Confidential The f.>reak.ngPo,nt
Table ofContent
ExecutiveSu mmary ...... 3 Project Synopsis ...... 5 Faith-based Industry...... 6 Marketing...... 8 Distribution...... 10 Funding Sources ...... 11 Investor Offering...... 12 Budget Forecast ...... 13 Bios ...... 15 Targeted Cast ...... 17 Contact Information...... 19 Confidential The f.>reak.ng Po,nt
ExecutiveSummary
The Breaking Point Film Partners, LLC is seeking $1.200,000 to complete the production and post-production of the independent feature film, The Breaking Point, in 2019.
The Breaking Point movie is a production of Henry Phillips Productions, in Association with Screen Harvest Entertainment, LLC.
Industry veteran Richard J. Polite is attached as the Producer of lThe Breaking Point movie, with original screenplay by Henry Phillips.
With a small investment (by Hollywood standards}, there exists a potential for a tremendous Return on Investment (ROI} within one year of the commencement of distribution via domestic and foreign theatrical revenues, DVD/Blu-ray/4K sales and rentals, and a host of ever-evolving Internet distribution outlets.
Our goal is to help the church understand how we can reconnect with the next generation through various media screens - cell phone screens, tablet screens, TV screens and movie screens - ultimatelyto help the church shift from 20th Century Evangelism to 21st Century Evangelism.
We want to show how through The Breaking Point Film Partners, LLC., in associationwith Henry Phillips Productions,the church will have a proven 21st Century strategy in reaching the next generation. The church always understood that to reach the souls of men, you had to go outside of the church building. In the 20th century, the church would place a tent for a camp meeting and people in the 20th Century would go to camp meetings before they would step foot in a church.
Tent Revivals were the successful strategy for winning millions to Christ in the 20th Century, but soul winning has a new tent outreach - "theaters"! The 21st century generation will go to a movie theater before they will ever step foot in a local church.
Drive by any multiplex theater on Sunday morning and you will see the parking lots are full. Then consider the millions of screens we all carry around in our pockets with video content and you will quickly realize that the screen fields are ripe for harvest. The church must send labors into the screen fields for a 21st Century harvest. " ...a year of research shows the leading
-- Francis Schaeffer, author of How Should We Then Live? Confidential The f.>reak.ngPo,nt
Pr�ectS _ynopsis
After attending a secular university, Alexis, a Bishop's daughter, struggles with her faith until a series of providentiale vents helps her to find faith again.
Burdened with the expectations of growing up in a Christian home, live out a faith many pastors kids have yet to embrace, and challenged by secular theology at school, Alexis takes the audience on a journey of doubt, unbelief, secret sins and finally personal faith. Based on real-life experiences of pastors' kids, this thought-provoking film will ask and answer the tough questions concerning personal faith.
A light comedy with moral fortitude and dramatic inspiration • The Breaking Point is a unique story that comes along only once in a super blue blood moon and is the perfect story for Hollywood to embrace right now.
The cast will include a well-defined mix of talented, well-known actors and real Bishops, song leaders, and church regulars. Musical performances by Gospel artists and excerpts from real sermons by world renown minsters will create a true depiction of the 21st century church and help market to our target audience.
Award-winning Christian music groups will be chosen to compose original music and score the film.
The film is slated to be shot mostly in the Chicago, Illinois area. Final selection of locations will be determined based on available state tax credits as well as the optimum visuals that are present to help tell the story.
Hollywood has found an appetite for faith-based films, not because of their theology but because they are produced with low budgets and earn big profits for investors. The ROI for these types of films are well above market standards because of the loyal audience they attract.
Faith-based dramas are the highest grossing box office to budget film genre to date and The Breaking Point movie falls into that niche with the added benefit of also being a light comedy. There has been a string of successful Christian films which most mainstream film fans will never have heard of.
These include God's Not Dead (3,132% box office to budget ratio), War Room (2,260%), Courageous (1,381%) and Heaven Is for Real (844%). Successful faith-based films are those produced by people who understand the faith-based community, and both the The Breaking Point screenwriter and executive producer have over 30 years of faith-based understanding. 1 · 1;· I ·\,I\. -· ,l,,·,'!:,, ·: · ... l ,, ,,,,
Faith-based lndustr,y Most Profitable Films
In 2006, the motion picture industry finally noticed the work of two brothers who were pastors at the Sherwood Baptist Church, in Albany, Georgia.
