attempts at you think like a customer underage sales because he has been in the community so long and those that do get Benchmark your shop recorded. Mukesh recently took on a new 2 staf member, so how can he ensure they Use the checklist below, ticking all keep his store compliant? you see evidence of

James and Rob say: “Mukesh keeps a refusal log, but the till receipts created are kept separately and could potentially be lost, albeit accidentally. Stapling Following the Think 25 scheme to eliminate underage sales the receipts to the notes so they are in one place and signing the book each Do you have signage around the shop about age- week shows you are actively monitoring the situation and means you can restricted products? spot patterns. It also means you’re protected if you get inspected.” Do your staf ask for proof of age, keep a log of refusals and do you check and sign it weekly? Keep refusal receipts stapled to your notes, and sign off the log Do you carry out refresher training for your team Action refusal book every month to keep up-to-date. every month and have a signed log of this? Minimising theft and ensuring staf feel safe Mukesh’s challenge: Protecting Do you keep high-value products in secure or customers through legislation highly visible locations? Mukesh has a four-star food hygiene Do you have visible CCTV or a robust security rating from the Food Standards Agency system like security tagging? but wants a five. To help prevent waste he Do you train staf on how to spot and deal with freezes perishables a day before their expiry thieves and have checks to support this? date. How can Mukesh increase his food Obeying legislation so staf and customers are protected hygiene rating? Do you have a food hygiene rating (if you are not exempt) of four or more? James and Rob say: “You can start by displaying your four-star rating more Do you know your local police and/or trading prominently in-store to highlight that high standards in your shop have been standards ofcers? recognised. To gain a further star, think about labelling your perishables, like Do you have written records of the regulations chicken, with the date they were frozen, so consumers know when they must you comply with like accident books? eat the food by. It will give them certainty that the food is ok to buy.” Reducing shop waste efectively Display your food hygiene rating prominently and label foods Do you have a price reduction procedure to sell Action with the date they were frozen so consumers have clarity. items instead of throwing them out? Are you creative (use as ingredients or donate) with items nearing their sell-by date? Mukesh’s challenge: Reducing waste Do you know your waste percentage and do you effectively monitor it once a month? To reduce waste, Mukesh actively rotates his stock. However, he doesn’t have a way Limiting your impact on the environment of ensuring each section is being checked Do you separate rubbish from recyclables regularly to avoid wastage. How can he like cardboard, plastic and food waste? actively keep on top of monitoring his Do you have energy efcient equipment waste? like LED lights or fridges with doors? Do you help customers reduce their impact James and Rob say: “Keeping track of stock nearing its sell-by date is an through things like recycling facilities? important way to reduce waste, but this could slip if things aren’t written down. Introducing checklists, on a tablet if you have one, ensures sections are monitored regularly and helps new staf. Fresh produce will need 3 Pick one thing to improve checking daily, but ambient lines can be done less often. Checklists could Write it down, implement it this also improve areas like availability.” week and let us know how you get # Introduce checklists to ensure sell-by dates in each section are on using #IAA18 Action regularly monitored to reduce waste. PARTNER ADVICE It’s essential to view retailing through a rigorous lens of responsibility. Mukesh’s shop is an outstanding example of convenience done right, but after a detailed discussion we’ve identified an action plan CREATE YOUR OWN SHOP REPORT which should iron out any niggling issues. Go to betterRetailing.com/IAA/benchmark to create your own shop report or call us on 020 7689 0500 to take part Rob Taylor and James Hall Communications Executive in a future visit. and Anti Illicit Trade Manager, Imperial Tobacco Next week: Service to the Community

AiA Imperial Tobacco.indd 23 08/05/2018 15:39 24 11 May 2018 RN SPECIAL REPORT Protect your business With ever more legal restrictions and guidelines affecting the way that businesses can run, Tom Gockelen-Kozlowski speaks to experts and retailers to get their advice on getting it all right

etailing is becoming more operate within strict legal guidelines. complicated. That statement Relationships with suppliers are codified works for just about every in contracts, staf wages are determined R element of running a by legislation and new categories must , from finding the be managed in a way that does not step right niche products to line up against outside of European law. established big brands to maintaining RN has therefore brought together profitability in the newstrade. a range of top retailing experts and Increasingly, however, there are retailers to get their advice on navigating areas where the law requires retailers to these complex issues.

Minimum Unit Pricing is making many Scottish retailers rethink their ranging RN 11 May 2018 25

