2012 Cloud Market Review and Gravitant Introduction

Gravitonfidential 2012 1 Gravitant Confidential 2012 Contents

• Cloud Adoption: June 2012 Market Research and Analysis

• Customer Priorities and Challenges

• Gravitant Introduction

• Customer Benefits and Value Proposition

2 Traditional IT v/s Cloud IT

Traditional IT Cloud IT - Dynamic

Multiple and Shared Resources Fixed and Dedicated Internal Resources (Internal or External Resources)

Cap Ex – Fixed Cost Op Ex – Variable Cost

One time Sourcing & Procurement Dynamic Sourcing & Procurement

Limited Service Choices Many Service Choices

IT is a broker – Operate a private marketplace IT is a Factory of preferred providers Cloud IT: What is the Value Potential?

CIO and IT Leaders

Opportunity: • Reduce TCO • Improve Agility • Leverage New IT Suppliers

Changing Prices IBM Changing Private SLA’s Opsource Terramark Smart Paas Cloud Cloud Engine Foundary DELL Current IT IBM SAVVIS Go Yard Cloud Infrastructure and Private Google Rackspace Grid Apps Iaas HP Azure Changing Cloud External Public Clouds Packaging

~ 2000 Cloud Vendors Operating Today: Gartner Jan 2012

• Integrate with third party cloud automation • (Systems and Operations Management) tools Cloud Adoption Research: Aug 2012

5 What is Driving Business to the Cloud?

6 Cloud Adoption Drivers

7 Cloud Adoption Patterns

8 What type of cloud is being adopted?

9 What We Do

Cloud Service Broker for Hybrid Clouds focused on making clouds easy to consume and easy to govern infrastructure services

Addresses: • Usage • Cost • Souring • Agility

10 Gravitant – Who we are

• Founded in 2004, Venture funded and based in Austin, Texas • Gravitant is a software company that provides Cloud Services Broker platform to enterprises, SI’s and cloud providers • Gravitant is led by a team of software industry pioneers from Commerce One, SAP and IBM. • The team in the past has successfully commercialized industry leading B2B Commerce, Marketplaces and SOA platforms with IBM, Commerce One and SAP. • Gravitant CEO is a former Fortune 100 CTO, responsible for one of the largest IT transformations in state government

11 What Does the Market Say?

• Gartner Says

• “CIOs and IT management are seen as the key people responsible for the end-to-end delivery of cloud services. • As such, they should become familiar with the growing industry trend of cloud services brokerage, its maturing functionality and the role it can play in the delivery of cloud services”

• Gartner names Gravitant to the: Who’s who of Cloud Service Brokers”

12 What are the Cloud Pain Points?

• Already in the cloud? • Moving to the cloud?

• Cloud Sprawl • What apps? • Ad-hoc Billing • What’s the IaaS solution? • No visibility into cloud • What providers – Internal spend or external? • No architecture continuity • What is price? Design? / security • Purchasing Process? • No standard cloud • Quickly provision & operating processes deploy? • Control and Govern issues

13 Gravitant Product Overview

Public Clouds Private Clouds App Platforms Roadmap Cloud Managed Services Amazon VMWare VCD WebSphere Vintage IT AmazonGov OpenStack Oracle App Server Hitachi Consulting Verizon (Templates) NJVC Terremark Green Pages Savvis & GoGrid 14

State of Texas IT Enterprise: Gravitant CSB platform and Operations In production since Sept 2011 Enterprise and/or Application Workload Mid Market Customers Paas Portfolio Ex: CloudFoundary State of Texas

Cloud Ecosystem BU AWS Commodity Operator GoGrid Cloud

Enterprise SAVVIS, TerreMark Command & CIO Cloud* Control

VMWare Cloud Cloud Solution Design (App Arch, CTO/IT Private vDirector Broker & Architects vCloud API Service Agg & Cloud Management Capacity Model) Platform

Sourcing & Gazaang cloudMatrix Spend Analysis & Procurement Security Security Certificate Order Mgmt Managers Services VPN

Monitoring, Dashboards IT Ops Backup with Resource Mgt Managers & Sys Managed third party Admins Services Providers) Managed Ancillary VAR/SI Service Providers Services • 5 Customers currently operating in this model Cloud On boarding, • Saved customers 30-50% Infra costs when compared with Managed Services Market Management 15 internal data center costs • Improved agility to onboard to cloud by >5X Gravitant CloudMatrix: Use Cases

Moving to cloud? Already in cloud?

