Se ·~.b COUNCIL REPORT ABBOTSFORD

Report No. PRC 017-2017 EXECUTIVE COMMITTEE

Date: May 15, 2017 File No: 7900-20

To: Mayor and Council From: Heidi Enns, General Manager, Parks, Recreation & Culture Subject: 2016 Annual Report

RECOMMENDATION

THAT Report No. PRC 017-2017, dated May 4, 2017 from the General Manager, Parks, Recreation and Culture, regarding the Abbotsford Centre 2016 Annual Report, be received for information.

SUMMARY OF THE ISSUE

The Abbotsford Centre 2016 Annual Report provides Council with an overview of the success of the operation including a highlight of the activities, trends and financial performance of the facility.

BACKGROUND

Spectra Venue Management (Spectra) has operated the Abbotsford Centre a multi-use community, entertainment, cultural and sports facility on behalf of the City of Abbotsford since 2008. In 2014, the City of Abbotsford and Spectra Venue Management agreed to a new five year management and operating agreement, which included the "New Game Vision" (New Game), with enhanced community access; streamlined operating agreements; and revenue positive special events and anchor tenants.

DISCUSSION

In the past three years since the New Game was launched, the venue has increased community access, and generated a significant economic vibrancy for the businesses and residents of Abbotsford and surrounding area through successful event and community bookings.

In 2016, the Abbotsford Centre was ranked as the top venue with a capacity of 5,001 to 10,000 (according to Venues Today, a leading arena, stadium and convention centre publication). Polstar named as #148 of the top 200 venues worldwide and 84% of the attendees at the venue rated their level of enjoyment at the Abbotsford Centre as very good to excellent.

The venue played a major role for the City by hosting the 2016 BC Summer Games with 10,500 in attendance at the opening ceremonies. Youth enjoyed 531.75 hours of hockey access in the NHL regulation arena. In order to meet the growing concert fan base; new genres of music and game and dance shows complemented the healthy potpourri of Country, Christian and South Asian events. Report No. PRC 017 -2017 Page 2 of 2

In 2016, a total of seven sold out shows occurred at the Abbotsford Centre resulting in a 102 % increase in attendance over 2015. This was also an inaugural year for the Champions Kabaddi League; with five 5 event days, the Fraser Valley Throwdown Crossfit Competition both returning in 2017 and the Watchtower Convention which is looking to return in 2018.

Despite the absence of a major tenant in the facility; the 2016 financial Performa is the lowest financial subsidy from the City of Abbotsford since the venue opening at $931,000.

FINANCIAL PLAN IMPLICATION

The City continues to realize significant savings in the operational subsidy of the Abbotsford Centre through the contracting of the operation to the Spectra Venue Management. The budget target for the Abbotsford Centre in 2016 was $1,239,589. The financial performance resulted in a net subsidy of $931,000; $308,589 better than budget.

Reviewed and approved bY tfi~: Chief Financial Officer

IMPACTS ON COUNCIL POLICIES, STRATEGIC PLAN AND/OR COUNCIL DIRECTION

The 2016 Annual Report of the Abbotsford Centre is in alignment with Council's direction for creating a Complete Community, Vibrant Economy and Fiscal Discipline.

SUBSTANTIATION OF RECOMMENDATION

Staff are seeking Council's receipt of this report which serves as an introduction to the 2016 Abbotsford C~e , re Annual Report presented by the General Manager, Andrew Nash. - I i \

~ ager, Parks, Recreation & Culture

ATTACHMENTS

Attachment "A": Abbotsford Centre Annual Report Attachment A TABLE OF CONTENTS

STATEMENT OF PURPOSE 03 MESSAGE FROM THE GENERAL MANAGER 04 HIGHLIGHTS AT THE ABBOTSFORD CENTRE IN 2016 07 2016 FACILITY USERS 12 COMMUNITY INITIATIVES 14 CALENDAR OF EVENTS 15 EVENT TICKET SALES - 2016 16 FINANCIAL OVERVIEW 17 ANNUAL EVENT SURVEY DATA 18 NET PROMOTER SCORE 20 HOW YOU DOIN'? 21 DIGITAL MARKETING INITATIVES 22 INTERACTIVE STATISTICS 24 OUR TEAM 25 KEY PARTNERSHIPS 27 PROMOTER QUOTES 28 THANK YOU! 29 FUTURE OUTLOOK 31 APPENDIX 32

ABBOTSFORD CENTRE STATEMENT OF PURPOSE

The venue credo - "Events. Experiences. Memories." The Abbotsford Centre is committed to serving as a leading Canadian sports & entertainment venue by consistently providing its guests with outstanding event value, unique experiences, and lasting memories. We continue to strive to provide our guests with exceptional customer service.

The Abbotsford Centre is the premiere entertainment facility in the Fraser Valley of . Global Facility Management (DBA Spectra Venue Management), under the management agreement for the City of Abbotsford, are leading the community of Abbotsford towards an approved quality of life by ensuring that our practices in the industry provide sustainable social and economic growth, using the Abbotsford Centre to its full potential. We are committed to providing exceptional service to our clients, guests, and community partners, making every interaction inside and outside of the venue a remarkable one.

ANNUAL REPORT 2016 MESSAGE FROM GENERAL MANAGER

On behalf of Spectra Venue Management Price is Right Live, Jeff Dunham, Babbu their events a success. We believe by and the staff of the Abbotsford Centre, Maan, Chris Tomlin, Punjabi Virsa, and supporting the community and these I am pleased to present the Abbotsford Blink 182. In addition to booking world organizations, we can create a stronger Centre Annual Report for 2016. The class entertainment the facility played and more dynamic community. year proved to be exceptional for the host to five Champions Kabbadi League venue, the Abbotsford Centre played matches, the BC Summer Games opening As we continue to push forward with host to 53 concerts and special events, ceremonies, Jehovah Witness Convention, our strategic direction in our ninth "In 2016 welcoming 179,606 guests into the venue, and a wide range of other community, year of operations we would like to ' while setting new benchmarks in guest sport, and cultural events. thank the residents of Abbotsford, Abbotsford experience and financial accountability. Mayor & Council, community partners, Pollstar Magazine listed the arena 148th suppliers, promoters, and staff for their Centre The Abbotsford Centre celebrated an top venue in the world based on ticket contributions throughout 2016. We important milestone in 2016 - the third sales making it a touring hotspot. This share a common goal and believe in the continued anniversary of the New Game Initiative success has already continued into 2017 potential and future of the Abbotsford to be which was first created in 2014. In the with twelve concerts and events taking Centre. The team at the Abbotsford past three years since the New Game place in the first quarter of 2017 including Centre is poised for a very exciting regarded concept was launched, the Abbotsford seven premier events in the month of 2017 as we continue to bring first class Centre has provided increased community February: Cheerfest 2017, WWE Road to entertainment, sport. and cultural events as the access, and generated return to Wrestlemania, Marianas Trench, Bubble to Abbotsford. . businesses and residents of Abbotsford Guppies Live, , and two Harlem premier and surrounding area through successful Globetrotters events. Sincerely, events event bookings. . As a supporter of the Abbotsford arena 1n In 2016, Abbotsford Centre continued community, we continued to work with fl~Je1¥ Nuj( to be regarded as the premier events organizations this year including Canuck ANDREW NASH Western arena in Western Canada, which was Place, Abbotsford Hospice Society, Crystal General Manager for further underscored by seven sold out Gala and many others by donating silent Spectra Venue Management Canada ... " concert performances by Kip Moore, auction items and resources to make Abbotsford Centre