BIG ISSUE

MINIMUM UNIT PRICING

The new law came into efect last week for retailers in Scotland after six years of legal challenges to stop it. Asif Akhtar, of Premier Smeaton Stores in Kirkcaldy, Fife, has seen his range dramatically changed by the rules which mean every unit of alcohol must cost at least 50p, radically changing the pricing of some budget ciders and spirits. “My customers are 50/50 on whether it’s a good thing,” says Asif. “But if it cuts down problem drinking and antisocial behaviour, then that’s a good thing.” THREE-STEP GUIDE TO COMPLYING WITH MUP LEGISLATION COMMUNICATE THE CHANGES When any new law comes into force which afects consumers directly, retailers will always worry they will be blamed for higher prices and products being delisted. “Our customers have been aware of the law and we have had posters around the store to make double sure they do,” says Asif. This has meant that while many customers’ favourite products have disappeared from his shelves, none of them blame him or his staf. Much of this communication-heavy strategy was built from initial research which Asif and his wife, Adaba, did online as the government provided resources for small businesses. DELIST ITEMS “Our £3 bottles of 3l cider would have gone up to £11, so we have cut our range right back,” says Asif. Even a 2l bottle of Strongbow – If it cuts down previously priced at £3.49 – now costs above £5, but remains a must-stock for his business. problem A week into the new law, it is too early to say drinking and too much about the efect of it, but Asif was fully prepared. “On the morning it came in, antisocial I went around and switched the prices. Now it’s just about waiting to see how our regular behaviour, customers react,” he says. then that’s BUILD YOUR RANGE AROUND a good thing UNAFFECTED ITEMS “While high-strength drinks in high-volume bottles are the real losers under the new rules, there are winners,” Asif’s wife, Adaba, says. “We’ve stopped stocking the product which has experienced the biggest price change – three-litre bottles of cheap cider. Instead, we’re filling that space with more single cans and bottles of cider.” This includes Asif Akhtar has used posters to help prepare craft produce and bigger brands where the his customers for changes to alcohol law price and margin is higher. » 26 11 May 2018 RN SPECIAL REPORT BIG ISSUE AGE-RESTRICTED SALES BIG ISSUE

Under Age Sales, a social enterprise PLANNING established eight years ago, works with independent retailers to help ensure they are meeting their legal responsibilities when it comes to selling age-restricted products such as alcohol, cigarettes and My experience fireworks. It ofers practical information When Kashif Nadeem, owner of Premier on how best to set up a shop in a way that Blackadder Mini Market on the Scottish is that you can should help to prevent issues from arising Borders, undertook a major refit, such was ring the council and provides training to staf to ensure the complexity of the planning process that they follow best practice. Under Age Sales he and his builders now plan to create a six times, speak can also assist retailers who have been website to advise other businesses how to to six different referred to Trading Standards for serving navigate the legal and planning obstacles an underage person. they will face when taking on major people and get projects. “We’re also going to bring in a THREE-STEP GUIDE TO AVOIDING couple of people from the council because my six different UNDERAGE SALES experience is that you can ring the council answers six times, speak to six diferent people and PREVENTION IS BETTER THAN CURE get six diferent answers,” Kashif says. “In a perfect world, retailers would contact us when they are setting up, so we can help them THREE-STEP GUIDE TO put policies and training in place so they NAVIGATING THE PLANNING don’t fail when they are visited by Trading PROCESSES Standards,” says Tony Allen, founder and managing director at Under Age Sales. “Our BUILD THE RIGHT TEAM first step is about creating an ‘expectation of Finding an architect who knows what is likely challenge’.” Among other things, this means to be acceptable to a council is an invaluable ensuring signage about identification required first step in a planning process, because the for certain products is displayed prominently, process of working with the council needs to so customers are aware of the need for it. “The start almost immediately. “First you need the people carrying out test purchases for Trading architect and to apply for planning permission. Standards can often tell as soon as they walk From this you can get a building warrant and into a shop whether it is going to fail,” he says. this will contain any changes to your plans that need to be made,” Kashif says. DON’T PANIC “In reality, most retailers get in touch with LIAISE WITH THE COUNCIL THROUGHOUT us once they have had a problem and failed in While work goes on, a local authority will some way,” Tony says. “In these instances, we want to know that a business, and the can help them in their communications with builders contracted, are keeping to the Trading Standards and licensing authorities.” agreed plans. “We had to send photos to According to Tony, retailers need to remain the council’s building ofcer every time calm if they learn they have failed a test we removed a wall, for example,” Kashif says. purchase. “Trading Standards’ role is not to try At regular points throughout the building and catch you out, and they don’t want to take work, he also recommends meeting with the cases to court because this is time-consuming building ofcer to ensure the local authority is and expensive. They need to be reassured that happy with the progress. you acknowledge the problem and now have sound policies and processes in place, which MAKE SURE YOU HAVE A COMPLETION we can help with.” CERTIFICATE “A completion certificate is a vital document TRAIN, AND KEEP TRAINING and you must keep it if you ever want to sell “If you don’t train your staf, they will not the business at a later date,” says Kashif. With know what they need to know,” Tony says. “A the arrival of this document and the end of lot of what we train on goes beyond common the work, the council will also measure up the Getting plans sense.” One example is the ‘de-escalation of new site and assess it for a new rateable value. right early avoids conflict’. “If someone is screaming at you that Although businesses can go on to appeal this potentially expensive they don’t need to give you ID, you need to and request business rates relief, this is not changes later on calm the situation. There are ways to do this guaranteed and can be a drawn-out process. – take a pace backwards, drop your shoulders, “We ended up turning a small part of our café use the word ‘we’ rather than ‘I’ when asking into a stockroom to achieve our 100% relief,” for identification to make it less personal. This Kashif says. is part of what we can ofer training on.” RN 11 May 2018 27

