Sony Entertainment Television MRP Presentation 16th July 2013 FY14: The Year so far Hindi GEC Overview Genre Shares (%) for Hindi GEC (Jun'12-Jun'13) 40.0 39.0 DAS I 38.0 37.0 DAS II 36.0 35.0 34.0 33.0 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 The Hindi GEC genre has witnessed a decline in overall genre shares in the past one year with digitisation Source : TAM, HSM, CS 4+ Sony maintains a stable all day GRP average in the first three months of FY14 Sony All Day GRPs - April to June'13 200 180 156 160 155 150 140 120 100 80 60 40 20 0 Apr'13 May'13 Jun'13 Source : TAM, HSM, CS 4+ Primetime GRPs have been at a consistent 75GRPs between April - June’13 Sony Primetime GRPs - April to June'13 120 100 80 77 74 75 60 40 20 0 Apr'13 May'13 Jun'13 Source : TAM, HSM, CS 4+ All GECs with the exception of Star remain at under 200 all day GRP levels All Day GRPs - April to June'13 300 244 250 239 235 200 187 191 176 175 178 156 161 155 150 150 140 138 130 135 123 106 100 50 0 Apr'13 May'13 Jun'13 Sony Star Plus Colors Zee SAB Life Ok Source : TAM, HSM, CS 4+ Primetime GRP threshold levels for all GECs have witnessed a drop Primetime GRPs - April to June'13 160 137 140 133 135 120 109 102 104 101 99 100 97 77 80 74 75 68 65 63 64 58 60 53 40 20 0 Apr'13 May'13 Jun'13 Sony Star Plus Colors Zee SAB Life Ok Source : TAM, HSM, CS 4+ Sony & Colors are adversely impacted with the addition of LCI markets while Star & Zee gain Average All Day GRPs: April-June'13 153 Sony 162 GRPs without LCI are higher 175 Colors 181 239 Star Plus 237 183 GRPs with LCI Zee TV 181 are higher 0 50 100 150 200 250 With LCI W/O LCI Source : TAM, HSM, CS 4+ GRP threshold levels of top GECs have seen a dip in 2013, failing to recover even post IPL in June GRP Levels for GECs - 2011 to 2013 1000 900 192 800 212 221 700 182 243 600 219 210 500 174 400 311 266 300 263 239 200 100 216 195 169 154 0 2011 2012 Jan-Mar'13 Apr-Jun'13 Includes IPL Sony Star Plus Colors Zee months Source : TAM, HSM, CS 4+ FY14: The Plan Ahead Programming – Trends • There is a growing acceptance of newer concepts on GEC amongst audiences • Growing fatigue from the on-going formulae fiction • Scope of greater experimentation within the broad socio- cultural parameters • Traditional channels such as Star Plus and Zee have also recently tried a number of forward concepts (the candid live stories of six courageous women - Connected Hum Tum on Zee; the struggle of a single mother - Meri Bhabhi on Star; a Muslim social – Qubool Hai on Zee) Strategy Ahead • Sony to maintain its focussed approach towards: I. Achieving KUSUM loyalties II. Regain/sustain leadership in METRO markets, followed by growth in 1mn+ MARKETS III. Regain in upper SECs: SEC A and SEC B IV. Regaining MALE viewers on the channel • The strategy is based on Sony’s traditional stronghold in these target groups • Having regained the above leadership push further into 1mn+ Journey to 200+ GRPs PARAMETERS GAPS All Day GRPs 50 Primetime GRPs 40 OffPrime GRPs 10 Weekday GRPs (Mon-Fri) 40 Females 25 Males 25 SEC AB 30 Digital GRPs 45 Focus Areas • FICTION has to deliver! Build a strong pipe-line and commission 5 shows in the next 4-6 weeks • Need to boost weekday primetime by starting programming earlier i.e. increase the number of original programming hours (min of 4.5 hours/day) • Getting 1mn+ markets while maintaining/regaining our strength in metros • Focus on getting more females and regain leadership in males • Getting shows which add to Sony’s key TGs of SEC AB, while also not alienating SEC C FPC – June to August 2013 Jun - Aug 13 SUN MON TUE WED THU FRI SAT 19:00 Crime Patrol Repeat 19:30 Cookery Show (September onwards) Adaalat Adaalat 20:00 Anamika 20:30 Amita Ka Amit 21:00 Idol Junior Chhanchhan Comedy Idol Junior 21:30 Jee Le Zara (August onwards) Circus 22:00 Maharana Pratap CID CID CID 22:30 Bade Achhe Lagte Hai 23:00 Crime Patrol Repeat Crime Patrol Crime Patrol 23:30 Crime Patrol Repeat All Day GRPs – 175 New Launch New Slot for existing show Indian Idol Junior • A new and fresh narrative to a successful format • New anchors and judges • Celebrating child prodigies • Wholesome family entertainment • Launched on 1st June 2013. 28 episodes. Auditions & theatre round achieved an avg of 1.8 TVR • The 1st Gala delivered a 2.4TVR • Overall buzz, reviews & feedback of the show has been phenomenal • 8 Gala ratings expected on 1st August KBC 7 • The new KBC offering more and more choices • New life lines, new money tree • Increased jackpot prize money to Rs. 7Cr • Brand new set. A first for KBC worldwide! • Faster game play, less chat • Launch date of 6th September. 