Finalist Brochure
Solal Marketing Awards 2019 Finalists
The ICSC Solal Marketing Awards bring together the very best of retail marketing across Europe and South Africa to reward those with the most effective campaigns. By recognising best practices and outstanding marketing performances, the ICSC Solal Marketing Awards are seen as a benchmark of quality throughout the industry. Award Categories
BUSINESS TO BUSINESS This award acknowledges success in targeting a business audience rather than consumers.
STRATEGIC MARKETING This category recognises the results of multi-layered campaigns, which embrace a blend of disciplines such as advertising, digital, PR and events.
TACTICAL ACTIVATION This category is geared towards campaigns and activities designed primarily to generate footfall and/or sales within the mall.
GRAND OPENING / EXPANSION / This award recognises innovation and excellence in the marketing of REFURBISHMENT the opening of a new centre, or the re-launch of an existing centre.
CORPORATE SOCIAL RESPONSIBILITY This award recognises innovation and achievement for projects which aim to benefit the centre catchment area, be it the local or wider community.
PUBLIC RELATIONS [NEW!] This new category aims to reward centres that have developed innovative and effective PR campaigns.
BRAND & TENANT PARTNERSHIPS [NEW!] This new category recognises an effective partnership developed between a shopping centre and either its tenants, or a third-party brand.
CUSTOMER SERVICE This award recognises excellence and innovation in customer service and customer experience.
EMERGING TECHNOLOGY This category focuses on campaigns which are driven primarily via new technologies (hardware, software, big data, digital tools, or digital channels).
SPECIAL DISTINCTIONS The ICSC Solal Awards Jury will award two special distinctions: the marketing campaign that scores the highest on the innovation criteria and the highest-scoring campaign with a budget of less than €10,000.
2 Brand & Tenant Partnerships
The First Artificial Intelligence Forum Istanbul Kid’s Festival Christmas Tree Forum Istanbul Istanbul, Turkey Owner: Blackstone CityLife Shopping District Milan, Italy Management Company: Multi Turkey Owner: Generali Real Estate srl Management Company: Sierra Itali srl
Mercator Shop Window Life in a Box Mercator Center Belgrade, Serbia Rødovre Centrum Rødovre, Denmark Owner: MPC Properties Owner: A/S Rødovre Centrum Management Company: Confluence Property Management Company: Centerforeningen Management Rødovre Centrum
Westland Shopping & Century 21, reaching further together! Westland Shopping Anderlecht, Belgium Owner/Management: AG Real Estate
3 Business To Business
Re Tech Innovation Challenge The Mall Athens Maroussi, Greece Owner: Lamda Development Management Company: Malls Management S.A.
Corporate Social Responsibility
Givin Yard Sale Store An Unforgettable Gift Akmerkez Istanbul, Turkey Without a Price Tag! Owner: Akkök Group, Klepierre, Tekfen Group Alfa Riga, Latvia Management Company: Ucgen Bakim Ve Yonetim Owner: Multi Corporation Hizmetleri A.S Management Company: Linstow Centre Management
4 Corporate Social Responsibility
The Fifth Dimension - Drop Your Perception Community Creative Space Churchill Square Shopping Centre Brighton, United Kingdom Atrium Promenada Warsaw, Poland Owner: Aberdeen Standard Investments Owner: Atrium European Real Estate Ltd. Management Company: JLL Management Company: Atrium Poland Real Estate Management Sp. z o.o.
Rooftop with Bees Together We Can City Center Köln Chorweiler Köln, Germany CNCC Milan, Italy Owner: Deutsche Asset Management, Otto Family Management Company: ECE Projektmanagement
For Our See Eco Hub Diagonal Mar Barcelona, Spain Dolphin Shopping Centre Poole, United Kingdom Owner: DWS Management Company: JLL Management Company: CBRE
5 Corporate Social Responsibility
Jurassic Escape Rooms IT Children Academy Espacio León León, Spain Espark Eskisehir Eskişehir, Turkey Owner: Espacio León Propco SL Owner: Otto Family Management Company: Multi Spain Management Company: ECE Projektmanagement Management SA
The Ocean Giant Be Closer Eurocommercial Properties Italia srl Milan, Italy Fabrika Kherson, Ukraine Owner/Management: Budhouse Group
Read Me a Book The Teddy Bear Hospital Forum Bornova Izmir, Turkey Forum Coimbra Coimbra, Portugal Owner: Commerz Real Investment Gesellschaft Owner: Greenbay mbH Management Company: Multi Portugal Management Company: Multi Turkey
6 Corporate Social Responsibility
Forum Viseu TEDxVISEU Katowicka for Autism Forum Viseu Viseu, Portugal Galeria Katowicka Katowice, Poland Owner: Lighthouse Capital Limited Owner: Employees Provident Fund of Malaysia Management Company: Multi Portugal Management Company: Apsys Polska
“What the Crayons Dream Positive Plan Of?” and “Play in Legend” intu Asturias Lugones, Spain Owner: intu Properties Galeria Kazimierz Cracow, Poland Management Company: Cushman & Wakefield Owner: Invesco Real Estate Management Company: CBRE sp. z o.o.