In what could be seen as luck, God's work, or just canny deal-making (depending on your viewpoint) the Kendrick brothers ended up with a distribution deal with Sony Pictures. They had initially just called Sony to inquire about clearing a piece of music but after seeing a rough cut of their filmFacing the Giants, Sony asked for the distributionrights.
Sony put the film in 441 screens, and it went on to gross $10.2m domestically, impressive considering its modest $100k budget. By contrast, consider two other independent films released the same year - Half Nelson and Brick. The former grossed $2. 7m in the US on a $700k budget and the lattergrossed $2m on a $450k budget.
That means that at the US box officeHalf Nelson grossed 385% of its budget, Brick 444% and Facing the Giants stands at a whopping 1,020% times its budget. The success of Facing the Giants led to a boom in feature films made for faith audiences in America. The Kendrick brothers followed up with Fireproof (2008), Courageous (2011) and most recently War Room (2015).
Two things stand out with these films. First, they make virtually all their money in the United States. Second, they get verybad reviews from mainstream movie reviewers. The strength of these movies isn't necessarily their quality so much as the message; they deliver to an audience that is interested in what they have to say. Of all genres, faith-based movies trade on sincerity and truly understanding the audience.
Major star involvement is not required in faith-based films. Of course, this is largely a function of the budget, but it's remarkable that none of these films attracted anybody who would be called a B-list star at the time the filmwas made. Despite the poor reviews, these films made huge amounts of money, thereby proving the power of connectingwith a niche audience and ignoring the traditionalindustry's sneers. Confidential The f.>reak.ngPo,nt
The goal for The Breaking Point is to achieve a net profit of $20 nnillion in the first year. The goal of $20 million is an extremely low estimate when compared to similar low budget faith-based films. look at the chart below. Box office grosses for the top 20 highest grossing faith-based movies
■Domestic Gross ■ lnternatiooalGross
$- $100,000,000 $200,000,000 $300,000,000 $4-00,000,000 The Passionof the Christ (2004) Heaven is for Real(201 4) Mirades from Heaven(201 6) Son ofGod(2014) War Room(201 5) God'sNot Dead (2014) Soul Surfer(2011) The Nativity Story(2006) Risen(201 6) Courageous(2011) - Fireproof(2008) - Whenthe GameStandsTaU(2014) - God'sNotDead2(2016) - left Behind(201 4) - The Gospel(200 5) • Woodlawn(2015) • OneNightw�htheKing(2006) • Stephen, ollows com Do You Believe?(201 5) • TheOmeg a Code (1999) • EndoftheSpear(2006) •
Some of the most profitable films of the past decade have been movies made by and for American Christians. The Passion of the Christ led the way, grossing $612 million on a $30 million budget (2,040% box office to budget ratio), but it is far from alone.
There has been a string of successful Christian films which most mainstream film fans will never have heard of. These include God's Not Dead (3,132% box office to budget ratio), War Room (2,260%), Courageous (1,381%) and Heaven Is for Real (844%). It's worth noting that these films will also have performed very well on Home Video and VOD, adding to their total profitability.
Ecclesiastes 3:1 says, "To everything there is a season, a time for every purpose under heaven." This is the greatest time and the perfect season for faith-based films. Confidential The f.>reak.ngPo,nt
Marketing
A major bonus for The Breaking Point is that while other films push to be seen by major studios, The Breaking Point already has an establish relationship with a major studio for a first look preview of the film before final edit. The studio will then take on the marketing and distribution for the theatrical market.
The Breaking Point is a textbook example of a four-quadrant movie. In the Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic quadrants of the movie-going audience - both males and females over and under 25 years of age. Films generally target at least two such quadrants, as a film's budget is often correlated to the number of quadrants the film is expected to reach, Movies are rarely produced if not focused on at least two quadrants. The Breaking Point has all of these elements, and we believe it's a four-quadrant film with the added benefit of being a faith-based movie. church Partnership The major marketingadvantage of The Breaking Point movie is our partnership appeal to the local church. Marketingthe movie along with its corresponding study guide will appeal to pastors of every size church and domination.
