The Betty Draper Effect
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UCC Library and UCC Researchers Have Made This Item Openly Available
UCC Library and UCC researchers have made this item openly available. Please let us know how this has helped you. Thanks! Title Mad Men: Dream Come True TV, edited by Gary R. Edgerton Author(s) Power, Aidan Editor(s) Murphy, Ian Publication date 2013 Original citation Power, A. (2013) Mad Men: Dream Come True TV, edited by Gary R. Edgerton. Alphaville: Journal of Film and Screen Media, 5. doi: 10.33178/alpha.5.11 Type of publication Review Link to publisher's http://www.alphavillejournal.com/Issue5/HTML/ReviewPower.html version http://dx.doi.org/10.33178/alpha.5.11 Access to the full text of the published version may require a subscription. Rights © 2013, The Author(s) https://creativecommons.org/licenses/by-nc-nd/4.0/ Item downloaded http://hdl.handle.net/10468/5784 from Downloaded on 2021-10-05T21:21:09Z 1 Mad Men: Dream Come True TV. Ed. Gary R. Edgerton. London, New York: I.B. Tauris, 2011 (258 pages). ISBN: 978-1848853799 (pb). A Review by Aidan Power, Universität Bremen In Changing Places, the first instalment of David Lodge’s timeless campus trilogy, Morris Zapp, Professor of English at Euphoria College and doyen of Jane Austen studies, announces his intention to write the definitive examination of the author’s work, a towering analysis, exhaustive in scope, that would: examine the novels from every conceivable angle, historical, biographical, rhetorical, mythical, Freudian, Jungian, existentialist, Marxist, structuralist, Christian-allegorical, ethical, exponential, linguistic, phenomenological, archetypal, you name it; so that when each commentary was written there would be simply nothing further to say about the novel in question. -
Behind Every Mad Man There Is a Mad Woman
Behind Every Mad Man There Is a Mad Woman On Male and Female Representations and Sexuality in AMC’s Mad Men Ana Serediuc Supervisor: Paper submitted in partial fulfilment of the Prof. dr. Gert Buelens requirements for the degree of “Master in de Taal- en letterkunde: Italiaans-Engels” 2016 – 2017 Serediuc 2 Acknowledgements When I first started watching Mad Men it had never occurred to me that one day, I would write my dissertation about the show in order to obtain my master’s degree at the University of Ghent – and yet here we are a few years later. This pop-cultural topic of my choice did not always facilitate my research nor my writing process, but it did to a large extent made me greatly enjoy this entire journey. After experiencing some difficulties in finding a suitable subject matter, it was my supervisor who pointed me in the right direction. Therefore, I would like to express my gratitude to prof. dr. Gert Buelens, who not only helped me define my subject, but who has also put a lot of work in giving me thorough and supportive feedback. Furthermore, I would like to thank my friends and family for their amazing support not only during the realization of this master thesis, but throughout the entire duration of my academic studies. A special thanks to Kessy Cottegnie and Marjolein Schollaert for being such dedicated proof-readers and supporters. Serediuc 3 Table of Contents Acknowledgements……………………………………………………………………….. 2 Table of Contents …………………………………………………..…………………….. 3 List of Figures ………………………………………………………………………….… 4 Introduction ……………………………………………………………………………... 5 I - Male and Female Roles………………………………………………………………. 10 Chapter 1 • Traditional and Modern Women ……………………………………...... -
Women and Work in Mad Men Maria Korhon
“You can’t be a man. Be a woman, it’s a powerful business when done correctly:” Women and Work in Mad Men Maria Korhonen Master’s Thesis English Philology Faculty of Humanities University of Oulu Spring 2016 Contents 1. Introduction ................................................................................................................................................... 3 1.1. History of Working Women .................................................................................................................... 5 2. Appearance .................................................................................................................................................. 10 2.1. Appearance bias ................................................................................................................................... 10 2.1.1 Weight ................................................................................................................................................ 12 2.1.2. Beauty ideals ..................................................................................................................................... 15 2.1.3. 1960s Work Attire ............................................................................................................................. 18 2.1.4. Clothing and external image in the workplace .................................................................................. 20 2.1.5. Gender and clothing ......................................................................................................................... -
