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© Dassault Systèmes 2008. All rights reserved. CATIA, DELMIA, ENOVIA, SIMULIA. SolidWorks and 3D VIA are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries. Laura, age 10. “What about putting a gym in the plane?” ENOVIA and 3DVIA at www.3ds.com Discover SolidWorks, CATIA, SIMULIA, DELMIA, Coventry CV4 7HP Suite 9 -10 Riley Court - Milburn Hill Road DASSAULT SYSTEMES LTD is empowered by a new, universal language rience your ideas - all in 3D. With Dassault Systèmes solutions, company more easily than ever, even online. Together, you can create, share and expe- Working in 3D lets you integrate your customers’ preferences into your project With 3D, your customers are best designers. TOLL-FREE CALL FROM A LAND LINE WITHIN EUROPE to invent the product fthe future. of Contact PLM, the Path to Innovation Consumer Packaged Goods mag The DS PLM Magazine Virtual Design for PLM 2.0 Virtual CATIA V6 Out of Africa DESign SA in Facility Design Pushing the Limits Arup Sport 9 08 2008 9383-CM8 NORTH:Mise en page 1 28/07/08 11:37 Page 2
Editorial International
4 news • CATIA V6: Virtual Design for PLM 2.0 here are times when we all get 6 partner the feeling that time accelerates • Federated eBOM Makes Heterogeneous Tsharply. Since we’ve introduced Environments Seamless the spiral of innovation with our V6 PLM 2.0 platform early this year we, at Dassault 8 feature Systèmes, clearly have that strange feeling. • Consumer Packaged Goods - PLM, the Path to Innovation • Dedicated Solutions for the CPG industry We have now moved to the official delivery phase of our • Consumers too can create in 3D V6 solutions and the number of pilot projects where we • Managing Ideas with Integware introduce V6 is on the upswing. And the first results are • Technology at the Service of L'Oréal extremely encouraging: “ease of introduction, good perfor- • Barilla: from a Functional to a Process Approach mance, real openness, reliable, excellent V5/V6 compatibility, cool on-line collaboration tools” are just some of the 16 product comments we frequently hear during these pilot projects. • Dynamic Simulation for Multi-Engineering Systems • Volvo Cars: Active Safety From every standpoint, we are now convinced that the • BPA Business Development Increase evolution from V5 to V6 will be much, much faster than the the Odds for Project Success one we observed from V4 to V5. So let us all accelerate time and innovation with PLM 2.0!
In this new Contact Mag issue, we hope you will enjoy discovering the value of PLM in the Consumer Packaged Goods industry. Yet another new industry segment where UK, Ireland and SA the deployment of our V5/V6 PLM solutions brings lots of business benefits and remarkable return on investment. 22 in practice Make it yours now! • CATIA Drives PLM at Ascari Cars • Arup Sport: Pushing the Limits in Sports Facility Design • Rogers Yacht Design: Non-Stop Around the World • DESign SA: Out of Africa
DENIS SENPÉRÉ 30 academics Senior Vice-President • The Nuts and Bolts of Cognition Dassault Systèmes] Contact mag The DS PLM Magazine published by Dassault Systèmes 9 quai Marcel Dassault - 92150 Suresnes - France • Publication Executive: Denis Senpéré • Publication Manager: Céline Pérès • Editorial Board: Frédéric Lefebvre, Alain Floutier, Maryla Bachmann, Steffi Dondit, Lisa Granton, Jean-Marc Galea, Fulvia Vaccher, Corinne Hirzel, Irina Seledkova, Paola Briani • Photo credits: Dassault Systèmes’ customers and partners Cover image: courtesy of L’Oréal • Design and Production: Images et Formes • Printed in France - “ISSN applied for”
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news © Dassault Systèmes © Dassault Systèmes © PSA
By Pascal Turcq] CATIA V6: Virtual Design for PLM 2.0
To increase the odds of success, companies are harnessing the collective Property (IP) reference, react, and make collaboration faster and more easily than ever of this system so that the car comes to a intelligence of customers, marketing experts, sales people, designers and their modifications all together on this single before. For example, people who do manu- stop. CATIA V6 goes beyond the physical Schuler is adopting V6 engineers, before, during and after the product is defined. This provides platform, at anytime from anywhere. facturing will be able to work on the same aspects of a product and promotes a Systems Schuler AG is a leading global manufacturer • On-line instant collaboration for 3D brain - product as those who design or do digital Engineering or multi-discipline, collective of mechanical and hydraulic metal forming them with an undeniable source of creativity, essential in today’s products, systems and services. The company storming: new tools enable everyone to simulation. This means that all actors use approach to product development based on competitive business environment. CATIA V6 on PLM 2.0 allows is enhancing its V5 PLM solution by adopting identify other contributors, connect in a the same information as the basis for their a unique Requirements, Functional, Logical, this participative process of product development to happen. V6. Its different work sites throughout peer-to-peer manner, chat, exchange discussions. and Physical approach. Designers can, the world each handle different product snapshots, perform co-review and, most therefore, go further than modeling the parts and processes. The complexity of CATIA IS FUN TO USE with it in an intuitive way as if it were a real importantly, co-design to exchange design TOWARDS A SYSTEM shape, mechanics and equipment of a its products requires real-time data sharing and decision making among engineers, Today’s young generation of video game product. It promotes collaborative innovation intent in 3D. ENGINEERING APPROACH product. With CATIA V6, they can model suppliers, and customers. They can aficionados naturally learn, play, and socialize between all the players in a company’s eco- 3D is the design media of choice for product and simulate the behavior of the embedded benefit from V6’s single PLM platform and in a virtual 3D world. Relying on the aggre- system with a new set of tools that address SINGLE PLM PLATFORM authoring and creation. However, at the software systems in a product. connect on line from wherever they are gating power of 3D, they easily and intuitively creative product design by allowing access FOR IP MANAGEMENT modeling level most systems approach via a simple Web connection to work in search for and access new information, ma nip- and manipulation of the 3D product throughout Design data is accessible online from the virtual product design by mainly focusing on CATIA V6, A REVOLUTION concurrent engineering. This on-line remote collaboration would remove the constraints ulate game characters and environments, its entire lifecycle. single PLM platform and is managed as objects designing the skin or shape of the product, AND AN EVOLUTION of replication and users will be able to and connect with other players on the internet in a database and no longer as documents. its mechanical functions and the equipment From what we have seen so far, CATIA V6 share their work-in-progress together in to share their live experiences. Today, product GLOBAL LIVE This breakthrough in terms of data management that makes up the product. In reality, though, is clearly a revolution. Yet, it is also a natural real time in 3D. “V6 reduces the problem designers have similar expectations: they COLLABORATIVE DESIGN allows users to manipulate the PLM objects many technologically advanced products extension of V5: the ramp-up time will of bandwidth and latency time. All our want access to all the relevant product data 3D is the ideal media for collaborative innovation. at the right level of granularity. This guarantees have “brains” or embedded systems that be short for V5 users and the transition in stakeholders could connect and work from a live 3D session. V6 fully embodies Dassault Systèmes has put it at the center a better life cycle management between pilot the way they function. When you want methodologies from V5 to V6 very smooth. together simultaneously on the same product,” said Walter Knoblauch - PLM these principles and offers the same pleasure, of the enterprise by making it accessible to those PLM objects and ensures true concurrent to stop your car, you step on the brake. This first release of CATIA V6 covers nearly Manager. And with 3D Live and the simplicity of interaction and feeling of comfort everyone thanks to 3D Live, the 3D portal engineering and higher performance online By stepping on the brake, you are actually 80% of the V5 portfolio making it ready turntable and heads-up displays, Schuler to business applications. CATIA V6 truly engages for all product development participants. creation. As an example, two users from two sending a signal to the braking system that for implementation in selected industries. In employees, even non-technical staff, in life like experience, bringing unmatched In CATIA V6, collaborative innovation is distant sites can work in parallel on the same pilots and coordinates the different components addition, with V6, customers have a portfolio would be able to navigate, understand realism to product design. It provides everyone brought to the user in various ways: product without locking each other out as they that is mapped to their specific industrial and participate in product definition in 3D. www.schuler.de with the ability to see the product at any time • On-line global collaboration: people are would in traditional CAD systems. The single processes •) during its development and to experiment connected to the same PLM Intellectual PLM platform also enables multi-discipline For more information: www.3ds.com www.catia.com
Mark your calendar! © Schuler DELMIA European Customer Conference European CATIA Forum • Date: October 15-16, 2008 • Date: November 26-27, 2008 • Location: SI-Erlebnis-Centrum, Stuttgart, Germany • Location: Disneyland Paris, France • Registration: www.delmia-cc.com/europe.htm • Registration: www.3ds.com/news-events/ecforum
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partner © BMW
Federated eBOM Makes Heterogeneous
Dr. Bernd Pätzold President and CEO, Environments Seamless PROSTEP AG