ABBOTSFORD CENTRE

5,183 HOT DOGS WERE CONSUMED IN 2016 AT CONCERTS INAUGURAL ~ CANADA'S #1 FRASER VALLEY 5001 - 10,000 THROWDOWN 1,836 HAMBURGER PATTIES COMPETITION WERE FLIPPED 7 CAPACITY VENUE SOLD OUT VENUES TODAY 2,646 ORDERS OF SHOWS CHICKEN TENDERS ata portions have 3 pieces ,,--~ #2 IN PACIFIC NORTHWEST ~ -+.X 122,078 VENUES TODAY TICKETS SOLD 24 HR CONVERT 62,662 VENUE FROM LBS OF POPCORN PBR BULL RIDING TO CANADA'S 13TH RANKED VENUE MINOR HOCKEY ICE POLLSTAR YEAR END RANKINGS Removing 40 loads of d irt from t he facility 638 GUESTS PURCHASED DINNER PRIOR TO A CONCERT' J:l:J+l I 53 TOP #148TH TOP INAUGURAL SEASON OF 12,487 LITRES ~~EVENTS VENUE WORLD WIDE CHAMPIONS OF POP POLLSTAR YEAR END RANKINGS KABADDI LEAGUE

GUESTS DRANK 56,938 CUPS OF BEER r~/I HIT OVER 15,000 CRAFT CORNER 0 s3°0T;OV00 POURED 4,431 CUPS ~ TO NON PROFIT GROUPS 64,381 FANS OF CRAFT BEER ] -...... _,,/' AND LOCAL CHARITIES ON FACEBOOK PEOPLE HAVE JOINED f THE BACKSTAGE PASS MEMBERSHIP (INCREASE OF 19% IN 2016) ABBOTSFORD CENTRE HIGHLIGHTS AT THE ABBOTSFORD CENTRE IN 2016

This past year was one of the busiest for the Abbotsford Centre. Spectra Venue Management continues to deliver quality programming to the residents of Abbotsford and the Fraser Valley. We are proud to have created memories for over 150,000 fans throughout 2016.

STRATEGICALLY LOCATED IN A GROWING MARKETING PLACE

The Fraser Valley is growing: Located 65 km east of , the Abbotsford Centre is the premier entertainment venue is the Fraser Valley. Due to its proximately to Vancouver the venue faces stiff competition with being located on the cusp of a major market and competing with venues in Vancouver and throughout the area, these venues include:

~m nt•I!f~UGnl (!f;,~rf] Vancouver 18,630 Vancouver 14,239 Queen Elizabeth Theatre Vancouver 2,929 The Vancouver 2,280 The Commodore Vancouver 995 Langley 5,276 Chilliwack 5,000

ANNUAL REPORT 2016 Group and Mamma Mia were added to the event calendar to diversify the healthy dose of country, Christian, and South Asian shows.

SOLD OUT CONCERTS: In 2016, a total seven events were SOLD OUT! These included Kip Moore (February 20), The Price is Right Live (April 6), Jeff Dunham (April 9), Babbu Maan (May 21), Chris Tomlin (May 22), Punjabi Virsa (August 28), Blink 182 (September 18)

ABBOTSFORD MINOR HOCKEY: Through continued success of the 'New Game' Strategic Plan, Abbotsford Minor Hockey Association and several user The Fraser Valley population has increased shows So You Think You Can Dance, Johnny groups within the area, the Abbotsford over the past few years due to the exodus of Reid, and Queens of Sheba Tour featuring Heart Centre was able to successfully schedule people from Vancouver, seeking a better quality & Joan Jett in both Vancouver and Abbotsford. 531.75 community ice hours in 2016. of life for themselves and their families. This population growth has created a new market CROSSFIT COMPETITION: in British Columbia's lower mainland for the BOOKING NEW CONTENT: Abbotsford Centre to take advantage of. Historically known for booking events in the After successful events at other Spectra country, Christian, family, and South Asian Venue Management venue in Penticton, This population boom, ha·s created more demand genres, 2016 saw a diversity in event bookings British Columbia (South Okanagan Events for entertainment throughout the region. Working to meet the needs of a growing concert fan Centre), the Hoodoo Adventure Company and in partnership with promoters, the management base in Abbotsford and the Fraser Valley. Evolution Athletics in partnership with CrossFit team at the Abbotsford Centre has now Abbotsford introduced the Fraser Valley successfully been able to show proof that a tour This past year, new concerts and events such as Throwdown to the Abbotsford Centre in October can book in downtown Vancouver one night and So You Think You Can Dance, The Price is Right 2016. The CrossFit-style event challenged and than come out to Abbotsford the following night, Live, , Papa Roach, SIXX showcased more than 330 athletes competing and pull in extraordinary numbers each night. AM, Blink 182, , I Mother Earth, within several different team and individual In 2016, this was realized as promoters booked Slayer, Anthrax, and Broadway shows Blue Man divisions. Plans are underway.

ABBOTSFORD CENTRE ,,t'-n Hou CRAFT CORNER: St STEEL Created at the end of 2015, the Craft Corner EAST '- ABBY is now a main fixture of the Abbotsford ~ Centre concourse at every major concert or BREWING &OAK BREWING CO. event. The Craft Corner not only has formed c 0. an additional beverage pouring station, but has also allowed Spectra Venue Management FOAMERS~ with the opportunity to partner with local and l.avens . ./! regional businesses to feature local product in urew1ng the venue. In 2016, there has been seven craft FCJLLY BREWIN& CD. company beer businesses that have utilized this space.