Writing in the Flow: Assembling Tactical Rhetorics in an Age of Viral Circulation
MIAMI UNIVERSITY The Graduate School Certificate for Approving the Dissertation We hereby approve the Dissertation of Dustin Wayne Edwards Candidate for the Degree Doctor of Philosophy ______________________________________ James Porter, Director ______________________________________ Heidi McKee, Reader ______________________________________ Jason Palmeri, Reader ______________________________________ Michele Simmons, Reader ______________________________________ James Coyle, Graduate School Representative ABSTRACT WRITING IN THE FLOW: ASSEMBLING TACTICAL RHETORICS IN AN AGE OF VIRAL CIRCULATION by Dustin W. Edwards From prompts to share, update, and retweet, social media platforms increasingly insist that creating widespread circulation is the operative goal for networked writing. In response, researchers from multiple disciplines have investigated digital circulation through a number of lenses (e.g., affect theory, transnational feminism, political economy, public sphere theory, and more). In rhetoric and writing studies, scholars have argued that writing for circulation—i.e., envisioning how one’s writing may gain speed, distance, and momentum—should be a prime concern for teachers and researchers of writing (e.g., Gries, 2015; Ridolfo & DeVoss, 2009; Porter, 2009; Sheridan, Ridolfo, & Michel, 2012). Such work has suggested that circulation is a consequence of rhetorical delivery and, as such, is distinctly about futurity. While a focus on writing for circulation has been productive, I argue that that writing in circulation can be equally productive. Challenging the tendency to position circulation as an exclusive concern for delivery, this project argues that circulation is not just as an end goal for rhetorical activity but also as a viable inventional resource for writers with diverse rhetorical goals. To make this case, I construct a methodology of assemblage to retell stories of tactical rhetorics. -
Women at Home and Women in the Workplace in Matthew Weiner´S Mad Men
Women at Home and Women in the Workplace in Matthew Weiner´s Mad Men Susana SÁNCHEZ RENIEBLAS Universidad Complutense de Madrid [email protected] Recibido: 15.09.2012 Aceptado: 30.09.2012 ABSTRACT Matthew Weiner´s successful American TV series, Mad Men (2007), set in the 1960s in New York, unmasks the private and the public spaces of the home and the office. In these spaces, not only do the masculine protagonists interact, but also several feminine characters do as well. The three female characters (Betty, Peggy and Joan), who will be analyzed, represent the female stereotypes of this period: the idyllic housewife, the Sandra Dee prototype and the bombshell Marilyn Monroe archetype. In comparing the private and public spaces of the home and the office, these women´s sexuality and submission will be affected and influenced by the spaces they inhabit. Keywords: Mad Men, female stereotypes, public space, private space. Mujeres en el hogar y mujeres en el lugar de trabajo en Mad Men de Matthew Weiner RESUMEN La serie norteamericana de televisión Mad Men (Matthew Weiner, 2007), ambientada en la década de los 60 en Nueva York, desenmascara el escenario privado del hogar así como el espacio público de la oficina. En ellos, no sólo interactúan personajes masculinos, los Mad Men protagonistas de la serie, sino también algunos personajes femeninos que nos acercan a los estereotipos propios de la época, tales como la idílica ama de casa, la Sandra Dee y la explosiva Marilyn Monroe. En la comparación de los espacios de la casa y la oficina, se analizará a tres mujeres (Betty, Peggy y Joan), quienes representando tres estereotipos distintos, su sexualidad y sumisión se verán afectadas e influidas por los espacios en los que éstas se desenvuelven. -
The Postfeminist Mystique Or, What Can We Learn from Betty Draper?