The Latest of the World The World of Comics La Fabbrica S. Stefano di Magra, Italy Manufaktura Lodz, Poland Owner: Santo Stefano Ipermercati Srl/Melf Sarl Owner: Union Investment Real Estate AG Management Company: Cushman & Wakefield Management Company: Apsys Polska
7 Corporate Social Responsibility
Triple to The Future of Basketball MEGA Park - Heart Marmara Forum Istanbul, Turkey Of The Community Owner: Multi Turkey & Ares MEGA Dybenko St Petersburg, Russian Federation Management Company: Multi Turkey Owner/Management Company: Ingka Centres
MEGA Talent Weeks MEGA Dance MEGA Nizhny Novgorod Nizhny Novgorod, Russian MEGA Teply Stan Moscow, Russian Federation Federation Owner: INGKA Centers Owner: INGKA Management Company: INGKA Centers Rus Management Company: INGKA Centres Operations Operation
The Latvian National Symphony One Painting One Orchestra Concert at Origo Square Thousand Brushes Origo Shopping Centre Riga, Latvia Palm City Mersin Yenişehir, Turkey Owner: SIA Linstow Owner: Bainbridge Gayrimenkul Ticaret Anonim Management Company: Linstow Center Management Şirketi Management Company: CEFIC
8 Corporate Social Responsibility
The Printworks Presents Redefine Properties Manchester Soul Festival Innovation Challenge Printworks Manchester Manchester, United Redefine Properties Johannesburg, South Africa Kingdom Management Company: Cushman & Wakefield
Şanlıurfa Science Fair St. Enoch - Meeting the Needs Şanlıurfa Piazza Şanlıurfa, Turkey of Autistic Shoppers Owner: Rönesans Real Estate Investment St. Enoch Centre Glasgow, United Kingdom Management Company: Renaissance Real Owner: Blackstone Investment Management Company: Multi
#BeYourself Sint Jorisplein Amersfoort, Netherland Owner: Altera Vastgoed Management Company: Colliers International
9 Customer Services
Cinema on the Rooftop! Garden Resort Alfa Riga, Latvia Centro Commerciale I Portali Modena, Italy Owner: Multi Corporation Management Company: SVICOM S.r.l. Management Company: SIA Linstow Centre Management
Luggage Home Free Shuttle Bus Service Centro Vasco da Gama Lisbon, Portugal Forum Algarve Faro, Portugal Owner: Sonae Sierra; CBRE Owner: CRI - Commerz Real AG Management Company: Sonae Sierra Management Company: Multi Portugal
SOS Christmas Gift La Conciergerie du Kringlan Reykjavik, Iceland Centre-Ville Owner: Reitir ehf Galeries St Lambert Liège, Belgium Management Company: Rekstrarfélag Kringlunnar Owner: AG Real Estate Management Company: AG Real Estate Property Management
10 Customer Services
Posnania #better2gether Friends Posnania Poznań, Poland Rødovre Centrum Rødovre, Denmark Owner: Apsys Group Owner: Rødovre Centrum A/S Management Company: Apsys Polska Management Company: Rødovre Centrum A/S
The Hub: Customer Service Designed for Men Wijnegem Wijnegem, Belgium Owner: AXA Reim and Celsius Holding (by AEW) Management Company: Ceusters nv
11 Emerging Technology
Alegro QR Code Tech Drone League Race Payment Solution Forum Istanbul Istanbul, Turkey Owner: Blackstone Alegro Alfragide Shopping Centre Carnaxide, Management Company: Multi Turkey Portugal Owner: Ceetrus Portugal / Fund Alaska Management Company: Ceetrus Portugal
Around the World 360 2nd Edition of Golden Thomas Rødovre Centrum Rødovre, Denmark Złote Tarasy Warsaw, Poland Owner: Rødovre Centrum A/S Owner: Złote Tarasy Warsaw III S.á r.l. sp.j. Management Company: Rødovre Centrum A/S Management Company: Cushman & Wakefield Polska Trading Sp. z o.o.
