In Re SF Investments, Inc. _____
This Opinion Is Not a Precedent of the TTAB Hearing: October 8, 2019 Mailed: January 30, 2020 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ In re SF Investments, Inc. _____ Application Serial No. 86793304 _____ Matthew P. Frederick and John A Cullis of Reed Smith LLP for SF Investments, Inc. Angela M. Micheli, Trademark Examining Attorney, Law Office 101, Ronald R. Sussman, Managing Attorney. _____ Before Bergsman, Goodman and Dunn, Administrative Trademark Judges. Opinion by Bergsman, Administrative Trademark Judge: SF Investments, Inc. (Applicant) seeks registration on the Principal Register of the mark SMITHFIELD, in standard characters, for “meat, lard, offals,” in Class 29.1 Applicant claimed that its mark SMITHFIELD has acquired distinctiveness in connection with “hams processed, treated, smoked, aged, cured by the long-cure, dry salt method of cure and aged for a minimum period of six months, such six month period to commence when the green pork cut is first introduced to dry salt, all such 1 Application Serial No. 86793904 was filed on October 20, 2015, under Section 1(a) of the Trademark Act, 15 U.S.C. § 1051(a), based on Applicant’s claim of first use anywhere and first use in commerce at least as early as December 31, 1936. Serial No. 86793304 salting, processing, treating, smoking, curing, and aging to be done within the corporate limits of the town of Smithfield, Virginia.”2 Applicant also claimed ownership of the registered marks listed below:3 1. Registration No. 2624764 for the mark SMITHFIELD, in typed drawing form, for “meat, excluding hams processed, treated, smoked, aged, cured by the long- cure, dry salt method of cure and aged for a minimum period of six months, such six month period to commence when the green pork cut is first introduced to dry salt, all such salting, processing, treating, smoking, curing, and aging to be done within the corporate limits of the town of Smithfield, Virginia.”4 The mark was registered under the provisions of Section 2(f) of the Trademark Act, 15 U.S.C.
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