2016 REPORT National Voter Registration Day TABLE of CONTENTS SPONSORS
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2016 REPORT National Voter Registration Day TABLE OF CONTENTS SPONSORS 02 Sponsors Thank you to the incredible sponsors of National Voter Registration Day for making the holiday possible and 03 NASS & White House Proclamations supporting democracy in America! 05 Reaching Millions 07 Remarkable Growth 09 Deep Partnerships with Elections Offices 11 Engaging America’s Most Trusted Brands 13 Business Highlights 21 Leadership from the Civic & Social Service Sectors 23 Civic & Social Highlights 35 In the News 37 Media Highlights 39 Musicians, Actors, Athletes, and Civic Leaders 43 Financials 45 Staff & Steering Committee 47 Full Partner List 74 Thank You 1 CELEBRATING DEMOCRACY IN AMERICA NATIONALVOTERREGISTRATIONDAY.ORG CELEBRATED FROM THE WHITE The White House | Office of the Press Secretary September 26, 2016 HOUSE TO THE STATE HOUSE Presidential Proclamation -- National Voter Registration Day, 2016 “The National Association of Secretaries NATIONAL VOTER REGISTRATION DAY, 2016 of State is a proud partner of National - - - - - - - Voter Registration Day. As our states’ BY THE PRESIDENT OF THE UNITED STATES OF AMERICA chief democracy officers, secretaries of A PROCLAMATION state do some of our most vital work celebrating National Voter One of the most fundamental and sacred rights of any democracy is the right to vote; in order for our government to Registration Month in September, and the excitement really peaks function effectively and respond to the needs of our people, all citizens can and must play a role in shaping it. Each on National Voter Registration Day. On the holiday this year, we year on National Voter Registration Day, we reaffirm the strong sense of civic pride among our people and encourage worked with the White House, Congress, governors and other friends, family members, and neighbors to get involved in civic life by registering to vote. elected officials around the country to make sure every eligible Democracy is not a spectator sport. If we are serious about improving our country and ensuring our government reflects our values, we cannot afford to sit out on Election Day. Unfortunately, among those who are eligible to vote, voter knew about state voter registration tools and resources. too many choose not to -- far too many people disenfranchise themselves by not getting involved. When we do not When Facebook became excited about the holiday, we worked with take full advantage of the right to vote, we not only give away our voice; our power; our ability to shape the future of the country we love -- we also do a disservice to the generations of Americans before us who risked everything, them to promote and encourage the site’s amazingly successful including their lives, to protect this fundamental aspect of our Republic. voter registration drive. National Voter Registration Day makes a Our brand of democracy is hard, and it requires our citizens to be able to fully participate in a smooth and effective huge impact in American democracy, and we are delighted to be way. Through a bipartisan, independent commission dedicated to improving the voting process, we are working to part of it.” ensure our democracy and our elections function the way they are supposed to. Whether through strengthening mechanisms that allow more people to vote -- such as online registration -- or going door-to-door to register voters in –NATIONAL ASSOCIATION OF SECRETARIES OF STATE our communities, we must make registering to vote easier. By protecting and expanding this right, we can ensure this grand experiment in self-government works for more Americans. For more information on how to register to vote, visit www.VOTE.USA.gov. Official White House Proclamation It is easy to feel frustrated when the pace of change is slow -- and to lose hope in the political process as a result. But Not only was National Voter Registration Day a coast-to-coast we cannot give in to that cynicism. Heroic things happen when people get involved. Our government is only as strong as what we put into it, and it is only reflective of the will of our citizenry when we exercise our right to vote. Today, success in 2016, it also had the Presidential seal of approval. as we once again celebrate National Voter Registration Day, let us carry forward the tradition of promoting voter The White House issued an official proclamation designating registration and civic engagement, recommit to exercising one of the most precious of our democratic rights, and