Page 8 RADIO & RECOR DS October 5, 1973

were needed. The word 'arranging' wrote the song, and he's playing piano Programming Reference implies something written out as a on it. That's probably why there's chart and handed to musicians, such feeling to forit me. "Sparseness notis one of the very ill-defined word", and describes whereas it's, in fact, much more iiis previous irtnership with qualities in my music, except maybe trial-and-error." Paul Simon kept him slightly the working relationship he shared somewhat on 'Old Man'. The music He's conscious of the craftinanship off-center of the spotlight, Art with co-producer Roy Halee on Angel this time out is filled-out. It's very involved in cutting good tracks, but Garfunkel, in his solo dehut, is Clare. much framed, and mounted, set up." he's equally aware that the singer starting off right on target. "For Roy and I, even when we In considering potential material, it must first come to terms with the His first Columbia album, Angel were working with Paul Simon, material. "All Know',I for me, is comes down to "the sound and the Clare, is just released, and the selected arranging was always a matter of feel. When a song gives me a dominated by the feel of the piano single, Jimmy Webb's "All Know",I is putting layer upon layer of sound, largely. justI get verya soulful feeling reasonably specific picture of the kind breaking fast. Recently Art managed adding things to a central rhythmic out of that piano line. Jimmy Webb of record! would make from it, then I some time to talk with us about his 'form of givena track, as you felt they feel I've got something to go on, go album and the ideas behind it. after, and I'll pick that tune to do." "I picked the songs on the album Art specifically looks for "songs from writers I believe in. There are that have strong melodies, and songs some by Jimmy Webb, one by Van that give me heada start on a certain Morrison, one by Paul Williams and angle haveI on how to cut them." He Roger Nichols who wrote quite fewa hears all songs as potential records. "If things for the Carpenters. Probably it starts crystallizing and feelI haveI the best known of the songs would be enough to go on, I'll start." Randy Newman's "Old Man". Angel Clare features additional For several months he traveled vocal backing by Dorothy Morrison, between Nashville and New York, Barbara Allen and Chinesea children's Mexico City and Los Angeles to choir, as well as an ocean liner horn complete the sessions. "San Francisco blowing on cue. "There's a lot of fun was my home studio, though cameI and games and lota of sounds that are down to Hollywood a lot, to record sort of like toys on the album. There's with some real crackerjack studio a dog panting in Shall'I Sing'." people." At this point, Art remains unsure Basically, he sought out musicians on the prospects of touring, should he'd known from previous dates, like the album and single become the J .J. Cale, Jerry Garcia, and Paul big-sellers they seem destined to be. "I Simon, pursuing them when and don't know; neverI feel the pressure where he had to. on me to do anything. I mean, I'm While he's been credited with lucky enough to be able to do arranging such Simon & Garfunkel whatever please."I hits as "Bridge Over Troubled Water" and "Scarborough Fair", Art admits he's "always found 'arrangements' a A O KI" C71.11,11.1r1ET1%TICIET1

San Diego. I'm sure he wouldn't have WDRQ is a member of the Bartell a chance in Detroit. I'd be glad to see Broadcasting Chain. In the April-June him come here and rock on FM. That Pulse, the station placed No. with1 /TIM M TEXT: would mean a higher cume for FM teens, No. bverall1 at night with a 10 rock as the audience would go back total share in the 7 to midnight slot and forth on FM!" versus CKLW with 5.a Before heading MARKET RESEARCH: "We take up WDRQ Jerry Clifton programmed DETROIT your basic telephone request type KSEA-FM in San Diego. WDRQ research stepa further and interrogate the caller at length. We have people He attributes his success in Detroit manning the phones twelve hours a to one key factor, "research" . "emphasizing" less than ten records a PROMOTIONS: "There are a lot of day. We call largea number of stores, "Knowing what the market wants and week. stressing familiarity. "Not many people who never participate in and we take our own random believe in." people turn off the radio when they contests, but they still get off to the samplings to questionnaires in stores, hear too much of a record they like. jock letting listenera win thousanda MUSIC: "Detroit would probably be shopping centers and parking lots." Oldies are important to our sound dollar bill. We do the basic ripoff labeled the Pop-Soul capital of the because they're familiar music, and contest, with prizes varying from PERSONALITY , • "We've put the nation. There are three soul stations people who listen to Top Forty are albums and shirts to money and cars. personality back into radio. I think here, and one of them is always in the definitely into familiar music." We just did a promotion called radio in general has gotten over the top five in the ratings. In the city of 'Energy Ripoffs' where we gave away mechanical era that was Boss Radio. Detroit itself, 40% of the population OLDIES: "We actually run a major ten gallons of gas to each winner. We Our jocks don't have a seven-second is black. The percentage drops to 18%, portion of our research .on oldies; did this simply because we had gasa talk limit, and they don't have to do though, in the three-county Metro from asking our .request callers, to shortage that was probably worse in one-liners every time they open their Area. After I found that out, I was checking jukebox play on oldies. We Detroit than most places, and gas was mike and that sort of thing. If they able to justify going a little `whiter' tabulate the. results weekly and it a definite positive prize." have something worthwhile to rap than I had originally about then they're allowed to do it, affects the airplay as is needed." THE BARTELL CHAIN: "We seem to intended. — and if they don't, they keep it tight have the strangest chain in radio. We and play the hits." AUDIENCES:"Just because the JOCKS: "When wasI in San Diego I have our national PD, George Wilson, market wasn't totally black did not conducted marketa survey to find out who's dynamite. We have a mean the culture of the audience the importance of the disc jockey as philosophy for the chain which is.'we wasn't black. It is. The people here, an audience appeal factor. As jocka will win.' That's all we're required to whether white or black, are into myself, the results were depressing. do. They give us basic information Pop-Soul: Al Green, Marvin Gaye On a station like KGB winch was and tools--whatever we need to know, Bob Glassenberg (formerly in stuff. Bec use music is such parta of Drake at the time (before the change from checking ARB diaries in , Warners promotion and before that the culture, they appreciate good to progressive), the clic : jockey placed Beltsville, to how certain contests at the bottom, even below worked in other markets. We try to be with Billboard) heads up Frank songs, period. White or black. From Zappa's new label, DiscReet Records, Deodato to Charlie Rich. 'Tie A commercials. I conducted the same as informed as possible. We all receive survey in Detroit, after we'd initiated information from George and the distributed Warners.by Glassenberg Yellow Ribbon' was number one five our current format. The results were individual PD uses it as he sees best." claims the company will be the weeks because it's greata bubblegum complete opposite of Zappa's totally different. This time the jock record. The emphasis is on Pop-Soul, THE COMPETITION: "Concerning came in second with people over 18. Bizarre/Straight label (which but hit product is hit product." the rumors that Drake plans to move introduced Alice Cooper and Captain With teenagers, the disc jockey was into Detroit with a- live FM rocker: Beefheart); it's designed handleto third, music first, and contests FORMAT: WDRQ runs the Q type "Our type of format beat Drake in "commercial" product exclusively. format, with a short playlist second."

sric ti IbBS1 bit 14E111 Zolsz pi inotii 5110 ladrnn'ei ioq. A bluo.v .1)103TI tubribiu 5lqmsz9 isdlonA .tno•Jsi on0 1admul4 13d1onc es "OA.t" -);11 no Irtv20