Orlando E. Castelblanco Grau

President, General Director Mediosymas, Colombia

Executive Summary

Hispanic Media Sales and Marketing Experience. Accomplished Sales Manager executive with a proven ability to develop sales processes that support business and financial objectives. Bilingual (English–Spanish), creative professional with more than 20 years of experience in the development of new business on Media (T.V., Radio, Print and Internet) for the U.S.A.Hispanic Market and Latin America. Keep up-to-date with changes in the industry to identify market opportunities through professional affiliations and continuing professional development.

Professional Experience: Janu 2009 to Present Medios y Mas / www.mediosymas.com: Bogotá, Col. – , usa President / General Director

May 2004 to 2008 Papel Multimedia Media Network www.papelmedia.com, Miami-Chicago National Sales Director (US Hispanic Market & Latin America)

Responsibilities: Managing Papel Media Sales Team in Miami, and San Diego targeting the U.S. Hispanic Market and Latin America. • Opened and directing the new Papel Media’s Latin America operation, working with 150 Newspapers and Websites. • Development of client specific ad sales presentations, prospecting, setting meetings with high level client, agency executives and direct clients. • Planning and creating new strategies to new and present accounts in order to bring new dollars to the company. • Working advertising sales for over 300 important Hispanic publications in U.S.A. including their own Websites. • Creating new ideas to generate new business development and marketing. • Launching of the recently unveiled print media Research and Buying Service online System. • Involved in all aspects of sales promotions using the print media and Internet as a vehicle for advertising.

Accomplishments: • Organized U.S.A. and Latin America Operation based in Miami, . • Surpasses goals expectations due bringing new ideas involving the Internet.

June 2001 to May 2005 AméricaTeVe – WJAN / Channel 41– Miami, FL. Senior Account Executive / New Business Development – Sales Department

Responsibilities: • New Business Development and Marketing. • Development of client ad sales presentations, prospecting, setting meetings with high level client and agency executives. • Selling commercial spots to local and national advertising agencies, and direct clients. Involved in all aspects of sales promotion, such as merchandising and product integration.

Accomplishments: • Brought additional revenue through broadcasting on-site and special events. • Acquired thorough knowledge of the size and characteristics of the station’s audience, including techniques of media evaluation. • Cultivated relationships with customer base in the television industry, reestablishing company, products and services, as well as uncovering new customer needs.

March 2000 to May 2001 AdPepper.com / Media Network – San Francisco, CA Internet Network Sales Manager

Responsibilities: • Business liaison with domestic and Latin American advertising agencies. • Provided advertising service to interactive agencies and direct clients across AdPepper’s Internet Network. • Sold advertising using streaming video and audio, sponsorships, text links, micro sites, email and e-commerce.

Accomplishments: • Implemented a strategy to sell TV commercials in the Internet.

Feb 1999 to Feb 2000 Spanish Broadcasting System – SBS Miami, FL WXDJ / WRMA / WCMQ (Radio Network) Senior Account Executive – Sales Department

Responsibilities: New business development targeting the Hispanic market in the US. Worked with local and regional Advertising Agencies to sell Radio commercial spots

Feb 1998 to Jan 1999 Radio Unica Network - Miami, FL Local Sales Manager

Jan 1994 to Jan 1994 WSUA – Miami, FL Account Executive – Sales Department

Jan 1983 to Dec 1993 Telemundo Network – New York / San Francisco Account Executive – Sales Department

Education & Professional Training José Tadeo Lozano University – Santa Fé de Bogotá, Colombia Marketing and Advertising –1977

San Jose State University – San Jose, California E-business Marketing – special program - 2001

Software Skills Microsoft Office applications (Power Point – Word), Scarborough, Simmons, Geo-scape, TV/Radio Tapscan, Maximi$er, One Domain, VCI System and advanced Internet searching skills.