A particular take on property ISSUE ONE
All about your area: a local perspective from Strutt & Parker
pp01-12_&Winchester_Cover_des6.indd 3 29/08/2013 15:33 A particular take on property ISSUE ONE
Welcome to &Winchester, a magazine showcasing local properties and giving you a taste of the area. Strutt & Parker is one of the most diverse property businesses in the UK, and the Winchester office is a focal point for the wide range of departments and services we offer. The residential team specialises in Read on to find out more selling a variety of properties across Page 03 Insight: Strutt & Parker Winchester and the surrounding towns discusses the local market and villages, while Strutt & Parker also Page 04 First & foremost: the hottest provides unrivalled expertise in farming, properties and local highlights land management, commercial property, Page 06 Portfolio: property showcase Page 08 Trends & analysis: expert planning and development. overview of the national market Page 09 Why Strutt & Parker? Page 10 Why we love Winchester: locals reveal why there’s no place like home Page 11 Find us: local centre highlights
Published on behalf of Strutt & Parker by Sunday sundaypublishing.com. All information and pricing correct at time of going to press.
02 &Winchester
pp02-03_&Winchester_Intro_des4.indd 1 29/08/2013 15:35 INSIGHT
George Burnand, Partner, explains how our Winchester office brings a wealth of expertise to the city’s property market
trutt & Parker has been a fixture in Winchester at around £350,000 to classic Queen Anne rectories ‘ for 13 years, and was in this location as Lane for £5 million. Our job is to identify where the activity S Fox for 12 years before that. We have a wealth is and use our local knowledge to achieve the sales. of experience in the office: Partner Simon North started ‘Strutt & Parker’s profile has increased considerably working for the company in Salisbury 30 years ago in recent years, and we are now recognised as one of and is very much part of the furniture, while I moved the best in our field. We are part of a national network, to the Winchester area at three months old more than with 10 London residential offices and fantastic 40 years ago and have pretty much been here ever since. London-based Country House and Farms & Estates ‘Known for its culture, history and marvellous departments, with whom we work extremely closely. cathedral, Winchester today has a vibrant, modern Not only that, but we also have an exclusive affiliation feel. Café culture has really taken off, the High Street to Christie’s International Real Estate, which gives our is vastly improved and the historic Square has recently clients invaluable access to prospective international been resurfaced. The beautiful South Downs National buyers from 41 countries. Park on the edge of town is marked by the chalk stream ‘I like to think that we’re not like most estate agents. valleys, which are world-famous for trout fishing. We simply try to offer good, honest advice and the best ‘Despite such historical and natural riches being service possible to ensure we achieve excellent results Gareth Hacker on the doorstep, London is just 58 minutes away by and satisfaction all round.’ train, and major roads such as the M3, A34 and A303 offer rapid access to the rest of the country. Therefore, our typical client tends to be someone who wants to commute to the capital and take advantage of the great schools here. However, there are those who have grown up in the area and just don’t want to move away – and who can blame them? ‘Adapting to the market is essential, however. There are no obvious trends: in 2012, Winchester had a strong town market around the £600,000 mark; this year, the top end seems to be coming back. We have
photography (cover and this page) photography (cover and this page) sold everything from two-bedroom terraced houses
struttandparker.com/winchester 03
pp02-03_&Winchester_Intro_des4.indd 2 20/08/2013 14:50 First & foremost
country living
Forton House, Hampshire A glorious property with six bedrooms and pony paddocks. It is ideally suited to the London commuter, and is conveniently located for Farleigh or Cheam prep schools. £2,750,000 FOR SALE Contact 01962 869999
Steaming ahead What’s more fun: standing on the platform and watching the Watercress Line’s steam engines coming and going, or riding in an old-fashioned carriage on a Murder Mystery or Teddy Bears’ Picnic journey? Do both and more at the Mid-Hants Railway at Ropley station. Once part of the British Rail route from Alton to Winchester and Southampton, the line closed in 1973, only to be snapped up and rejuvenated by faithful steam aficionados. Look out for its latest addition: the iconic Harry Potter footbridge from Kings Cross. watercressline.co.uk
King rat in (Black L
Sourcing best-quality produce locally from small, dedicated suppliers, The Black Rat defines its Wensan Wensan cuisine as modern British. A converted pub that all) H retains its warmth and charm, the Michelin-starred
restaurant has a loyal clientele – among them reat G Strutt & Parker’s George Burnand. The head of the Winchester office says the interesting menu at The Black Rat pushes his boundaries: ‘It’s the sort of photography food I wouldn’t normally have, such as a memorable selection of pork with the most extraordinary flavour.’ arkosky
Dishes include pig cheek and hock terrine, poached M lobster with saffron gnocchi, and Tandoori-rubbed