remember that the task of perfecting our Union belongs to us all. September 27, 2016 as National Voter Registration Day. One of our favorite passages: “Each year on National Voter Registration Day, NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim September 27, 2016, as National we reaffirm the strong sense of civic pride among our people and Voter Registration Day. I call upon all Americans to observe this day by ensuring they are registered to vote. encourage friends, family members, and neighbors to get involved IN WITNESS WHEREOF, I have hereunto set my hand this twenty-sixth day of September, in the year of our Lord two in civic life by registering to vote.” thousand sixteen, and of the Independence of the United States of America the two hundred and forty-first. BARACK OBAMA 3 CELEBRATING DEMOCRACY IN AMERICA NATIONALVOTERREGISTRATIONDAY.ORG REACHING MILLIONS #NationalVoterRegistrationDay and #VoterRegistrationDay both trended nationally WA NH ME 3,524 19,149 VT 1,755 PARTNERS ACROSS MA MT ND THE COUNTRY 821 MN 30,869 OR WI NY 16,496 ID SD 8,122 63,470 10,353 1,871 430 MI VOLUNTEERS WY 8,893 RI 0 PA IA 41,152 CT NE 6,041 OH 359,954,794 NV 5,801 IN 8,271 SOCIAL MEDIA IL NJ 3,681 UT 36,931 15,972 WV IMPRESSIONS VA DE 12,652 CO 1,988 KY 3,935 CA 26,944 KS MO MD 9,516 188,041 4,936 2,663 NC 1,200 DC EVENTS NATIONWIDE TN 7,306 5,191 OK SC AZ NM AR 2,301 11,637 24,202 5,339 1,595 AL GA 12,622 27,164 MS CT 1,432 1,757 TX DC 2,161 32,676 LA DE 1,616 12,803 HI 3,043 FL MA 24,185 12,606 MD 20,060 771,321 AK NH 0 VOTERS REGISTERED 880 NJ 9,406 RI 1,889 VT 1,593 HI 5 CELEBRATING DEMOCRACY IN AMERICA NATIONALVOTERREGISTRATIONDAY.ORG REMARKABLE GROWTH Since its founding in 2012, National Voter 3,524 Registration Day has grown into a massive INCREASE OF PARTNERS cultural and civic event with nationwide reach. In 2016, the holiday had more participants and reached more eligible voters than ever before. 2,263 303,610 771,321 2,061 INCREASE OF VOTERS REGISTERED 1,223 154,500 129,851 931 56,196 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 7 CELEBRATING DEMOCRACY IN AMERICA NATIONALVOTERREGISTRATIONDAY.ORG DEEP PARTNERSHIPS WITH ELECTION OFFICES x = No Online Voter Registration American democracy would not be possible without WA NH ME 14,873 VT x the steady nonpartisan MA MT NDx leadership of election x MN administrators across the 24,600 OR WI NY country. National Voter 14,509 ID SD x 42,275 x MI Registration Day x WY x RI cherishes our x PA IA 38,483 CT partnerships with NE 4,150 OH NV 5,412 IN x the women and men UT IL NJ 3,290 32,413 14,468 WV 10,919 VA DE who process voter CO 1,521 KY 278 registrations, assist CA 24,426 KS MO MD 3,147 484 8,937 voters, and ensure that 175,621 NC x DC every ballot is counted. TNx OK SC Thanks in large part to AZ NM AR x x 7,378 the leadership of these 22,215 5,033 AL GA administrators, National MSx 10,542 24,214 Voter Registration Day LA TX 8,324 2016 saw an explosion of x CT 8,820 registrations on state online DC 435 voter registration tools. FLx DE 1,406 AK HI 2,478 531 MA 21,611 MD 15,385 NH x NJ x HI RI 1,648 VT 1,532 9 CELEBRATING DEMOCRACY IN AMERICA NATIONALVOTERREGISTRATIONDAY.ORG 10 STARBUCKS TWITTER ENGAGING SOME OF AMERICA’S MOST TRUSTED BRANDS TUMBLR To reach truly exceptional impact, National Voter Registration Day relies on the support and partnership of America’s largest businesses and brands. A tremendous portion of America’s eligible voters have no interaction with traditional political organizations, so these corporate partners are the only way to reach some of our country’s most underserved citizens. In 2016, National Voter Registration Day’s business partners contributed some impressive results. AFROPUNK GOOGLE WEST ELM MTV INSTAGRAM BET BIRTH OF A NATION PANDORA VGVN 11 CELEBRATING DEMOCRACY IN AMERICA NATIONALVOTERREGISTRATIONDAY.ORG BUSINESS HIGHLIGHTS BUSINESS HIGHLIGHTS Google MTV Partnership Highlights Partnership Highlights • Brought back the classic franchise “TRL” for one day only as “Total Registration • Changed the Google Doodle on September 26th to bring attention to National Live,” in honor of National Voter Registration Day. The one-hour live special focused Voter Registration Day, and offer opportunities to register to vote online. on rallying Millennials to register to vote, and was broadcast from the home of TRL • Ran state-specific promotions for each state's registration deadline and on MTV and simulcast on MTV.com, the MTV App, MTV’s Facebook and YouTube promoted content from their Twitter page using the hashtag #IRegistered to pages, and ElectThis.com.