Sony Entertainment Television MRP Presentation
Sony Entertainment Television MRP Presentation 16th July 2013 FY14: The Year so far Hindi GEC Overview Genre Shares (%) for Hindi GEC (Jun'12-Jun'13) 40.0 39.0 DAS I 38.0 37.0 DAS II 36.0 35.0 34.0 33.0 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 The Hindi GEC genre has witnessed a decline in overall genre shares in the past one year with digitisation Source : TAM, HSM, CS 4+ Sony maintains a stable all day GRP average in the first three months of FY14 Sony All Day GRPs - April to June'13 200 180 156 160 155 150 140 120 100 80 60 40 20 0 Apr'13 May'13 Jun'13 Source : TAM, HSM, CS 4+ Primetime GRPs have been at a consistent 75GRPs between April - June’13 Sony Primetime GRPs - April to June'13 120 100 80 77 74 75 60 40 20 0 Apr'13 May'13 Jun'13 Source : TAM, HSM, CS 4+ All GECs with the exception of Star remain at under 200 all day GRP levels All Day GRPs - April to June'13 300 244 250 239 235 200 187 191 176 175 178 156 161 155 150 150 140 138 130 135 123 106 100 50 0 Apr'13 May'13 Jun'13 Sony Star Plus Colors Zee SAB Life Ok Source : TAM, HSM, CS 4+ Primetime GRP threshold levels for all GECs have witnessed a drop Primetime GRPs - April to June'13 160 137 140 133 135 120 109 102 104 101 99 100 97 77 80 74 75 68 65 63 64 58 60 53 40 20 0 Apr'13 May'13 Jun'13 Sony Star Plus Colors Zee SAB Life Ok Source : TAM, HSM, CS 4+ Sony & Colors are adversely impacted with the addition of LCI markets while Star & Zee gain Average All Day GRPs: April-June'13 153 Sony 162 GRPs without LCI are higher 175
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