PROSTEP AG provides integration solutions between different PLM infrastructure that integrates different PDM applications in a heterogeneous environment. Contact Mag spoke systems. It provides connectivity to external with Dr. Bernd Pätzold, President of PROSTEP AG, on recent enterprise data and uses this data as if it were residing in ENOVIA. developments in PLM integration and the company’s partnership with Dassault Systèmes. C.M.: What customer scenarios does Contact Mag: How was PROSTEP created C.M.: What is the nature of PROSTEP’s Federated eBOM apply to? and what is its prime objective? partnership with Dassault Systèmes? B.P.: One scenario is when customers need Bernd Pätzold: Founded in 1994, PROSTEP B.P.: Because PROSTEP provides integration to migrate their data from their existing infra- has developed from a R&D center for the solutions between different PLM applications structure to their new ENOVIA platform. With automotive industry into the leading provider in a heterogeneous environment, it is important Federated eBOM, they can access, from the of solutions for PLM integration, product data for us to work with leading PLM system new ENOVIA system, their old data and work exchange and product data migration, as well providers to learn about their products and in the new system on this data. Federated as a provider of integration solutions for a wide their strategies and to have access to their eBOM is also the right solution for companies variety of development disciplines. In addition technology. We therefore became a DS CAA working in a heterogeneous distributed PLM to the PROSTEP Group, there is also the Adopter partner over five years ago and as environment comprised of different business ProSTEP iViP Association, a research organi- of last year enhanced our CAA partnership units each managing their data with different zation that focuses on standards for the by jointly developing the Federated eBOM PDM solutions. Here, users need to be able automotive and aerospace industries. Today, solution for ENOVIA with the ENOVIA organi- to access this data from their ENOVIA platform. PROSTEP is a company with a headcount of zation. Federated eBOM provides access, Collaboration, in this heterogeneous environ- over 250 PLM-Specialists in Germany, France via ENOVIA, to other PDM systems such as ment, becomes seamless. and the USA. The company’s customer base Agile (Oracle), Teamcenter (Siemens) and comprises leading enterprises in the aero- SAP. Available worldwide to all DS partners, it C.M.: What is in store for the future? space and automotive industries, as well as is now based on the V6 architecture and our B.P.: Our perspectives for the near future shipbuilding and mechanical engineering. OpenPDM technology, a PLM middleware are to provide integration to other systems, for example for requirements management and for electrical applications and to integrate CATIA V6 via the V6 architecture with non- Dassault Systèmes PDM systems. Our objective is to make integration for customers easier than it was in the past •) For more information: www.prostep.com © Airbus
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Consumer Packaged Goods - PLM, the Path to Innovation
An expert in innovation, product development and borative capabilities are helping CPG com- PLM technology, Kalypso helps Consumer Packaged panies move away from the traditional way Dedicated Solutions Goods (CPG) companies define their product of doing things, which is a tendency to be insular and to derive all their ideas from By Raymond Wodar strategy throughout the product’s lifecycle. and Gilles Mahe within the four walls of the company. ] Contact Mag spoke with George Young, Managing for the CPG industry Partner at Kalypso, on the challenges facing Contact Mag: Why has the CPG industry George Young this industry and what CPG companies need been slow to adopt PLM? Dassault Systèmes addresses the specific needs of the Consumer Packaged Goods (CPG) industry with to do to improve their growth and productivity. G.Y.: This is a traditional industry in which new dedicated technologies. A key objective is to deliver innovative new products that comply with trade secrets, protection of intellectual property increasingly stringent federal regulations, and to ultimately provide an industry specific collaborative and secret formulas were always the key to platform to accelerate product delivery to market. Contact Mag: What particular challenges successful products of the last twenty years. competitive success and when you talk does the CPG industry face? The need for consumer insights is clear and about putting together a single version of rom a marketing or packaging aspect, and consequently the virtualization of the product KEEPING TRACK OF ALL CPG George Young: A CPG product is a formulated is increasingly being built into the product truth people are afraid that the trade secrets these new tools allow CPG companies during its entire lifecycle. ENOVIA is the keystone PRODUCT COMPONENTS ingredient inside a package, which makes it inher- development process. and some of these key formulations can Fto create virtual product concepts that of the CPG offering since it manages all product Strict regulations force CPG companies to ently different from a discrete product. Since become too visible and maybe too portable combine the 3D geometry of primary packaging data and information and makes this information declare what is in their products down to this industry is governed by a complex reg - Contact Mag: What role does a PLM and leave the organization. Even though components as well as the appropriate artwork accessible at any time to all those involved in the chemical constituent level. This means ulatory environment, CPG companies need to system play in the development of a these fears have not been entirely alleviated, and labeling information and to create those product design, marketing and manufacturing. they need to rapidly be able to trace all raw consider the formulation and the package at CPG product? companies are adopting appropriate IT mock-ups in real time instead of relying on The CPG offering is enhanced with CATIA 3D materials throughout the supply chain. Specifi- the same time and represent the information G.Y.: The first role is that it’s the single version security measures and moving forward industrial artist 2D sketches. These virtual mock- design tools for virtual product shaping and cation management is the foundation for that’s in the formulation on the package. of truth for product data management where because the advantages far outweigh the risks. ups become totally interactive 3D environments styling, SIMULIA products for design verification, CPG companies to adhere to specific com- Secondly, CPG companies often work with you can go to one place and find integrated We, at Kalypso, can confirm this trend since and the marketer can put those mock-up simulation and analysis of product behavior in pliance rules, authorizations and approved suppliers and subcontractors, and this poses product information that shows both the the rate of PLM adoption at CPG companies packages or concepts into context (a customer’s different situations (a package falling on the floor, product specifications for manufacturing. the challenge of being able to trace, throughout formula and the package. This enables com- is increasing rapidly, as are the benefits •) home, a retail or merchandising context), then for example), DELMIA tools to simulate complete It can also impact bill-of-materials definition, their supply chain, the origin of all raw materials panies to provide accurate labeling on their take the virtual product and put it in a virtual production line efficiency and products from downstream supply processes and raw material used. Finally, innovation is a very important packaging using information that comes from store for example, and virtually analyze a 3DVIA to simulate the consumer experience. procurement processes. competitive factor in this industry. Companies suppliers, which also improves traceability. consumer’s shopping behavior. >> that have done well over the last five years have PLM’s collaborative capabilities promote been the ones with the highest track record of open innovation while reducing cycle time PRODUCT LIFECYCLE innovation. An example is one of Procter & Gamble’s because you can look at formulas and SINGLE VERSION OF TRUTH toothbrush where the company used the package designs on line with your suppliers, The CPG solutions allow all actors to go to one design from an outside design firm, then you can make revisions in a virtual environ- place and find integrated product data that incorporated consumer insights to perfect ment, and everyone can see what these shows both the formula and the package; this is the design making it one of the most revisions are. We can say that PLM’s colla- the single version of truth of the product record
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feature © Sidel Consumers too can create in 3D By Céline Peres]
Rather than wait for a product to be designed before being tested by consumers, why not get consumer feedback while it is still in development? © Sidel he advertising group Publicis and and create, in real time and via a 3D interface, the Dassault Systèmes joined forces last packaging for their yoghurt and to picture it on a Tyear to provide a joint response to this supermarket shelf or in their refrigerator. >> question: the 3dswym platform. Based on With 3dswym, the advertiser can personalise CPG ACCELERATOR FOR GLOBAL value for the CPG industry. It allows companies Dassault Systèmes' 3DVIA technology, this product launches for more effective marketing SPECIFICATION MANAGEMENT to maintain specification control for manu- platform offers internet users the possibility of that responds better to the needs and imagination Companies that also need to collaborate with facturing compliance and also configures their participating in the design process of the product. of consumers in all their diversity. The 3dswym trading partners and extended design chains bill of materials. Often their experience of using a product can be platform enables qualitative studies to be under- will benefit from a new ENOVIA product called CPG Accelerator helps CPG companies of more value than engineers' ideas, so it makes taken, volume mock-ups to be created, consumer CPG Accelerator™ for Global Specification achieve their quality goals while benefiting sense to give them decision-making power, tests to be performed, etc. A few clicks are all Management. With this new product, CPG from regulatory compliance. They can capture particularly in the packaging design process that is needed to enable consumers to vote over companies can capture the complete product packaging components, the artwork and the and in the layout of sales outlets. the internet for their preferred packaging type definition for a finished good and keep track formula as well. The formula is also decompo- With 3dswym, consumers have a whole palette in order to save on mock-up costs and to