Screening parties and premiers should help establish The Breaking Point as a top grossing filmin the faith-based filmcommunity. The highest grossing films in this genre, like The Breaking Point, came out of a local church in Georgia.
We are currently establishing partnerships with local churches around the country who will help us promote the film when it's released. Together these ministries account for thousands of potential moviegoers and long-term supporters of the film.
A portionof our initial development funding will go towards the creationof logos and key art in an effortto formalize branding of this product in the minds of our target market. The Breaking Point staff will travel around the country from ministry to ministry in advance of the film's release promoting the The Breaking Point brand in various ways.
Traditional MovieP romotion
The Breaking Point will of course use all forms of traditional movie promotionin cluding, radio, posters, TV commercials, movie trailers etc. to promote the film. Including co-op advertising with other companies.
Confidential The f.>reak.ngPo,nt
Distribution
As an independent production, we are seeking the film festival route to gain initial exposure and recognition with the end goal being to obtain the widest distribution possible. At the same time we are pursuing film festival exposure, we are also forging ahead building relationships with studios and other distributors. The Breaking Point already has an establish relationship with one major studio for a first look preview of the film before final edit. The studio will then take on the marketing and distribution for the theatrical market.
American films are popular around the world, and gospel music is also a big seller overseas. This bodes well for our sales potential in foreign markets. This story will translate well around the world, where the African American Church is seen in a positive light as it is in the states - if not more so, and the theme of family and faith is universally accepted.
The biggest market currently is in VOD (video on demand), and we will be actively seeking to get The Breaking Point film on most of the VOD platforms. It is often potentially even more lucrative than theatrical distribution. We are also seeking distribution with Netflix, Amazon, Pure-flex, Google and as many other digital/streaming outlets as possible.
Though the DVD/Blu-ray/4K market is waning, we will still implement this as an additional income stream, along with the study guide, other ancillary markets including, hotels, resorts, airlines, and merchandising. Further, the release of the film :soundtrack CD will help in promoting additional sales of the film itself.
Genre - Christian Dramatic Comedy Projected budget - $1,200,000 Bottom Line - low budget allows for HUGE upside
Box Office* Comparison of Films
* no ancillary sales (DVD/BluRay, Internet distribution, etc.) included Confidential The f.>reak.ngPo,nt
Funding Sources
The redemptive story-driven appeal of The Breaking Point movie should translate into long-term sales potential. Even still, we are focusing on attracting top name talent to further increase our sales potential.
The Breaking Point has been written specificallyt o support a low budget, which will create a tremendous upside for investors. Our primary source of funding is intended to be from private investors, but we are also enthusiastically seeking corporate sponsorships for direct-funding, product placement, pre-sales and in-kind goods and services.
PrivateInvestors
Our goal is to generate a 100% per year return on investment (ROI) to our investors for the first 2 years after initial distribution begins. Most successful faith-based films gross 1,000% return so a 100 % goal we feel is easily achievable. A $100,000 investment we believe will return a minimum of $500,000 the first 2 years. A $20,000 Investment we believe will return $100,000 the first two years. In addition, investors will receive: A share in the net profitsin perpetuity An open invitation to visit the set(s) during production The satisfaction of knowing you are part of our team, bringing a very positive and uplifting story to audiences across the country and, most likely, around the globe Tickets to the premiere Blu-ray/4K discs of completed movie
CorporateRelationships We are seeking strategic and mutually beneficial partnerships with iconic companies and logos. Emphasis will be placed on receiving advertising dollars from these companies to defray production, post-production, and distribution costs. In return we will offer clever product placement within the film, as well as in-kind compensation for products and services (travel, food, office, etc.).Targeted companies include: Toyota, North American Mardels Bookstore Urban Ministries Sunday School Distribution Company Clothing and sportswear (Levi's, Columbia Sportswear, Nike, Cabela's, etc.) Soft drinks (Coca-Cola, Pepsi, root beer, sarsaparilla, etc.) Travel (airlines, vehicle rentals, Uber/Lyft, hotels/motels, etc.) Food/restaurants (Cracker Barrel, Chick-fil-a, Carl's Jr., etc.) Confidential The f.>reak.ngPo,nt
Investorotterin g
9u� Investment
We are seeking hard cash investments by a single investor or a group of investors. Equity investments require that the investor own a stake in the film (the LLC or operatingstructure) and will be paid back on their principal investment+ 20% before profit is seen on the side of the filmmakers.
