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Tony Bove Tony@Tonybove.Com • 415-515-9479 • Tony Bove [email protected] • 415-515-9479 • www.tonybove.com Career Highlights • Manager, Publications and Training for Deem, Inc. • Author of more than two dozen books including iPod & iTunes For Dummies, Just Say No to Microsoft, The Art of Desktop Publishing, iPad Application Development For Dummies • Developer and publisher of Tony’s Tips for iPhone Users (iPhone app) • Marketing director, customer reference manager, and writer for companies such as Adobe, BEA, McAfee, SumTotal, and Sun • Producer of wikis, CD-ROM titles, video, animation, blogs, and podcasts • Communications director, editorial director, publisher, and editor Skills • Superior writing, research, interview, and content development skills • Strong aptitude for understanding technology and articulating its business value • Proven ability to manage media production, including online, video, presentations, and print • Extensive experience with B2C, B2B, and B2E communications and marketing • Thorough knowledge of the demand generation process • Proven success managing technical publications, training, and customer reference programs • Accomplished, self-motivated, and influential communicator Current Employment Manager, Publications and Training, Deem (2011-present) I manage publishing and training for partners, merchants, developers, users, and internal departments such as sales and customer service. Responsibilities include all product release notes and documentation, help content, API documentation, marketing content, white papers, training videos and presentations, and process documentation. I am recognized as the “go to” leader in developing content, documentation, training, process charts, presentations, and collateral. I also manage the company’s 30,000-page wiki. I anticipate problems, take a long-term view, and turn strategies into workable plans. For example: • Addressing the need for marketing collateral across the company, I transformed my writing team to extend its reach into training, sales and marketing. • To scale partner training to accommodate a fast-growing pipeline, I built online on-demand video training to eliminate the need for live WebEx training and dedicated test environments. • To make weekly release note production more predictable and scalable, I created a process using Jira for release note content management and approvals, which also helps keep Jira bug tickets accurate. • To improve the customer experience and reduce translation costs, I upgraded the help content to more intuitive inline tooltips and help messages built into the web service that eliminates switching to a help system and can be translated along with the service. • I defined a new process for “flighting” deals that eliminated gaps and bottlenecks in the existing process and added clarity to the steps. • I took the lead in editing the disaster recovery and business continuity plans to assist InfoSec. • To drive culture change and focus on customer and quality, I improved the quality and consistency of writing in documentation across product lines. • To improve the company’s asset base, I executed a plan to archive wiki pages to improve wiki search. I consistently deliver fully and on deadline the following types of projects and publishing efforts using and/or documenting the following tools: • Training: live training and narrated screencast videos for partners, merchants, and consumers (PowerPoint, WebEx, Skype, Google Hangouts, animation capture, iMovie, iPhoto, GarageBand, QuickTime, audio utilities). • Documentation: ‣ Partner, merchant, and consumer documentation: administrator, customer service, dashboard, and content management reference guides, and FAQs and product help (Word, Pages, Adobe FrameMaker, DITA, Adobe Acrobat, Adobe Photoshop, Adobe Illustrator, screen capture, Zendesk, RoboHelp, Madcap Flare). ‣ Architecture, API, and developer documentation (SaaS, Ruby, Rails, MySQL, New Relic, Linux and Unix application servers, JMS servers, Grails, RESTful APIs, Javadocs, Eclipse IDE, Java, Spring Framework, Maven, JBOSS, Xcode, Objective-C, HTML5). ‣ Corporate and internal documentation: business continuity and disaster recovery plans, corporate boilerplates, glossaries, document templates (data centers, routers, firewalls, backup software, Exchange server, Active Directory). • Processes: content management, production escalation, release management, deal and offer management, merchant on-boarding, credit collection, lead management, RFPs (Salesforce, CardSpring, Atlassian Jira and Confluence Wiki, XML, OmniGraffle Pro). • Marketing and web content: product marketing messaging framework, feature articles, product briefs, data sheets, technical briefs, white papers, configuration guides, social media, blogs (HTML, JavaScript, WordPress, Google