MYRTLE BEACH AREA CONVENTION & VISITORS BUREAU March 2016
Guests will be able to sample taste-tempting delights and beverages while enjoying live music.
A portion of the proceeds from the dinner go to the Myrtle Beach Area SPORTS Hospitality Association's scholarship funds directed at hospitality and culinary education. Over $30,000 has been contributed to the tourism MBAHA's educational endeavors since the program's inception.
by Mike Anderson, CSEE, executive director – sports tourism, Myrtle Beach Regional Sports Alliance Myrtle Beach Area Chamber of is designed to bring together area specialties and organizations, including Commerce continues to focus on the business leaders and strategic partners attorneys, bankers, campgrounds, realty, strength of sports tourism for our area. to collaborate on ways to enhance schools, hotels, city of Myrtle Beach, With that priority, the Myrtle Beach the quality of life of our popular city of North Myrtle Beach, city of Regional Sports Alliance has been beach destination. These individuals, Georgetown, Horry and Georgetown developed, led by Mike Anderson, representing both Horry and Georgetown counties, Coastal Carolina University, executive director. counties, lead and support the efforts of Myrtle Beach Golf Holiday, Myrtle Beach our public and private facilities located Pelicans, and The Ripken Experience, The Myrtle Beach Regional Sports in the Grand Strand. Leaders around make up this alliance and are charged to Alliance meets four times a year and our community representing various focus their efforts in three targeted areas. Sports Tourism, See Page 26
MyrtleBeachAreaChamber.com 23 CVB CVB insiderinsider MEDIA REPORT January 2016 3 YEAR OCCUPANCY TYPE IMPRESSIONS ADVERTISING EQUIVALENCY VALUE 2016 2015 2014 Internet 22,984,304 $3,404,745 Jan 28.0% 27.7% 26.8% Print 5,696,097 $2,612,097 Feb 36.2% 37.3% Broadcast 5,706,973 $590,238 Mar 50.9% 52.4% TOTAL 34,387,374 $6,607,080 Apr 59.5% 60.9% May 58.3% 60.0% Jun 81.1% 78.7% ADVERTISING REFERRALS Jul 89.8% 87.2% 1,500,000 Aug 74.0% 81.9% JANUARY Sep 63.6% 70.4% 2015 675,559 Oct 42.8% 52.5% 1,000,000 2016 511,056 Nov 34.1% 34.5% % Change -24.35% Dec 26.7% 27.8%
500,000 3 YEAR AVERAGE DAILY ROOM RATE 2016 2015 2014 0 Jan $52.23 $44.80 $47.68 JFMAMJJASOND 2016 2015 Feb $58.06 $53.84 UNIQUE USER SESSIONS Mar $79.59 $69.22 Apr $99.26 $93.25 2,000,000 May $115.07 $108.87 JANUARY Jun $158.50 $144.03 2015 881,975 1,500,000 2016 934,657 Jul $187.18 $174.80 % Change 5.97% Aug $146.96 $140.50
1,000,000 Sep $102.60 $85.45 Oct $76.55 $71.24 2016 Nov $64.75 $57.73 500,000 2015 Dec $59.94 $55.18
0 JFMAMJJASOND AIRPORT ARRIVALS**
100,000 AVERAGE DAILY RATE OCCUPANCY PERCENT PER ROOM WEEK* PER ROOM WEEK* December 7, 2015 - January 22, 2016 December 7, 2015 - January 22, 2016 50,000 $100 50%