ANNUAL REPORT 2016 BC SUMMER GAMES: GRADUATION 2016: In July, the Abbotsford Centre hosted the In 2016, the number of graduation days opening ceremonies of the BC Summer Games increased from two days to six, and saw in addition to two athlete social functions during 10,000 people attend these events after the week of competition. The Abbotsford Centre securing local high school graduations and team also played a partnership role in event Trinity Western Convocation. logistics, while assisting in the preparation and distribution of food to athletes and volunteers throughout the BC Games. In total, 10,500 CHAMPIONS coaches, athletes, families, and athletes visited KABADDI LEAGUE: the Abbotsford Centre during that week, with The inaugural season of Champions Kabaddi 7,000 meals prepared an served to athletes. League took place at the Abbotsford Centre. In August, Spectra Venue Management at A PERFECT PLACE the Abbotsford Centre announced that they TO REHEARSE: will be home to the Champions Kabaddi In 2016, Johnny Reid, Heart and Joan Jett, Sigur League in 2016. Kabaddi, is a game which Ros, Five Finger Death Punch, Papa Roach, SIXX AM, originates back to pre-historic times, and and Our Lady Peace, I Mother Earth, have booked played in different forms. There modern the venue for rehearsal dates prior to kicking off Kabaddi game has been played all over their tours. These rehearsal dates in the venue India and South Asia since 1930. The first provide additional event days, create opportunities season was successful, and plans are already to build stronger relationships with promoters, in the works for the season two in 2017. and a chance to further showcase the venue. INDUSTRY WIDE ABBOTSFORD CENTRE RECOGNITION: HOCKEY LEAGUE: The ability of the Spectra team at the The fall of 2016 saw the beginning of the third Abbotsford Centre to achieve success has annual season of the new Abbotsford Centre not been unnoticed. The venue has been Hockey League. A league that started with seven listed in TopStops in Venues Today Magazine, teams in 2014 has grown to fourteen teams in finishing 1st overall in Canada in venues 5,001 2016. The league championship will be competed - 10,000, and 2nd in the Pacific Northwest for in March 2017. The continued partnership with in the same category. The Abbotsford neighbourhood pub Finnegan's Bar & Grill helped Centre was also honored and received its increase engagement with building sponsors and highest ever world ranking in PollStar at partners. 148th overall, and 13th overall in Canada.

ABBOTSFORD CENTRE JEHOVAH'S WITNESS CONVENTION: Held over three consecutive weekends in July 2016. The Jehova Witness Convention saw a total of 31,000 guests visit the Abbotsford Centre. The overall event was not only a success for the venue, but visitor from outside the community provided a significant economic impact onto the community throughout the month.

RETURNING EVENTS: The success of 2016, saw fan favourites return to the Abbotsford Centre. Annual events such as Cheerfest, WWE, University of Fraser Valley Convocation and the were joined by headliners ZZ Top (April 7), Jeff Dunham (April 9), Babbu Maan (May 21) , Punjabi Versa (August 28), Michael W. Smith (November 18), and Celtic Thunder (November 23) who all made return visits to the Abbotsford Centre in 2016.

ANNUAL REPORT 2016 ,.. -J 2016 FACILITY USERS 219,743 45.000 TOTAL VENUE USERS J 40.000 ,.. -- 35.000 l 30.000 53 25.000 TOTAL 20.000 EVENTS l 15.000 ~ I 10.000 37 5.000 TOTAL 0 TICKETED EVENTS I ,..------16 2014-2016 FACILITY USER COMPARISON TOTAL NON TICKETED 45,000 EVENTS - --·-·· I 40.000 I - -- ~------I 1 12014 1•• 35,000 J 30,000 115,818 ( \ 25,000 TICKETED EVENT USERS ~1 20,000

,.. - -- - ~ 15,000

, , ~ 10,000 I 40,135 5.000 NON-TICKETED _Q EVENT USERS l Scale by 5.000

ABBOTSFORD CENTRE TICKETED ] 5 3 % EVENTS NON TICKETED MINOR HOCKEY r-- MEETINGS/ OTHER ~ EVENTS INCLUDE: l 63,790 USERS: ... ' 28,120 COMMUNITY EVENTS: 395 USERS ( USERS ( USERS -·- NON ·29o/cO TICKETED • Trinity Western Convocation This statistic includes users who EVENTS This statistics includes user groups from booked the facility for meetings or • UFV Convocations Abbotsford Minor Hockey Association special events which include MEETINGS • Watchtower Convention (AMHA), Abbotsford Female Minor 18 %+SPECIAL Abbotsford Minor Hockey Association Hockey Association (AFMHA), Fraser EVENTS Meetings, U-District events, Pacific .I • BC Summer Games Valley Hockey Association (FVHA), Yale Sport, City of Abbotsford retirement • Film Shoots MINOR Academy, and Chilliwack Junior Hockey party, prayer services, and WestJet HOCKEYl ! 13% USERS • High school Graduations leagues (CCJHL) I Christmas party.

AC HOCKEY __ J 3% LEAGUE (ACHL) PUBLIC PUBLIC WALKING: c 2 ;w-1 LACROSSE USERS: 2,100 WALKING Average 184 users per month. This statistic includes usage for Abbotsford 1% TRACK USERS USERS December highest usage with 370 users, ( u'~ ) Lacrosse tryouts between March - May 2016 - followed by 333 walkers in January. LACROSSE 1% USERS ·-

ANNUAL REPORT 2016 COMMUNITY INITIATIVES

Spectra staff at the Abbotsford Centre are committed to being an engaged and respected partner throughout Abbotsford and the Fraser Valley by providing support for charities, non-profit organizations such as the Abbotsford Hospice Society, Matthew's House, Abbotsford Chrystal Gala, BCSPCA, Canuck Place, and local shelters.

In 2016, the Abbotsford Centre donated over $20,000 worth of tickets, luxury suites and autographed guitars as auction items for charity groups. In addition, Spectra Food Services and Hospitality team paid out $30,000 to local not for profit groups for volunteering in concessions on event days.

Our facilities within the venue have become a second home for community organizations such as the Abbotsford Farm to Food Bank who utilize the kitchen space for meal preparation and Abbotsford Minor Hockey who benefits from office space for administration needs.

Spectra Venue Management is inclusive in their approach to employment, and to this extent, the Abbotsford Centre, specifically in operations and food and beverage work closely with local Community Services organizations to provide work experience opportunities for individuals with personal special needs (mental/physical).

In the community, Spectra staff can be seen volunteering at special events in the community such as Canada Day, Agri-fair, and the annual Berry Beat Festival, volunteering at the elementary school, participating in local charity Lego building completions, local charity golf tournaments, or decorating Christmas trees at the annual Trees of Hope event. On a weekly and monthly basis team members attend meeting of the Abbotsford Executive and Abbotsford Chamber of Commerce to connect with other prominent businesses in the community.

ABBOTSFORD CENTRE CALENDAR OF EVENTS

January 9 So You Think You Can Dance April 16 Satinder Sartaaj September 11-16 Sigur Ros rehearsals February 1 Johnny Reid rehearsals April 30 Trinity Western Convocation September 17 Champions Kabaddi February 2 Johnny Reid May 3 RCMP Sniper Training September 18 Blink 182 February 6 Cheerfest 2016 May 21 Babbu Maan September 25 Champions Kabaddi February 7 WWE Road to Wrestlemania May 22 Chris Tomlin October 1 The Monster Energy PBR Canadian Tour February 15-16 Hockey Film Shoot June 2-3 University of Fraser February 20 Kip Moore Valley Convocation October 13 Farewell Tour February 21 Fraser Valley Regional June 5 Theresa Caputo October 14 Our Lady Peace & I Mother Earth rehearsals Speedskating June 9-11 Abbotsford High February 26 Harlem Globetrotters School Graduations October 15 Our Lady Peace & I Mother Earth March 6 Queens of Sheba - June 28 Heart & Joan Jett and June 30-July 3 Watchtower Convention October 17 John Fogerty the Blackhearts rehearsals July 7-July 10 Watchtower Convention October 20 Slayer & Anthrax March 7 Queens of Sheba - October 22-23 Fraser Valley Throwdown Heart & Joan Jett July 21 -23 BC Summer Games Cross-fit Competition and the Blackhearts August 20 Champions Kabaddi March 23 Lord of the Dance August 28 Punjabu Virsa November 16 Mamma Mia Final Farewell Tour March 27 Vaisakhi Mela 2016 September3 Champions Kabaddi November 18 Michael W. Smith, Amy April 4 Five Finger Death Punch, Blue Man Group September 8 Grant, and Jordan Smith Papa Roach, SIXX AM April 6 The Price is Right Live rehearsal November 23 Celtic Thunder - April 7 ZZTop September 9 Five Finger Death Punch, Legacy Tour April 9 Jeff Dunham Papa Roach, SIXX AM December 18 Christmas Confetti April 14 Gord Bamford & Joe Nichols September 10 Champions Kabaddi Masquerade Ball

