Newsletter 33 – Annual Report and Winter 2017
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WINTER 22017017 I I SSUE N O. 3333 AND 22016016 ANNUAL R EPORT ANNAPOLIS LONDON TOWN Currents SOUTH COUNTY FOUR RIVERS STEPS UP COMMUNICATIONS STRATEGIES IN 2016 In 2016, while celebrating our fifteenth year since certifica - • Continuing the annual collaborative event, “Maryland tion, Four Rivers also worked diligently to advance our Day Celebration” in March 2016, and marketing the communications strategies and skills, with an eye to raising event through the dedicated website, marylandday.org , our profile in the community and increasing our impact as a E-blasts, social media posts, press releases, and media result. “Communications” sounds easy, but it turns out that contacts; there’s a lot to it! • Conducting an annual review of visitor programs and Our “communications portfolio” includes: products at our annual Site Director Summit, where all • Continuing communications about heritage area activi- stakeholders gather to share their plans for the coming ties in our quarterly printed newsletter, Currents ; our year; weekly E-newsletter, “News from Four Rivers”; our • Hosting and sponsorship of effective workshops for various stakeholder and committee meetings; and a interpreters, volunteers, site staff, etc., and peer-to-peer variety of e-mail communications that keep stakeholders problem-solving discussions (such as our Education informed about heritage tourism products, programs and Committee meetings), to positively impact the quality experiences for visitors and residents; and effectiveness of programs impacting the heritage • Increasing the use of tourism experience; public web tools includ- • Continuing to work with Visit Annapolis and Anne ing social media (Face- Arundel County (VAAAC), our county’s Destination book, Twitter, Instagram) Marketing Organization (DMO), and with other partners’ and links, to drive public marketing efforts, to co-promote the wide variety and traffic to and across stake- quality of visitor experiences on the web; and holder websites; • Continuing to attend, with exhibit displays when appro- • Upgrading our website priate, a wide variety of heritage-related meetings, special through a projected funded events, and public activities supported by Four Rivers by an MHAA Marketing funding. grant, and continual Also in 2016, Four Rivers’ Board of Directors began work on "Plan Your Weekend" graphic for Facebook updates of Four Rivers web a “Strategic Messaging” initiative, to refine our message about content for effective communication and outreach; “who we are and what we do” in the community. Through • Reviewing and updating Four Rivers’ “Things to Do” web our many activities (including this communications portfo - listings to ensure relevance and accuracy; lio), our grant programs, and our various means of conven - • Adding new content periodically to the Four Rivers ing partners together, as well as our “toolbox” of technical “Blog” to attract new readers, including posts from guest assistance, we aim to strengthen the entire network of blogger Donna Cole, who was commissioned to write a heritage sites, organizations, and stakeholders in the area. series for bird-watchers in March and April 2016; Keep us informed about how we can help YOU, too! page 2 page 3 page 4 What’s inside: ........................................ ............................................... ............................ Spotlight on: Annapolis Grants Awarded Recap Thanks to our Supporters Maritime Museum @ROOBKQP Four Rivers welcomes Constance Ramirez to Coordinating Council Four Rivers is excited to welcome a new member to the Coor - dinating Council this month. Constance Werner Ramirez, PhD., grew up in Annapolis and became interested in the city's history as a junior guide for Historic Annapolis. She has a degree in architectural history from Wheaton College (MA) BOARD OF DIRECTORS and graduate degrees in city planning from Yale and Cornell. Chair: Diane Nowak-Waring, APR She has worked as the historic preservation officer for several Vice-Chair: Timothy Leahy federal agencies and, since 1984, she has taught graduate Treasurer: Barbara Polito Constance Ramirez courses in historic preservation at universities in this area. Secretary: Elizabeth Ramirez Currently she is a trustee of the Chase-Lloyd House and a member of the West Annapo - Alice Estrada Gertrude Makell lis Heritage Partnership, the Annapolis Heritage Commission and the National Preser - vation Institute, which she founded in 1980. She is the author of Street Signs to History: COORDINATING COUNCIL The Story of the West Annapolis and Wardour Street Names and lives in West Annapolis at Lisa Barge Anne Arundel Economic Development Corp. her 1926 home, Wimsey Cove. Welcome, Connie! Linnell Bowen