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MONDAY, NOV. 9, 2020 GUIDE TO DAY ELEVEN: APPAREL Direct-to-Garment & Direct-to-Substrate INSIDE: GROWTH OPPORTUNITIES ABOUND FOR DIGITALLY-PRINTED SWIMWEAR AND PERFORMANCE WEAR WHEN RETAIL-READY QUALITY IS A MUST 4 MISCONCEPTIONS ABOUT DTG PRINTING TODAY’S SPONSOR: POWERED BY: Built to keep up with your high-volume business, no matter how fast you grow. Big runs. Multiple shifts. The new GTXpro B is built to handle it, with exciting new features and enhanced functionality that high-volume printers will love. Take advantage of greater effi ciencies made possible with the new bulk ink containers and an ink delivery system designed to maximize print speed while delivering the print quality your customers crave. Add new equipment when demand dictates it, without reworking your shop fl oor. Complete ink circulation keeps you running. The redesigned white ink print head circulates the ink inside the print head, keeping it ready to go for whenever you are ready to use it. ©2020 Brother International Corporation. All rights reserved. 200 Crossing Blvd, Bridgewater, NJ 08807 SEE THE VIDEO SEGMENT ALL ABOUT THE GTXpro DURING ProductionDTG.com PRINTED UNITED ON NOV 9. InsightDays_GTXproB_FullPage.indd 2 10/20/20 9:38 AM GROUP PRESIDENT Chris Curran TABLE OF CONTENTS EDITORIAL DIRECTOR Denise M. Gustavson 4 Welcome to Day 11 of the 14 When Retail-Ready Quality is a Must EDITORS 2020 PRINTING United Digital Experience Toni McQuilken Ashley Roberts 16 Fashion Forward: The Fast-Paced CONTRIBUTING EDITORS 6 Day 11 Agenda and Sponsors Business of Digital Garment Printing Amanda L. Cole Laurie Weller Jim Workman 8 Growth Opportunities Abound for 18 4 Misconceptions About DTG Printing ACCOUNT EXECUTIVES Digitally-Printed Swimwear and Jude Baker Performance Wear 20 Product Demo Videos Roger Baker Bill Curran Steve Duccilli 12 DTG Print Technology Helps 21 Products Jack Noonan Launch Blooming Business PRODUCTION MANAGER Mike Packard PRODUCTION DIRECTOR Bob Gibbons ART DIRECTORS Michelle Appalucci Julie Lamond VIDEO John P. Gelety Ryan Hallas VIDEO ASSISTANCE Andrew Baer Annie Dimock CEO Ford Bowers PRESIDENT Dave Leskusky PRESIDENT, EXHIBITIONS AND EVENTS 8 Mark J. Subers EXECUTIVE VICE PRESIDENT James Martin VP, MARKETING Patty Perkins 12 16 VP, TECHNOLOGY Thomas Perkins 1500 Spring Garden St., Ste. 1200 Philadelphia, PA 19130-4094 Phone: (215) 238-5300 Fax: (215) 238-5484 Copyright © 2020 NAPCO Media, Publisher of Printing Impressions, In-plant Impressions, Packaging Impressions, and Wide-format Impressions. digital.printingunited.com | November 9, 2020 PRINTING United Digital Experience | 3 WELCOME Welcome to this special publication for attendees of the 2020 PRINTING United Digital Experience. In June, PRINTING United announced the decision to transition from an in-person event in Atlanta, to a comprehensive digital platform. The PRINTING United Digital Experience, taking place Oct. 26-Nov. 12, offers attendees three weeks of live, guided programming, educational sessions, and panel discussions with the experts; along with access to a complete online exhibitor showcase featuring information about the newest industry technology, case studies, whitepapers, the chance to speak with exhibitor representa- tives, and more. Today is Day 11 of this 14-day event. Focused on the apparel market — specifically direct-to-garment and direct-to-substrate — attendees have a packed schedule of content and product demos (see the detailed agenda on page 6). 2020 has been a difficult year for apparel decorators. According to the COVID-19 Print Business Indicators Report, October 2020, by NAPCO Research and the PRINTING United Alliance, on average, companies within this space lost 41.7% of sales during the first six months of the year. And 83.3% of apparel decorators saw declines, with 44.4% seeing more than half of sales vanish. Those are devastating numbers. Without events, schools, or sports, apparel decorators have seen their businesses grinding to a halt. However, it isn’t all bad news. According to the report, 16.7% of apparel decorators saw their sales increase. This group increased their sales by 26.5% on average by mov- ing aggressively into personal protection equipment (PPE), COVID-19-related signage, and by having very robust e-commerce capabilities. One apparel decorator commented, “E-commerce will be bigger than ever. If your company isn’t prepared to compete in the e-commerce space, you will get left behind.” A robust e-commerce capability was the difference-maker during the COVID-19 pandemic-based recession, and it will be the difference in the months to come. But what else can apparel decorators do to build a competitive advantage? They need to reduce operating costs by implementing lean manufacturing and continuous improvement principles within their business. They need to improve and streamline their workflow. Additionally, they need to add staff training and fulfillment capacity. For apparel decorators, investing in direct-to-garment inkjet equipment is at the top of their wish list. Why? They are looking to increase production speeds, and reduce