Streaming live at WWOZ.org #SyncUpNOLA Welcome to the fifth annual Sync Up conference, an economic development program of the New Orleans Jazz & Heritage Foundation. Held in conjunction with the world-famous New Orleans Jazz & Heritage Festival presented by Shell, Sync Up brings together top leaders from music, film, television and new media. Conference sessions take place the mornings of the Friday and Saturday of both Jazz Fest weekends. www.syncupconference.com New this year: our own film festival, Sync Up Cinema. Join us for two days of film screenings at the New Orleans Museum of Art, Monday, April 30 and Tuesday, May 1. www.syncupcinema.com Looking for Louisiana music? Check out Gig Gator, a searchable online database of Louisiana music in every imaginable genre. See giggator.la. Gig Gator is a free service designed to connect the independent musicians of Louisiana with talent buyers for live performance engagements and music supervisors for licensing recordings to visual media. You can hear music, see videos, create playlists and contact with artists or their representatives for bookings or licensing inquiries through the site’s internal messaging system. Find Louisiana music at giggator.la. The New Orleans Jazz & Heritage Foundation is the nonprofit organization that owns the New Orleans Jazz & Heritage Festival presented by Shell. The Foundation uses the proceeds from Jazz Fest, and other revenues, for year-round programs in the areas of education, economic development and cultural events. Education programs include the Don Jamison Heritage School of Music and the Tom Dent Congo Square Lecture Series. Economic Development initiatives include the Raisin’ the Roof housing program, Community Partnership Grants, the Sync Up conference, and others. Cultural programming includes the Jazz Journey concert series and four free community festivals held throughout the year. In addition to Jazz Fest, assets of the foundation include: community radio station WWOZ 90.7 FM, the Jazz & Heritage Archive, the Jazz & Heritage Center, the Jazz & Heritage Gallery and the annual Jazz & Heritage Gala. For more on the New Orleans Jazz & Heritage Foundation, please visit us online at www.jazzandheritage.org. SYNC UP HOSPItalITY at JAZZ FEST PARKING at SYNC UP Sync Up participants have their own exclusive hospitality area at City Park is normally closed to public parking during Jazz Fest. It’s located on the ground floor of the Derby Building Jazz Fest. But those attending the Sync Up conference (formerly the OTB building), between the Grand Stand and the are welcome to park their cars in the park—and to leave Gospel Tent, directly next to the WWOZ Oasis hospitality tent. them there for the day. Just pick up a dashboard parking pass before you leave the conference. Please be sure to The Sync Up hospitality area is open from 1 p.m. to 6 p.m. park in what would ordinarily be a legal street spot. Cars every day of the festival. parked in “no parking” zones may be ticketed or towed. The Sync Up hospitality area is only open to those people who attend the Sync Up conference (as opposed to those who register but don’t attend). Credentials will be distributed only at the New Orleans Museum of Art, not at the Fair Grounds. 2012 SYNC UP CONFERENCE SCHEDULE ALL EVENTS AT THE NEW ORLEANS MUSEUM OF ART 10:10 AM Keynote Interview: 10:10 AM Keynote Interview: A SONG FOR YOU: SELLING RECORDS ALL THE WORLD'S A StaGE IN TODAY'S MEDIA MARKET Ted Kurland, founder, Ted Kurland Associates Daniel Glass, founder and CEO, Glassnote Music Tom Windish, founder, the Windish Agency 5.4.12 INTERVIEWED BY MODERATOR: Scott Goldman, Vice President, The GRAMMY Foundation : Dusty Wright 4.27.12 If sales of recorded music are a thing of the past, they forgot FRI Musicians live for the live show. Two of the world's top booking FRI to tell Daniel Glass. The veteran record man is discovering new agents - Ted Kurland, who handles nearly all of the top jazz talent and charting multi-platinum sales with bands such as artists - and Tom Windish (all the top electronica and indie acts) Mumford & Sons, Phoenix and Louisiana’s own GIVERS. Dusty - compare notes on the current economics of life on the road. Wright, a former editor of Creem, asks how he does it. 11:15 AM Panel Discussion: 11:15 AM Panel Discussion: THE ANATOMY OF A TOUR "I'M WITH THE BRAND" How do tours make money, and what makes the difference It used to be that record labels signed bands and released between a tour that’s profitable and one that isn’t? music. And when companies wanted to look cool, they’d ask an MODERATOR: Will French, founder and president, NOVATOUR ad agency to find them a hot song to use in a commercial. Not Michael Yerke, president of talent, House of Blues Entertainment/Live Nation anymore. Now marketers are going “direct” in