12 Grand Opening / Expansion / Refurbishment
“You are a Star” Grand Opening of Centro Comercial Torrecárdenas Almeria, Spain Jurajskie Boulevard Owner: BOGARIS Galeria Jurajska Częstochowa, Poland Management Company: CBRE Real Estate Owner: GTC SA Management Company: GTC Galeria CTWA Sp. z o.o.
IKEA MEGA Integration Pink Party MEGA Yekaterinburg Yekaterinburg, Russian Rødovre Centrum Rødovre, Denmark Federation Owner: A/S Rødovre Centrum Owner: INGKA Centers Rus Property B Management Company: Centerforeningen Management Company: INGKA Centers Rus Rødovre Centrum Operation
13 Public Relations
Iconic Bowie Happy Birthday ArrábidaShopping Vila Nova de Gaia, Portugal Sherlock Holmes Owner: ArrábidaShopping - Centro Comercial SA Capitol Shopping Center Üsküdar, Turkey Management Company: Sierra Portugal, SA Owner/Management Company: Tursoy Hotel and Tourism Investments Incorporation & GVY Real Estate Construction and Trade Corporation
The Most Beautiful Woman Power Word is Mom Espacio León León, Spain Owner: Espacio León Propco Capitol Shopping Center Üsküdar, Turkey Management Company: Multi Spain Owner/Management Company: Tursoy Hotel and Management SA Tourism Investments Incorporation & GVY Real Estate Construction and Trade Corporation
If Mothers Run When the Past Meets Shopping Centres the Presence Forum Erzurum Erzurum, Turkey Manufaktura Lodz, Poland Management Company: Multi Turkey Owner: Union Investment Real Estate AG Management Company: Apsys Polska
14 Public Relations
Time Travel in Love The Perfect Summer Job (10/20/30/40 years challenge) Wijnegem Wijnegem, Belgium Marmara Forum Istanbul, Turkey Owner: AXA Reim and Celsius Holding (by AEW) Owner: Multi Turkey & Ares Management Company: Ceusters nv Management Company: Multi Turkey
Strategic Marketing
An Unexpected Turn Area12 in a day Alfa Riga, Latvia Area12 Shopping Centre Turin, Italy Owner: Multi Corporation Owner: Stone Italy SRL – Tikehau Capital Management Company: SIA Linstow Centre Management Company: CBRE srl Management
15 Strategic Marketing
Repositioning Arena Mall to Parking Lot Cinema Transform Tenant Sales Árkád Budapest Budapest, Hungary Owner: Deutsche Asset Management, Otto Family Arena Mall Budapest, Hungary Management Company: ECE Projektmanagement Owner: NEPI Rockcastle Management Company: CBRE Hungary Kft.
Image Campaign Here Mozaika Krakowska and Now! Bonarka Kraków, Poland Owner: NEPI Rockcastle PLC Atrium Promenada Warsaw, Poland Management Company: Apsys Owner: Atrium European Real Estate Ltd. Management Company: Atrium Poland Real Estate Management Sp. z o.o.
Canal Walk – My Story My Message to the Space Style Brand Campaign Espai Gironès Salt-Gerona, Spain Owner: Commerz Real Investmentgesellschaft Canal Walk Cape Town, South Africa mbH Owner: Hyprop Investments Limited and Management Company: Multi Spain Ellerine Bros. (Pty)Ltd Management SA Management Company: Hyprop Investments Limited - Canal Walk Shopping Centre 16 Strategic Marketing
Basingstoke to Discount Train Amazing-stoke! Forum Gaziantep Gaziantep, Turkey Owner/Management Company: Multi Turkey Festival Place Basingstoke, United Kingdom Owner: AEW Europe Management Company: CBRE
Sand Sculpture Festival Taste Festival Forum Mersin Mersin, Turkey Hilltown Maltepe, Turkey Owner: Union Investment Real Estate AG Owner/Management Company: Rönesans Real Management Company: Multi Turkey Estate Investment
Crystal New Year in Kanyon International Forum Kanyon Levent, Turkey Coffee Weeks Owner: Eczacibasi Group & IS Gyo Marmara Forum Istanbul, Turkey Management Company: Kanyon Owner: Multi Turkey& Ares Management Company: Multi Turkey
17 Strategic Marketing
300 Sportdancers Don’t Dispose Blend It With Art MEGA Nizhny Novgorod Nizhny Novgorod, Palm City Mersin Yenişehir, Turkey Russian Federation Owner: Bainbridge Gayrimenkul Ticaret Anonim Owner: INGKA Centres ŞIRKETI Management Company: INGKA Centres Rus Management Company: CEFIC Operations