Hampshire buffalo shin. More than 80 wines are heryl C available and the private dining room upstairs can avid Spender (Winchester D seat up to 16 for an intimate party. at); Words theblackrat.co.uk R
04 &Winchester
pp04-05_&Winchester_F&F_des5.indd 1 20/08/2013 14:55 LOCAL ATTRACTIONS
WINCHESTER UNCOVERED
If you’re green-fi ngered, you’ll be interested to know that the Radio 4 Gardeners’ Question Time potting shed is located at Sparsholt College, just outside Winchester
Winchester has a fast-growing reputation for its local produce. It hosts the largest farmers’ market in the UK, which was voted best in the country by the Guardian Food Magazine
Jane Austen is buried in Winchester Cathedral, having moved to the city in 1817, when it was the leading medical centre outside London
FAMOUS FACADE
Michelmersh Court, Hampshire This Grade II* Listed Queen Anne country house has extensive private gardens, views over the Test Valley and a stunning facade that previous owners Sir David and Lady Carina Frost fell in love with instantly. Michelmersh Court came to the market with one of our national competitors and we marketed it jointly with another agent. Having conducted the lion’s share of the viewings, we agreed a sale to an international buyer. £5,250,000 SOLD Contact 01962 869999
BEAUTIFUL SALON STYLE
You don’t need to journey to the MIGHTY KNIGHTS capital for a top-class haircut. Patrons of internationally renowned A burst of history can be found in Winchester’s medieval hairdressing salon Guy Kremer Great Hall, which holds the legendary Round Table know they only have to travel to the where King Arthur and his knights were thought to have centre of Winchester for colour, cuts, gathered. Originally part of a castle built for William the own-brand products and stylings Conqueror in 1067, the Hall you see today was rebuilt in for special events such as weddings 1235. But it’s not just all about the Round Table. King and parties. Kremer and his staff Edward I and his second wife narrowly escaped death have tended to the locks of when the royal apartments caught fi re, Parliamentary The X Factor winners Little Mix, forces captured the Royalist-held castle during the Civil Misha B and other celebrities, War, Sir Walter Raleigh stood trial here in 1603, and and Kremer is also applauded Judge Jeffreys condemned the Duke of Monmouth’s for offering free wig restyling supporters to death during the Bloody Assizes in 1685. to cancer patients. hants.gov.uk/greathall guykremer.co.uk
pp04-05_&Winchester_F&F_des5.indd 2 20/08/2013 14:55 Shawford, Hampshire This impressive late-19th- century detached family house is in need of modernisation. It enjoys attractive views over the adjoining downland. £900,000 SOLD
Droxford, Hampshire A large detached Grade II Listed village house full of character and charm and in need of some modernisation. £500,000 SOLD
Twyford, Hampshire A detached, characterful village house in an attractive position on the outskirts of this popular and vibrant village. £900,000 SOLD
Priors Dean, Hampshire In a lovely position Kilmeston, Hampshire within the South Downs, An attractive semi- this excellent family detached house house boasts good with lovely views equestrian facilities in the unspoilt hamlet and sensational views. of Kilmeston. £2,600,000 SOLD £795,000 SOLD
For details of more properties, contact 01962 869999
06 &Winchester
pp06-07_&Winchester_Property_des2.indd 1 29/08/2013 15:37 PORTFOLIO
Fulflood, Hampshire A wonderful Victorian home with versatile accommodation in the popular residential area of Fulflood. £595,000 SOLD
Steventon, Hampshire This charming semi- detached cottage is on the market for only the third time in more than 40 years. The current owners are relocating within the village. £485,000 SOLD
St Cross, Hampshire An extremely handsome listed Regency townhouse set in a well-maintained landscaped garden. £1,750,000 SOLD
Empshott, Hampshire A unique Arts and Crafts Victorian country house of extraordinary character. £3,250,000 SOLD
Preston Candover, Hampshire A charming house dating back to the 19th century, with superb views across the Candover Valley. £1,250,000 SOLD
struttandparker.com/winchester 07
pp06-07_&Winchester_Property_des2.indd 2 20/08/2013 14:56 Trends & analysis Strutt & Parker experts reflect on the nationwide property picture Getting stronger he country house market has weathered the worst T of the recession and although last year’s 2% rise in stamp duty did have an impact, James Mackenzie, Head of the Country Department at Strutt & Parker believes that this was a just a blip. ‘People take these things on the chin and move on, Regional particularly when you’re talking growth about buying a family home.’ And while the hard winter of ost considerations, lifestyle Guildford in particular. ‘These key 2012/13 did little to encourage choices, local economic regional centres are seeing more 25% buyers out into the country, C factors and government growth in residential value than of Strutt & Parker Mackenzie believes the market efforts to kick-start the housing their rural counterparts, although vendors outside is making up for lost time. market are creating a complex there are hotspots around the UK London are looking ‘It’s heading back to where it UK residential property picture, where different economic factors to move to smaller should be, with the potential according to Michael Fiddes, Head affect the marketplace,’ says properties to get stronger over the next of Agency at Strutt & Parker. Fiddes. ‘An example is around 12 months.’ ‘There’s definitely been a Aberdeen, where the oil industry Little regional variation exists stimulus at the bottom of the creates a massive number of jobs.’ up to 32% – it’s all about properties and market because of what the A complex market then, prices – but the robust London of London buyers are government’s sought to do for but one in which Strutt & Parker market remains a key driving planning to move to first-time buyers,’ says Fiddes. remains best placed to negotiate, factor, with buyers recognising the country ‘Secondly, while more people with the interests of clients the potential that city budgets are selling up in London and always paramount. have beyond the capital. Equally, benefiting from fantastic value ‘When people are moving international and expat interest Dennis Carrier / Synergy outside of the capital because house, they’re usually dealing remains steady and it’s here that of the large price differential, with their most valuable asset, Strutt & Parker’s relationship buyers are becoming much more something that’s going to have with Christie’s International Real
conscious of the costs such as one of the greatest effects on Estate comes into its own. illustration commuting, property maintenance their lives,’ says Fiddes. ‘Selling ‘Many more international and heating, and education.’ a house is about getting the best buyers are being pushed in our Lifestyle choices, too, are possible deal for the client, but direction,’ explains Mackenzie. resulting in more people living also about helping them on a ‘Our auction house colleagues in an urban or suburban journey. We always endeavour to are also helping introduce Dave Flanagan environment beyond London. look after them and proactively potential sellers to Strutt & That’s been good for Oxford, make things happen, rather than Parker. It’s simply a much bigger
Cambridge, St Albans and merely hoping they’ll happen.’ playing field for us now.’ words
pp08-09_&Local_Comment Why S&P_desFIN.indd 6 22/08/2013 13:48 OVERVIEW
WHY STRUTT & PARKER?
OUR BRAND with more than 200,000 visitors our network of UK offi ces, For more than 125 years, Strutt & to struttandparker.com showcasing your home to more Parker has created a brand that every month. We also have a prospective buyers nationally. A holistic signifi es outstanding results mobile-friendly website and use view delivered through high-quality QR codes and NFC technology to OUR GLOBAL REACH and integrity-rich service. give access to properties on the As the sole UK affi liate of he new research team at go and from any mobile device. Christie’s International Real the company’s London OUR MARKETING EXCELLENCE Estate, we have access to 920 T head offi ce is making its We are committed to constantly OUR NATIONAL NETWORK affi liate offi ces in 41 countries presence felt with vital insights evolving our marketing approach Strutt & Parker’s extensive and worldwide, bringing global into short- and long-term market to ensure that your property is growing network of 50 offi ces buyers to your door. trends. While many industry seen ahead of the rest. Our covers the whole of the UK, from researchers have a narrow focus, dedicated in-house marketing Exeter to Inverness. Our 400+ OUR EXPERTS this department takes a ‘holistic’ and PR team ensures that our sales professionals work as a We offer a total solution approach. approach, keeping abreast of brand and your property is team to help achieve great Our specialist teams include developments across the full range consistently and strongly property results for you. Residential Sales, Lettings, of Strutt & Parker’s interests. represented in every media outlet. Building Surveying & ‘Our work is about OUR BUYERS DATABASE Architecture, Farms & Estates, understanding the markets, OUR ONLINE PRESENCE With 2,000 buyers registering Land Management, Farming, knowing what the trends are, Strutt & Parker has built an with us every month, we have Commercial, Planning, and identifying where the demand industry-leading website more than 26,000 active buyers – Development, Resources & and stock is coming from,’ says for buyers of quality real estate, all of whom are shared across Energy and Professional Services. Stephanie McMahon, Head of Research at Strutt & Parker. But examining statistics is just part of the process. ‘We’re interested in the behaviour of BRINGING BUYERS AND SELLERS TOGETHER buyers and vendors,’ explains Fiona Stewart, Head of Marketing & Communications at Strutt & Parker, McMahon. ‘It’s important to explains why Open House Days are a must understand what’s driving their decision-making.’ Q What is Open House Day? house on a single day. We know that 90 Downsizing, or ‘right-sizing’ A It’s a day when we throw open the per cent of searches start online, but nothing as McMahon calls it, is one of doors of all the houses we’re selling, so that replaces the value of seeing a property for real. the trends currently being tracked prospective buyers have the chance to view Dennis Carrier / Synergy by the team. ‘Outside London, as many properties as they wish, without Q How effective is Open House Day? 25% of our vendors are looking the need to make appointments. We run A We had 700 properties take part in our to move to smaller properties,’ Open House Days twice a year, in the last event, with one in ten receiving offers on she says. ‘And out in the country, spring and autumn. the day, to a value of more than £85 million.