We are offering 30 points, in one-point increments, at $20,000 per point. One-point equals one percent equity in the film.
We are only offering a total of 30 points to Investors. When we reach our goal of $600,000 the production budget will be complete. The Breaking Point will go into the production phase of the project when the film raises a minimum of $300,000. The film's distribution estimated sales goal is $10 million net profit the first year of distribution, that one-point investment ($20,000} will then be worth $100,000.
If we reach the goal of other successful faith-based films and hit the projected $30 million mark in the firstyear of distribution, thatone-point will be worth $300,000 the first years.
The Breaking Point equity investors will receive compensation over the life of the film, and faith-based films have what the film industry calls a long shelf life.
CorporateInvestment
We are offering product placement in the film for $30,000. We are offering sponsorship endorsements for the first year of the film's distribution at $250,000.
We are also open to exclusive rights deals that can be negotiated with the Executive Producer. Confidennal The l',1·eaki11g Poio'f
..·.� '� ;:,,�" 'OCo � � ,�\I.\\;�\\� .,..,,-'.) ·l'>ud"et-" Forecast_., �c:? Budget Description: This budget is na forecast and not the actual budget. The budget could shift up or down in any given category by as little as 12% and as high as 20% per line item. This budget does not have a contingency , 1 budget line item which is usually around 12%. Due to ,r Cl _ ongoing contract negotiations with talent agents and ci·unknown script changes once the shooting script is h ( II ,, .,finalized.. ,,,-., wewill submit· a finalbudget. I\�:, .. -'\� �- JI .r:,- - ,,,.__ \I, __··_ I/ ' Each account line item represents the total amount to be ' spent in that category, for example line 1400 Cast will u (; represent the total amount spent on all the cast except ,,' line 2100 extras. Extras usually are not professional -:,. v· actors so they are not paid scale and or priced by what , " the market will bear. Production staff line 2000 will C /,'" include all production,. staff salaries, separate line items maybe given for thl! equipment associated with\ , • production staff, the camera department as an example • j(t has a line item 2900 just for the gear and does not • include salary. ' 0 ""' - 0 ,,sf'. " I ' (· I I I I I /1 I I 'I \ I ,, I I Confidential The Breaking Point
Top Sheet Budget: The Breaking Point
Producer: Henry Philips Start Date: TBD Production Company: Screen Harvest Entertainment Finish Date: TBD Director: Demetrius Navarro Total Days: 4 weeks, (4) 6-day weeks Locations: St Louis Post Weeks: 16
Acct# Category Description Page Total 1100 STORY 1 10,000 1200 PRODUCERS UNIT 1 160,000 1300 DIRECTOR 1 110,000 1400 CAST 2 160,000 1600 TRAVEL & LIVING COSTS 2 14,000 Total Above-The-Line 454,000 2000 PRODUCTION STAFF 3 140,000 2100 EXTRAS 3 4,000 2200 STUNT TEAM 4 0 2300 ART DEPARTMENT 5 8000 2400 SET DRESSING & PROPS 5 6,000 2500 SET OPERATIONS 5 0 2700 SPECIAL EFFECTS (FIGHT SCENES) 6 0 2800 LIGHTING & GRIP 6 70,000 2900 CAMERA DEPT 7 90,000 3000 SOUND DEPT 8 14,000 3200 WARDROBE 9 6,000 3300 MAKEUP & HAIR 9 14,000 3400 CATERING 10 33,600 3500 SECOND UNIT 11 0 3500 TRANSPORTATION 12 10,000 3600 LOCATIONS 13 40,000 Total Below-The-Line Production 435,600 6000 MUSIC 14 42,000 6100 POST PRODUCTION 15 60,000 6200 POST PRODUCTION SOUND 16 10,000 6300 TITLES & OPTICAL 16 4,000 Total Below-The-Line Post 116,000 7000 INSURANCE 17 4,400 7100 PUBLICITY 17 150,000 7200 FILM FESTIVALS 18 40,000
Total Below-The-Line Other 194,400 Total Above-The-Line 454,000 Total Below-The-Line Production 435,600 Total Below The-Line Post 116,00 Total Below The-Line Other 194,400
Grand Total 1,200,000
1 C unfidL•nt1c1 I -,, !l('I I' "ll <'. I 111�• I ', 1111! L . '
Production Team
Executive Producer Henry Philips: Pastor, Songwriter, Stage play writer and producer, screen play writer, film director and producer. He is the owner of the Henry Phillips Production, He produced the Julie and Friend Show on the National Total Christian Television Network and currently host the Praise Today Show. He is the co-owner of I Believe Entertainment film production company. He is also the writer producer of The Breaking Point. Bishop Henry brings with him over 20 years of stage and TV production experience.
