1. Vision and value proposition
FightCoin is where crypto meets combat sports.
2. The problem
A) Millions of people around the world lack the support and the resources that they need to train or compete in martial arts or combat sports.
B) There is no crypto ecosystem designed specifically for the millions of fight fans, fighters and martial artists. Many powerful blockchain technologies have not been effectively introduced to the combat sports industry.
3. The solution
The solution is simple:
- Build an extensive crypto ecosystem designed to engage fighters and fight fans, powered by FightCoin. - Encourage massive adoption by bringing the biggest names in combat sports into the FightCoin holding team. - Place a fee on all buy orders that directly funds the disadvantaged people of the world in fighting for their dreams through martial arts.
4. FightCoin Ecosystem
The ecosystem will include:
● FightGame Studios: Our game studio will develop and release fight based games integrating blockchain technology. We begin with a semi-turn-based, 2D fighter, browser game with collectable NFTs. Early release. This game, “Legends of the Fight” is connected to a large metaverse, an open world where players can buy land, build fight gyms, train their fighters (upgrade NFTs) , and adventure in search of fights and collect new fighters (NFTs). The open world will have shops, events / tournaments, guilds (federations). It is designed to be an in-depth “Play to earn” game. Pay to earn is trending highly as a paradigm shift in gaming, where players earn more, the more they play and the better they play. Earning is achieved through collecting NFTs, upgrading NFTs (increasing value for sale on the market) and various reward systems.
Play to earn is also known as GameFi (game finance), it is the gamification of decentralised financial products and mechanisms. “Play to earn” drives strong market performance and a high user base.
Our FightGame Studio is then beginning production of a full scale, high budget, eSports ready, low latency, 2D fighter. Imagine Street Fighter meets UFC meets Smash Brothers, we are getting creative and aiming for cult status.
● FightStream: here is where we create a streaming service for combat sports and martial arts. We are adding technology that allows fans to tip the fighters they are watching live with their favourite cryptocurrencies. This development will take approximately 4 months and will begin in Q4, 2021.
● FightBet: sports betting for fight shows and martial arts events only
● FightSwap: here people can swap one cryptocurrency for another
● FightMarket: this is an NFT marketplace for our collectable NFTs
● FightFarm: here traders stake their FightCoin with other cryptocurrencies to earn passive rewards
● FightStock: we are going to tokenize athletes, allowing fight fans to buy athlete tokens, speculating on and supporting the future success of the athlete.
● FightDAO: this is a decentralised autonomous organisation. The FightDAO will vote on decisions that impact FightCoin and the FightFund. It is a way that token holders can help steer the journey.
● FightFestival: a real world- crypto metaverse crossover event. Streaming actual combat sports into the metaverse while hosting games, markets, etc 5. Target market and opportunity
Our best customer is a FightFan who loves crypto.
They will play our games, watch our streams, use our DeFi, use our FightBet and support FightFund by buying and holding FightCoin.
We appeal strongly to: Gamers and NFT Collectors. Crypto Investors Combat sports fans (MMA, boxing, Kickboxing etc) Martial Artists Fight shows and martial arts events (FightStream) Crypto Projects (sponsorship deals / cross promotion)
5. Does the ecosystem create revenue?
FightCoin earns revenue through the sale of NFTs, games, land in our metaverse (also NFTs), streaming services, selling advertising through spaces and events and through a 1% fee on all buy and sell orders.
This revenue is used to grow, develop and promote the ecosystem. FightFund is funded by a 2% fee on all buy and sell orders.
6. Traction and validation/roadmap
Our token is created and currently being audited for security by Australian cyber security firm, EnterSoft. We are in our private token sale and about to enter our public token sale.
We have achieved a high number of influencers and athletes being invested in our private token sale, representing our FightFund and as official playable characters in our first game.
Influential athletes we have brought into our game and ecosystem include: Mark Hunt (UFC/PridFC), Tai Tuivasa (UFC), Chris Leben (UFC/BKFC), Lenne Hardt (PrideFC/Tekken), Gerald Meerschaert (UFC), Ken Shamrock (UFC, PridFC, WWE), Jon Fitch (UFC), Alexander Volkanovski (UFC), Ev Ting (OneFC), John Wayne Parr (Muay Thai legend), Giga Chickazdee (UFC), Gary Goodridge (UFC), Enson Inuoe (PrideFC), Marina Coffman (BKFC), Arlene Blencowe (Bellator).
A new combat sports influencer is brought into our ecosystem at a rate of one every two days. This will increase with time.
Influential and renowned artists we have commissioned to produce art, including the athlete NFTs include: BossLogic (marvel Studios), GeezFX (Michael Bisping and other UFC), Dave Fretz (UFC photographer/artist), JJ Ribi (world renowned, pioneered digital art in galleries around the world for 20+ years)
We have supported the upcoming national Palestinian kickboxing championships and the representation of the Palestinian national team at the 2021 GAMMA Asian Championships. This is the first time a full palestinian team has ever attended. Our partenr in teh region, Nizar, is the president of the Palestinian MMA and Kickboxing Federations as well as being appointed to the Palestinian Olympic Committe.
We are providing video content on IT innovation, athletes and influencers to the GAMMA Asian championships to be viewed on the big screens as part of the opening ceremony.