ANNUAL REPORT 2016 Total Gross Event Event Date Attendance Revenue So You Think You Can Dance January 9 3,481 $198,704 Johnny Reid February 2 3,484 $232,739 Cheerfest February 6 2,241 $32,720 WWE Live February 7 4,158 $199,015 Kip Moore February 20 3,288 $154,971 Harlem Globetrotters February 26 4,620 $180,958 Heart & Joan Jett March 7 4,576 $343,883 Lord of the Dance March 23 2,308 $127,705 Vaisakhi Mela March 27 2,157 $104,470 Blue Man Group April 4 1,648 $127,705 The Price is Live April 6 3,508 $140,766 ZZ Top April 7 4,398 $315,020 Jeff Dunham April 9 6,624 $414,162 Gord Bamford & Joe Nichols April 14 1,789 $66,650 Satinder Sartaaj April 16 3,202 $219,931 Babbu Maan May 21 4,853 $245,985 Chris Tomlin May 22 6,590 $242,325 Theresa Caputo June 5 5 ,119 $366,189 Meat Loaf June 28 3,448 $249,696 Champions Kabaddi League August 20 1,032 $1,776 Punjabi Virsa August 28 3,207 $211 ,710 Champions Kabaddi League September 3 850 $560 Five Finger Death Punch I Papa Roach I SIXX AM September 9 2,998 $189,163 Champions Kabaddi League September 10 377 $320 Champions Kabaddi League September 17 543 $192 Blink 182 September 18 6,394 $447,715 Champions Kabaddi League September 24 1,430 $2,640 Monster Energy PBR Canadian Tour October 1 2,722 $101,942 Kenny Rogers Farewell October 13 2,192 $132,870 Our Lady Peace October 15 2,382 $140,810 John Fogerty October 18 4,754 $319,064 Slayer & Anthrax October 20 2,988 $191,734 Fraser Valley Throwdown - Crossfit Competition October 22-23 669 $6,619 Mamma Mia Farewell November 16 3,104 $223,017 Michael W . Grant & Amy Grant November 18 6 ,087 $318,650 Celtic Thunder Legacy November 23 2,297 $146,100 Christmas Confetti Masqurade Ball December 18 ------·-----175 $6,501 2016 TOTAL 115,818 $6,404,601 2015 TOTAL 57,281 $2,124,233

ABBOTSFORD CENTRE ------FINANCIAL OVERVIEW FINANCIAL PERFORMANCE FOR YEAR ENDING DECEMBER 31, 2016

BUDGET ACTUAL VARIANCE ----·------··-- ·-· - ·-······-----·--·---- ·-·-· - --- . NUMBER OF EVENTS 38 53 15 ATTENDANCE EVENTS 90,570 179,608 89,038

ATTENDANCE NON-EVENTS 24,000 40,135 16,135

TOTAL ATTENDANCE 114,570 219,743 105,173 (EVENTS AND NON-EVENTS)

REVENUE Direct Event Income $186,079 $334,141 $148,062 Surcharge Revenue $162,156 $222,265 $60,109 Convenience Fee Revenue $86,964 $218,953 $131,989 Suite Revenue $50,581 $110,324 $59,743 Ancillary Income $281,570 $336,341 $54,771 Total Event Income $767,350 $1,222,024 $454,674

Other Income $330,864 $309,719 ($21,145)

Indirect Expenses ($2,337,803) ($2,462,743) ($124,940)

Net Income (Loss) ($1,239,589) ($931,000) $308,589

Grants $900,000 $1,062,000 $162,000 Long-term debt interest ($2,298,000) ($2,271,000) $27,000

Annual Building Surplus I Deficit ($2,637,589) ($2,140,000) $497,589

ANNUAL REPORT 2016 EVENT ATTENDANCE ANNUAL EVENT SURVEY DATA FACTORS CUSTOMER SATISFACTION How often do you attend a ticketed event? AVERAGE RESPONDENT 78% 1 or 2 times a year 13% Once a month Through post show and annual surveys. Spectra Venue Management has been able to gather 6% 2 or 3 tim es per month vital information regarding the fan experience at the Abbotsford Centre. The results below are based on the responses of 2,757 fans surveyed in our annual general survey. What are the top 3 factors that effect 66o/c O F FANS SURVEYED OF FANS SURVEYED whether or not you will attend an event? o ARE FEMALE 30% LOOKED TO RECEIVE THEIR INFORMATION 1 Ticket price 77o/c OF FANS SURVEYED ON THE RADIO 2 Bi g Name Artist 0 LOOKED TO RECEIVE THEIR 3 Entertainment Va lu e INFORMATION THROUGH THE OF THE FANS ABBOTSFORD CENTRE EMAIL 29% SURVEYED ATTENDED A COMMUNITY EVENT Who did you attend an event with? 73o/c O F FA NS ARE BETWEEN AT THE ABBOTSFORD o THE A GES O F 35-64 CENTRE 43% Spouse or partner 32% Fr iends 14% Entire Family

ABBOTSFORD CEN TRE SCALE GOOD

How would you How would you rate rate the customer your level of enjoyment service at the when visiting the Abbotsford Centre? Abbotsford Centre?

55% Excellent 27% Good 6% Fair 34% Good e 11% Fair • • How would you rate parking at the Abbotsford Centre? How would you rate How would you rate the food & beverage at 67% Excellent the cleanliness of the the Abbotsford Centre Abbotsford Centre? concessions? 27% Good 40% Good 31% Good 25% Fair 35% Excellent 25% Fair

ANNUAL REPORT 2016 How likely is it that you would recommend ~ s :_~~E: l NET the Abbotsford centre to a friend or colleague? PROMOTER ~ SCORE In 2015, we introduced Net Promoter Score (NPS) to our annual survey. Net Promoter Score is a customer loyalty metric that is utilized across companies of all sizes and all industries, specifically Hospitality, Consumer Goods, Retail, Transportation, and Media. Net Promoter System™ 0 2 3 4 5 6 7 8 9 10 helps companies in all industries build customer loyalty which in turn helps to achieve growth. NET PROMOTER SCORE=% PROMOTERS - % DETRACTORS'

The Net Promoter Score of the Abbotsford NUMBER OF Centre provides our team with a benchmark and RESPONDENTS: framework that is directly tied to the customer 0 16 journey. 1 6