Digital Commons @ George Fox University Faculty Publications - Department of English Department of English 2013 The oP stfeminist Mystique - Or, What Can We Learn from Betty Draper? Abigail Rine George Fox University, [email protected] Follow this and additional works at: https://digitalcommons.georgefox.edu/eng_fac Part of the English Language and Literature Commons, and the Feminist, Gender, and Sexuality Studies Commons Recommended Citation Rine, Abigail, "The osP tfeminist Mystique - Or, What Can We Learn from Betty Draper?" (2013). Faculty Publications - Department of English. 17. https://digitalcommons.georgefox.edu/eng_fac/17 This Article is brought to you for free and open access by the Department of English at Digital Commons @ George Fox University. It has been accepted for inclusion in Faculty Publications - Department of English by an authorized administrator of Digital Commons @ George Fox University. For more information, please contact [email protected]. The Postfeminist Mystique Or, What Can We Learn from Betty Draper? Abigail Rine 14 April 2013 AMC’s hit series Mad Men has been called both “bad for women” and “the most feminist show on television”. This dispute over the feminist value of Mad Men amplifies when you look particularly at the character of Betty Draper (now Betty Francis). On the surface, it seems problematic that I, a feminist viewer, can feel sympathy for a character such as Don Draper as he fumbles his way through a revolving door of often-nameless women and steadily climbs the ladder of material success. Like most of his male cohorts he is a liar, a cheater, a womanizer, a heavy drinker, and only peripherally aware of the rampant sexism all around him. -
The Three Faces of Mad Men
Cultural Studies Review volume 18 number 2 September 2012 http://epress.lib.uts.edu.au/journals/index.php/csrj/index pp. 151–68 Melissa Jane Hardie 2012 The Three Faces of Mad Men Middlebrow Culture and Quality Television MELISSA JANE HARDIE UNIVERSITY OF SYDNEY —THE REJUVENATOR An association between pleasure and the machine anchors the eleventh episode of Mad Men’s first season. Peggy Olsen is tasked with writing copy for a weight-loss contraption (the Rejuvenator) that she discovers operates more efficiently as a vibrator. A distant goal of reduction is supplanted by a more immediate satisfaction and amplification. Her slogan, ‘You’ll Love the Way It Makes You Feel’, alludes to the potential for pleasure the Rejuvenator holds, substituting feeling, and positive feelings at that, for the purported function of the device, streamlining the disciplinary regime of bodily reduction. The Rejuvenator models temporal reversion as the euphemistic pretext for self-pleasure: rejuvenation re-engineers a nostalgic version of the past as a future event. Within the parameters of a period drama this modelling has the collateral effect of demarcating Mad Men’s modus operandi as typically modernist, a utopian streamlining of history with incidental benefit for current pleasures. At the same time it offers a frame for the series itself as a form of nostalgic revision that pits ISSN 1837-8692 representations of the sluggish or reactionary past against its own modernising propaganda. It introduces feminine sexual pleasure as a metonym for the aesthetic, identifying another concern mid-century, the market dominance of certain kinds of women’s texts, and instating an allegory for the contemporary place of twenty-first century ‘quality’ television and shows like Mad Men as rejuvenated forms of the pleasing bestseller. -
Reading List Collection of 25 Books Read by Characters Throughout the Series