We are awarding FightCoin medals to the stand out athletes throughout the Asian Championships, such as “fariest”, “best performance” “best striking” etc
We are currently forming a partnership with MyReality and The Sandbox in hosting a large-scale event within their metaverse (virtual world). We intend to be across all major crypto metaverses for our first FightFestival this year.
We have begun development of our first game, due for alpha release at the end of August. NFTs for our game will be available mid-August
We are partnered with WAKO (world kickboxing fed) and GAMMA (world MMA fed).
7. Marketing and sales strategy (overview)
● Initial focus on athletes, influencers, media and eSports players to be characters in our game, to represent our causes and to be vested token holders. Leveraging their immense reach will boost our health, engagement and performance over time. ● Recruitment of key community influencers to gain reach within the crypto and combat sports media channels ● Promotion across Fintech, Crypto and Combat sports media ● Infiltrate social media channels via key influencers to create grassroots momentum ● Dedicated management of our communities across Telegram, Discord and social media.
8. Team
CMO: Meagan Henderson. Meagan has spent more than 25 years working for some of the world’s largest blue chip multinational brands. These include Universal Music Group, Vodafone, Cartoon Network, Burger King and more. Meagan has global connections in gaming and entertainment.
CEO: William Fagan. Former founder of Australian Fighting Championships, Path to Hex, IMMAFA (International Mixed Martial Arts Federation of Australia) and Safe Australia. William has worked with and participated in some of the most rapid growth crypto projects of 2021.
Marketing / PR Specialist: Peter Dillon. Peter is the founder of Fearless Collective. He is an innovative marketing, brand and communication strategist. Peter has aided a recent blockchain project in reaching an ATH of over $500,000,000 market cap. Peter brings expertise in PR and brand development.
Marketing & BDM: Josh Watt. Josh is an expert social media marketer with a passion for fight sports. He is a true fight fan with over 10 years experience in social media marketing. Josh is moving full time into FightCoin and will be keeping all our social media channels alive and pumping 24/7. Providing detailed analytics and growth strategies.
Marketing specialist: Carly Smith. Carly is a PR, branding and social media expert and will be assisting the team in those key areas.
BDM FightCoin & GM FightFund: Francis McArdle. Francis has spent his life either competing in martial arts or organising martial arts federations and events. He is charity focused and is connecting FightFund to integrity based martial arts leaders from various international circuits.
CTO: Anton harrison-Kern. Anton has over 20 years experience in IT and business consulting while owning and operating several technology companies including VA, AI and renewable energy. Anton brings a special skill set in project scoping and management and manages our individually sourced developers from around the world.
Solidity Developer: Chidi Nkwocha. Chidi is a full stack developer who has built our FightCoin token.
EnterSoft: an Australian cyber security firm that audited our FightCoin token and provides ongoing cyber security. Unity Dev: Daelan Longwood. Daelan is an independent game developer who has joined FightGame Studios full time and has already completed approx 50% of the development of our first fight game.
Game Art: GeezFX. GeezFX is an accomplished fight artist with over 30,000 followers having worked for Michael Bisping and many other fighters. GeezFX produces some of our game art along with many other collaborating, leading, artists.
Game Composer: Angus Sumner. Musician and gamer. Angus composes the music for our games.
Anon & non-anon Crypto Team:
Damascus: Community management expert. Worked with SafeMoon which achieved a $1b market cap and 1m holders in 50 days from launch through brilliant community management. Damascus will be leading our team. Damascus is an ex-competitive acrobatic gymnast and currently an elite circus dancer and performer.
Alchemist Chris: BDM, community management. AC has lead multiple projects, he had turned a dead-coin (abandoned by it’s team and crashed) into a $60m market cap coin in one month by leading their remaining community, without developers. AC joined our team to support our larger efforts in all areas.
Kathleen Doherty: Community manager / marketing coordinator. Kat was the marketing coordinator for UniCoin. Kat has significant crypto experience as well as a lifetime of organising sell out tours across europe in the acrobatics, dance and big show industries.
Tristan Hazlewood: Crypto Alpha. Tristan runs an Australian Crypto Group with 35,000 members. He is a consultant with CCI, which is a firm that helps clients invest in crypto using heavy analytics. He was the copywriter for RedFox and helped them achieve a $450m market cap. He has a background in psychology and PR. He has a goal of making FightCoin market agnostic, meaning, it thrives in both a bull and a bear market.
Legal and financial: We are working with blockchain specialist legal firm, Neo Legal. We are working with Darren Crowther at Highview Accounting. We have multiple financial and legal advisors with experience representing ASIC and across investment banking, mergers and acquisitions.
Community leaders: FightCoin also has a team of over 30 community leaders to help lead the massive numbers of new holders and community members we expect to receive upon launch. These guys are based in our Telegram and Discord channels and will help the community by answering questions, coordinate community lead promotion of FightCoin and pump our socials. 9. Tokenomics and Token Sale
FightCoin is in Round 2 Private/public, moving into Round 3 Public then to market launch and PDO.
Token Redistribution: 4% to holders, 2% to FightFund, 1% to liquidity, 1% to dev
Maximum token purchase per person, per round: 500,000 FightCoin.