28.2% 26.4% 0 $54.98 $50.77 2014 2015 $50 25% DECEMBER 2014 39,195 2015 38,202 $0 0% 2014-2015 2015-2016 2014-2015 2015-2016 % Change -2.53% 24 Grand Strander Horry County Admissions & Accommodations Tax GT Admissions & Accommodations Tax-2
Month Admissions Accommodations Month Admissions Accommodations Dec $411,487 $412,983 Dec $27,293 $26,654 Jan $333,815 $335,900 Jan $31,281 $40,002 Feb $313,659 $509,780 Feb $26,016 $34,037 Mar $535,316 $946,185 Mar $70,560 $63,740 Apr $867,380 $1,442,959 Apr $106,000 $101,915 May $1,012,052 $1,929,547 May $130,035 $154,615 Jun $1,300,043 $3,193,167 Jun $58,174 $305,782 Jul $1,744,625 $4,267,997 Jul $56,005 $416,216 Aug $934,659 $3,276,745 Aug $42,576 $324,273 Sep $1,095,354 $1,669,108 Sep $63,760 $156,776 Oct $349,950 $915,813 Oct $52,494 $67,306 Nov N/A N/A Nov N/A N/A
$500,000 $5,000,000 3.1% 6.0% $375,000 -1.7% 0.4% $3,750,000 2.2% -1.0% $250,000 $2,500,000 11.9% 8.5% -19.4% 2.5% -50% -23.6% -21.1% -47% 35.0% -13.8% 0.2% 9.5% -9.0% 36.0% 12.0% $125,000-23.5% -10.6% 13.4% -33.0% 2.8% -33.6% -2.0% -0.8% 9.7% 0.9% $1,250,000-17.8% 37.6% -2.1% -60.4% -15.3% -15.9% 32.7% -42.91% 3.4% 37.2% 88.8% -12.6% $0 20.8% $0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $27,293 $31,281 $26,016 $70,560 $106,000 $130,035 $58,174 $56,005 $42,576 $63,760 $52,494 N/A $411,487 $333,815 $313,659 $535,316 $867,380 $1,012,052 $1,300,043 $1,744,625 $934,659 $1,095,354 $349,950 N/A Horry County Admissions & Accommodations Tax $26,654 $40,002 $34,037 $63,740 $101,915 $154,615GT Admissions$305,782 &$416,216 Accommodations$324,273 Tax-2$156,776 $67,306 N/A $412,983 $335,900 $509,780 $946,185 $1,442,959 $1,929,547 $3,193,167 $4,267,997 $3,276,745 $1,669,108 $915,813 N/A Month Admissions Accommodations Month Admissions Accommodations Dec $411,487 $412,983 Dec $27,293 $26,654 Jan $333,815 $335,900 Jan $31,281 $40,002 Feb $313,659 $509,780 Feb $26,016 $34,037 Mar $535,316 $946,185 Mar $70,560 $63,740 Apr $867,380 $1,442,959 Apr $106,000 $101,915 May $1,012,052 $1,929,547 May $130,035 $154,615 VisitMyrtleBeach.comJun $1,300,043 $3,193,167 December 2014 Jun $58,174 $305,782 Jul $1,744,625 $4,267,997 March 2016 Jul $56,005 $416,216 VisitMyrtleBeach.comAug $934,659 $3,276,745 Aug $42,576 $324,273 Sep $1,095,354 $1,669,108 Sep $63,760 $156,776 Oct $349,950 $915,813 Oct $52,494 $67,306 Nov N/A N/A Nov N/A N/A Horry County Admissions & Accommodations Tax HORRYGT Admissions & AccommodationsCOUNTY Tax-2 TAX COLLECTIONS Month Admissions Accommodations Month Admissions Accommodations Dec $411,487 $412,983 Dec $27,293 $26,654 Admissions & Accommodations Jan $31,281 $40,002 $500,000 Jan $333,815 $335,900 6.0% Feb $313,659 $509,780 $5,000,000Feb $26,016 $34,037 3.1% Mar $70,560Horry County Gross$63,740 Retail Sales Mar $535,316 $946,185 $375,000 0.4% Apr $867,380 $1,442,959 Apr $106,000Month $101,915Admissions -1.0% -1.7% $3,750,000May $130,035 $154,615 2.2% May $1,012,052 $1,929,547 Dec $728,416,835 Jun $58,174 $305,782 Jun $1,300,043 $3,193,167 Jan $565,958,297 $250,000 Jul $1,744,625 $4,267,997 $2,500,000Jul $56,005 Feb $416,216$614,016,165 11.9% -19.4% 2.5% Aug $934,659 $3,276,745 Aug $42,576 $324,273 8.5% -47% -50% Mar $803,766,467 -23.6% -21.1% GT County Gross Retail Sales -13.8% 0.2% Sep $1,095,354 $1,669,108 Sep $63,760 $156,776 12.0% -23.5% 35.0% -10.6% 9.5%Apr -9.0%$822,175,901 36.0% $125,000 13.4% -33.0% Oct $349,950 $915,813 Oct $52,494 $67,306 2.8% -33.6% -2.0% 9.7% 0.9% $1,250,000 May $849,320,995 Month Admissions -2.1% -0.8% -60.4% -15.3% Nov N/A N/A Nov N/A -17.8%N/A 37.6% Dec $120,862,238 Jun -15.9%$1,078,951,196 32.7% -42.91% Jul $1,091,496,269 3.4% 37.2% 88.8% -12.6% Jan $83,506,192 $0 20.8% $0 Aug $808,199,905 Feb $92,710,214 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $500,000 DecSep Jan$706,639,944 Feb Mar Apr 6.0%May Jun Jul Aug Sep Oct Nov Mar $116,359,571 $5,000,000 3.1% Oct $582,977,895 Apr $108,522,623 $27,293 $31,281 $26,016 $70,560 $106,000 $130,035 $58,174 $56,005 $42,576 $63,760 $52,494 N/A $375,000 $411,487Nov $333,815$544,680,314 $313,659 $535,316 $867,380-1.7% $1,012,052 $1,300,0430.4% $1,744,625 $934,659 $1,095,354 $349,950 N/A May $122,130,833 $3,750,000 2.2% -1.0% Jun $142,990,851 $26,654 $40,002 $34,037 $63,740 $101,915 $154,615 $305,782 $416,216 $324,273 $156,776 $67,306 N/A $412,983 $335,900 $509,780 $946,185 $1,442,959 $1,929,547 $3,193,167 $4,267,997 $3,276,745 $1,669,108 $915,813 N/A Jul $137,320,505 $250,000 $2,500,000 11.9% 8.5% -19.4% 2.5% -50% Aug $106,420,824 -23.6% -47% -13.8% Sep $99,385,867 -21.1% 12.0% -23.5% 35.0% -10.6% 0.2% 9.5% -9.0% 36.0% $125,000 13.4% -33.0% Oct $85,762,145 2.8% -33.6% -2.0% -0.8% 9.7% 0.9% Gross Retail Sales $1,250,000-17.8% 37.6% -2.1% -60.4% -15.3% Nov $79,957,608 -15.9% 32.7% -42.91% 3.4% 37.2% 88.8% -12.6% $0 20.8%6.3% -1.8% $0 $1,100,000,000Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $27,293 $31,281 $26,016 $70,560 $106,000 $130,035 $58,174 $56,005 $42,576 $63,760 $52,494 N/A $411,487 $333,815 $313,659 $535,316 $867,380 $1,012,052 $1,300,043 $1,744,625 $934,659 $1,095,354 $349,950 N/A $150,000,000 $26,654 $40,002 $34,037 $63,740 $101,915 $154,615 $305,782 $416,216 $324,273 $156,776 $67,306 N/A $412,983 $335,900 $509,780 $946,185 $1,442,959 $1,929,547 $3,193,167 $4,267,997 $3,276,745 $1,669,108 $915,813 N/A $950,000,000 0.4% 12.0% -1.6% 1.9% -0.4% 4.8% -21.6% $122,578,125 Horry County Admissions & Accommodations Tax $800,000,000GT Admissions9.4% & Accommodations Tax-2 -9.2% -11.65% 4.2% Month Admissions Accommodations Month Admissions Accommodations $95,156,250 -3.0% -4.2% Dec $27,293 $26,6545.0% -23.7% Dec $411,487 $412,983 $650,000,000 -22.2% 0.9% Jan $333,815 $335,900 Jan $31,281 6.6% $40,002 -15.98% -21.34% 10.6% Feb $313,659 $509,780 Feb $26,016 $34,037 $67,734,375 -18.0% Mar $535,316 $946,185 $500,000,000Mar $70,560 $63,740 Apr $867,380 $1,442,959 Apr Dec $106,000 Jan $101,915Feb Mar Apr May Jun Jul Aug Sep Oct Nov May $1,012,052 $1,929,547 May $130,035 $154,615 $40,312,500 $728,416,835 $565,958,297 $614,016,165 $803,766,467 $822,175,901 $849,320,995 $1,078,951,196 $1,091,496,269 $808,199,905 $706,639,944 $582,977,895 $544,680,314 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Jun $1,300,043 $3,193,167 Jun $58,174 $305,782 Jul $1,744,625 $4,267,997 Jul $56,005 $416,216 $120,862,238 $83,506,192 $92,710,214 $116,359,571 $108,522,623 $122,130,833 $142,990,851 $137,320,505 $106,420,824 $99,385,867 $85,762,145 $79,957,608 Aug $934,659 $3,276,745 Aug $42,576 $324,273 Sep $1,095,354 $1,669,108 Sep Horry$63,760 County Gross$156,776 Retail Sales $349,950 $915,813 GEORGETOWNOct $52,494 COUNTY$67,306 TAX COLLECTIONS Oct Month Admissions Nov N/A N/A Nov N/A N/A Dec $728,416,835 Horry County Gross Retail Sales Jan $565,958,297 Admissions & Accommodations Month Admissions Feb $614,016,165 Dec $728,416,835 $500,000 $5,000,000 Mar $803,766,467 6.0% GT County Gross Retail Sales Jan $565,958,297 3.1% Apr $822,175,901 Feb $614,016,165 May $849,320,995 Month Admissions Mar $803,766,467 $375,000 -1.7% 0.4% 2.2% -1.0% GT County Gross Retail Sales $3,750,000 Apr $822,175,901 Jun $1,078,951,196 Dec $120,862,238 May $849,320,995 $250,000Month Admissions Jul $1,091,496,269 Jan $83,506,192 $2,500,000 Jun 11.9%$1,078,951,196 8.5% Dec $120,862,238 Aug $808,199,905 -19.4% 2.5% -50% Feb $92,710,214 Jul $1,091,496,269 -47% Jan $83,506,192 -13.8% -23.6% -21.1% 35.0%Sep $706,639,944 0.2% Mar $116,359,571 9.5% 36.0% Aug $808,199,905 12.0% $125,000Feb -23.5%$92,710,214 -10.6% 13.4% -9.0% 2.8% -33.6% -2.0% Oct $582,977,895 9.7% 0.9% -33.0% Apr $108,522,623 $1,250,000-17.8% Sep $706,639,944 Mar -2.1%$116,359,571 -0.8% -60.4% -15.3% -15.9% 37.6% Oct $582,977,895 Apr $108,522,623 Nov $544,680,314 32.7% May $122,130,833 Nov $544,680,314 May $122,130,833 20.8% -42.91% 3.4% 37.2% 88.8% -12.6% $0 Jun $142,990,851 Jun $142,990,851 $0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Jul $137,320,505 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Jul $137,320,505 Aug $27,293$106,420,824 $31,281 $26,016 $70,560 $106,000 $130,035 $58,174 $56,005 $42,576 $63,760 $52,494 N/A 1 Aug $106,420,824 $411,487 $333,815 $313,659 $535,316 $867,380 $1,012,052 $1,300,043 $1,744,625 $934,659 $1,095,354 $349,950 N/A Sep $99,385,867 Sep $99,385,867 Oct $26,654$85,762,145 $40,002 $34,037 $63,740 $101,915 $154,615 $305,782 $416,216 $324,273 $156,776 $67,306 N/A Oct $85,762,145 $412,983 $335,900 $509,780 $946,185 $1,442,959 $1,929,547 $3,193,167 $4,267,997 $3,276,745 $1,669,108 $915,813 N/A Nov $79,957,608 Nov $79,957,608 6.3% -1.8% $1,100,000,000 6.3%Gross Retail-1.8% Sales $1,100,000,000 $150,000,000 $950,000,000 $150,000,000 0.4% 12.0% -1.6% 1.9% -0.4% 4.8% -21.6% $122,578,125$950,000,000 0.4% 12.0% -1.6% $800,000,000 9.4% -9.2% 1.9% -0.4% -11.65% 4.2% 4.8% -21.6% $122,578,125 $95,156,250 -3.0% -4.2% 5.0% $800,000,000 9.4% -23.7% $650,000,000 -22.2% 0.9% -11.65% -9.2% 