Analytics, Twitter, Facebook, LinkedIn). • Project management and product testing (QuickBase, Excel, Campfire, Basecamp, Looker, GitHub, Perforce, Yammer, FitNesse, Selenium) Deem provides the Deem@Work (Travel, Expense, and Purchase) and Deem Offers web services and APIs and Deem Merchant dashboard. Tony Bove Page 2 Book Author and App Developer (1981-present) • Tony’s Tips for iPhone Users (iPhone app) • iPad Application Development For Dummies (Wiley) • iPhone Application Development All-in-One For Dummies (Wiley) • iPod and iTunes for Dummies (Wiley) — 9 editions • iPod touch for Dummies (Wiley) • iLife ’11 for Dummies (Wiley) • Just Say No to Microsoft (No Starch Press) • A dozen books on desktop publishing and multimedia production (see Appendix) Previous Employment Marketing Writer and Consultant (2002-2006, 2009-2011) I developed messaging to establish company leadership in areas such as business intelligence solutions (PivotLink), system security (McAfee), application development (Leapfactor), HTML5 authoring (Velti), talent development and SaaS solutions (SumTotal), secure document delivery solutions (Adobe), and enterprise innovation (BEA). I also consulted on iPhone app product development and marketing strategies (FileMaker and others); developed web content, marketing collateral, press releases, and editorial reviewer guides; and developed product and corporate messaging for a variety of high-tech companies. Customer Reference Manager, Sun Microsystems (2006-2008) I managed the customer reference program and developed presentations, videos, conference presentations, demographics, statistics, and hundreds of case studies. Director, Enterprise Marketing, BEA (1999-2002) To help establish BEA’s leadership in enterprise innovation, social computing technologies, services-oriented architecture (SOA), and business process management (BPM), I developed product messaging, wrote white papers, and produced multimedia web content. I also developed BEA’s first customer reference program. Manager of Corp. Communications, Live Picture/LivePix (1997-1999) I managed and produced all corporate communications including CEO keynote presentations, customer references and success stories, white papers, press releases, brochures, and web content. Project Leader and Producer (1995-1997) I managed technical writing and online documentation for game development tools (NewFire), and produced web content and video (MediaBand). I also launched the Rockument site and produced and published multimedia CD-ROMs including Haight-Ashbury in the Sixties (Rockument) and Macromedia Director (Random House). Editorial Director, Hypermedia Communications and NewMedia Magazine (1991-1995) I edited and published the Macromedia User Journal and the Inside Report on New Media, and developed editorial strategies and developer conference programs for NewMedia magazine. Tony Bove Page 3 Publisher, Editor, and Columnist (1980-1991) I started pioneering magazines about desktop publishing (Desktop Publishing, Publish!) and microcomputer operating systems (User’s Guide, Portable Companion). I wrote columns for a variety of magazines, including weeklies (The Chicago Tribune, Computer Currents, Macintosh Today, Prodigy), monthlies (MacUser, Dr. Dobbs’ Journal, NewMedia, PC World, PC Computing), and quarterlies (NeXTWorld, Whole Earth Software Catalog). Technical Publications Manager, Intel and Data General (1976-1980) I started as a technical writer (Data General) and became Technical Publications Manager (Intel). I won the Society for Technical Communications (STC) First Prize Award for a reference manual on Business BASIC, and wrote the first tutorials on using Pascal and developing for the Intel 286. Awards and Reviews • Society for Technical Communications First Prize Award for a programming reference manual • “One of the most interesting overviews of modern desktop computing history that’s ever been written... possibly a watershed event.” John Dvorak on Just Say No to Microsoft (Nov. 2005) • “Every Microsoft engineer and product planner should read it.” Robert Scoble, blogger and former Microsoft Technical Evangelist, on Just Say No to Microsoft (Jan. 2006) • “Tony Bove has a definite knack for noticing what’s important and succinctly explaining it.” A.P. Lawrence on Just Say No to Microsoft (Dec. 2005) • “I borrowed several books from the library on iPods. This was by far the most informative, up to date and easy to use. It’s a great ‘go to’ book.” One of many five-star reviews on Amazon.com for iPod & iTunes for Dummies. • “Near genius at making complex ideas understandable.” Jerry Pournelle, BYTE (Dec. 1986) Speaker Highlights • Nov. 2005: Keynote, Cybersalon in Berkeley, CA, on Microsoft • Mar. 1997: Moderator, Digital Hollywood, panel on multimedia CD-ROM
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