BIG ISSUE THREE-STEP GUIDE TO STAYING ON SELLING THE RIGHT SIDE OF E-CIGARETTES E-CIGARETTES RESTRICTIONS UTILISE YOUR DISPLAY Unlike the display of cigarettes and rolling tobacco, retailers have the benefit of being able to display e-cigarettes prominently. Nick Geens Suppliers across the board admit that while believes it is an advantage which store owners the opportunity e-cigarettes provide is must capitalise on. “The current legislation huge, lack of education for both retailers and places no restrictions on the display of reduced- consumers means the opportunity is not risk products in-store. We strongly recommend being fully realised. retailers maintain a prominent, tidy and The arrival of EUTPD II legislation means consolidated range of vaping products – as greater restrictions in the market, with well as the accompanying accessories, such as advertising banned and cartridge sizes atomisers and e-liquids in a range of flavours reduced as part of the changes. The constant – to meet all consumer needs and maximise investment in this area means store owners sales,” he says. With PoS and stands available have many options for improving their from most suppliers, retailers can work with sales while remaining on the right side of the brands they stock to do this in an efective these law changes. Working with major and compliant way. companies is one way to reduce the chances of your store stepping on the WORK WITH COMPANIES YOU TRUST wrong side of these and any There has been a view in some quarters that future restrictions. Nick the EUTPD II restrictions, which afected Geens, head of reduced tobacco retailing significantly, may actually risk products at JTI, says: have had the benefit of professionalising the “Compliant vaping ranges e-cigarettes category. Nick Geens says the such as Logic, backed by consequence has been a removal of risk for a global manufacturer, retailers as potentially-risky smaller operators have remained on the have fallen out of the category. “Following market and continue to tighter controls on the category, we saw a perform strongly. Logic consolidation of the market as smaller, non- holds a 16.7% share of compliant brands were removed from shelves,” the independent and he says. symbol vaping market.” COLLABORATE WITH YOUR SUPPLIERS With suppliers aware that this is a maturing market with much potential, there is a lot of support available for retailers who ask for it. As Nick Geens explains, there are even online resources available to businesses 24/7. “JTI Advance provides an online resource for retailers looking for information on the category, as well as training modules to support staf education,” he says. “This year we have rolled out a national network of dedicated ‘Logic Champions’ – experts on the vaping category who work closely with the JTI salesforce across the UK to provide retailers with the latest advice and most up-to-date legislative information.”

Major brands are investing in support to help stores stay compliant

Have you trained your staff on avoiding underage sales recently? » 28 11 May 2018 RN SPECIAL REPORT BIG ISSUE BIG ISSUE READING ILLICIT CONTRACTS TOBACCO

“Retailers are so busy that they often don’t Illicit tobacco takes tax money from have the time to look at every detail of a the government, revenue and profits contract, and there are businesses which are from retailers and suppliers, and can be very good at knowing the time to call people particularly dangerous to smokers. James when retailers won’t be fully listening,” Hall, anti-illicit trade manager at Imperial says Barry Frost, managing director of Tobacco, is leading the company’s approach Commercial Plus. He often hears from to combatting this criminal activity and has retailers who have got into trouble after some simple advice for retailers afected. signing a contract which has – in hindsight – We’ve seen “We often hear store owners say ‘nothing become costly to their business. ever happens’, but it does – we’ve had 12 “There are contracts out there that, if they retailers going seizures in stores selling illicit tobacco read them fully, no retailer would ever sign,” into stores already this year,” James says. he says. So, how can retailers ensure they don’t get with GoPro THREE-STEP GUIDE TO HELPING into trouble by signing the wrong contract FIGHT THE ILLICIT TRADE or become victim to a scam? Barry has some cameras – we simple advice to keep retailers safe. don’t want REPORT ANY RETAILERS YOU ARE AWARE OF WHO SELL ILLICIT TOBACCO THREE-STEP GUIDE TO them putting Imperial has just launched an app for its sales PROTECTING YOUR BUSINESS themselves reps and it is already helping the business FROM BAD CONTRACTS to manage reports of illicit tobacco more at risk efectively. “If you’ve got information coming IF SOMETHING APPEARS TO BE TOO GOOD in, you can get more results. If you put one TO BE TRUE, IT PROBABLY IS piece of information in, you’ve got all your This rule is central to Barry’s advice and is eggs in one basket, but if we have 100 pieces of one way that many less-reputable companies information coming in, we’ve got more chance will try to lure businesses into hard-to-escape of combatting it,” says James. Before, reps had a contracts. very archaic form which they would have to fill “One business has a contract which says it in to report illicit trading, so they may not have can install a new machine in your premises always passed on what they heard. With the without your permission. If the contract is new app, reports can come in in 60 seconds. five years, they can put in a new machine after Before this app was launched, Imperial were four years and 364 days. But further within the receiving less than 20 pieces of information per contract it says that having a new machine month, but the company now says it has now in-store creates a new five-year contract. It’s a had 522 in the past three months. never-ending contract,” Barry warns. “Be wary of someone who says their deal is BE AWARE OF ONLINE TRADING the best thing since sliced bread, but that there “If you look at Facebook and search for cheap is only a limited supply, because this is usually cigarettes you will find pages where you can a guide that he will want a commitment pretty buy illicit tobacco,” says James. While stores quickly,” he adds. selling illicit tobacco are the main culprit in most retailers’ minds, the online threat NEVER SIGN SOMETHING ON THE DAY OF is growing all the time – and legitimate A SALES VISIT businesses can help in the fight against this “A reputable company will allow you some part of the trade, too. “If a retailer knows cool-of time to go away and have a think about about a tab house nearby, we can use that their ofer,” Barry says. “You have to be wary of information. So far, we have taken down 6,000 any company which is trying to get you to sign posts and where there are repeat ofenders, something on the day.” To make this clear, Barry Facebook accounts are starting to be taken advises retailers to tell any rep ahead of a visit down, too,” he says. that you will not sign anything there and then. DON’T TAKE ON THE PROBLEM SINGLE- DO YOUR RESEARCH HANDEDLY Barry’s advice is to give at least a week to think If you follow the supply chain of illicit tobacco about any contract. If possible, it is also worth all the way up you will often find criminal getting a second – expert – pair of eyes to look gangs. “We’ve seen retailers going into stores the small print. Take at least a week to decide if with GoPro cameras – we don’t want them you want to sign the contract. “Have a solicitor putting themselves at risk,” says James Hall. take a look at any contract before you sign Reps, instead, can collect the information, anything,” Barry says. which is then shared with the authorities. RN 11 May 2018 29