of the interaction between the formula and sed into raw materials and the ingredients © Sidel of tools (visuals, logos, colours, shapes, sizes, minimise the risks inherent to every launch •) the package as well as the process to make down to the chemical definition level. Compa- etc.) which enables them, for example, to devise © Dassault Systèmes their product. CPG Accelerator™ for Global nies can store and manage this information Specification Management is a collection of as well as the process of change control of best practices of Dassault Systèmes CPG the formula and the regulatory compliance partners and customers that provide maximum of its constituents •) Managing Ideas with CPG Accelerator features Integware • Creates a single version of truth of CPG product data by replacing analysis is where it sets itself apart in the CPG Action (CAPA). These solutions have been isolated documents/ data systems used for product development customized to define, for example, the type of approval required Earlier this year, Dassault industry. Integware’s multi-discipline consulting deployed at many large organizations to address with a single, global, and validated process-driven system of and from which person in the organization. Systèmes and Integware signed • Provides pre-configured CPG specification templates with typical record. Creators, collaborators and consumers will have access staff has extensive experience in developing their unique business needs thus reducing CPG design and functional specifications to help create new a partnership agreement that set to a consistent, up-to-date, single source of information. optimal solutions to business challenges. customer support and implementation costs. specifications. They include characteristics such as packaging the foundation for the development “To deploy our solutions, our consultants follow • Provides an easily accessible, global yet centralized database of color and weight parameters, capsule specifications for bottles of solutions for the Life Sciences a rigorous software development process that One of Integware’s most recent engagements product specifications, supplier list, raw materials specifications and appropriate tolerance information with units of measure. that can be reused instead of re-inventing the wheel every time a and the Consumer Packaged can be scaled to any project size,” comments of ENOVIA solutions includes deployment of new product is launched. Companies drive their costs down • Provides the ability to manage data from the CPG supply chain such Goods (CPG) industries that Chris Kay, CEO. Marketing-Ideation consulting services for a major and margins up because they benefit from economies of scale. as trade name, distributors and manufacturing locations for raw combine Dassault Systèmes’ industry leader in cosmetics and women’s beauty material and packaging specifications. Search capabilities can locate • Focus is shifted from linking product specifications to documents Within the global product development process, products. These services extend the client’s specifications by supplier and/or trade name. In addition, CPG ENOVIA technology with to attaching them to the product itself at the component level. By the Ideation and Product Conceptualization ability to evaluate, plan, forecast sales and companies can collaborate with the responsible supplier while Integware’s expertise in PLM. optimizing product specifications and providing global access to creating specifications as well as during the review process. phase is accomplished via stage gate processes integrate marketing data with other critical product related information, decisions can be made faster, and and supported by dashboards and real-time business systems such as reporting and work downstream errors dramatically reduced. Raw material usage, • Provides a database of norms and regulations such as the CTFA ntegware has a strong track record reporting within the ENOVIA software. order management systems • costs, and product quality are also improved. (Cosmetic, Toiletries, Fragrance Association), CAS (Chemical ) in configuration management, product As a CAA Gold Partner, Integware has developed Abstracts Service) and EINECS (European Inventory of Existing • Provides pre-configured CPG approval processes, which ensure that development, program management, software products for ENOVIA in the areas of, all necessary approvals in a company’s CPG organization are obtained Chemical Substances) that manage formula ingredients information I quality systems and other PLM solutions, but change management, stage gate processes, For more information: throughout the release process. Approval process templates can be and the possibility to search for specifications by type of ingredient. innovation, early estimation and costing quality audits, and Corrective Action Preventive www.integware.com
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Patented packaging by L’Oréal. Patented packaging by L’Oréal. by packaging Patented
By Dora Lainé]
Technology at the Service of L'Oréal L’Oréal. by packaging Patented © L’Oréal.
“L’Oréal Produits Grand Public” in Paris uses CATIA to design all the packaging for its products in BETTER COLLABORATION Dominique Noël. “We also simulate the position “L’Oreal launches many new innovative products Europe. Bottles for shampoos and conditioners, mascaras and lipsticks are some of the packaging THANKS TO CATIA of the label on the bottle using the Develop function each year, which requires us to design new products they design for L’Oréal brands such as L’Oréal Paris, Maybelline, Garnier, and LaScad. With 3D as its principle design vector, designers to create a flattened image on which we position packaging at a fast pace. Thanks to CATIA, with use CATIA to facilitate communication with mar- the label. If there is any problem, we are better the same number of designers we have been able keting as well as with suppliers that produce the off finding it in CATIA than on the production line,” to multiply by 2 the number of 3D designs we can t the service of L’Oréal’s creams, shampoos it has to inform the consumer by way of its label. the future product should do. “Our job is to design different packaging components. “Our job is to he adds. With CATIA designers can rapidly deliver,” said Gilles Baudin. In effect, with CATIA, and cosmetics globally recognized for Respecting essential requirements and regulations the most appropriate package for the product in transform a dream into reality,” said Gilles Baudin. create several versions of the same package collaboration, exchanging of ideas and the speed Atheir high quality and efficiency, the are also of utmost importance. Packaging must the shortest amount of time to satisfy consumer “CATIA makes it easy to exchange ideas with our (200ml, 300ml, etc) in anticipation of a possible at which these new ideas take shape have package is an essential part of L’Oréal’s products be manufactured so that the packaging volume buying preferences and technical accuracy,” said colleagues and partners thus increasing innova- future request to change its capacity. added a new dimension to the way the designers and the first contact the consumer has with the and weight is limited to the minimum amount Gilles Baudin, Packaging Director Europe, L’Oréal tion,” said Dominique Noël. “We can show mar- approach each new project - with passion •) product even before using the formula inside. A needed to maintain the required level of safety, Produits Grand Public. “We also have to take into keting any suggestions we may have on their INCREASED PRODUCTIVITY successful package is one that consumers find nice hygiene and acceptance for the packaged product account the aesthetic, functional and regulatory initial idea, directly in 3D, in a matter of minutes. Designing in 3D has dramatically improved pro- to look at and touch, that enables the consumer to and for the consumer. constraints inherent to all mass market products.” In one afternoon of brainstorming our designers ductivity. Its four designers are able to handle all apply the formula with as little effort as possible, can show the impact each design decision has of L’Oréal Europe’s packaging design needs. that is easily recognizable on the store shelf and A CREATIVE PROCESS ANTICIPATING DOWNSTREAM on the overall package and create a virtual that incites the consumer to buy the product. The BORN IN MARKETING NEEDS EARLY ON mock-up that incorporates everyone’s ideas,” package must also be functional because it has to Launching a new product is a creative process The packaging department also has to satisfy said Dominique Noël. deliver the product in the most optimum way, it some- that begins in marketing and enhanced with input constraints imposed by L’Oréal’s production times has to be airtight to protect the formula, and from different teams. The result of extensive units. “Anticipation is key,” said Dominique Noël, Since packaging components are produced by market research, an idea for a new product is Design Manager, L’Oréal Produits Grand Public. suppliers that use a wide variety of technologies, More about L’Oréal submitted to the packaging department as a “We have to incorporate, early in our designs, the packaging department has to ensure that mock–up or sketch, with specifications on what features that will counterbalance any adverse each part fits seamlessly together as if the entire