READING LIST COLLECTION OF 25 BOOKS READ BY CHARACTERS THROUGHOUT THE SERIES DON DRAPER’S PICKS EXODUS by Leon Uris THE CHRYSANTHEMUM AND ODDS AGAINST by Dick Francis (Episode 106 “Babylon”) THE SWORD by Ruth Benedict (Episode 509 “Dark Shadows”) (Episode 405 “The Chrysanthemum THE BEST OF EVERYTHING by Rona Jaffe THE INFERNO by Dante Alighieri and the Sword”) (Episode 106 “Babylon”) (Episode 601-2 “The Doorway”) THE SPY WHO CAME IN FROM MEDITATIONS IN AN EMERGENCY THE LAST PICTURE SHOW by John Le Carre by Frank O’Hara THE COLD by Larry McMurtry (Episode 413 “Tomorrowland”) (Episode 201 “For Those Who Think Young”) (Episode 607 “Man With a Plan”) THE FIXER by Bernard Malamud THE SOUND AND THE FURY by William PORTNOY’S COMPLAINT by Philip Roth (Episode 507 “At the Codfish Ball”) Faulkner (Episode 211 “The Jet Set”) (Episode 704 “The Monolith”) ROGER STERLING’S PICK JOAN HARRIS’S PICK BERT COOPER’S PICK CONFESSIONS OF AN ADVERTISING MAN LADY CHATTERLEY’S LOVER ATLAS SHRUGGED by David Ogilvy D. H. Lawrence by Ayn Rand (Episode 307 “Seven Twenty Three”) (Episode 103 "Marriage of Figaro") (Episode 108 “The Hobo Code”) SALLY DRAPER’S PICKS BETTY DRAPER’S PICKS PETE CAMPBELL’S PICKS THE HISTORY OF THE DECLINE BABYLON REVISITED AND OTHER THE CRYING OF LOT 49 AND FALL OF THE ROMAN EMPIRE STORIES by F. Scott Fitzgerald by Thomas Pynchon by Edward Gibbon (Episode 204 “Three Sundays”) (Episode 508 “Lady Lazarus”) (Episode 303 “My Old Kentucky Home”) GOODNIGHT MOON TWENTY ONE BALLOONS THE GROUP by Mary McCarthy by Margaret Wise Brown by William Pene -
The Relationship Between Children and the Elderly in Mad Men
Sustaining and transgressing borders. The relationship between children and the elderly in Mad Men Cecilia Lindgren and Johanna Sjöberg Book Chapter Cite this chapter as: Lindgren, C., Sjöberg, J. Sustaining and transgressing borders: The relationship between children and the elderly in Mad Men, In Joosen, V. (ed), Connecting childhood and old age in popular media, Jackson, MS: University Press of Mississippi; 2018, pp. 184-206. ISBN: 9781496815163 Copyright: University Press of Mississippi The self-archived postprint version of this journal article is available at Linköping University Institutional Repository (DiVA): http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-147540 Sustaining and Transgressing Borders The Relationship Between Children and the Elderly in Mad Men Cecilia Lindgren and Johanna Sjöberg Children and the elderly are, in various contexts, portrayed as ideal companions, and positioned as “others” in relation to the more powerful generation in between (Joosen 128, 136-138; Hockey and James 2-5). In children’s literature, for example, the relationship between the two age groups tends to be romanticized, featuring their mutual interests in nature, animals, fantasy and storytelling. In this chapter, we explore how the two categories meet in the award-winning drama TV series Mad Men. The aim is to scrutinize the link between childhood and old age, by analyzing how the relationships between a young girl, Sally Draper, and her elderly relatives are played out. Exploring key scenes, we show how the companionship between children and the elderly is constructed as rewarding for both parties, yet as provocative and challenging rather than romantic and harmless. -
Race, Religion, and Rights: Otherness Gone Mad Tracy Lucht Iowa State University, [email protected]
Journalism Publications Greenlee School of Journalism and Communication 2014 Race, Religion, and Rights: Otherness Gone Mad Tracy Lucht Iowa State University, [email protected] Follow this and additional works at: http://lib.dr.iastate.edu/jlmc_pubs Part of the Feminist, Gender, and Sexuality Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, History of Gender Commons, Journalism Studies Commons, Social History Commons, United States History Commons, and the Women's History Commons The ompc lete bibliographic information for this item can be found at http://lib.dr.iastate.edu/ jlmc_pubs/4. For information on how to cite this item, please visit http://lib.dr.iastate.edu/ howtocite.html. This Book Chapter is brought to you for free and open access by the Greenlee School of Journalism and Communication at Iowa State University Digital Repository. It has been accepted for inclusion in Journalism Publications by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. Race, Religion, and Rights: Otherness Gone Mad Abstract Inevitable yet