BIG ISSUE NATIONAL LIVING WAGE AND AUTO ENROLMENT

Alpesh Shingadia has to keep track of the latest changes to employment law to ensure his business keeps up-to-date with them. When his father first opened Londis Southwater & Post Ofce decades ago, the minimum wage was yet to come into force, but today there is a National Minimum Wage, National Living Wage and auto enrolment for staf pensions. “We always do our research now, to make sure we know what’s happening,” says Alpesh. Indeed, as of last month the National Living Wage is now £7.83 per hour, with the National Minimum Wage (for those aged 21 to 24) raised to £7.38. These figures are expected to rise to meet a pledge to have a £9 National Living Wage in place by 2020. With changes in the individual figures changing regularly, Alpesh’s business is now primed for making this work smoothly. THREE-STEP GUIDE TO STAYING WITHIN EMPLOYMENT LAW TAKE IT SERIOUSLY “This is our staf members’ livelihood and they’re our biggest asset,” says Alpesh. This responsibility means making sure that all Businesses stocking illicit tobacco, like this one in money is paid and his payroll system is up- Washington, Tyne & Wear, are losing their gantries to-date is a priority. With the government increasingly naming and shaming businesses which do not comply with legal standards, there can also be reputational damage for stores which do not comply. SEEK EXPERT HELP “We work with a company called NEST Pensions, which has helped us through the changes in pensions, for example,” says Alpesh. NEST is a government scheme set up to give businesses guidance and advice on operating in the new auto enrolment era. “They bring expertise from a whole range of industries – not just retail – so it gives us confidence that we’re working in the best way possible when it comes to our staf costs and charges,” Alpesh says. WORK OUT WHAT IT MEANS “As soon as there are any changes, we have to look at our budgets. If an increase in the National Living Wage takes place, we have to decide whether that is going to come from extra sales or cutting back staf hours,” Alpesh Staff costs are going up, so are you making says. His approach is usually to try to increase sure they’re earning their higher pay? sales or find productivity gains elsewhere. l 30 11 May 2018 RN DISPLAY VILLAGE Raj Kaur Newhouse Mini Market, Ayrshire Putting together seasonal displays for events like Christmas and Easter helps increase footfall. It’s important to place them right at the front, and then highlight them across the store using shelf talkers. We have a dedicated seasonal bay in-store where we display our seasonal hampers.

NEIGHBOURHOOD Ian Lewis Spar Minster Lovell, Oxon Availability is key when putting together a great display. You have to make sure your bays are always full and that the prices are visible. Shoppers can find To do so, we always take advantage inspiration in well- of pre-sales and ensure we have laid-out stores enough stock to get us through the promotional period.

TOURIST Carole Birnie Corfe Castle Village Making Stores, Dorset Be as Be as creative as possible with your displays to help them stand out creative as against others. As our store isn’t big, possible space is valuable. We invested in a your store hanging cigarette gantry behind the till to help free up space to store with your alcohol. The gantry definitely stands displays out as it’s something diferent to shine what shoppers are used to seeing. Building a great in-store display can AFFLUENT AREA help a promotion or new range fly. Nainesh Shah Priyanka Jethwa speaks to store owners Mayhew News, and suppliers to get their top advice London As a specialist magazines store in an afuent area, we have to make sure utting together a great in- you use. We spoke to 10 retailers we stand out. We do this by hanging store display involves using running diferent types of stores – large magazine posters outside the the right amount of PoS from rural to city – to find out what store to attract shoppers. It’s also P material and making sure works best for them and what their worth investing in a moving image it is strategically placed around the top tips are for creating a brilliant screen to further make your store a store. It is also important to consider display. We also got advice from five destination – this is something we who your customers are, as this suppliers on how to create the most are looking into. can influence the type of theatre striking in-store display. » Connecting you to retail success @betterRetailing

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RNbetterRetailing.com page ad.indd 1 House ad LSS Delegate pack A4.indd 1 17/10/201718/12/2017 09:5315:20 32 11 May 2018 RN DISPLAY SUPPLIER ADVICE FORECOURT Rocky Be creative Leach To support retailers throughout the World Chellow Heights Service Cup, Heineken is encouraging independents Station and Spar, Bradford to highlight their beer and cider displays, as the category accounts for 42% of total alcohol As a forecourt store, we like to use sales. Toby Lancaster, category and shopper front-of-store displays to highlight marketing director at Heineken, says retailers events like Mother’s Day and should consider using creative PoS around the Pancake Day, and we decorate the store to help increase sales, such as its Amstel table with our own PoS, such as stand. He says: “Having clear signs directing plastic inserts. For a store like ours, customers to the beer and cider fixture means it’s the best way to create attractive retailers will not lose out on customers in-store theatre. wanting to buy a drink before the match.”