NPS is calculated using the answer to a single 2 10 question, using a 0-10 scale. In 2015, the 3 18 TYPES: Abbotsford Centre set our initial benchmark at 52. 4 18 DETRACTOR 8.97% RESULT: How likely is it that you would 5 105 recommend the Abbotsford Centre NEUTRAL 28.04% 1-NPS' --1 54 I to a friend or colleague? 6 70 PROMOTER 62.98% I NPS ~ - 2015 . I 52 I 7 237 Respondents are grouped as follows: 8 532

9 436 ~ 10 1291 DETRACTORS 246 NEUTRAL 769 PROMOTERS 1,727 (SCORE 0-6) (SCORE 7-8) I (SCORE 9 -1 0) TOTAL PEOPLE TOTAL CUSTOMERS TOTAL PEOPLE are unhappy customers who can are satisfied but unenthusiastic are loyal enthusiasts who SURVEYED SURVEYED I SURVEYED damage your brand and impede growth PROVIDED A customers who are vulnerable to PROVIDED A will keep buying and refer PROVIDED A through negative word-of-mouth. 0 OR 6 RATING competitive offerings. 7 OR 8 RATING others, fueling growth 9 OR 10 RATING

ABBOTSFORD CENTRE TO P10 HOW YOU DOIN'? CUSTOMER SERVICE PRINCIPLES

1 CUSTOMER FIRST Meet and surpass needs & expectations 2 GOLDEN RULE Treat co-workers, vendors, and customers with respect 3 LISTEN HOW YOU DOIN'? Be attentive and gain complete understanding of concerns or requests How YOU Dain'? is a customer service philosophy used by all Spectra Venue 4 THINK "YES" Management Facilities to ensure a first-rate experience from the moment a Demonstrate a can-do approach & a positive attitude visitor steps through our doors. The Abbotsford Centre is committed to ensuring this fan experience and the way we achieve excellence in customer service is 5 BE PROFESSIONAL simple, our employees. At the Abbotsford Centre, we have implemented the Be a positive representative of Spectra Venue HYO Superstar of the Month incentive program to reward our employees for Management going above and beyond their regular job duties for the guests of our venue. 6 POSITIVE ATTITUDE Be optimistic; enco·unter situations with solutions Customers and venue managers are welcomed to present a staff member with a HYO card when he or she represents the How YOU Doin? philosophy. The 7 24-HOUR RULE HYO Committee then collects the cards from our employees and use them for Create urgency in responding to all inquiries monthly and annual prize draws. 8 EVERYBODY SELLS Create new and unique ideas to drive business In 2016, the following staff members were recognized for exceptional service by being awarded Superstar of the month. Adrianna Gray (Box Office), Dennis 9 ENTHUSIASM Malchuk (Food Services & Hospitality), Parissma Patel (Food Services & Attack new challenges with passion and embrace existing responsibility Hospitality), Sabrina Gibbs (Operations), Fred Danchuk (Volunteer Abbotsford), Chris Heaton (ICM Security), Christine De Haan (Food Services & Hospitality), 10 DO IT NOW Joanne Goodrick (ICM Security), Alicia Ordog (ICM Security), Charmaine Create a plan of action & follow through Lobban, (ICM Security), Team Guest Services (Box Office), Jesse Albertson (Food Services & Hospitality). r----- j

ANNUAL REPORT 2016 ' ·l DIGITAL MARKETING INITIATIVES EMAIL DATABASE

ABBOTSFORD 64,381 I (f) 0:: w CENTRE ro BACKSTAGE u0:: (f) PASS co :::J (f) _J <( 2: w LL 0 0:: w ro 2: :::Jz JAN. 1, 2016 DEC. 31, 2016 A ______-1 2016 28.3% s. Open rate 2.9% Click ~ through rate

ABBOTSFORD CENTRE DIGITAL MARKETING INITIATIVES SOCIAL MEDIA

1~ ' Abbotsford Centre o: Abbotsforc!Centre 125% INCREASE

On January 1, 2016 we had 492 followers on lnstagram and on December 31, 2016 the number of followers had increased to 1,108. ~

twit:t:er Abbotsford Centre 'n•AbbyCentre 25% INCREASE

On January 1, 2016 we had 1,989 followers on Twitter and as of December 31, 2016 the number of followers had increased to 2,494. AC content seen by approximately 201,381 people »

face book Abbotsford Centre 71% '(i•AbbyCentre INCREASE

On January 1, 2016 we had 8,763 fans on Facebook and on December 31, 2016 we reached 14,947. FANS: 67% Women 32% Men AC content seen by approximately 13 million people f

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ANNUAL REPORT 2016 INTERACTIVE STATISTICS TOPS WEBSITE PAGE VISITS

unique visitors visitors 1 Home Page .. . 18% per month per month 27,607 10,696 2 List of Events Calendar .. . 12%

3 Seating Maps ...... 11%

4 Location & Directions ...... 4%

5 Ways to Buy ...... 4%

desktop 2016 TICKETS PURCHASED 36,061 40% page views per month - 29%

mobile I I tablet • ••t " • Outlets 2.40 1:20 51% 9% pages per visit avg visit duration " closed satellite outlets in 2016

ABBOTSFORD CENTRE ®n ! !', ~ ,~I.~.~

SPECTRA VENUE MANAGEMENT Regional Vice President DEAN CLARKE

OUR SPECTRA VENUE MANAGEMENT General Manager TEAM ANDREW NASH

BOX OFFICE& GENERAL DIRECTOR DIRECTOR DIRECTOR DIRECTOR OF CHIEF DIRECTOR OF GROUP SALES MANAGER OF EVENTS OF FINANCE OF MARKETING CORPORATE ENGINEER OPERATIONS SALES MANAGER Spectra Food BRENT BIRGIT DUSTIN SCOTT TYLER Services + Hospitalit y KATHRYN DONNELLY EVANS BODNARYK LINDA CURRIE RINAS HOWELL DAWN ABRAM FENTON

ASSISTANT EXECUTIVE SECURITY STAFF PART TIME OPERATIONS BOX OFFICE/ CHEF ACCOUNTANT ICE SUPERVISOR COMMUNITY GUEST SERVICES ENGINEERS MARVIN MANAGER CRAIG LUCAS MACLEOD FIRST AID MILLIN ROBBINS KYLIE KRUGER

PART TIME PART TIME PART TIME PART TIME BOX OFFICE/ OFFICE VOLUNTEERS CONVERSION COMMUNITY MANAGER Volunteer CREW STAFF PARISSMA PATEL Abbotsford

PART TIME PART TIME HOUSEKEEPING PARKING EVENT STAFF AV TECH Tri-Com SERVICES SERVICES Fast Lane & Impark

ANNUAL REPORT 2016

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KEY PARTNERSHIPS

Vo Lu NT EE R VOLUNTEER ABBOTSFORD _fiBBOTSFORD Volunteer Abbotsford (VA) is the community's volunteer centre. VA is a non-profit organization that promotes and supports volunteerism. Their goal is to work with individuals and groups to help facilitate a positive volunteer experience.

