Journal of Research and Reviews in Social Sciences Pakistan, Vol 1 (2), 2018 pp 250-255 Contents lists available http://www.kinnaird.edu.pk/ Journal of Research & Reviews in Social Sciences Pakistan Journal homepage: http://journal.kinnaird.edu.pk POPULAR CULTURE: EXPLORING ALTERITY IN TERMS OF FEMINISM AND POST- COLONIAL FEMINISM IN SIA KATE FURLER’S “BIG GIRLS CRY” AND “NEVER GIVE UP” Sofia Arslan1* 1English Literature Postgraduate Department, Kinnaird College for Women, Lahore, Pakistan. Article Info Abstract “Big Girls Cry” is a song that is emphatic of how social gaze *Corresponding Author pushes efforts to be “tough”, they are not veritably Tel: +092 3426662843 acknowledged by the society. “Never Give Up” is a song that Email:
[email protected] can be considered denotative of the women struggle in the post-colonial feminist paradigm. This paper carries out an exegesis of Gaytri Spivak’s concept of ‘Alterity’ as reflected in terms of Feminism and Post-Colonial Feminism in the music videos based on Sia Kate Furler’s songs, “Big Girls Cry” and “Never Give Up”, respectively. The music videos of the two songs share certain abstractions, binaries and motives that identify the need to transcend beyond concrete realities, parochial boundaries and restrictive barriers that fetter an individual’s imagination as well as his existence. The study Keywords chooses to analyze the visuals in tandem with lyrics in these Alterity, Post-Colonial Feminism, videos because of the distinctive affinity that they share with Female Consciousness, Social Gaze, the contemporary feminist and post-colonial feminist issues Disidentification of otherness that the world currently confronts.