Maryland Hall for the Creative Arts Robert C. Clark Historic Annapolis Rod Cofield SPOTLIGHT ON: Historic London Town & Gardens Jane Cox Annapolis Maritime Museum AACO Planning and Zoning Alma Cropper The Annapolis Maritime Wiley H. Bates Legacy Center Museum (AMM) serves as Connie Del Signore a community anchor that Visit Annapolis & Anne Arundel County Lynn Forsman showcases the area’s rich Annapolis Green maritime history with an Anson Hines, Ph.D. emphasis on the important Smithsonian Environmental Research Cente r role of the local waterman. Rick Leader Formally established in Scenic Rivers Land Trust Lyndra Marshall 2000, the Museum contin - Maryland Commission on African American ues to evolve and thrive as a History & Culture cultural center by continu- Bay view of AMM CREDIT ANNAPOLIS MARITIME MUSEUM April Nyman Arts Council of Anne Arundel County ally improving its exhibits Lily Openshaw and expanding diverse programming including lectures, concerts and art exhibits. Chesapeake Blue and Green The Museum also recently opened an extensive research library that highlights Honorable Michael J. Pantelides local maritime heritage with onsite collections and an online digital archive. AMM Mayor, City of Annapolis is also proud of its extensive education programs, which reached capacity in 2016 Constance Ramirez West Annapolis Heritage Partnership with over 6,000 students served. Their Education Jean Russo, Ph.D. Center is a leader in hands-on engagement of local Annapolis History Consortium students, from Pre-K to 8th grade, as they learn about Honorable William H. Sanders, III the Bay and the rich maritime heritage of the region. Mayor, Highland Beach Heather Skipper Looking to the future and to meet the increasing Watermark Tours demand for the Museum’s programs, AMM recently Emily Oland Squires entered into a lease with the City of Annapolis to Maryland State Archives expand the area’s heritage sites to include the Ellen Laura Wood Chesapeake Bay Foundation, Inc. Moyer Back Creek Nature Park. The Museum will now have an extended campus and a dedicated STAFF Education Center at the 12-acre waterfront park. For Carol Benson, Ph.D. Fishing on AMM Pier Executive Director CREDIT ANNAPOLIS MARITIME MUSEUM more information, visit www.amaritime.org. Christina Csaszar Heritage Programs Coordinator PAGE 2 WINTER 2017 @ROOBKQP Grant-Funded Projects Completed in 2016 RANTS WARDED IN G A 2016 MHAA-Funded Projects: MHAA Grants Awarded FY2017 Recipient and Project Type of Grant Category Grant Amount Total Project • Charles Carroll House, Structural repairs and stabilization of the façade damaged Annapolis Maritime Museum, Inc.,for AMM’s Exhibit Non-Capital Education and $25,000 $95,000 “White Gold: Fishing and Farming the Maryland Oyster” Interpretation by Hurricane Sandy (Capital Grant FY2014) Maryland Hall for the Creative Arts, Inc., for Improved Capital Capital $80,000 $250,000 • Galesville Community Center, “Field of Public Access for the Art-Exterior Doors and Entranceways Improvements Dreams: Home Grown History,” a compan- Smithsonian Environmental Research Center, for Capital Capital $80,000 $600,000 ion program to the Smithsonian’s traveling Sellman House Rehabilitation for Visitor Orientation Center Improvements exhibit (Non-Capital Grant FY2015) ALTSCHA (Four Rivers) for Management and Operations MHAA Management $100,000 $220,000* • Historic Annapolis, Planning and Develop- Management Grant ^ ment for Renovation of 1 Martin Street property (Capital Grant FY2014) ALTSCHA (Four Rivers) in partnership with Visit MHAA Marketing $25,000 $50,000 Annapolis & Anne Arundel County, for development of Marketing • Historic Annapolis, Website redesign and a new website Grant mobile walking tour application for Totals for State Funding in FY17 $310,000 $1,215,000* Historic Annapolis (Non-Capital Grant FY2015) Spring FY16 Mini Grants Awarded in 2016 Recipient and Project Category Grant Amount Total Project • Historic London Town and Gardens, Charles Carroll House of Annapolis, Inc., for Marketing and Marketing $2,500 $7,500 Planning for Accessibility for the historic Outreach Strategies for the Charles Carroll House of Annapolis area (Capital Grant FY2016) City of Annapolis, for Preservation50: Strengthening Heritage $1,800 $6,280 the Local Economy Through Historic Preservation Tourism Product Four Rivers Mini-Grant Lost Towns Project, Inc., for Hands-On Archaeology Workshops Eduation and $2,500 $5,000 Funded Projects: Interpretation • Annapolis Maritime Museum, Feasibility Maryland Federation of Art, for Art in Historic Places Heritage $2,500 $11,733.84 Tourism Product Study for the Back Creek Nature Park West/Rhode Riverkeeper, Inc., for Ride for the Rivers Heritage $2,500 $13,525 • Anne Arundel County Trust for Preserva- Tourism Product tion, Inc., Field Guide to Galesville