The Learning Company Inc. Educational Software Market
The Learning Company Inc. educational software market Address: 1 Athenaeum Pl. Cambridge, Massachusetts 02142 U.S.A. Telephone: (617) 494-1200 Toll Free: 800-377-6567 Fax: (617) 494-1219 http://www.learningco.com Statistics: Public Company Incorporated: 1978 as Micropro International Corp. Employees: 1,400 Sales: $392.4 million (1997) Stock Exchanges: New York Ticker Symbol: TLC SICs: 7372 Prepackaged Software; 5045 Computers, Peripherals & Software; 7373 Computer Integrated Systems Design; 8742 Management Consulting Services Company History: The Learning Company Inc. develops, publishes, and markets a family of premium software brands that educate across every age and area of interest, from young children to adults. The Learning Company's products are sold in more than 23,000 stores across 40 countries through multiple distribution channels including retail, school, online, and direct marketing. The Learning Company Inc. is America's premier developer and marketer of educational and reference software for consumers and schools. The company develops and publishes a broad range of high-quality consumer educational software for personal computers (PCs) for all age groups, featuring some of the most well-known brand name products on the market. The company manufactures primarily education and reference software, but also offers materials focusing on lifestyle, productivity, and entertainment. The company's educational products are generally marketed under The Learning Company and MECC brand names, and include the "College Prep," "Foreign Languages," "Oregon Trail," "Reader Rabbit," "Treasure," "Super Solvers," and "Writing and Creativity Tools" lines. In addition to consumer versions of these products, the company also publishes school editions of a number of them.
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