TICKETMASTER ticketmaster® Ticketmaster is a ticket sales and distribution company based in West Hollywood, California with operations in many countries around the world including an office in Vancouver, BC. Ticketmaster is part of the Live Nation Entertainment family. In the beginning of 2010, Live Nation and Ticketmaster Entertainment merged to create Live Nation Entertainment. This gives the fan access to more fan-friendly options.

SPETCRA FOOD SERVICES & HOSPITALITY ~ ! ~'~'~:!.~.~ Spectra Food Services & Hospitality manages the food, beverage, merchandise and hospitality services at over 140 venues throughout the US and Canada. They specialize in providing services to stadiums, arenas, convention centers, fairgrounds, expo-centers, auto racing, casinos, performing arts centers and amphitheaters. Considered by many as the best managed and most innovative food service company in the industry, Spectra Food Services & Hospitality's results oriented senior management team has extensive experience in managing some of the nation's most preeminent convention and sports entertainment centres.

ANNUAL REPORT 2016 PROMOTER COMMENTS ~Sakamoto SAKAMOTO ENTERTAINMENT. Entertainment LIVE NATION [L 'fVE n~TIOrl" ) Abbotsford Centre is a venue well suited to handle the needs of many different high profile events that we bring through, and the Spectra Venue Following the outstanding success of several concerts in the past two years Management staff of the facility take care to ensure the highest level of o ur partnership with the Abbotsford Centre has never been stronger. From satisfaction amongst artists and fans, providing an experience we are proud Blink 182, ZZ Top, Our Lady Peace, I Mother Earth, and rock and roll icon John to be able to offer our clients and customers. Fogerty, it's obvious fans are as excited as we are about bringing bigger and more diverse shows to Abbotsford and the Fraser Valley. RON SAKAMOTO. PRESIDENT, SAKAMOTO ENTERTAINMENT

DAUL HAAGENSON. LIVE NATION

WORLD WRESLING KOLENKO PRODUCTIONS INC. ENTERTAINMENT INC. "The team at Abbotsford Centre is a dedicated group committed to w World Wrestling Entertainment thanks the Abbotsford Centre and its presenting and developing high level entertainment for their community. Spectra Venue Management team for another great year of bringing live Putting the audience experience first and foremost, their multi-disciplinary professional wrestling entertainment to Abbotsford and the Fraser Val ley. approach paves the road for a rewarding patron experience. That coupled The Abbotsford population is extremely loyal to our product and having a with an understanding of maintaining excellent professional relationships high-end and well-run building like the Abbotsford Centre allows us to grow within the industry, provides them with a good base for continued growth our brand. We value our relationship with the Abbotsford Centre and look and success in the Abbotsford market." forward to many more successful WWE events in Abbotsford. HENRY KOLENKO. ARTISTIC PRODUCER KOSHA IRBY, WWE REGIONAL DIRECTOR LIVE EVENTS KOLENKO PRODUCTIONS INC. , ,~... ;~ .. !~,~ INV ICTUS INVICTUS ENTERTAINMENT LMG CONCERTS "As a world-class sports & entertainment venue, the Abbotsford Centre has Over the course of the past 5 years, we have continued to thoroughly enjoy become a positive focal point within the Abbotsford community. Abbotsford working with the Abbotsford Centre and the entirety of the Spectra Venue Centre is managed and administered by consummate professionals, and Management staff, and consider it to be one of the best experiences of the venue has captured the hearts of audiences, artists and entertainment our company's career. We have continually been supported by the City of promoters alike, from across Canada and internationally. It is always a Abbotsford and anticipate a long and thriving relationship moving forward. privilege to work with such a fine venue." LOWELL MACGREGOR. PRESIDENT. LMG CONCERTS JIM CRESSMAN. PRESIDENT. INVICTUS ENTERTAINMENT

ABBOTSFORD CENTRE THANK YOU ABBOTSFORD CENTRE! Deaf D{lohn ' fhe lf!Jbolslo1d (l,,frc~"i

On beho! f ol eve<'yo11e_ q-J ~< Ou~n"- etY\d ·tt'c- ~m P- 0dr~L-)--- ~-f- Ab~c\_ ()ntre OV\tl s~ ~QI 11al!he. w'5 1-!ovsc; fha11 r you On behalf of Canuck Place Children's Hospice and our Board of Directors, thank you for supporting the 3•• Annual Gift of love •--\\! OA\, l ~ ~\ U!LL Gala presented by MNP. f'o, Oo/for/,°nj f/S 1/-,ra:J/J l-J1e l\ 0 (j_,I{ .:;u. (.JFOrt We love how you give and with your help we raised over $275,000! lrce.5 of' !!ape o f 5evtr7oaf:s. These funds will help Canuck Place be there for children with life-threatening illnesses and the families who love them - J"ia~ the joV of the hic: re a /}j !3,?rrco IA le: Vovr­ today and into the future. season be ~ours the /;hff'/t:sJ and Jcnre oc.frO~; if Q,1v...:,reocf'U. 1u..\.\-O•' ~ ~ o/°'-C"'" Co__,,_~0-y O"-d -+f\.si_ -f-e~M 8 bw-bsfu-d lJor \r a-J CM- Co.nuGL p(~ le;.

Thank you so much for your generous donation toward Dear Dustin. our annual Silent Auction 2016. We are looking forward to this event being a huge success which will enrich the On behalf ol the Board ol Directors, staff, and residents, we would like to thank educational experience of our students. This is possible you and Abbotsford Centre for the generous donation in support of our first due to the support of community partners like you. Fnends of Maph7oaod Samflr & Sip. This support truly contributed to making this gathering so enjoyable. The afternoon was delightful for all who attended. With Appreciat:on.

lt is through the continued support of many wonderful friends like Abbotsford On behalf of the Mission Racers Speed Skating Club, its organizing committee and Volunteers, I would like to thank you and your organization for your support with our recent event. Due to ~·our Involvement Centre that Maplewood Seniors Care Society is able to host such an event. we were able to produce"'" event that will stand out for a long time in the memories of <1thletes, spectators and volunteers. We hosted 145 Skaters who travelled from as far away as Fort St John and Nechako Lakes to contend )J ~1Y for the title of BC Champion. Thanks to a tremendous fac!lity for providmg ideal ice conditions allowing )kd -;}MdL ve Laird Mrs. Rhond~ndeBurgt for fast time5 and safe racing. pal, Ross Elementary ·Ross PAC President The Mission Racers are assembline the final subrnissions for a bid for the Canada West Championships Heidi Mannis Sandi Kirschner to be held in March of 2018. I hope- on behalf of the Club that we may call on yo1.J for your support. Chief Executive Officer Executive Assistant Bruce W!'ntfne. ~ Meet Coordinator

ANNUAL REPORT 2016 4"i-,}.\ councillors ::i :-:Dvo~ ~ "' ...,- e ~CL... @t ~ ~..A_ ,O__ J ~ ( -lif ' J))~ d~. ~ .~ - 1 ~ LlFC:: ~ < °'a~ ­ Brenda Falk Ross Siemens 0 CITY OF ABBOTSFORD ~a.-J-~ 1Wc ~,,_,,_ J.. (1¢-u-A ~~?;Di+ .;f f:...., G&.o....e_ - .Ju~ - Mayor, Henry Braun