As the world leader of the cosmetics industry, effects a package may be subjected to during package were produced in one place. There L’Oréal. by packaging Patented L’Oreal is dedicated to serving all forms of beauty around the world. The Group owns production and that can slow down the production must be continuity between the surfaces of the an unrivalled portfolio of 25 international, process.” For example, by adding a rib on the cap and the body of a bottle once it is assem- diverse and complementary brands, and neck of a bottle it will increase its structural bled. Working in a virtual 3D environment makes employs more than 60,000 people. With the integrity when the different parts of the bottle it possible to perform simulations that ensure this biggest R&D budget in the beauty industry, L’Oreal places innovation at the heart of its are assembled and prevent it from buckling before actually assembling the package together. strategy in order to constantly anticipate when the cap is placed on the bottle. “This “trick consumers’ expectations and to offer them of the trade” allows us to make a thinner bottle “Package strength and resistance to shock, products of the highest quality and value. overall and reduce material usage and costs,” compression, and other forces are virtually tested www.loreal.com
said Gilles Baudin. using CATIA Finite Element Analysis,” said L’Oréal. by packaging Patented Patented packaging by L’Oréal. by packaging Patented
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Barilla: from a Functional to a Process Approach
The Barilla Group, world leader in various product lines, C.M.: Why did you decide to adopt and reducing maintenance costs. Finally, implemented by our organisations in northern navigability of product information for ENOVIA from Dassault Systèmes? other important international businesses have and central Europe. Recently, we integrated the in-house users who are unfamiliar with a selected ENOVIA MatrixOne to change the way they M.R.: We carried out a selection phase that contributed to creating the capacity for complete PLM solution with some virtual markets, allowing simple alphanumerical representation of operate within different functions. Contact Mag met involved the main players of the PLM market, at integration with our ERP reference system, SAP. them to view our catalogue and it is currently the information •) Marco Rossi, IT Business Process Support Manager the end of which ENOVIA MatrixOne responded being implemented for our organization in the US. at Barilla, to understand how the group responds in a precise and convincing manner to our pre- C.M.: What were the implementation For our Group, PLM is an element of success For more information: to the challenges with which they are faced. requisites. Particularly concerning functional phases for PLM within the Group? that supports our growth strategies. Marco Rossi www.barillagroup.com aspects, ENOVIA MatrixOne demonstrated its M.R.: We started off with a detailed analysis in All of the Group’s top management is Contact Mag: How did you tackle the C.M.: What were the needs of Barilla? ability to manage the specifications related to February 2005 and on 4th July of the same year supporting the PLM initiative along with other introduction of the PLM project to the M.R.: The fundamental elements for PLM within different shop floors from raw materials to handling we were already in production with the “Master strategic projects and “change management” company? our organization were improving process effi- units and from consumer units to trade units. Data” functionalities for products, then, in for defining new business processes, without Marco Rossi: Launching an increasing ciency, producing a model of product information Other important functionalities are those of November with the specifications for both raw which no change could take place. number of new products on the market and that would work for all the Group’s entities and workflow management with the respective materials and packaging, and in February 2006 confirming and building the brand identity creating a real “repository” of product know- authorisations and an integrated document we went into production with the management C.M.: What steps will be taken in the future? of the Barilla Group, has required redefinition ledge. Faced with such objectives, the Group’s management system. From a technological of different shop floors and specifications for M.R.: The development that we have planned of our company culture both in terms of orga- expectations for this project were considera- point of view, with ENOVIA MatrixOne we the finished product. This project respected for our PLM solution will concern (among some nization and processes. ble, as they had to guarantee consistency in value the flexibility of the solution that allows deadlines, which I must say were ambitious, other functionalities that will be necessary to The PLM project is part of a larger initiative that information and in processes for the whole us to respond to our users’ needs, through and costs, allowing us to be in sync with support the dynamism of the Barilla Group) Key benefits for Barilla is capable of supporting such a change, and organization on both a national and international action that focuses more on configuration the implementation of our ERP SAP system the strengthening of the actual functionalities • Reduction of lead times by 66% it has been a response to the requirements of level, redesign the crossover workflows of than on solution customisation, from the data and replace the various legacy systems of document management involving clients for product data definition improving the efficiency and speed of the product product development, make the information model to the user interface. This also allows developed in the previous years. and suppliers. Further developments will • Redefinition and reduction of over 50% of product characteristics with significant development processes, moving from a func- widely available, and last but not least, facilitate us to avoid the burdensome rewriting of To date we have implemented further functiona- be determined by the ability of Dassault savings in costs and time tional to a more process-focused approach, collaboration with our external partners. codes, thus improving implementation times lities such as the part of project management Systèmes to anticipate and interpret as well as • Simplification of product prototypes; today making possible a synergy between the Group’s that supports new product development and possible the needs of businesses such as ours. with fewer than 70 templates we manage diverse realities and guaranteeing qualitative introduction processes with Stage-Gate meth- Just recently, Barilla had the possibility of over 5,000 types of packaging material and process-related standards for all the odologies. We have also insisted on the possibility meeting with your president Bernard Charlès, and this means significant savings in management time and in harmonisation Group’s entities. For Barilla, PLM represents a of activating views of the various shop floors who, in addition to confirming the fact that for all the Group’s entities real “backbone” that combines organization, in relation to factory processes and functions ENOVIA MatrixOne is the basis of the PLM • A single “master data” functionality but business processes and product information; with ENOVIA MatrixOne including the view solution at Dassault Systèmes, showed us with different views for R&D, Marketing, more particularly it helps us to completely inte- of manufacturing in relation to the chosen some guidelines of how virtual reality could Sales, Packaging, Engineering, grate engineering and manufacturing, as it production works. In the meantime, from help us in defining packaging, an important Purchasing and Manufacturing introduces a new company culture of how to September 2006, the PLM solution has already element of success when it comes to the • One “language” that is unique and common to all. manage a product throughout its whole life cycle. gone beyond Italy’s borders and has been final consumer, and in the portability and
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product
Example of responses (black, blue and red) for a vehicle with three different values of a perturbed parameter.
By Mats Jonasson (Volvo Cars) and Johan Andreasson (Modelon) By Dora Lainé ] Dynamic Simulation ] for Multi-Engineering Systems Volvo Cars: Active Safety
Dynasim, a Dassault Systèmes company, provides modeling and simulation capabilities to Safety continues to play a prominent role in the development of Volvo More about Modelon manufacturers of complex products comprised of systems from different engineering disciplines. cars. Traditional development and testing of active safety technologies Modelon is a Dynasim Partner that specializes Its Dymola product suite enables companies to virtually see the entire product in operation is important from a real-life perspective. On the other hand, computer in Model-Based Systems and Control Design, and monitor the interrelationships between the different systems that make it up, and thereby testing is both time and cost efficient. As part of its continuous strive and is the premier provider of Modelica- related consulting and products. Modelon's reducing costs and time to market. to improve the overall safety of its cars, Volvo Cars is adopting portfolio includes model libraries for air model-based approaches to active safety system development. conditioning, vehicle dynamics, hydraulics, and pneumatics among others. www.modelon.se he complexity of today’s products and With Dymola, users can build more integrated DYNASIM RELEASES DYMOLA 7.0 reventive actions play an increasingly it captures the results of already tested scenarios the need to model complete systems models and have simulation results that are Dymola 7.0 includes support of Modelica important role in vehicle safety. Real life and parameterisations. It must also be able to Tthat depict reality is a challenge most closer to reality. language 3.0 and features key enhancements Ptesting in combination with computer predict the effects of new scenarios, parameters of the code essentially gives us the advantages manufacturers face. For example, the operation such as improved model lifecycle management testing, which is both time and cost efficient, and configurations”, he continues. of an in-house tool without having to have a of an internal combustion engine involves the Libraries are available in Dymola that contain capabilities as well as new and extended model enables Volvo Cars to enhance its safety know- software development team in-house”, says complex and continuous interactions between components for the different engineering fields libraries in addition to the new Modelica ledge. To what extent, then, can modelling and VALID MODELLING APPROACH Mats Beckman, Tyre Specialist at Volvo Cars. multiple areas of physics, specifically, mechanical and that correspond to physical devices which Standard Library 3.0. •) simulation replace testing