Focus on impulse Creating in-store theatre around impulse Neat and tidy displays VILLAGE purchases is one way retailers can increase are easier to navigate Susan basket spend. On the back of Mars Wrigley Gadd Confectionery’s launch of Starburst Chewing RURAL Orford General Store, Gum, the supplier has developed PoS material Woodbridge for till points to help attract attention to the Kate fixture. Jo Alvarado, customer director at Mars Mills When it comes to displaying fruit Wrigley Confectionery, says: “We have a team Heath Stores, and veg, it’s important to make sure that provides solutions for retailers depending Tonbridge everything is always fresh. This on the size of the store and space for gum.” is an easy way to create impactful A great display needs to have height, theatre, and it attracts more Use posters and some sort of interactive element. consumers to the stand. Moreover, With the vaping category still emerging, I like to ofer my shoppers samples having a range of seasonal fresh Liberty Flights is encouraging retailers to to try, so they are more inclined to produce keeps shoppers interested. post promotional posters around their stores buy a product, and if I am putting to showcase their ranges. The supplier also something on promotion on display, offers retailers in-store and online training to I make sure there are a few items out make sure they feel confident in talking about from the range, not just one. the category. Peter Herkes, national sales manager at Liberty Flights, says it is important to consider the size of your store when picking out units, adding: “Bespoke gantries help give FORECOURT the category a premium look, helping both Adam staff and customers engage with it more.” Hogwood Budgens of Broadstairs, Involve your whole store Kent Placing PoS strategically around the shop can help drive impulse sales. To help retailers get Fewer lines and more facings are in-store theatre right, Kellogg’s offers retailers key. The best displays are always the stackable snack stands, which hold 10 cases ones that are neat, and organised of single cereal bars, and Pringles vending in a grid-like way, where you don’t machines, capable of holding up to 150 40g have loads of products jumbled up Pringles cans. Simon Smith, senior sales together. This way, it makes it easier business lead at Kellogg’s, says: “A successful for shoppers to find what they are fixture should look visually appealing but also looking for. be convenient for consumers – whether that is a New categories small counter top unit, or a vending machine.” benefit from POST OFFICE great displays Merchandise by room TOWN Procter & Gamble focuses not just on category- Duncan by-category display, but also by room. Ellson Duncan Sandeep Hedge, director for convenience, Longden Post Office, McCutcheon wholesale and club channel at P&G, says Shropshire McCutcheon Newsagents, retailers should merchandise products by Tyne & Wear kitchen and bathroom, as this allows them Building a great in-store display to easily navigate the fixture. Additionally, should always incorporate a way to Utilise all of the PoS available to you ensuring store standards are high can help – show of local suppliers you work from suppliers and symbol groups. and Procter & Gamble says its retailer website with. For example, we have a large As a Premier store, we always have can help achieve this. “Using tools such as our map drawn on a chalkboard that our Mega Deals signposted on the ShelfHelp planograms gives retailers advice pinpoints all 50 local suppliers we end of each aisle – and because of on how to make a product stand out on shelf,” use. It also runs with the ‘rustic’ that, Fruit Shoot is currently flying he says. theme we have in store. of the shelves. l RN helps me keep up-to-date with stock changes across retail and provides great tips for product placement. It also inspires my staff to try new ideas.

JASDEV JATANA, FAMILY SHOPPER SUBWAY, CAMBRIDGESHIRE

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jasdev jatana RN full v2.indd 1 08/05/2018 16:31 34 11 May 2018 RN THIS WEEK IN MAGAZINES My week in magazines

Marcello Perricone Magazines reporter [email protected] ROYAL WEDDING IS JUST THE START OF THE EVENT SEASON

With the Royal Wedding between Prince Harry and American actress Meghan Markle just a couple of weeks away, magazine pub- lishers are going into overdrive with pre- nuptial coverage. Part one of Royal Life’s special edition, The Royal Wedding, launched at the beginning of April and part two will go on sale on 30 May, following the ceremony. In the meantime, Magazine of the week several publications, including Yours, Hello! and OK!, are covering every little happening, getting the hype rolling by creating a weekly cycle of content themed around the couple TAKE A BREAK AND THAT’S and the wedding. However, the Royal Wedding is just the beginning – we’ve entered a time of year LIFE GET AN OLDER SISTER when newsagents will be able to ride event after event to boost their sales. Shortly after Bauer Media’s monthly Simply You is targeted at 40-plus women, the Royal Wedding comes the FIFA World Cup and will feature real-life stories, high-street buys and advice on and Hollywood’s summer blockbuster season, just a few weeks later. topics including health and making savings With trends come customers old and new, BAUER MEDIA’S true-life magazines Take and retailers should be looking at how they a Break and That’s Life were both in the can capitalise on this dynamic (and busy) top 10 of best-selling magazines in 2017, sales period. and they’re about to get a sister publica- tion. Simply You is a lifestyle magazine SIMPLY YOU Opportunity: Royal Wedding aimed at women aged over 40, and fea- On sale out now tures a mix of real-life stories, high-street The ceremony gets more and more Frequency monthly coverage with every passing day, buys, and advice on topics such as health Price £1.90 and making savings. and with the royal event happening Distributor Frontline next Saturday, this week is bound The magazine will be published Display with Take a monthly as part of a quarter-year trial Break, That’s Life, to be the biggest yet. Display the to establish the title in the marketplace. Woman’s Weekly relevant titles together, front of Make sure to position it front and centre shelf, to attract passing consumers to take advantage of the newest entry in and capitalise on this major topical this genre. occasion. RN 11 May 2018 35