Rebranding Spinderiet by Once Upon a Time Going Back to the Roots Rødovre Centrum Rødovre, Denmark Owner: A/S Rødovre Centrum Spinderiet Valby, Denmark Management Company: Centerforeningen Owner: Dades Rødovre Centrum Management Company: Newsec Datea
Ušće Shopping Center 10th birthday celebration - Projection on Water Shield Ušće Shopping Center Belgrade, Serbia Owner: MPC Properties, Belgrade, Serbia Management Company: Confluence Property Managment, Belgrade, Serbia
18 Tactical Activation
Re-think it! -Spring Campaign “Home Sweet Home - Evim Güzel Allee Shopping Centre Budapest, Hungary Evim” (E.G.E) Owner: Allianz and CBRE GIP Anatolium Ankara Ankara, Turkey Management Company: Multi Management Owner: Maya Group Hungary Ltd. Management Company: Mallexpert
Freestyle Motocross Armazens do Chiado Alternative Area 12 Shopping Centre Turin, Italy Media at Cruise´s Terminal Owner: Stone Italy SRL – Tikehau Capital Armazens do Chiado Lisbon, Portugal Management Company: CBRE srl Owner: CRI Management Company: Multi Portugal
The Photo Ark: One Man’s Quest Black Price Day to Document the World’s Animals ECE Projektmanagement Hamburg, Germany CityLife Shopping District Milan, Italy Owner: Generali Real Estate srl Management Company: Sierra Italy srl
19 Tactical Activation
The Rocket Espai Gironès is Fashionable El Tormes Santa Marta de Tormes, Spain Espai Gironès Salt-Gerona, Spain Owner: LaSalle - Encore+ Owner: Commerz Real Investmentgesellschaft mbH Management Company: JLL Management Company: Multi Spain Management SA
Forum Lviv 3D Birthday Forum Super League Forum Lviv Shopping Centre Lviv, Ukraine Forum Trabzon and Forum Kayseri Turkey Owner: Multi Ukraine, Galereja Centre, Management Company: Multi Turkey Budhouse Group Management Company: Multi Ukraine
Picnic en Ville Heads, Shoulders, Knees and Toes Galeries St Lambert Liège, Belgium - A Journey through the Human Body Owner: AG Real Estate The Glades, Bromley Bromley, United Kingdom Management Company: AG Real Estate Property Owner: LaSalle Investment Management Management Management Company: JLL
20 Tactical Activation
Earn Points As You Spend The Easter Emporium At Gordion at Liffey Valley Gordion Ankara, Turkey Liffey Valley Shopping Centre Dublin, Ireland Owner/Management Company: Multi Turkey Owner/Management Company: Hines Europe
Enchanted Park M1 Musers’ Battle LoureShopping Loures, Portugal M1 Shopping Centres Poland Owner: Loureshopping - Centro Comercial, SA Management Company: Metro Properties Management Company: Sierra Portugal, SA sp. z o.o
Love to Share Meet Your Favourite Marmara Forum Istanbul, Turkey Influencers Owner: Multi Turkey& Ares Médiacité Shopping Liège Liège, Belgium Management Company: Multi Turkey Owner: CBRE Global Investors Management Company: Gesmall
21 Tactical Activation
Change with Us The Raiffeisen Bank Bucharest MEGA Teply Stan Moscow, Russian Federation Challenger 2018 - The 7th Edition Owner: INGA Centers ParkLake Shopping Center Bucharest, Romania Management Company: INGKA Centers Rus Owner: Sonae Sierra Operation Management Company: Sierra Romania Shopping Center Services SRL
Posnania Shopping Festive Fiesta Cardio Challenge Queensgate Shopping Centre Peterborough, United Kingdom Posnania Poznań, Poland Owner: Invesco Owner: Apsys Group Management Company: JLL Management Company: Apsys Polska sp. z o.o.
22 Tactical Activation
Get More! Food Lovers #INTHECITY Rive Gauche Kyiv, Ukraine Shopping Station Quadrio Prague, Owner/Management Company: Ceetrus Ukraine Czech Republic Owner: CPI Property Group Management Company: Cushman & Wakefield
Winter City Terra Coty Antalya, Turkey Owner: EPM Gayrimenkul Management Company: ECE Projektmanagement
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