in the active safety To address this, an important part is to show A particular case where a model-based approach motion combined with thermal, fluid, chemical are simply dragged-and-dropped to build the system development process? “If you can rep- that by having valid subsystem and component is valuable is when we want to learn the effects and electrical phenomena, all of which require model. Models can be intuitively organized the resent the vehicle behaviour with a mathematical models, the resulting vehicle model shall also be of parametric uncertainties; these can, for example, integration with a control system. same way as the physical system is composed. For more information: model, you have a great platform for active safety valid. The work is conducted in Dymola with occur from different road conditions, load cases www.dynasim.com Dymola use computer algebra to transform system development”, says Per Ola Fuxin, Manager, models built from Modelon's VehicleDynamics and tyre pressures. ”Zooming in on the details www.modelica.org MODELING INTEGRATED models into a more suitable form for numerical [email protected] Active Safety Functions at Volvo Cars. ”However, a Library, implemented in Modelica. These models to study how each component or subsystem MULTI-ENGINEERING SYSTEMS calculations. This makes it apt to handle large, model must not just be valid in the sense that are hierarchically built-up where each subsystem influences the entire vehicle behaviour is the Dymola, Dynamic Modeling Laboratory, is a multi-engineering systems more efficiently. is easily replaced by another. The subsystems key to an efficient and systematic analysis”, The test vehicle is equipped with car body levelling complete tool for modeling and simulation of sensors, a steering robot, torque measuring wheels are parameterised individually from construction says Bengt Jacobson, Technical Specialist, integrated and complex or embedded systems The Dymola environment uses the open and a gyro platform. data or isolated tests before they are assembled Vehicle Control Architecture at Volvo Cars.” ® for use in automotive, aerospace, robotics, Modelica modeling language. It is the only At the core of CATIA Systems to form the complete vehicle model. The vehicle Understanding how different parameter changes process and other applications. Its unique object-oriented equation-based language model is then simulated and the results are affect the vehicle allows us to adapt sensors, multi-engineering capabilities provide new and today that facilitates the reuse of the dynamic The CATIA Systems V6 solutions will take compared to the corresponding real-life tests estimators, and controllers in an efficient way advantage of Dymola’s Modelica-based revolutionary solutions for modeling and behavior of model components. Its model technology. New in V6, CATIA Systems puts for validation. to continue to improve safety”, he concludes •) simulating the dynamic behavior and complex library of components can be modified to Systems Engineering at the heart of product A further advantage with the modelling approach interactions between systems of different better match a company’s unique modeling development and provides a single platform is that this hierarchy continues down to the engineering fields, such as mechanical, elec- and simulation needs. Of course, users for hybrid, multi-disciplinary embedded component level where the Modelica code can For more information: systems modeling, behavior-driven trical, thermodynamic, hydraulic, pneumatic, can also create their own model libraries if be viewed and modified. ”In this respect, the [email protected] simulation, and validation. [email protected] thermal and control systems. they wish. Modelica approach is appropriate. The openness
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product
By Sébastien Cardet, BPA Business Development] BPA Business Development Increase the Odds for Project Success
Dassault Systèmes proposes CAVA, Vehicle Architecture standards are provided with CAVA, but company- C AVA OVA CSE, Collaborative Systems Engineering well as generate documents, all within a collab - Business Process Accelerators CATIA V5 Automotive extensions - Vehicle specific standards can also be easily incorporated. CSE integrates multiple domains to provide a orative environment. CSE provides Microsoft (BPA) to customers of all sizes Architecture (CAVA) was developed in partner- CAVA products offer a complete set of easy to high-level, collective view of an entire product. Office integrations that support capturing/ to address and accelerate their ship with renowned German automotive OEMs use features covering rear view mirror, viewing To design a successful system, engineers must viewing/editing through Microsoft Word and industry specific processes. These and has been implemented at Audi, Bentley, fields, security belts, underfloor clearances, consider both technical and business aspects Infopath. Other functionalities, like generation flexible software assets are easy BMW, Citroen, Mercedes-Benz, Peugeot, lamp positions, pedestrian protection, and such as performance, cost, schedule, sourcing, of Requirements Verification Matrices are also Porsche, Volkswagen and Skoda. much more. Associated pre-configured manufacturing and disposal. available in order to facilitate the requirements to implement and help customers standards are built into CAVA and can easily analysis activity, through Microsoft Excel. achieve a faster return on CAVA helps to ensure the compliance of a be administered and extended to company- Leveraging ENOVIA SmarTeam’s collaborative investment, without the cost of car's design, regarding vehicle architecture, specific settings. CAVA creates reference or environment, CSE centralizes all development With CSE users can allocate these require- maintaining a tailor-made software. vision, wipers, manikin, safety and other auto- help geometry representing design space, efforts on a unified product definition and ments to the systems engineering data, such CAVA Safety motive design tasks, to national and international clearance areas, or fields of vision required to supports the systems engineering process from as functions, logical components, test plans or rawing on many years of experience standards like: Economic Commission for support draft and design. And, since this help needs identification to final product validation. It documents. This traceability is a key point in in creating preconfigured industry Europe (ECE), Environmental Working Group geometry is generated from the established provides a complete environment to engineer allowing system engineers to analyze change Dand cross-industry solutions, Dassault (EWG), (Environmental Working Group), Society standards, any existing or new geometry can and manage requirements, while ensuring requirement as well as the resulting impact. Systèmes has identified features of their solutions of Automotive Engineers (SAE), Federal Motor be verified against these standards during the traceability across disciplines and across Coupled with workflow and shared catalogs, that have been tried, tested, and shown to have Vehicle Safety Standards (FMVSS). entire development process of a car. domains. “With CSE, we have succeeded in changes specific to a configuration or across a wider use across varied industries. These giving all 150 actors a single structured view projects can be rapidly communicated to global flexible solution features or components have Throughout the development stage, new car The CAVA architecture supports the entire of both the product and the process”, explains stakeholders. The PLM platform facilitates been packaged as BPA, allowing more users to designs must comply with international regula- process chain including the data created by François Chivot, manager Systems Engineering trade-off studies and alternatives, to evaluate benefit from the proven advantages of a certified tions, norms and standards, which do not only the embedded supply chain. Through tight Methodology and Tools at Dassault Aviation. product costs, quality and time standpoints. component of an industry solution. “Everyone affect OEMs. Approximately 70% of develop- integration with CATIA V5, CAVA features can Because system requirements become connected CAVA Wiper wins with proven specialized applications that ment activity rests increasingly with suppliers. be automatically interchanged with the CATIA Requirements management is one of the to the product definition, CSE ensures “right reduce project risks and increase the odds for CAVA features display the requisite international data so that suppliers and OEMs can use these strongest differentiators in determining market- to market” delivery by matching the final more success,” says Bruno Latchague, Executive standards information geometrically within features throughout the design process. place success. To determine the correct set product with initial customer expectations •) Vice President, PLM Business Transformation, CATIA V5 and are saved on CATPart levels. of requirements, engineers must consider them Dassault Systèmes. More than 20 BPA are available The feature-based architecture also includes in the context of the whole integrated system. on the latest V5 releases and cover different associative architecture, i.e. changes in data CSE enables the translation of customer domains such as Systems engineering, specific input prompt an update of the CAVA data. terminology into engineering information through - industry processes, and complex collaboration. When non-compliance occurs, the user For more information about CAVA: out a product’s lifecycle. With CSE, users can For more information about CSE: CAVA and CSE are two of these BPA. receives the relevant advice. Typical international [email protected] capture, obtain, and verify requirements as [email protected]
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Viewpoint UK, Ireland and SA
22 in practice
24 Dear readers,
arlier this year innovation at Dassault Systèmes stepped up a gear with the introduction of the V6 PLM 2.0 platform. Pilot V6 deployment projects in the UK, CATIA Drives PLM E at Ascari Cars show that the technology delivers encouraging results and fundamental business and productivity benefits through collaboration, openness, ease of use, accelerated performance and positive user reaction. We will bring you case studies and user experience of V6 in forthcoming Contact Mags.