[email protected] THIS WEEK 020 7689 3350 @Marcello_RN IN MAGAZINES f facebook.com/thisisRN

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16 MAY - 13JUNE 2018 16 MAY Distributor Frontline PLUS 22 COTSWOLDS GREENLANES AND

WWW FORDS – WITH OS MAPS . LRO In DESERT DRAMA . On sale COM and buying guides about the famously versatile Display with 4X4, Total STRANDED IN THE Title

WWW MOJAVE TRAIL’S BLAZING HEAT . LROSHOW date stock CLASSIC . COM SERIES IIA WITH Off-Road, Petersen’s REAL X-FACTOR all-terrainer. l 4-Wheel & Off-Road The issue also includes road-trip features, car 1 Flypast 01/05 comparisons and a free Land Rover lanyard. 2 Aeroplane Monthly 10/05 3 Flight International 08/05 WORLD OF PETS 4 Aviation News 10/05 5 l This pet-focused magazine has news, stories On sale 16 May Airliner World 09/05 about the world of house animals and several sec- Frequency three times 6 AirForces Monthly 17/05 a year tions of pet advice. 7 Pilot 25/04 l This issue covers topics such as moving home Price £5.99 8 with pets and the issue of animal compatibility Distributor Intermedia Combat Aircraft 03/05 Display with Your Cat, 9 when dating another pet-owner. Your Dog, Cat World, Air International 26/04 Small Furry Pets 10 PC Pilot 19/04 11 Flyer 17/05 12 Airports World 26/04 TRAIL 13 Flight Journal 11/04 14 l This hiking magazines includes an analysis of On sale 17 May Spaceflight 10/05 the country’s best routes, equipment reviews and Frequency monthly 15 Airways 11/05 tips for trail aficionados. Price £4.60 l This issue includes suggestions for summer Distributor Frontline Data from independent stores supplied by solstice hikes and a feature on the UK’s second Display with Country highest mountain, Ben Macdui, and a free spork. Walking, Camping, SYMBOL KEY Climber

Price Launch Frequency Bumper THE PHOENIX change change issue l This weekly mag is aimed at children aged six On sale 12 May to 12 years old, and aims to stimulate their minds Frequency weekly with facts and stories. Price £3.25 l This week’s issue includes comic storylines, Distributor Intermedia puzzles and drawing tips for anything from robots Display with Horrible Free Histories, Okido, Amazing One Special Competition to crocodiles. shot issue gift

starter sticker and pack packets br £2.99 RRP 60pRRP new!

Made in Italy by PANINI S.p.A.- Modena

TM & © MGA ENT., INC. U.S. & other countries. sticker Used under license by Panini Group. collection on sale soon! 36 11 May 2018 RN THIS WEEK IN MAGAZINES Expert advice NATIONAL Amy GEOGRAPHIC On sale out now Donkersley l This famous magazine has a new look and high- Frequency monthly Circulation executive, quality paper to accompany its revamped content Price £5.99 Key Publishing showcasing stunning photography and features. Distributor Seymour l This issue includes a three-month competition Display with Smithsonian, which ofers a family of four the chance to win a trip Archaeology, Discover to the Galápagos Islands worth more than £25,000. ey Publishing is firmly established as the world’s foremost publisher of transport and specialist leisure titles. We have a portfolio that in- RIDE cludes a range of aviation, historic, l With a focus on classic retro bikes, this On sale 16 May Krail, transport, modelling and flight simula- motoring magazine runs tests to prepare riders Frequency monthly tion magazines. As well as our regular fre- for the summer season. Price £4.30 quency magazines, we also produce specials l This issue includes the first-ever riders’ Distributor Frontline and book azines every one to two weeks. supplement, with advice and introductions for Display with MCN, What To add value and encourage additional readers who have just bought their first bikes. Bike?, Bike, Classic Bike sales, we regularly include posters with stun- ning photography, calendars, wall planners, engaging supplements and useful guides and maps. To mark the 100th anniversary of the Royal TOY SOLDIER & Air Force, we have produced The Ofcial RAF 100 Years bookazine. This will be released on MODEL FIGURE On sale 11 May 4 July to coincide with the parade and flypast l This glossy collection magazine is focused on Frequency eight times on 10 July in London. toy soldiers and model figures, featuring photos a year Also, look out for the July issue of Airliner and articles about all areas of the hobby. Price £5.99 World and its free Embraer E2 Supplement, l This issue includes a chance to win a miniat ure Distributor Intermedia on sale from 13 June, and our Armistice 100th Confederate Parrott Rifle from manufacturer Display with Toy Soldier Anniversary Specials later in the year. W Britain. Collector, Military Modelcraft International Our strategy Who buys your titles? SPECIALIST CHOICE Dedicated enthusiasts who are prepared MERYL WILLIAMS, PIKE’S NEWSAGENTS, to pay a premium for quality, as well as PORTHMADOG respected industry professionals. NARROW GAUGE WORLD How should your titles be promoted in-store? Who buys it? Commemorative, anniversary and value- Railway enthusiasts, both regular customers added issues should be displayed in the and visitors to the area who come to events leisure/transport section at the front of the organised by the Ffestiniog Railway shelf. Historic specials should be displayed and the Welsh Highland Railway. in the leisure/historic section.

