New Light-Vehicle Sales Again Top 18M Saar
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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Friday, May 7, 2021 Copyright 2020. NADA: NEW LIGHT-VEHICLE SALES AGAIN TOP 18M SAAR BEST MONTHLY SALES RATE IN NEARLY 16 YEARS ADVERTISER NEWS April’s new light-vehicle sales saw an 18.5 million-unit SAAR Clorox and the National Hockey League are entering — the second straight month (following a March revision) of a multiyear North American partnership. The deal includes sales above 18 million units and the highest monthly sales Clorox being named the official cleaning and disinfecting rate since July 2005 with a 20.6 million SAAR. product partner of the NHL and features some product inte- That’s according to a post this week by Patrick Manzi, grations at the league’s stadiums. The agreement is similar the chief economist for the National Automobile Dealers to one the brand struck with the National Basketball As- Association. sociation and Women’s National Basketball Associa- The April 2021 SAAR is also up 112% from April 2020 tion in March. That multiyear pact made Clorox the official — which experienced the weakest sales of the COVID-19 cleaning partner of the NBA and WNBA. The brand sup- pandemic — and up 12.1% from April 2019. Though pent- plied disinfecting products to the 2021 NBA All-Star Game up demand from the pandemic played a role this April, sales in Atlanta on March 7. The NHL agreement starts with the were also likely pulled forward by consumers’ uncertainty 2021 Stanley Cup Playoffs and includes marketing and about being able to find the vehicles they want in the coming product integrations in support of the league’s COVID-19 months. protocols… In an effort to get more employees and shop- While final month-end inventory data for April is not yet pers vaccinated against COVID-19, Target is offering a available, inventory levels will likely end up at a decades- $5 coupon for those getting inoculated at any one of more long low. And unfortunately, the shortage will continue. than 1,700 CVS at Target pharmacies. The retailer began According to Auto Forecast Solutions, the administering vaccines in March and is also semiconductor microchip shortage has caused donating $6 million to vaccine access initia- a worldwide production falloff of some 2.29 tives around the globe... Tapestry, parent of million vehicles. Current forecasts put projected Coach, Kate Spade and other luxury brands, total vehicle production losses from the global saw sales return to pre-pandemic levels in chip shortage at 3.36 million units, with 1.11 North America in its third quarter, the compa- million from North American production. ny said. The growth was driven in part by digi- OEMs continue to prioritize production for tal sales, which increased by triple digits and retail customers over fleet customers, with sales in April accounted for 30% of total revenue… Home goods retailer driven by strong retail sales gains. Retail sales in April, says At Home Group is going private in a sale to private equity Wards Intelligence, are estimated to be up 114% from April firm Hellman & Friedman. At Home had 219 stores in 40 2020 and up 23% from April 2019. states as of the end of the most recent fiscal year, and the Meanwhile, fleet deliveries increased by 88% from April 2020 retailer is looking to eventually expand to more than 600 but fell by 42% from April 2019. Amid burgeoning demand for stores, CEO Lee Bird said… Walmart is betting on its third- travel, rental car companies and other fleet buyers have had party marketplace to help grow its e-commerce business, to turn to the used-vehicle market to source inventory. which makes up less than 10% of its sales. Walmart has Demand for used vehicles from both fleet and retail added about 80,000 third-party sellers since 2017, when its customers has caused used-vehicle values to skyrocket. The roster included fewer than 7,000, per Marketplace Pulse, Manheim used-vehicle value index is expected to set records and the company recently expanded its marketplace to sell- through June, says Jonathan Smoke, chief economist at ers outside the U.S., CNN reports… Toshiba is preparing to Cox Automotive. Used prices will likely stay high through roll out its C350 smart TV lineup at Amazon and Best Buy, the summer. Because of such strong demand, OEMs have relied less on (Continued on Page 3) incentive spending. According to J.D. Power, average incentive spending per unit in April will probably total $3,191, off $1,762 from the highs of April 2020 and down $382 from April 2019. It’s now clear that the microchip shortage will continue for the rest of the year, with the biggest impacts to production and sales likely coming in the next few months. Still, Manzi writes, NADA remains confident that new-vehicle sales will remain robust in 2021, with a total of 16.3 million units for the year. SINCLAIR’S Q1 DISTRIBUTION REVENUE FALLS 7% AVAILS Sinclair Broadcast Group saw a decline in key Q1 Gray Television’s WMC TV, the NBC affiliate in Memphis, distribution revenue, due to traditional and virtual pay-TV Tenn., seeks a Media Sales Consultant. The ideal providers dropping Bally Sports, its regional sports networks candidate will be responsible for (RSNs) group. growing WMC’s advertiser list, RSN distribution revenues were down 7%, from $752 million developing new business revenue a year ago to $698 million. The company says the decline and growing WMC’s market share was also partly due to lower overall pay-TV subscribers through the sale of commercial television spots, digital versus a year ago. assets, sponsorships, specials and sports at the highest Sinclair’s total advertising revenues sank 7% to $371 million, attainable rates. 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