6.6% -15.98% -21.34% 4.2% $67,734,375 10.6% -18.0% $95,156,250 -3.0% -4.2% 5.0% -23.7% $500,000,000 $650,000,000 -22.2% 0.9% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 6.6% -15.98% -21.34% $40,312,500 10.6% $728,416,835 $565,958,297 $614,016,165 $803,766,467 $822,175,901 $849,320,995 $1,078,951,196 $1,091,496,269 $808,199,905 $706,639,944 $582,977,895 $544,680,314 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $67,734,375 -18.0% $500,000,000$120,862,238 $83,506,192 $92,710,214 $116,359,571 $108,522,623 $122,130,833 $142,990,851 $137,320,505 $106,420,824 $99,385,867 $85,762,145 $79,957,608 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov For more information regarding additional research conducted by the chamber, contact Mary Mroz at [email protected]. $40,312,500 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $728,416,835 $565,958,297 $614,016,165Sources: S.C. Departments$803,766,467 of PRT$822,175,901 and Revenue$849,320,995 $1,078,951,196 $1,091,496,269 $808,199,905 $706,639,944 $582,977,895 $544,680,314 Horry County Gross Retail Sales $120,862,238 $83,506,192 $92,710,214 $116,359,571 $108,522,623 $122,130,833 $142,990,851 $137,320,505 $106,420,824 $99,385,867 $85,762,145 $79,957,608 Month Admissions HELP US HELP YOU By sending in your weekly numbers, you will be providing valuable data that helps us to keep Dec $728,416,835 updated information. For more information, contact Dr. Taylor Damonte, director of the Clay Jan $565,958,297 Provide data to CCU Brittain Jr. Center for Resort Tourism at Coastal Carolina University, [email protected]. Feb $614,016,165 Mar $803,766,467 GT County Gross Retail Sales Apr $822,175,901 *Source: Dr. Taylor Damonte, director of the Clay Brittain Jr. Center for Resort Tourism at Coastal Carolina University, May $849,320,995 [email protected] Admissions **Source: Horry County Department of Airports MyrtleBeachAreaChamber.com 25 Jun $1,078,951,196 Dec $120,862,238 Jul $1,091,496,269 Jan $83,506,192 Aug $808,199,905 Feb $92,710,214 Sep $706,639,944 Mar $116,359,571 Oct $582,977,895 Apr $108,522,623 Nov $544,680,314 May $122,130,833 Jun 1 $142,990,851 Jul $137,320,505 Aug $106,420,824 Sep $99,385,867 Oct $85,762,145 Nov $79,957,608 6.3% -1.8% $1,100,000,000 $150,000,000 1 $950,000,000 0.4% 12.0% -1.6% 1.9% -0.4% 4.8% -21.6% $122,578,125 $800,000,000 9.4% -9.2% -11.65% 4.2% $95,156,250 -3.0% -4.2% 5.0% -23.7% $650,000,000 -22.2% 0.9% 6.6% -15.98% -21.34% $67,734,375 10.6% -18.0% $500,000,000 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $40,312,500 $728,416,835 $565,958,297 $614,016,165 $803,766,467 $822,175,901 $849,320,995 $1,078,951,196 $1,091,496,269 $808,199,905 $706,639,944 $582,977,895 $544,680,314 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov $120,862,238 $83,506,192 $92,710,214 $116,359,571 $108,522,623 $122,130,833 $142,990,851 $137,320,505 $106,420,824 $99,385,867 $85,762,145 $79,957,608