In this edition you will read about some very diverse 26 Arup Sport: Pushing the Limits in Sports applications of Dassault Systèmes technology in the Facility Design automotive industry, at a supercar manufacturer, in sports facility creation, to accelerate industrial training, and to develop a UK entry to the Vendée Challenge, single handed round the world yacht race. We wish them the best of British! 28 I hope that you enjoy reading these articles and that they inspire you to contact us with your success stories Rogers Yacht Design: which could appear in future editions of Contact Mag. Non-Stop Around the World
MIKE CROW Director, Channel Development academics 30 DESign SA: Out of Africa United Kingdom, Ireland and South Africa Dassault Systèmes Ltd]
The Nuts and Bolts of Cognition
To be featured in, or to receive, future issues, please contact [email protected] Contact mag | n°9 21 9383-CM8 NORTH:Mise en page 1 28/07/08 11:40 Page 22
in practice
Ascari KZ 1R Limited Edition developed using CATIA technology. « Full assembly models can be produced quickly By committing design and production information By Nick Lerner] A scaleable design allowing changes to be made in minutes. Since to a 3D model based methodology, design intent engineering solution the cars are customised for each individual, this is maintained as an asset within the company speed of flexibility is an invaluable feature. along with production methodology and associated offering world class data. Since each vehicle is unique, the availability CATIA Drives PLM at Ascari Cars high performance. SUSTAINABLE LEGACY of data related to every design iteration facili- CATIA enables Ascari to work more efficiently tates instant information access. Retrieval of this Following consultation with Ascari’s design and today and to more simply develop future generations data, for product development or improvements Like increasing numbers of smaller and specialist engineering companies, supercar manufacturer Ascari Cars production team, INCAT proposed a flexible of Ascari Cars. This advanced functionality has been to exiting models, is a quick procedure that turned to CATIA for high performance engineering and a scaleable PLM solution. solution of CATIA licenses including floating mo- achieved through using a single data source and also allows the company to retain a complete dules of Generative Shape Design, one license a clear product development path, so that all history of its work and output. BRITISH ROAD POWER Ascari Cars is not a high-volume car manufacturer. every design or engineering change and iteration. of STEP and one Sheet Metal Design module. the company’s design-to-manufacturing infor- Ascari Cars Ltd is one of the most exclusive car There will only ever be 50 KZ1s and 10 A10s, Dassault Systèmes technology automatically Smaller companies like Ascari don’t necessarily mation can be easily accessed for any future In Dassault Systèmes technology, Ascari has found manufacturers in the world. Creator of the built by a small, highly skilled team of designers updates the central model, ensuring that engi- have in-house specialists on hand to guide design project, whether that is for road or race. a flexible solution, which just like the cars it produces, breathtaking KZ1 and A10 supercars, the company and engineers in Banbury. But what the team neers are always working with accurate and them through the implementation process. has been tailor-made to deliver the best possible has captured the imagination of elite drivers lacks in scale, it more than makes up for in skill, correct information while creating a traceable So support from INCAT, in the role of trusted The CATIA V5 solution at Ascari Cars offers the performance, no matter what lies ahead. For small everywhere with its emphasis on speed, perfor- precision, attention to detail and expertise. Within evolutionary path for every component and part. technology partner delivered a flexible but company, a consolidated approach to engineering engineering companies data management is mance and precision engineering. Ascari Cars is this environment, capturing and storing engineering straightforward solution with the right level data and a common intercommunications plat- always an issue, and as operations expand PLM so dedicated to the driving experience that as well data and knowledge is just as important as for FASTER FASTER FASTER of training and facilitation. form. The next generation Ascari cars will trigger systems must grow too. The 3D model based as its manufacturing facilities in the UK, it also has high-volume manufacturers, and a vital part Like many smaller companies, or those still in The software maintains control of Ascari’s engi- a step change in the company’s product deve- technology used at Ascari Cars has enabled it a purpose built race resort in Southern Spain, of creating and establishing an ongoing legacy the early stages of design evolution, Ascari Cars neering data through a rigid set of processes lopment processes, creating the need for a more to create a sustainable legacy for its data as the first of its kind anywhere in the world and a for the company and future engineering teams. wanted to find a scaleable design engineering and procedures, which the company manages fully fledged data system to cope with ever it moves into the next phase of company and luxury retreat for Ascari’s exclusive guests. solution that offers the high performance capability so that when future vehicles are developed, increasing amount of engineering information. vehicle development •) HIGH PERFORMANCE ENGINEERING to cope with the complexities of automotive a system is in place to ensure that data is intact Interior texture detail of Ascari road Ascari’s design engineers had worked with several development, as well as the ability to grow into and readily available for deployment. DRIVING DEVELOPMENT car modelled and rendered in 3D. different CAD systems and owned various soft- a fully formed PLM solution as the company The Dassault Systèmes solution provided to Ascari For more information: ware technologies including CATIA. It was tedious develops, and its product portfolio increases. Since CATIA has been in place at Ascari Cars, by INCAT is an example of how businesses of any www.ascari.co.uk and time consuming to control and manipulate the company has experienced benefits including size are able to derive the same, and often higher, www.incat.com the data between the various systems so the com- System installation, integration and at elbow time saving, seamless data migration, design percentage returns as large-scale enterprises. pany consolidated to a single CATIA system to support has been provided by Dassault Systèmes development and ease of use. CATIA also enables pave the way for future generations of Ascari Cars. Value Added Reseller, INCAT which was chosen Ascari Cars to communicate effectively with its for the task of applying its expertise to this partners and suppliers across supply chain systems. Design and engineering knowledge now resides business, design, and product development within the computer network rather than with project because of its enormous experience the engineers. The 3D digital representation is and expertise providing solutions to other auto- the single reference point that is updated with motive OEMs at the highest levels. 3D Ascari car data is retained using Dassault 22 Contact mag | Dassault Systèmes Systèmes software. Contact mag | n°9 23 9383-CM8 NORTH:Mise en page 1 28/07/08 11:40 Page 24
in practice
3D CATIA model of the Beijing Olympic Stadium.
By Nick Lerner © Ben McMillan. Ben © Pushing the Limits in Sports ] Detail view of steel fabrications at Beijing Olympic Stadium. Facility Design
Sports facilities and stadia are seen by the world both live and benefit from Dassault Systèmes’ 3D modeling but large scale moving parts is ideal for development Geoff Haines, Managing Director of Desktop It is well known that great facilities enhance at home as ever-greater sporting events fill our leisure time. Now because of the functionality and flexibility that this using CATIA which, with its kinematic and rules Engineering, the company that supplied and sup- sports to produce better outcomes. Across the considered an urban essential, these increasingly sophisticated methodology provides. Our work covers archi- based capability is able to show a simulation of ports Digital Project and Dassault Systèmes’ 3D world CATIA users are developing and building arenas benefit from Dassault Systèmes’ CATIA design-to-build tectural design services, structural, mechanical and the moving roof and indicate potential clashes or modeling software at many architecture instaed ever-more advanced venues that help human
technology that generates 3D models for a better outcome. fire engineering as well as many other specialist other problems. Deploying CATIA in this situation of architects and engineering companies including beings excel at what they do best •)
technical services. Using 3D CATIA models, the it is possible to solve all potential problems Zaha Hadid, Arup, SOM and Allies and Morrison here are hundreds of new sports facilities Olympics, CATIA is used to ensure that complex information that we need is easy to access, update through analysis and to refine the design digitally said, “Dassault Systemes’ CATIA brings architects, For more information: being built across the world to host a range structures for the Games and their many associated and integrate across the internal and external before any« physical manufacturing commences. sports facility developers and the AEC industry the www.arup.com Tof events from The Olympics Games activities are delivered on time, on budget and supply chains that we operate within.” proven benefits of large-scale design and manu- www.zaha-hadid.com and Premier Division Football to horse and motor to the right specifications. Productivity, facture software. The CATIA-based Building www.dte.co.uk racing, tennis, gymnastics and swimming, as well Kate added, “Stadia are all unique and they always Information Model, BIM, is a complete set of data creativity and elegance as multi-purpose venues that enhance national, OLYMPIC GLORY incorporate complex geometry. Coordinating their that includes 3D design and manufacturing More about local and community sports activities. The foremost company working in this sector is design, planning and construction involves making are available from CATIA. information, as well as associated rules, methods Gehry Technologies Arup Sport whose work includes the 2008 Beijing many changes and updates throughout the projects and knowledge that govern all aspects of a Gehry Technologies is a consulting and deve- Some of the best of these facilities, including the Olympics Stadium, The London Olympics Aquatic lifecycle. This process is enhanced and facilitated Kate McDougall, of Arup Sport added, “Roofs building or development.” lopment firm providing solutions tailored to 2008 Beijing Olympics Stadium, are developed Complex, the stunning Valencia Stadium, and through the use of 3D digital models. The software have to clear certain envelopes and must also ope- the architecture, engineering and construction using CATIA advanced 3D model-based design- new world-class stadia for Ukraine and the Middle allows us to save costs by developing a route to rate with maximum efficiency. Developing optimum MIND GAMES industry. Gehry Technologies is also a Dassault to-manufacture solutions from the 3D world leader, East. Arup Sport Senior Structural Engineer, Kate manufacture early in the project and also by allowing geometry and sections is made easier with CATIA Lord Sebastian Coe, winner of the Olympic Systèmes CAA Gold Partner and embeds Dassault Systèmes and with the Gehry Technologies’ McDougall, spoke of her work and the use of us to make use of standard components to improve because it enables the input of parameters that 1500m gold medal in 1980 and Chairman of the CATIA technology into its software platform. Digital Project™ software platform. In preparation CATIA 3D-based model technology. “The stadia quality and make financial savings. The CATIA have an affect on the design, and allows auto- London Organising Committee for the Olympic Digital Project™ is a revolutionary new software for both Beijing 2008 and the London’s 2012 and sports facilities that Arup Sport is working on 3D-based model methodology also makes mation of certain aspects in the design process.” Games (the organisation in charge of overseeing platform for building teams to realize ambitious building projects working through digital checking efficient, easy and quick since complex the development of the Olympic Games), is technologies. Gehry Technologies created Stadium design is a series of repeated patterns developed with CATIA technology. geometry is modelled in three dimensions.” TASTE OF VICTORY someone who certainly understands the signifi- Digital Project™, a CATIA-based Building Zaha Hadid Architects, the award-winning firm, has cance of well-executed design in sports facilities. Information Modeling (BIM) system that RULES OF THE GAME been commissioned with delivering the spectacular He recently spoke at the opening of a new training combines 3D design and data management CATIA has been used to design many roof systems swimming complex for the London Olympics. facility, “I know just how important that extra capabilities with project experience gained while using Dassault Systèmes’ 3D solutions for sports stadia. These are becoming important Partner, Patrik Schumacher, a champion and user hundredth of a second can be and these facilities over the years, and dedicated software showpieces in themselves with their dramatic of 3D modeling software recently said, “Productivity, will enable athletes to develop and hone their developed by Gehry Technologies.