often unnamed, the looming political radicalism of the late 1960s acts as something like a silent partner in the Mad Men narrative, relying on viewers' historical knowledge of the social tension outside Sterling Cooper to underscore the contrived nature of the world within it. Just as the series spans the period between the emergence of liberal and radical white feminist discourses, it also bridges key moments in the civil rights movement, from the boycotts, otv er registration drives, and sweeping oratory of the Rev. Martin Luther King, Jr., to the assassinations of civil rights leaders and activists; rioting in Watts nda other cities; and the emergence of a black power movement. -
Mad Men: Dream Come True TV. Ed. Gary R. Edgerton. London, New York: I.B
1 Mad Men: Dream Come True TV. Ed. Gary R. Edgerton. London, New York: I.B. Tauris, 2011 (258 pages). ISBN: 978-1848853799 (pb). A Review by Aidan Power, Universität Bremen In Changing Places, the first instalment of David Lodge’s timeless campus trilogy, Morris Zapp, Professor of English at Euphoria College and doyen of Jane Austen studies, announces his intention to write the definitive examination of the author’s work, a towering analysis, exhaustive in scope, that would: examine the novels from every conceivable angle, historical, biographical, rhetorical, mythical, Freudian, Jungian, existentialist, Marxist, structuralist, Christian-allegorical, ethical, exponential, linguistic, phenomenological, archetypal, you name it; so that when each commentary was written there would be simply nothing further to say about the novel in question. (44) Zapp, in short, would be sole gatekeeper to the full cornucopia of meaning in relation to Austen, obliterating the need for further commentary. His achievement would be so overarching that future generations would have to look elsewhere for new areas to research. The example of Zapp comes to mind when presented with Mad Men: Dream Come True TV, the Gary R. Edgerton edited collection that unites a sterling collection of media experts in a bid to analyse the phenomenon that is Mathew Weiner’s television series from an impressive number of perspectives. Ambitious in scope, execution and intent, Edgerton’s multifarious yet focused collection seeks to map out the conceptual terrain for all future Mad Men collections. Premiering on the U.S. basic cable network AMC in the summer of 2007, Mad Men has insinuated itself into the public consciousness in a way that few series before or since could ever dream of. -
Mad Men and Philosophy: Nothing Is As It Seems
PHILOSOPHY/POP CULTURE IRWIN SERIES EDITOR: WILLIAM IRWIN EDITED BY Is DON DRAPER a good man? ROD CARVETH AND JAMES B. SOUTH What do PEGGY, BETTY, and JOAN teach us about gender equality? What are the ethics of advertising—or is that a contradiction in terms? M Is ROGER STERLING an existential hero? AD We’re better people than we were in the sixties, right? With its swirling cigarette smoke, martini lunches, skinny ties, and tight pencil skirts, Mad Men is MEN MAD MEN unquestionably one of the most stylish, sexy, and irresistible shows on television. But the series and PHILOSOPHY becomes even more absorbing once you dig deeper into its portrayal of the changing social and political mores of 1960s America and explore the philosophical complexities of its key Nothing Is as It Seems characters and themes. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton and Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of history’s most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. You’ll PHILOSOPHY gain insights into a host of compelling Mad Men questions and issues, including happiness, freedom, authenticity, feminism, Don Draper’s identity, and more—and have lots to talk about the next time you fi nd yourself around the water cooler. ROD CARVETH is an assistant professor in the Department of Communications Media at Fitchburg State College. Nothing Is as It Seems Nothing Is as JAMES B. SOUTH is chair of the Philosophy Department at Marquette University.