Producer, Richard has won five Ace Awards for a network music series and he produced and directed the critically acclaimed film "Heart of Stone," and "Standing in The Gap," staring Tony Award Winners Clifton Davis and Ben Harney. His client list includes, Bishop TD Jakes, The Word Network, TBN, Promise Keepers, The Family Channel and a host of others over a 30-year career. He is currently the founding director of Transformation Film Institute and the CEO of Screen Harvest Entertainment.
Bill Duke, Director: Directed the sequel Sister Act 2: Back in the Habit (1993). Has directed Falcon Crest TVSeries 6 episodes, Hill Street Blues TV Series 2 episodes Knots Landing TV Series 10 episodes Appeared in two films opposite Arnold Schwarzenegger: Commando (1985) and as one of Schwarzenegger's jungle commandos in Predator (1987). He is currently appearing in Black lightingon the CW Network. Confidential The !'>re.,l111� I', 11nl
ProductionTeam
For more than a decade, Doreah Dean has utilized her multicultural communication prowess in the entertainment industry as an international creative marketer with Sony Pictures Entertainment, managing and contributing to many of their top grossing film campaigns, including a number of films from the successful Spiderman, James Bond and Men in Black series.
Based in Hollywood, the arts & entertainment hub of the world, Doreah continues to reach diverse and international audiences with her international theatrical marketing skills, entertainment acumen, and interpersonal consumer insights.
Tina Polite is CEO and Principal of Tina Polite & Associates, a Dallas based firm specializing in communications, media relations, brand management, reputation management, community advocacy, media training and crisis communications. With over 25 years of experience, Tina's skills and knowledge have established and bolstered the careers of top CEOs, pastors and public figures from all aspects of life across the country.
Excelling as a corporate strategist and known for her proven track record of success, Tina has provided media strategies to heads of global business enterprises such as Time Life, Time Warner, Harpo Productions, The OWN Network, EM I Music, Putnam Publishing, Thomas Nelson Publishing, Hallmark Corporation, Habitat for Humanity, Essence Communications, Bishop T.D. Jakes and others. TargetedCast
� Alexis Singleton eAfter t•tte.£!ding ,t secul,u university Alexis , a beautiful, talented, sweet daddy glrl struggles with cmbr.-.clng faith In God until a series of ',:: .. l.providential turns in life helps her to find her way Gugu Ml?atha-Raw1 Alexandra Shipp Lauren London
Barbra Singleton
portive mother of Alexis who is trying to hold the -.-�.. f�mily to gathering wath love.-
H � olly ll Lauren Kellita Lisaraye Ro�nsonlf\: '� i Velez Smith McCoy
Bishop Michael Singleton
is a prominent Bishop in the city and is has special __.._ love for his Alexis
� Cuba Rockmond Malik
Legal Disclaimer
•This Confidential Information Overview (this "CIO") contains confidential information regarding The Breaking Point Film Partners, LLC ("Company"), a subsidiary of Henry Phillips Productions, LLC. By accepting this CIO, the recipient agrees that it will, and will cause its directors, officers, employees, advisors and other representatives to, use this CIO and any other information supplied by or on behalf of the Company only to evaluate a possible transaction with the Company (the "Transaction") and for no other purpose, will not divulge or permit others to divulge any such information to any other person and will not copy or reproduce in whole or in part this CIO. The recipient, by acceptance hereof, acknowledges its duty to comply with this certain Confidentiality Agreement between the recipient and the Company.
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In association with
SCREENE N T E R T A HARVESTI M E N T
Cont.act lnfonnation Contact Information Screen Harvest Entertainment Office:469.655.3222 Email: [email protected] Web: www.Screen-Harvest.com