© Ben McMillan. operation and engineering ingenuity. The complexity creativity and elegance… are available from Digital technique allowing them to be at the top of www.gehrytechnologies.com of these structures which often include intricate Project and the Dassault Systèmes software.” their game.”
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in practice
A new round the world race yacht has been developed in the UK using Dassault Systèmes technology to achieve design excellence, unmatched performance and high levels of handling and safety.
By Nick Lerner]
Non-Stop Around the World Artemis 60 sea trials. Skipper Jonny Malbon reap the productivity benefits enjoyed by all users of « carbon mast will toss the Artemis 60’ relentlessly so that Jonny Malbon will feel relaxed and secure aboard Artemis 60. this advanced technology. The ability to build and CATIA has allowed for days. throughout the race even though he will be test a 3D digital model allows Rogers Yacht Design to Artemis 60 to sail securely To compete better in this heroic human endeavour sailing at an extreme level. This will enable him know that the designs it develops are a true reflec- where Jonny and the other team’s skippers carry to use the boat’s performance to maximum effect tion of their intentions and that the resulting boat will at an extreme level. aboard hopes and dreams, Simon Rogers has thereby giving the Artemis Ocean Racing 2 team be equally so. Whether you have a small number of used the 3D digital boat model in a sophisticated the best chances of success •) round the world sailing race require a Simon, and his company Rogers Yacht Design seats (currently 3 at Rogers) or thousands, as at a Another innovation on Artemis 60 is the stepped programme that simulated its voyage 10,000 new 60 foot yacht and a tight, efficient Limited decided to invest in Dassault Systèmes multinational user, the same advanced working hull - a design concept originated by the speed- times through 12 years of historical weather data For more information: team to support the captain who will CATIA based technology to develop the new methodologies and consequent benefits apply.” boat industry and adapted by us for sailing. in a bid to optimise the rig and equipment as well A www.rogersyachtdesign.com circumnavigate our planet non-stop and single- Artemis Ocean Racing 2 IMOCA Open 60 Vendée as the hull shape. www.intinsys.co.uk handed for the race’s 3 months duration. Challenge vessel. He explained the choice. “The WORKS TO RULE “CATIA was used to design, produce and locate technical needs of producing a boat for the “Designing a yacht using CATIA methodology equipment in optimum positions. This includes Simon added, “Boat design is a very mathematical The boats used for this high order technical Vendée Globe Challenge require a design-to- allows us to view details as well the whole the radical interceptor on the transom that process where load cases, engineering units and human challenge are specially designed manufacture system that is capable of many picture. This suits us perfectly allowing ideas to conforms to the organisers rules and allows fore and forces govern our work. Powerful tools are CATIA model of Artemis 60. and constructed for the race and represent the things. For the same reasons that most F1 teams become possible. Another great advantage and aft trim variation to optimise performance needed to calculate and control them. Boat ultimate in technology, performance, and safety. use this software we use it too. We develop is that we can, for example, change the centre and stability”. design is also an art which requires tools of equal Among the innovations is the use of Dassault robust innovative designs that are performance of buoyancy or the hull line and by defining other utility. CATIA meets both of these needs and Systèmes CATIA by Simon Rogers Technical proven through examination of an accurate features of the boat’s parameters as rules, those SAFETY FAST also offers a chance to try ‘what if scenarios’ Team Leader and yacht designer. 3D digital model of the boat.” features adjust themselves parametrically. This Simon commented, ”This boat has been designed using variants on the 3d model to explore the is of enormous benefit when designing a boat with powerful aggressive British good looks effects of design or specification changes. This KIDS STUFF MIRROR CALM since it can accelerate in any direction and even and handling to match. She has been built to be facility provides great design freedom because Simon has known yachts all his life having Dassault Systèmes UK Value Added Resellers, small design changes can have dramatic effects sailed at extremes. In the Southern Ocean Jonny the effects on the boat of trial designs can worked with his ‘Yachtsman of The Year’ and winner Intrinsys, said of the software, “CATIA, which is on performance and handling. will take her into our most dangerous sea environ- be seen quickly and in context of both the craft of the Admirals Cup father, since before he could already the standard design-to-manufacture PLM “Among the means that we have developed to ment with slim chances of survival or rescue if the itself and the environment that surrounds it. walk, graduating from University in Yacht Design system in the automotive and aerospace industries, control and maximise the yacht’s performance worst occurs. A place where the wild seas test Simon concluded, “I am the designer of this boat and living in Lymington, Hants, where sailing is also the standard with many yacht designers is a new wing rig (mast) which we sought the strength and will of sailors and boats that as well as the leader of the technical team, and is all and the Solent beckons from the end of including Beneteau, Oyster Marine and the Areva the help of Boeing to optimise. As fellow CATIA dare to venture there. In these waters, waves this carries the responsibility of a man’s life. the High Street. Challenge Americas Cup team who deploy it and users data transfer was a simple matter. that tower above the boat with its 100-foot CATIA has allowed me to make Artemis 60 sail
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in practice
Advanced manufacturing Engineers at DESign SA. at DESign SA.
Right first time through 3D mehodology.
Advanced Tooling modeled in 3D.
