2017-2018 Insights Book
LOOKING BACK 2017 – 2018 INDUSTRY TRENDS AND INSIGHTS LOOKING AHEAD Jumpstart Automotive Media 1 Automotive is making headlines daily, and ›› Expanded our U.S. publisher portfolio to include despite ongoing concerns that doomsday is near, CarStory, a site that uses patented tech to match the general sentiment is optimistic. And with consumers with the right car, and VehicleHistory.com, every new development in autonomous tech, which provides consumers with free access to the electrification, safety and performance—not most comprehensive historical data. to mention the competitors in the space—our ›› Launched a new listings product along with enthusiasm continues to grow. credit and trade-in shopping tools on While we’re elated by all of this, it has undoubtedly CarandDriver.com, giving shoppers the ability made the consumer purchase decision that much more to more easily access their trade-in values and difficult. Yes, information and options are abundant, but determine their credit score. Ultimately, this with what seems like endless choices among models, gives OEMs and dealers access to a more trims, technologies, etc., consumers have more decisions qualified shopper. to make. This means they need better guidance from ›› Added Carpages.ca, a leading resource for credible, trusted resources to ensure their purchase research, specifications, pricing tools, and new and process is exciting, rather than daunting. used car listings, to our Canadian portfolio, and continued to build out our tier 3 Canadian business. ›› Started working more closely with Hearst’s 22 CONSUMERS HAVE award-winning lifestyle brands, which allows auto marketers to connect with consumers before MORE DECISIONS TO they’re in market.
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