~ &tfi Ur W:: l,.,_o.<>-E'_, ~ 1u-rf..J. 6/1-Llt t-~~~ ~ckit if October 3, 2016

9-f, "/sC'JO //. WU-d - ()_ €~ 'fG-~ ""--e - J, Co..~~ ~..::;cl~ Andrew Nash C""'" 4 ~ <.Au' t- CXAAC< ;:_ 7 'El'~ -JkJcr Cf~ v Q1~ 13b 'f'' General Manager Abbotsford Centre lhcz. /_ Q >LR JL ulh y_kV Suite 100 - 33800 King Road h l\S S "{'' ( r. ~ -J Abbotsford, BC V2S 8H8

N~ _<3 t'huct- I Dear Andrew: 1d1· Y-)0

Re: Abbotsford 2016 BC Summer Games

On behalf of the City of Abbotsford and Council. I would like to extend our sincere thanks to Spectra for the willingness to assist the City of Abbotsford in the hosting of the Abbotsford 2016 BC Summer Games.

Your support in providing access to the Abbotsford Centre to host the opening ceremonies, participants dance on Friday and Saturday, and your kitchen to prepare the breakfast and dinner meals significantly added to the quality of the success for our games.

l\;o.n~1;\0U ~ Q~ _ ,;, The energy, excitement and enthusiasm leading up to the games were infectious as we LDJ!l ft.YI trf ~ :ISless .u:a,, watched the City of Abbotsford transform into a first class sporting arena and become the host ~{C} of this amazing community celebration. The community spirit "rise above and reach beyond" was alive in Abbotsford as we watched our young athletes, coaches, officials and visitors make TroJ\~6\A W their way to our community_ r tftO:/ltCf SO fVU4 ( ~~lt1~&u. We were proud uf our in~redible team of volunteers who dedicated countless hours planning

Thanks again for your support, which contributed to the outstanding success of the Abbotsford T/.,;,.,"-r' 2016 BC Summer Games_ ~1 A cf:!!J/;;4 I Yours truly. vJ/l/Ll r ~~ ~ ~!.'!~n Mayor - c. Council members George Murray, City Manager Heidi Enns, General Manager Parks, Recreation and Culture ~~~') ~ ~ A¢E Mayor's Office 32315 South Fraser Way. Abbotsford BC V2T 1W7 Tel: 60• 864-5500 Fax: 604-864-5601 www.abbotsford.ca

ABBOTSFORD CENTRE WHAT'S TAKING PLACE AT THE ABBOTSFORD CENTRE IN 2017

After completing one of the • T.I. ... January 14 strongest event years at the • Lifeway Christian Women's event: Beth Moore ..... January 27 - 28 Abbotsford Centre, 2017 is • Cheerfest 2017...... February 4 continuing this same upward trend, WWE Live: Road to Wrestlemania ...... February 6 as a diverse range of high profile • Marianas Trench ...... February 10 entertainment and community events have already been secured. • Bubble Guppies Live ...... February 11 The first half of 2017 will see • Billy Talent ...... February 16 the venue continue its efforts • Prospera Credit Union Fan Skate...... February 19 to become more accessible to • Harlem Globetrotters February 24 the citizens of Abbotsford as we • Harlem Globetrotters February 26 welcome the annual Cheerfest • Tom Cochrane ...... March 2 competition followed by the • 2017 BC Regional Short Track Speed Skating . . .. March 3 - 4 Regional Speed Skating competition to the venue in February. • FMX World Motocross ...... April 8 • Kip Moore ...... April 21 This spring, convocation and • I Love the 90s Live .. . . April 22 graduation classes from University Trinity Western Convocation .. .. April 28 - 29 of Fraser Valley, Trinity Western, • Thomas Rhett ...... May3 Yale Academy, WJ Mouat, and • Diljit Dosangh ...... May6 Robert Bateman will celebrate their academic achievements at the • MercyMe . .May 11 Abbotsford Centre. • Dean Brody ...... June 1 • Abbotsford Highschool Graduations ...... June 7 -10 We will continue to bring some of University Fraser Valley Convocation ...... June 11 - 14 the biggest events that are on tour, • The Offspring & Sublime with Rome ...... July 7 while striving for customer service • I Love the 90s - The Party Continues Tour...... July 8 excellence to ensure that all users have a remarkable experience. To • Rise Against ...... September 14 date, the following major concerts • Gurdas Maan . . September 30 and events have been booked for • PBR .. .October 14 2017 ... and there's more on the • Axtour Arenacross November 4 way!