• Centralize cloud access • Disover Assets and Costs • Broker Sourcing Planning in cloud • Std Procurement Sourcing Governance • Cost and Usage Visibility • Automate Bill of IT • Keep Bill of IT current Procurement • Optimize Utilization • Performance Visibility • Std IT Ops • Leverage Legacy (AWS and/or Hybrid Clouds) • Integrate Third Party Support/Mgd Srvcs Provisioning, • Enable multiple Deployment • Cloud Suppliers and Technologies

Gravitant cloudMatrix CSB Platform

Gravitant cloudMatrix Services Network

Iaas Managed Hybrid Clouds Paas Saas Services

16 Gravitant Capability and Value

Cloud Services Broker - Governance

Cost Savings: Cloud Services Broker – Demand and • Cost/Resource/SLA Usage Optimal and Capacity Management Management and Control, Charge back Asset Utilization Gravitant (Iaas) • Service Arbitrage

Gravitant, Cloudyn,

4 1

Cloud Provisioning Automation 3 2 VMWare, Citrix, OpenStack, IBM, MSFT, Cost/Value CA, BMC, Gravitant Cloud Services Broker Commerce Cost Savings: DevOps: Deployment Automation (Iaas, Paas, Saas) Consumerization IT Staffing Rightscale; ServiceMesh, AppLogic enStratus Efficiencies JamCracker, Paralells, (Saas) CSB (Integration/ Customization) Gravitant (Iaas, Paas) Cloud ITSM ServiceGrid, ServiceNow, Boomi, Informatica, Nimsoft, NewRelic, Boundary IBM Cast Iron Splunk, Boundary

Cloud Automation Business of Agility Cloud Automation Gravitant CSB Benefits for CIO and IT Organizations

• Build new capability using choice of cloud suppliers • Deliver is 4-5 times faster to business • Leverage best value services

Today’s IT Increase Business IT in a CSB Role Efficiencies by quickly Developing New Capability 20% New 50% Capability New Capability

CSB Role 80% Sustaining & 50% Running Existing Existing Decrease in IT Maintenance and Capability Capability Delivery Costs

• Take Costs Out of ITO Contracts • Better utilize and operate internal clouds • Automate for agility and staffing efficiencies Thanks

19 Back Up

20 Gravitant cloudMatrix CSB Platform: Cloud Broker and Management

21 Benefits of Gravitant - CSB Features of Gravitant’s Benefits of Gravitant’s Cloud Service Brokerage Cloud Service Brokerage

Central Self Service Cloud Accessible to Users Cloud Service Catalog Providers are Cataloged Solution Design Optimal Design Controls Comparison Ability to Compare Prices Procurement Automated Procurement

Unified Provisioning Automated Provisioning Deployment (Integration) Quick Deployment Management (Integration) Leverage Legacy Solution

Bill of IT Visibility at all times Accounting and Chargeback Billing & Chargeback Cost Savings due to Optimal TCO Visibility Utilization Cost Control Optimal utilization Resource and Usage Mgmt

Cloud Market Landscape Gravitant Positioned at the top level

DYNAMIC RE-PLANNING & CONTROL Gravitant Planning (Resources, Cost and SLA’s) Solution

PLAN DESIGN SOURCE DEPLOY MANAGE CONTROL (Hybrid) (Hybrid)

RightScale RightScale EnStratus EnStratus (Others) Gravitant New Relic Gravitant Cloud Sourcing Solution Amazon Control rPath App Dynamics Solution Cohesive FT Boundary et al App Zero Racemi Amazon Apptio (Not Cloud): IT Cost Only IT CloudSwitch VMWare MGMT Citrix Cloudability – Cost Visibility MSFT Cloud Cruiser – Chargeback Big 4 (CA, IBM Cloudyn – Cost Optimization BMC, HP) Cloud BOOMI, Gravitant Distributors Okta Service Cast Iron, Broker (Tech Data, Ingram Micro RightScale et al Appirio Broker Platform et al)

Saas Sales Google (200+) Force.com Office 365 Others

Paas Engine Cloud Heruko (20+) Foundary CloudBees Yard RHOMobile Others

VMWare Microsoft, Citrix Iaas Private Euclyptus Amazon Savvis Terremark GoGrid Others (150+) Cloud Nimbula 23 Openstack CISCO VCE