36 eps. Finale on 1st December • Time slot remains the same as last year – Mon to Fri 8.30PM to 10PM FPC – September to November 2013 Sep - Nov 13 SUN MON TUE WED THU FRI SAT 19:00 Crime Patrol Repeat 19:30 Cookery Show Adaalat Adaalat 20:00 Doktors (October onwards) 20:30 Amita Ka Amit 21:00 KBC Chhanchhan KBC KBC 21:30 Jee Le Zara 22:00 Maharana Pratap Comedy CID CID 22:30 Circus Bade Achhe Lagte Hai Bhaago 23:00 Repeat Crime Patrol Crime Patrol Bhoot 23:30 Crime Patrol Repeat All Day GRPs – 210 New Launch New Slot for existing show Pipeline Shows • Pehchaan – A thriller about a woman who went missing on the day of her marriage, and is discovered a year later, but has amnesia now and no account of what happened to her, the thrills and mysteries surrounding her disappearance • Cuna de Lobos (Eye Patch) – A Mexican soap opera which presents the ultimate villain, a step mother who has our hero completely under her control, and how the woman he marries will have an uphill task battling her evil dominance • Mumbai – Delhi (Saathiya) – Opposites attract and love happens. But after marriage the same characteristics begin to irk. An urban love story, of a girl from Mumbai and a boy from Delhi, and of adjustments between a husband and wife Pipeline Shows • Jee Le Zara (Older Woman) – A sensitive contemporary love story of an older woman and a younger boy • Nandini (Politics) – If a woman can so effectively manage her home, why can’t she manage the whole country? The journey of a common girl and how she brings about a change in society • Khatta Meetha (Chef Show) – Kavita aspires to be a chef, this show is set in the kitchen of the restaurant where she finds a job, and deals with all the twists and turns that happen to her, including finding the love of her life • Bhanwar (Khoon Bhari Maang) – This is the story of a young girl who is cheated by her husband who flings her to death, and how she manages to survive and comes back to avenge herself and get back her child Pipeline Shows • Jai Siya Ram – What if you discover the true love of your life after marriage? Do you stand by the sacred institution of marriage or follow your heart? This is the dilemma of Siya, who is caught between two men - Jai and Ram • Neighborhood Show – A show which deals with four families that live in a neighborhood together. Seen through the eyes of a 23 year old, this show documents the lives of urban families in India today • From Shillong to Surat – A North Eastern girl Aashi battles racial prejudice when even Indians consider her to be Chinese. The story shows how she falls in love with Dhaval, a Gujarati boy, and her journey to be accepted Pipeline Shows • Santa Barbara – A show in which we see a family straight out of Page 3. A family whose scandals and gossip viewers will love to know more about. Viewers will take vicarious pleasure through this sneak peek into the lifestyles of the rich and famous • Doktors – A scripted reality show. Set in a general hospital, it’s the groundbreaking combination of intense, carefully plotted storytelling and intimate real life experiences about patients and their doctors • Beat The Chef – An exciting cookery show, in which every episode sees a family challenge a chef, and dishes that they have perfected over the years, are better than what the Chef may have learnt. Will they manage to Beat The Chef? FPC – December 2013 to March 2014 Dec 13-Mar 14 SUN MON TUE WED THU FRI SAT 19:00 Crime Patrol Repeat 19:30 Adaalat/New Cookery Show Adaalat 20:00 show Doktors Amita Ka 20:30 Amita Ka Amit Amit Boogie Boogie 21:00 Woogie AB Fiction Show (January onwards) One Hour Woogie 21:30 Jee Le Zara Fiction 22:00 Comedy Maharana Pratap CID CID 22:30 Circus Bade Achhe Lagte Hai Bhaago 23:00 Repeat Crime Patrol Crime Patrol Bhoot 23:30 Crime Patrol Repeat All Day GRPs – 200 New Launch New Slot for existing show 5 Year Trends : FY14-18 GRP (TVT?) Projection Relative All Day Fiscal Year All Day GRPs All Day Reach% Channel Shares% (GEC Genre) FY14 200 55 18 FY15 215 56 20 FY16 220 56 20 FY17 220 57 21 FY18 220 57 21 Suggested FPC SUN MON TUE WED THU FRI SAT 19:00 Non-Fiction Non-Fiction/ Alternative Fiction Non-Fiction 19:30 20:00 Fiction Non-Fiction Non-Fiction 20:30 Fiction 21:00 Fiction Non-Fiction Non-Fiction 21:30 Fiction 22:00 Fiction CID CID CID 22:30 Fiction 23:00 Crime Patrol Fiction Crime Patrol Crime Patrol 23:30 Repeat THANK YOU .