ANNUAL REPORT 2016 APPENDIX

Voa

1,590.093 The 02 • London LondO!I UNITED KINGDOM 320,672 Toyola Cenler Houston. TX 156,089 Meo Arena Lisbon. PORTUGAL 91.716 SaskTel Centre . CANADA 1,053 .675 Madison Square G<1rden Arena New York. NY 313,539 Kiinlg - Pilsener Arena Oberha us en. GERMAN Y 153,872 MTS Centre , CANADA 90,850 Viejas Arena , CA 873. 906 AccorHolelsArena Pans. FRAt.'CE 313,486 The Palace Of Auburn Hills Aubu rn Hills. Ml 153,625 Domo Care Monlerrey. 88,811 Newcastle Entertainment Centre Newcaslle. AUSTRALIA 851.785 Manchester Arena Manchester. UNITED KINGDOM 301.982 Saini Paul. MN 153,085 Chesapeake Energy Arena Oklahoma Clly. OK 88.728 FedEx Forum Memph•s TN 833.926 Arena Ciudad De Mexico Mexico Crty. MEXICO 298,088 Targel Cenler Minneapolis. MN 152,224 Scollrade Center SI Louis. MO 87,921 John Paul Jones Arena Charlolles vin e. VA 823.2 11 COiogne. 296,756 KeyArena at Seallle Cenler Seame.WA 148,106 DCU Cenler Worceste1. MA 87,446 Velodrom Arena , GER MANY 757, 141 Barclays Cenler Brooklyn. NY 289,252 Sheffield Arena SheHield. UN!TfD KINGDOM 145,840 Grenslandhallen - Elhias Arena Hassell. BE LGIUM 87,018 Atlantic Cily Boardwalk Hall Allan!ic C1!v. NJ 751.487 The SSE Hydro Glasgow. UNITED KINGDOM 288,435 Perth Arena Perth. AUSTRALIA 145,040 FirslOntario Cenlre Hamilt on. CAMDA 86.852 landers Cenler Southaven MS 702.516 Air Canada Cenlre , CANADA 284,696 KFC Yum! Cenler Lo uis ville. KY 144, 129 Hordern Pavilion Moore Park, AUSTRALIA 86,734 CFE Arena Orlando FL 701.601 Forum Inglewood, CA 280,697 Bankers life Fieldhouse Indianapolis. IN 143,863 Pinnacle Bank Arena Lincoln.NE 86,194 Cenlurylink Center Bossler City. LA 688.566 Mercedes-Benz Arena Shanghai. CHINA 276,797 MovislarArena San!tago. CHILE 142,632 Cllizens Business Bank Arena , CA 81.706 legacy Arena al the BJCC Birmingham. Al 658.572 Ziggo Dome Amsteidam. NETHERLANDS 269,654 TD Garden Basten . MA 141,102 Veclor Arena Auckland. NEW ZEALAND 81,520 Rupp Arena LeKlngton KY 654.982 Arena Monterrey, MEXICO 269,094 Merksem, 139,046 Golden 1 Center Sacramento. CA 81 ,463 Unipol Arena Bolo gna. ITALV 641.833 Barclaycard Center Madrid. SPAIN 258,900 Metro Radio Arena Newca st le upon Tyne. UK 139,004 WienerSladlhalle Vienna. AUSTRIA 80,599 Horlh Charleslon Coliseum North Charleston. SC 627.026 AmericanAlrlines Arena Miami, FL 243,106 Brisbane Enterlainmenl Centre Boondall, AUSTRALIA 138,476 Scoliabank Saddledome . CANADA 79,470 Harlwall Arena Helsinki, FINLAND 591.954 Bridgestone Arena Nashville, TN 238,634 Portland. OR 134.465 Olympic Hall Mumch. GERMANY 79,254 BMO Harris Bradley Cenler M1l wauke e. W! 588.586 Barclaycard Arena tfamb11rg, GERMANY 237,429 The SSE Arena Belfasl Belfast. UNITED KINGDOM 132,520 Infinite Energy Cenler Duluth. GA 78,934 Constant Convocation Center Norf olk. VA 577 .090 Oracle Arena Oakland . CA 230,433 Echo Arena liverpccl. UNITED KINGDOM 131,898 Vivint Smarl Home Arena Sall La~e City, UT 78.805 Gila River Arena Glendale. flJ. 574 .048 Los Angeles. CA 229,668 Grand Rapids, Ml 130,852 BaHimore.MD 76,968 Taco Bell Arena Boise, ID 571.770 BellCenlre Monl1eal CANADA 228.705 SAP Arena Mannheim. GERMANY 129,254 Bon Secours Wellness Arena Greenville. SC 76,946 Allen County War Mem. Coliseum Fort Wayne. IN 515.143 Prudenlial Center Newaa. NJ 227,270 Rod Laver Arena Melbourne, AUS TRALIA 128,778 Tickelpro Dome Johannesburg. SOUTH AfRICA 76,643 Sanlander Arena Reading. PA 509.473 Verizon Center Washingtoo. DC 226,467 Tacoma Dome Tacoma.WA 128.526 Wells Fargo Arena Des Moines. IA 74,113 Germain Arena Estero. Fl 502.745 Dublin. IRELAND 225,099 Fresno. CA 126,616 Slale Farm Arena Hidalgo, TX 73.724 GE Oil & Gas Arena Aberdeen. UNITED KINGDOM 494 .843 AllslateArena Rosemont, IL 223.032 Cenlre Vidl!olron C1ly, CANADA 118,826 Hunlinglon Cenler Toledo. OH 71 ,759 Luna Park Buenos A!res, AFlGENTINA 481.497 SAP Cenler Al San Jose San Jose, GA 220.874 Tempodrom Berlin , GERMANY 118,141 Telenor Arena Fornebu, NORWAY 71 ,603 XL Center Hartford, CT 480.323 SprinlCenler Kansas City. MO 218,606 Valley View Casino Cenler San Diego. CA 116,421 02 Arena Prague, CZECH REPUBLIC 71,258 Sacramento. CA 480.919 Mercedes-Benz Arena Berlin, GERMANY 218,426 U.S. Bank Arena Cincfnnatl, OH 116,044 SNHU Arena Manchester, NH 70,795 Hanns Marlin Schleyer Halle Stuttgart. GERMANY 452.555 Philips Arena , GA 202.893 Rexall Place . CANADA 115,862 Greensboro Coliseum Greensboro, NC 70,117 Gin:isio do lbirapuera Sao Paulo, BRAZIL 446.553 Qudos Bank Arena Sydney. AUSTRALIA 202,400 MGM Grand Garden Arena Las Vegas. NV 112,921 Palais 12 , BELGIUM 66,842 H-E-8 Cenler Al Cedar Park Cedar Park, TX 446.452 Hallensladion Zurich Zurich. SWITZERLAND 198,967 Anaheim. CA 112,829 Edmonton. CANADA 66,343 Rogers K-Rock Cenlre Kingston . CANADA 422.619 Barclaycard Arena Birminoham. UNITED KINGDOM 197,7 16 Amway Cenler Orlando. Fl 111,576 Margaret Court Arena Melbourne. AUSTRALIA 66,145 Forum Copenhagen Fredenksberg. DENMARK 419.664 The SSE Arena, Wembley Lond on, UNITED KINGDOM 197.576 Canadian Tire Centre Ottawa. CANADA 11 1,531 Ford Cenler Evansvill e. IN 65,161 Peoria Civic Center Arena Peoria. IL 41 8,885 Wells Fargo Center Philadelphia. PA 190.852 EagleBank Arena Fairfax.. VA 109,496 Max-Schmeling-Halle Be rl in. GERMANY 64,899 Thomas & Mack Cenler Las Vegas. r.rv 395,187 American Airlines Center Da'.las. TX 180,512 AT&T Cenler San Antonio. TX 109,350 ChailelzArena SI. LOUIS. MO 62,782 Tribute Communities Centre Oshawa. CANADA 394.468 Genling Arena Birminotiam. UNITED KltlGDOM 180,445 Verizon Arena Norlh Little Rock. AR 109.229 Palenque De Texcoco Texcoco. MEXICO 62,693 Tauron Arena Krakow Kralcow. POLAND

392. 538 Palacio De Los Deportes Me~1co City. MfXICO 176.290 London. CANADA 108,129 Albany, NY 61,6&1 Rochest er. tN 382.912 Uniled Cenler Chicago. IL 174.826 Smoolhie King Center New Orl eans. LA 106,813 Mandalay Bay Events Center Las Vegas. NV 61,580 PPL Center Allentown. PA 375.80 7 Firsl Direcl Arena Leeds. UNIT ED KINGDOM 170,843 Denny Sanford Premier Cenler Siou,;Falls. SD 106.176 Nallonwide Arena Columbus.OH 61,543 Maverik Cenler S3.t lal

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ABBOTSFORD CENTRE -·· .. ------·----·------APPENDIX

VT SPOTLIGHT

2016 Pacific Northwest Top Stops 1rr1~ : November I, 2015 - October 31, 2016 1rr.-- 1 ~ rr.- 1 Capacity/Class Rank .- Venue Seats . [[ Sho,vs l 15,001-30,000 I. Key Arena at Seattle Center 15.5oo r rr ~ COUNTRY ANO f!OCKEY ... CONTINUED FROM PAGE 51 team that won the C:rna

A NNUAL REPORT 2016