extraordinary ways. Berta Baghjajian, CPA, business manager, Boulevard Entertainment Converse sneakers builds a recording studio. Scion autos starts an Joe Atamian, Paradigm Agency indie label. What’s going on? Is Miller Lite about to sign its own Philip Mann, director, Live Performance and Music Industry Development, bands and give away a CD with every sixpack? Louisiana Economic Development MODERATOR: Josh Rabinowitz, VP of Music, Grey Worldwide 10:10 AM Panel Discussion: Jon Cohen, co-founder, Cornerstone Media TRUSTED SOURCES - TASTEMAKERS Jeffrey Merrihue, founder & CEO, Mofilm AND GatEKEEPERS Daryl Evans, VP of consumer advertising and marketing communications, AT&T In an age when everyone can publish their own music globally Angela Kyle, partner, the Realtime Project 5.5.12 online, we're more dependent than ever on media filters to help SAT us figure out which new music is worth our precious time.But 10:10 AM Presentation: how do we get the gatekeepers not to lock us out? THE DNA OF MUSIC Greg Lucas, director of business development, Creative Allies Like people, music has a soul - and a biology. Also like people, Mark Satloff, vice president, Shore Fire Media musical compositions and recordings have more in common than Adam Schatz, creator, Search & Restore they have differences. Still, there are certain traits that help us 4.28.12 MODERATOR: Gwendolyn Thompkins identify what music speaks to our individual souls. The Music SAT Genome Project, which gave birth to the online music service 11:00 AM Keynote Interview: Pandora, tracks and tags the hundreds of variables in thousands THE MYTH OF THE LONG TAIL of recordings. Pandora’s manager of curation, Michael Addicott, Tony Van Veen, CEO and President, AVL Digital Group, walks us through elements of music’s DNA - and pulls back the CD Baby and Disc Makers curtain on what it takes to get music added to Pandora INTERVIEWED BY: Randy Houston, senior counsel, Comcast Sports Group Tony van Veen started as an indie rocker playing in punk bands. 10:45 AM Panel Discussion: Now he runs the company that means everything to indie GIVE IT AwaY NOW! MAKING MONEY rockers everywhere: Disc Makers, known to anyone who has ever WHILE GIVING AwaY YOUR RECORDINGS pressed their own CD, and CD Baby, the top online source for Rap artists have been giving away mixtapes for years - sometimes legal indie music. So he above all should welcome the digital building enough base for "proper" releases to top the charts. Now revolution as a way to level the playing field and rid the world artists in all genres are doing it. The question is: Once they get of major labels, right? Nope. To make any money in music, he records for free, will people ever again pay for them? says, you still need to reach a mass audience. Mack Maine, president, Young Money Entertainment Sebastien Nasra, general manager, VEGA Music (Universal Music Canada) 12:00 PM Panel Discussion Jonathan Hull, Ning THE FUTURE OF MUSIC? IT'S ON YOUR PHONE Dee-1, Indepdendent hip-hop artist From the Walkman to the iPod, we’ve loved taking our music Nesby Phips, independent hip-hop artist to go – but first we needed to get the track on a tape or in a digital file. Now, with Pandora, Spotify, YouTube and many 12:00 PM Keynote Interview: other streaming music sources on smartphones, it’s clear that OPENING PANDORA'S BOX: RADIO PLAY FOR EVERYONE wireless mobile is the latest frontier. The question is: How do Tim Westergren, founder & chief strategy officer, Pandora independent artists make money from music on mobile phones? INTERVIEWED BY: Norman Robinson, news anchor, WDSU-TV Ralph Simon, CEO, Mobilium Global Tim Westergren started Pandora online radio as an outgrowth Robert Singerman, CEO, Glocallocal of the Music Genome Project. More than 300 VCs passed on Travis Laurendine, founder, Volnado the idea. And staggering royalties nearly killed it. But with 100 Taynah Reis, CEO, Nexthunder million users, and a record-setting IPO last year, Pandora is back David Hazan, chief marketing officer, Mobile Backstage from the brink. Now it wants to come standard in every new car. MODERATOR: Suzette Toledano ANGELA KYLE TED KURLAND Strategist, Story Worldwide Founder and President, Ted Kurland Associates For the past 15 years Angela has worked at the intersection Ted founded Ted Kurland Associates in 1975 in Boston. of content, technology and marketing as an executive They booked mostly blues artists, including Muddy and a strategic advisor to clients such as Disney, Nokia Waters, Howlin’ Wolf, Willie Dixon and Koko Taylor. With and American Express. In her current work, she consults TKA, he shifted his focus to jazz, starting with the for such brands as Lexus, Unilever, Brown-Forman, vibraphonist Gary Burton and adding such stars as Pat Google and General Mills, among others.