turn times. They are also looking to increase their business’ efficiency. As part of the product demos today, you’ll be able to see products from OmniPrint International, Epson, Ricoh DTG, Kornit Digital, and Brother. Again, please refer to the daily agenda for details on each of these product demo video sessions. As a companion to the 2020 PRINTING United Digital Experience, these 14 special daily publications will provide attendees with a reference guide to the day of content, as well as much-needed insights into how print services providers can best position them- selves now for the recovery — and growth — to come. We hope this information will help serve as a valuable resource as you plan the next steps for your business, and determine where — and how — to expand and grow. 4 | PRINTING United Digital Experience November 9, 2020 | digital.printingunited.com digital.printingunited.com | November 9, 2020 PRINTING United Digital Experience | 5 AGENDA DAY 11: NOVEMBER 9, 2020 APPAREL: Direct-to-Garment & million people worldwide and represents a innovations in direct-to-garment production Direct-to-Substrate significant economic force and a substantial printing. The technologies featured in the driver of global GDP. Sustainability has recent- new SureColor F3070 direct-to-garment ly become an important new driver in consum- print system, include Epson’s Precision- 10:00 a.m. ers’ purchasing decisions. Many cross-industry Core printheads, high capacity ink system, initiatives have helped companies to identify reliability features that reduce maintenance, RESEARCH: INDUSTRY OUTLOOK more sustainable work practices across the and all other features designed to deliver FOR DIRECT-TO-GARMENT AND product life cycle and several brands have fast production speeds with outstanding DIRECT-TO-SUBSTRATE publicly fixed sustainability goals. What else sellable quality. Presenter: Andy Paparozzi, can you expect in the near-term? Chief Economist, PRINTING United Alliance 11:15 a.m. 10:45 a.m. PANEL DISCUSSION: The COVID-19 Print Business Indicators Sur- PRODUCT DEMO: THE RISE OF E-COMMERCE IN APPAREL vey, conducted jointly by PRINTING United OMNIPRINT FREEJET 330TX PLUS PRINTING Alliance and NAPCO Research, suggests DTG PRINTER apparel decoration has taken a first step Moderator: Chris Bernat, CRO and Partner, toward recovery. This session presents key With thousands of successful users and Vapor Apparel results of our survey, along with how apparel four consecutive SGIA Product of the Year decorators plan to build competitive advan- awards, the success of the FreeJet 330TX tage, the printing technologies they currently series printers has cemented OmniPrint Panelists: use, the technologies they would most like to as an industry leader and innovator. The Jack Kilian, VP, Sharprint add, and their capital investment objectives. FreeJet has become the choice DTG printer for businesses of all sizes thanks to its low Ted Pidcock, Owner, Chillybears production costs, easy maintenance, and Mario Tovar, Creative Director, 10:15 a.m. stunning print quality on a wide variety of Marsuno Creative KEYNOTE: garments and mediums. HOW SUSTAINABILITY IS DRIVING THE With platforms such as Amazon and Shopify, NEXT GENERATION OF FASHION 11:00 a.m. and the ability to set up custom online store- Presenter: Debbie McKeegan, CEO, Texintel PRODUCT DEMO: fronts, e-commerce is becoming a higher EPSON SURECOLOR F3070 percentage of decorators’ income. This panel will discuss what markets are driving The fashion industry is a global business of Timothy Check, senior product manager, this, how businesses are marketing it, and $1.3 trillion, which employs more than 300 Epson, will discuss the company’s latest the technologies being used. Today’s Sponsor: 6 | PRINTING United Digital Experience November 9, 2020 | digital.printingunited.com Today’s Sponsor: 12:00 p.m. print and under 10 seconds on average for end-users will rave about. We look at the PRODUCT DEMO: a white/light garment print, a remarkable cutting-edge decoration methods and cre- RICOH RI 2000 improvement on what used to take at least ative design ideas that are helping promo three to five minutes for a print to complete. businesses do just that. Ricoh DTG recently launched the latest and greatest direct-to-garment printer in the industry: the RICOH Ri 2000. Haziel 12:30 p.m. 1:00 p.m. Mitchell, National Sales Director, will give PANEL DISCUSSION: PRODUCT DEMO: attendees a demo of its new features. This HOW GREAT PROMOTIONAL PRODUCTS KORNIT ATLAS SYSTEM session will also include a statement from DECORATION CAN GIVE BUSINESSES AN Kornit offers a full line of industrial-grade Tetsuya Morita, Corporate Vice President EDGE IN THE COVID-19 ECONOMY and General Manager of Ricoh’s Industrial direct-to-garment printers that produce retail Printing Business Group, providing insight Moderator: Sean Norris, Editor-in-Chief, quality results for a variety of production into the role of the Ri 2000 in Ricoh’s great- Promo Marketing needs ranging from 2,000 to 12,000 impres- er ecosystem of products as well as what it sions per week.
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