How do you display it? How are you investing in independents? We sell a range of about 20 Independents are very important as they railway magazines displayed generate nearly £900,000 in retail sales value in a block in the centre of our each year. We invest in copy to maximise On sale out now main shelves at eye level. the sales opportunity and ensure we have We add a clip-on shelf good availability. We also create incremental Frequency monthly during the summer to revenue opportunities through our pro- Price £4.75 attract the attention gramme of one-shots, specials and annuals. Distributor Warners Group of tourists.

COMING UP IN NEXT WEEK’S RN How is the team at York University’s newest Nisa store planning a summer of strong sales? Plus, learn how to manage your craft ranges most effectively, and top retailers explain their ranging and merchandising advice for impulse format products RN 11 May 2018 37

[email protected] 020 7689 3350 @Marcello_RN f facebook.com/thisisRN

Partworks Collectables

Title No Pts £ Title No Pts £ Title Starter Cards Title Starter Cards

DeAgostini Hachette Panini Topps Art Gallery 10 60 8.99 2000 AD Cars 3 sticker collection 2.99 0.60 I Believe In Unicorns British Steam Railways 10 50 1.99 The Ultimate Collection 19 80 9.99 Fantastic Beasts and Where to Sticker collection 3.00 0.60 Build Your Own R2-D2 70 100 8.99 Art of Cross Stitch 71 90 2.99 Find Them Sticker Collection 2.99 0.50 Journey to Star Wars 4.99 1.00 Classic Dinky Toys Collection 11 60 11.99 Art of Quilting 123 120 3.99 FIFA 365 Trading Cards 4.99 1.00 Match Attax 2017/18 4.99 1.00 Enhancing Your Mind, Art Therapy 164 180 2.99 Football 2017 collection 2.99 0.50 Num Noms sticker cll’n 2.99 0.50 Body, Spirit 70 120 3.99 Assassins Creed: Guardians of Premier League My Animal Farm 64 60 5.99 The Official Collection 33 80 9.99 the Galaxy volume 2 2.99 0.50 Sticker collection 1.99 0.50 Jazz at 33 and Third RPM 61 70 14.99 Big & Little Crochet 6 72 4.99 Invizimals Trading Cards 3.99 1.00 Ring Pop Puppies 2.00 – Star Wars Helmet Coll’n 62 60 9.99 Classic Routemaster 16 130 8.99 Marvel Avengers: Infinity Shimmer and Shine Zippo Collection 70 60 19.99 Doctor Who War Sticker Collection 2.99 0.60 Sticker collection 3.00 0.60 Complete History 71 80 9.99 2018 FIFA World Cup Russia Adrenalyn Shopkins World Vacation 3.00 0.60 Eaglemoss Draw The Marvel Way 62 100 4.99 XL Trading Card Game 5.99 1.50 Star Wars: The Last Jedi Judge Dredd Mega Collection 87 80 9.99 DC Comics Graphic Novel 72 100 9.99 2018 FIFA World Cup Russia Official Sticker collection 3.00 0.60 Marvel’s Mightiest Heroes 115 112 9.99 Game of Thrones 53 60 9.99 Sticker Collection 3.99 0.80 UEFA Champions League Transformers GN Collection 37 80 9.99 My Little Pony UEFA Women’s Euro Sticker collection 4.00 0.60 Warhammer 46 80 9.99 Colouring Adventures 62 80 4.50 2017 Stickers 2.99 0.60 WWE Slam Attax 10 Star Trek Ships 124 130 Beauty & the Beast Trading Card Game 4.99 1.00 10.99 Panini Sticker Collection 2.99 0.50 F1 Collection 55 60 10.99 DeAgostini

Marvel Figures 9 84 11.99 Magic Box Magiki Ponies 2.50 Zomlings Series 6 0.50 Piranhas & Co 2.50 Star Monsters 1.00 Newspapers