Out of Africa By Nick Lerner] Building a company from zero to an industry leader and a world-beater lines and third party devices including robots, SAFE POSITION « “By making the choice to use Dassault Systèmes in just 10 years takes courage, skill, determination and the right conveyors and carriage systems.” He cites an Dave added, “The methodology that we develop CATIA and DELMIA we have not only benefited from the power and technology. DESign SA has done all this and is set for further success. example of the benefits of programming in through using CATIA and DELMIA is transferred free up time that can rules based methodology that the software offers, advance of installation, “In one case the delivery to users providing, not only the optimum production be spent developing more but have also been able to partner with a local outh Africa’s leading automotive and its services and has expert staff located in of line-side robots was delayed by six weeks, environment, but also higher safety levels for workers. Dassault Systèmes Value Added Reseller, CDC, aerospace tooling supplier is part of customers’ production plants across 4 continents. which would normally result in delays in This is done by simulating actual human working cost efficient programmes. which has helped us to maintain our systems to Sthe DESign SA group which provides Managing Director John Mulgrew explained the programming and optimising the equipment conditions to ensure that light curtains and other maximum advantage. engineering services, based on the most advanced company’s success, “We recognised that there is on site. However, by using CATIA and DELMIA safety equipment is correctly positioned. because we are able to understand the means technology available today, to customers around significant global demand for the services that we to simulated the production equipment at its of production in the context of software pro- John Mulgrew concluded, “We have built a the world. offer. From our own experience of manufacturing location we were able to programme it in “One of the great advantages of using CATIA and gramming requirements. This positions us ideally strong engineering and technology company and installing precision tooling for body in white advance of arrival, and then quickly make DELMIA in this way is that the standards issued to provide OLP services to industry in the know- from the ground up and proven that with the right Starting from scratch 10 years ago and now production, we are able to recognise the specific simple adjustments to compensate for physical by our automotive and aerospace OEM customers ledge that their cycle-times and productivity mix of skills and procedures, along with the right comprising of 200 qualified engineering staff, the engineering services that are needed to maximise conditions at the site, once it was installed.” can be adhered to with absolute veracity throughout will be improved. technology and partners it is possible to take on company brings Dassault Systèmes CATIA and accuracy in manufacture. These are related to the processes of design manufacture and com- the world - and succeed” •) DELMIA based methodologies and programming the processes that surround the tooling including An additional advantage of using Dassault missioning. For example, tooling components AWAY TE A M to automotive and aerospace OEMs and their man, machine and robot interaction. Systèmes 3D model based technology in this such as cylinders, risers, L-blocks and shims can “For this reason we have staff all over the world For more information: supply chains. DESign SA exports around half way is that more time is made available to sign be called up to customers’ specifications saving and have become a great South African success www.des-ign.co.za “Since DESign SA is South Africa’s foremost tier off programmes; time that can which can be time while ensuring that standards are met.” story. For example, we have team of programmers www.cdcza.co.za one aerospace and automotive supplier we have used develop further cost saving programmes. in Germany, Canada, the UK, Australia, and at 3D model of tooling design. naturally adopted for ourselves the same techno- Tolerance conditions within the production John Mulgrew spoke about the business advantages factories in South Africa. logy that is used by the OEM’s that we work with environment, components and tooling mean of that DESign SA has experienced, “We started and we operate to the same exacting standards. that adjustments always have to be made on this company by bringing a great deal of expe- By using CATIA and DELMIA we manufacture site but the time saved by OLP adequately rience gained at Toyota, VW and BMW and have and set up tooling systems that have been proven provides for these eventualities and brings other initiated our internal training programmes based digitally, using 3D models, so that less time needs benefits to the process. One of these is, that on Kaisen. This has led to the company’s engi- to be spent on site.” welding guns can be selected to be right neering practices, which aim - for perfection. By first time and not changed once it is realised gathering the experience gained from working ROBOT CONTROL that the wrong heads have been specified. with the world’s foremost manufacturers and Dave Kupferman, Director of Robotics and Further, tool movements can be optimised employing those practices at DESign SA, we have
Automation takes up the story, “Our Offline to achieve the greatest efficiency and reduce achieved a very high level of internal productivity Production environment Programming (OLP) includes positional data ‘air time’, i.e. the time that tools are between and accuracy. Our Offline Programming and optimised using DELMIA. and instructions to factory floor PLCs to control functions and therefore unproductive. software skills are utilised to their best advantage
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academics Assembly task used in learning experiment.
Animation development.
By Nick Lerner] The Nuts and Bolts of Cognition
Improving industrial learning and the processes that govern ment of Mechanics and Aerospace works with. in cognition and learning where we have helped engineering staff alike, the ability to interact projects and commented, “Dassault Systèmes it is being undertaken by a team of engineering and psychology Joe Butterfield, a Research Fellow at that them to apply Dassault Systèmes software to with complex instructions and perform high level software allows the benefits that have been de- academics together with software industry application specialists Department said, “We have proved the case for training systems and documentation. This soft- work with increased productivity benefits. Further, veloped by very skilled people to be understood using Dassault Systèmes technology. this value added extension in the utilisation of ware produces better work instructions and adds by allowing access to CATIA models using this by others and used to improve production and CATIA 3D digital models, used in conjunction real value to the academic work of the university.” methodology, the intelligence that has been built maintenance output. IN A FIX Gareth Watson, a PhD student at the University with DELMIA, as tools for training industrial into the model can be passed to others in the Queens University in Belfast, Northern Ireland, has explained the work that he has been conducting. assembly and its management. Further, since GOOD DEGREE OF IMPROVEMENT productivity chain. This also adds considerable “This work has implications not only in industry been conducing research into cognition using “We have been looking at the psychology behind an assembly task is also governed by how well “The need for language independent instructions value to a firms intellectual property by passing but in activities such as sport where trainers animated instructions based on Dassault Systèmes learning and discerning the human factors that it has been optimised planners can use this for technical publications and methods is knowledge through the business in ways that can observe situations from another person’s CATIA and DELMIA DPM softwares and it plans influence the use of work instructions. We ran a methodology to design better and more efficient growing, particularly in aerospace where industry immediately benefit productivity.” perspective using avatars. This work feeds back to use 3DVIA to extend its work in this area. series of experiments where groups of people assembly strategies.” globalisation and the portable nature of aero- into industry and helps us to understand through had to perform complex engineering assembly planes means that engineers of various nationalities MINDFUL OF CLARITY visual feedback and mental models how Cognition is defined as the mental faculty or process tasks using different kinds of instructions; written, LEARNING MENTOR need to access complete and up to date work Cathy Craig Senior Lecturer in Perception at production processes and their organisation of acquiring knowledge by the use of reasoning, static diagrams and animated 3D models.” The Dassault Systèmes Value Added Reseller instructions.” Said Sue, “Dassault Systèmes Queen’s University’s School of Psychology has can be improved.” intuition or perception, and at Queens University that supports Queen’s University with CATIA, software offers engineers of any level, and non been involved with several industrial cognition the schools of Engineering and Psychology have Gareth continued, “As expected animation teaches DELMIA and 3DVIA, is Applied PLM Solutions. GRADUATION DAY been collaborating to understand more about people fastest static images second and written Applied’s Director of Operations, Sue Clark Cathy concluded, “Applied has helped us to learning in a bid to improve industrial productivity. instructions third. Animation is 37% quicker to detailed her company’s work, “We provide the develop highly beneficial methodologies using learn by than written instruction and 16% quicker university with software training and because Dassault Systèmes industry standard software. Learning task modeled and animated than static images. Quality is also improved.” we have close connections with the automotive Animated assembly task This crosses language barriers by avoiding in 3D Dassault Systèmes software. and aerospace industries we are able to ensure developed in 3D with linguistic misunderstandings and delivers faster CATIA and DELMIA. LESSONS LEARNED that the university maintains its systems and learning using better processes and ultimately The ease with which the 3D models were built and practices to current industry standards.” a more controlled and productive industrial animated made experiments quick to set up using environment” •) industry standard Dassault Systèmes V5 PLM Sue continued, “It is important for the university software. Since the University has strong contacts to demonstrate potential return on investment with UK industry, genuine aerospace and auto- when its work is transferred to a commercial motive assemblies were used so that the study’s environment and Applied is instrumental in For more information: CATIA based methodology can be brought to this using its broad based industry knowledge. www.nitc.qub.ac.uk these industries as well as others that the depart- Our most recent work with the university has been www.appliedgroup.com
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© Dassault Systèmes 2008. All rights reserved. CATIA, DELMIA, ENOVIA, SIMULIA. SolidWorks and 3D VIA are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries. Laura, age 10. “What about putting a gym in the plane?” ENOVIA and 3DVIA at www.3ds.com Discover SolidWorks, CATIA, SIMULIA, DELMIA, Coventry CV4 7HP Suite 9 -10 Riley Court - Milburn Hill Road DASSAULT SYSTEMES LTD is empowered by a new, universal language rience your ideas - all in 3D. With Dassault Systèmes solutions, company more easily than ever, even online. Together, you can create, share and expe- Working in 3D lets you integrate your customers’ preferences into your project With 3D, your customers are best designers. TOLL-FREE CALL FROM A LAND LINE WITHIN EUROPE to invent the product fthe future. of Contact PLM, the Path to Innovation Consumer Packaged Goods mag The DS PLM Magazine Virtual Design for PLM 2.0 Virtual CATIA V6 Out of Africa DESign SA in Facility Design Pushing the Limits Arup Sport 9 08 2008