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BETWEEN THE LINES

A Provincial Association Marketing Newsletter Welcome to Between The Lines! This bi-weekly newsletter will be used to keep all provinces connected and informed on what is going on in the marketing world, within this tennis world.

NEWS OF THE WEEK:

There is no other like Lorne Shapovalov and Auger-Aliassime win Junior

There are many names in Canadian tennis US Open Doubles title history, but none with a story like that of Lorne Filled with ups, downs (and a three-hour rain Main. Lorne is one of the most decorated seniors delay!!) Felix Auger-Aliassime and Denis players in the world, but his story has not always Shapovalov became the 10th and 11th been happy. Learn more about Lorne, and his to win a junior amazing accomplishments both on and off the championship, and only the second ever all- court. Canadian team to win a junior slam doubles final.

14 Cool US Open Facts

The US Open (it's tennis rendition at least) has a long, and storied history. With a past as rich as the US Open there are always cool tidbits of information to be gleaned from the event, and we have compiled what we believe to be some of the best this tournament has to offer.

The best Twitter has to offer

Social media has taken over our daily lives, be it Twitter, Facebook, Instagram or any of the many other platforms available. Celebrities and sports stars are no different, and our own Heather Marrin has curated some of our favourite tennis content from the Twitterverse. You can check out the WTA BFF's Serena and Caroline, or perhaps you would prefer seeing why Andy Murray loves dogs so much, or laugh along with all time tennis great Roger Federer.

A Starter's guide to tennis

Looking to start playing tennis, but are unsure of how to play the game? Have no fear, Tennis Canada is here! And with the help of our fantastic national coaching staff, we will walk you through the basics of the great game of tennis. Jocelyn Robichaud teaches us the volley Ralph Platz talks about the fundamentals of serving Guillaume Marx gives us the run down on developing your forehand

New gear for the new year

While the leaves have yet to change, and the warm weather of summer still hangs over us, it is still that special time of year where boys and girls across the country begin returning to school. And now is your chance to get the newest Tennis Canada apparel to show off to all your friends, with a sale just in time for the beginning of the school year.

Atlantic Universities are looking for you!

Do you play tennis? If you attend a university in eastern Canada, then this post is for you!! Seven Atlantic Canada-based schools are having open tryouts, and they invite all to attend. Click here to see who you should contact at your school, and if you don't see your school listed, be sure to let them know that you want tennis at your school too.

OUA tennis schedule released Ontario University Athletics have released the schedule for 2015-2016 season. Nine teams will vie for entry into the OUA Championships, being hosted by York University from October 16-18.

Canadian Juniors makes waves at G1 in Repentigny

The final Grade 1 junior event before the US Open in Repentigny, Quebec has been completed, and again Canada's contingent of young guns were out in force with three making their way to the finals in singles play.

Arseneault & Vukovic capture outdoor national titles

As the outdoor tennis season comes to a close for another year, Tennis Canada finished crowning it's outdoor national champions. Ariana Arseneault of Ontario and Luka Vukovic of Biritsh Columbia were able to come out on top in Quebec in the U14 tournament.

Honouring the tennis community

Tom Tebbutt has been covering tennis for over four decades, and Sports Media Canada is taking notice. Tom has been named the 2015 recipient of the George Gross Award for career achievement.

PORTAL: OUR PROVINCES: BLOG:

Canadian tennis has a bright future It is the time of year feared most by kids, summer is Mark Masters of TSN caught coming to an end and it is time up with the newest wave of to get ready to head back to school. Here are a few tips Canadian tennis talent in you can use to make returning Flushing Meadows, as to school a little easier on Canada's next tennis stars yourself, and the younger competed at the 2015 US ones too. Open.

Tom Tebbutt has spent the last two weeks covering all things tennis from Flushing Meadows, and now is your chance to catch up on all the stories you may have missed. Here are all of Tom's articles: September 1 September 3 September 6 September 8 September 9

CANADIAN EVENTS THIS WEEK:

F10 ITF $15,000 Tevlin Men's Futures - Aviva Centre: , ON Professional Men September 12 - 19

Women's Coupe Banque Nationale - Peps @ Laval University: Quebec City, QC Professional Womens September 12 - 20

F11 ITF $15,000 Mayfair Men's Futures - Mayfair Parkway: Toronto, ON Professional Mens September 19 - 27

ITF Under 18 (Grade 2): UQC - Stade Uniprix: , QC Juniors September 21 - 25

PLAYERS IN ACTION THIS WEEK:

Coupe Banque Nationale - WTA International Event - Quecbec City, QC Françoise Abanda Carol Zhao

Japan's Women's Open - WTA International Event - Toyko, Japan

Cary Tennis Champioships - ATP Men's Challenger Event - Cary, United States Brayden Schnur

$15,000 ITF Tevlin Futures - ITF Men's Futures Event - Toronto, Ontario Pavel Krainik Alejandro Tabilo David Volfson Evan McNicol

Open Baia de Setubel - Wheelchair Tennis Event - Setubal, Portugal Éric Gilbert

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