Daily newspapers price/margin pence/margin % Saturday newspapers Sunday newspapers Sun 50p 11.15p 22.3% Sun 70p 14.98p 21.4% Sun £1.10 23.1p 21% Mirror 80p 16.05p 21.4% Mirror £1.20 24.72p 20.6% Sunday Mirror £1.50 31.5p 21% Mirror (Scotland) 80p 17.12p 21.4% Mirror (Scotland) £1.20 24.72p 20.6% People £1.50 31.5p 21% Daily Record 75p 16.05p 21.4% Daily Record £1.10 22.6p 20.6% Star Sunday £1 19.89p 21% Daily Star 40p 7.26p 22.5% Daily Star 60p 12.085p 21% Sunday Sport £1 24.3p 24.3% Daily Mail 65p 14.5p 22.31% Daily Mail £1 21p 21% Mail on Sunday £1.80 37.8p 21% Express 65p 13.31p 22.5% Express 90p 17.152p 21% Sunday Mail £1.80 37.8p 21% Express (Scotland) 60p 12.10p 22.5% Express (Scotland) 90p 18p 21% Sunday Telegraph £2.20 45.5p 22.75% Telegraph £1.80 38.7p 21.5% Telegraph £2.20 49.5p 22.5% Sunday Times £2.70 56.7p 21% Times £1.60 34.4p 21.5% Times £1.90 39.9p 21% Observer £3 73.5p 24.5% FT £2.70 54p 20% FT £3.50 79.1p 22.6% Scotland on Sunday £1.70 39.95p 23% Guardian £2 44p 22% Guardian £2.90 63.8p 22% Racing Post £2.60 61p 23.46% i 60p 13.2p 22% i Saturday 80p 17.2p 21.5% Sunday Herald (Scotland) £1.70 35.7p 21% i (N. Ireland) 60p 13.2p 22% i (N. Ireland) 80p 17.2p 21.5% Sunday Express £1.50 29.65p 21% Racing Post £2.30 54.0p 23.48% Racing Post £2.60 61p 23.46% Sunday Post £1.60 33.6p 21% Herald (Scotland) £1.30 29.90p 23% Herald (Scotland) £1.70 39.1p 23% Scotsman £1.60 36.0p 22.5% Scotsman £1.95 43.88p 22.5%

Weight Watchers 6-717-18 May December Scale of third-party advertising insert payments Total Supplements Ad inserts Number of Heaviest Insert Original Mail Mirror News Express Guardian Telegraph weight weight weight Inserts ad insert weight scheme UK TelegraphSunday Times 970g965g 490g140g 60g45g 3 50g25g Cumulative? no yes no no no no no SundayDaily Telegraph Times 850g760g 360g510g 45g0g 02 35g0g 0-69g n/a n/a n/a n/a n/a n/a n/a TimesObserver 695g575g 135g30g 10g 21 10g5g 70-100g 1.5p 2.5p 2.57p 2.7p 2.93p 2.75p 2.93p 101-200g 2p 3p 3.36p 3.3p 3.65p 3.35p 3.65p MailSun on Sunday 690g565g 220g315g 100g40g 52 35g 201-300g 4p 5p 6.09p 5.5p 6.26p 5.75p 6.26p GuardianDaily Mail 605g515g 440g345g 75g5g 31 35g5g 301-400g 5p 7p 7.43p 6.7p 7.06p 7p 7.06p DailyMail on Mail Sunday 560g405g 230g395g 10g0g 01 10g0g 401-500g * 7.5p * * * * * ObserverGuardian 520g370g 140g350g 20g0g 02 10g0g Over 500g * 8p * * * * * The Times – – – – – Sunday Telegraph 460g 90g 0g 0 0g * By negotiation Insertion payment guide Per copy sold Guardian Newspapers =2p. News UK =2p. Associated Newspapers =2p. Express Newspapers =2p. Telegraph Group =2p. Per copy supplied Independent News & Media =2p. Financial Times =2p. Mirror Group Newspapers =2p CLASSIFIED39 22 December11 May 20182016 RN

FINANCE

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11 May.indd 39 08/05/2018 08:23 To advertise in the RN classified section call 020 7689 3366 or email [email protected] RNRetail 2211 Newsagent MayDecember 2018 2016 25th March 2016 (Please mention RN when replying to the advertisements) 40

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PROPERTY

Hyde Newsagency, Winchester, Buy businesses. Hampshire Sell businesses. Leasehold £59,000 • Long established newsagents/ Grow businesses. sandwich store • 4 bedroom owners’ accommodation Gorse Hill Mini Market, Manchester T: 01962 844 455 3818116 Leasehold £119,950 Christie & Co is a specialist property adviser in the retail, hospitality, • Turnover c.£13,000 weekly excluding childcare, care, leisure and medical sectors. With ofces across the services UK, we focus on advisory, consultancy, valuation services, brokerage • Adjusted Net Proft in excess of and can provide access to fnance across our key sectors. £85,000 PA T: 0161 833 3311 Business. Built around you. 5613300

Knapp Stores, Swanage, Dorset Chantry News, Ipswich

Freehold £225,000 Leasehold £250,000 • Busy High Street location, retail area • Total sales Y/E 05/04/17: £1,305,450 of c.70 sq m • 2 separate maisonettes included in • Planning permission for 2 dwellings the lease T: 01962 844 455 T: 01473 256 588 3818109 Weybridge News, Weybridge Albert Road Dairy, Plymouth Surrey 1418178 Freehold £250,000 Leasehold £110,000 • Busy high street close to city centre • Gross weekly sales c. £9,000-10,000 • Prime location for re-development • Town centre High Street location T: 01392 285 600 T: 0203 846 0615 3217045 2411564

christie.com

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