ILLUSTRATION ILLUSTRATION over 80% of people are using The results speak for themselves. their homes for primary use. Q How does it help buyers and sellers? Even in London, that fi gure A Buyers like it because it gives them the Q What do you have to do to get involved? is almost at 55%.’ freedom to see lots of properties on one A You can register to take part online at McMahon is seeing evidence, day. They can plan their own route and struttandparker.com/openday or with your fi nally, of movement in the it’s really time effi cient. They also like the local Strutt & Parker offi ce. Once you’ve Dave Flanagan mortgage market: ‘It’s becoming a opportunity to meet vendors. From a seller’s provided your details, you’ll receive little bit more accessible for some perspective, you’ve got a lot of prospective a registration card. You can then view
WORDS buyers, so that’s a positive sign.’ buyers coming through the door to see your as many houses on the day as you wish.
pp08-09_&Local_Comment Why S&P_desFIN.indd 7 22/08/2013 09:53 ‘Winchester’s a beautiful city with excellent schools and an incredible history. It also embraces the creative arts and has some great one- off shops, plus the wildlife wonders of Winnall Moors and Farley Mount.’ Lucy Brown, Head of Pilgrims’ Pre-Prep School Why we love Winchester What makes the city such a special place to ‘I’ve lived in the area work and live in? We ask a few local residents all my life and have now settled with my family in Broughton. It’s the perfect base for my job as I travel around the country presenting ‘Winchester is the Premier League football perfect size – it’s like matches on Sky Sports, a great big village with and it’s an easy journey all the amenities of a for family holidays in city and none of the Cornwall. I particularly inconveniences. It’s a enjoy the numerous beautiful place to live golf courses around with an interesting Winchester, and the collection of people.’ town is perfect for Alex Edwards, owner, Gareth Hacker
entertaining the children, Cadogan & Co with the Winchester Christmas Fair a ‘I consider it a privilege particular highlight.’ ‘It’s the perfect place to live in such a wonderfully Ed Chamberlain, for countryside and historic city and I love the Sky Sports presenter forests walks, or enjoying vibrancy and deep-rooted PHOTOGRAPHY a sail locally. Then, there’s sense of community. One lots of distinctive dining! of my favourite things Even after 30 years here, about living here is the I love walking down the proximity of open High Street spotting countryside. I particularly Maps Illustrated some previously unseen enjoy walking my dog up architectural quirk of St Catherine’s Hill to the historical significance.’ distinctive outline of trees Miff Kayum, owner, on the top of the hill.’
The Bengal Sage Sally Winterson, journalist ILLUSTRATION
10 &Winchester
pp10-11_&Winchester_We Love_Map NO FLAP_des5.indd 1 29/08/2013 16:25 FIND US
S&P
Strutt & Parker Winchester 6 Jewry Street Winchester SO23 8RZ Tel: 01962 869999 [email protected] Gareth Hacker
Strutt & Parker network and services
Strutt & Parker Winchester is part of a Farming – our specialist agricultural advisers Resources & Energy – we help clients seize
PHOTOGRAPHY national network with 50 offices around work with farmers and landowners to help the opportunities and manage the risks that the UK, including 10 offices in central manage their land and increase profitability. energy issues present. London. As sole UK affiliate of Christie’s International Real Estate, we also work Land Management – we offer advice to Commercial Property – our highly successful with a network of 920 affiliate offices estate and land owners managing thousands commercial team provides forward-thinking in 41 countries around the globe. of acres with diverse business interests. advice across all commercial property sectors. Maps Illustrated
To complement our Residential Sales Valuation & Enfranchisement Services – Planning & Development – we advise on team, we offer clients a complete service from property valuations to client support planning strategy and submit applications for with experts across a wide range on planning processes, we offer many clients, as well as advising on development
ILLUSTRATION of disciplines, including: specialist property services. value and selling land with consent.
struttandparker.com/winchester 11
pp10-11_&Winchester_We Love_Map NO FLAP_des5.indd 2 04/09/2013 14:32 Winchester Salisbury 6 Jewry Street 41 Milford Street Winchester SO23 8RZ Salisbury SP1 2BP Tel: 01962 869999 Tel: 01722 344010
Newbury Country House Department 55 Northbrook Street 13 Hill Street Newbury RG14 1AN London W1J 5LQ Tel: 01635 521707 Tel: 020 7629 7282
Odiham London 82 High Street Ten offices in central London Odiham RG29 1LP Visit struttandparker.com Tel: 01256 702892 for details
To visit the Winchester office homepage, simply hover your phone over struttandparker.com the QR code (right).
pp01-12_&Winchester_Cover_des6.indd 2 29/08/2013 15:33