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Across the Globe De La Rue Exports Superbrands UK Annual Vol.20 De La Rue Brand History 1813 Thomas de la Rue launches his first commercial venture, the newspaper Le Miroir Politique in Guernsey. 1851 De La Rue exhibits 289 items at the Great Exhibition at Crystal Palace, London. 1860 De La Rue prints its first banknotes De La Rue is not just an industry leader. for the Government of Mauritius. industries it leads, providing governments and organisations with the secure products 1898 The family partnership structure and services that enable countries to trade, companies to sell, economies to grow changes to a private company. and people to move securely around an ever-more connected world 1914 The UK Government commissions De La Rue to print 10 shilling notes on the outbreak of war. 1967 De La Rue jointly develops and installs Market De La Rue delivers passports and national identity All of these solutions are underpinned the world’s first ATM at Barclay’s Bank De La Rue is a global business, with customers services, eGovernment and complete identity data by design excellence and a sophisticated layering in Enfield, London. in over 140 markets, seven manufacturing management solutions, tailored to each country’s of security features; an integrated approach, locations across four continents and products specific needs and individual requirements. unrivalled technical know-how and an absolute 1993 As part of the Camelot Group plc and services in use in every single country attention to detail, guiding and collaborating consortium, De La Rue wins the license to operate the UK National Lottery. around the world. with its customers every step of the way. A trusted partner of governments, central banks DE LA RUE EXPORTS De La Rue’s list of customers includes the 2007 De La Rue win The Queen’s Award for Innovation for its StarChrome® and commercial organisations. De La Rue delivers Bank of England, Government of Kenya, banknote thread feature. products and services that underpin the integrity TO OVER 140 COUNTRIES Microsoft, HSBC, FIFA, South African Reserve of trade, personal identity and the movement Bank, Brother Industries, Bahamas, Diageo, 2016 The Sir Winston Churchill £5 note, of goods. It does this in the form of banknotes, ACROSS THE GLOBE State of Qatar’s Ministries of Interior and Foreign the first polymer banknote in the UK, passports and secure product identifiers. Affairs, Bank of Mauritius, Sveriges Riksbank is issued into circulation by the and Note Printing Australia. Bank of England. Security is at the heart of De La Rue’s De La Rue creates and delivers bespoke work, constantly developing better tools, authentication and traceability solutions Achievements 2019 De La Rue is named Currency techniques and solutions to defend against that support government revenue collection De La Rue is a responsible business, working Services Provider of the Year award the threat that counterfeit poses to society. programmes. From secure physical identifiers to the highest of ethical standards and standing winners by Central Banking. De La Rue operates in three key markets; in the form of tax stamps and product firm in its fight against counterfeit and fraud. Currency – a sector growing at around 4-5% authentication labels to digital software Signatories to the UNGC and a strict internal per annum and fundamental to financial inclusion, solutions. It also provides solutions to commercial Code of Business Principles ensures its in which De La Rue is the recognised commercial organisations that help to both enhance contribution to a safer, more secure and market leader; Identity – in a world where and protect their brands from counterfeit sustainable future. Alongside this, an unrivalled more than 5,700 people board an international and illicit trade, securing revenues and commitment to innovation, ensures that it remains flight every 60 seconds, De La Rue is the safeguarding reputations. at the forefront of new developments in the Short Lives. The campaign itself was also De La Rue has achieved significant growth in the Brand Values largest commercial passport printer globally; delivery of security, integrity and trust. awarded a silver Clio Award for advertising tax stamp market and is looking to double the The De La Rue brand is widely acknowledged Product authentication and traceability – in the international entertainment category size of this business over the next three years as being one of its greatest assets. Its brand with the world’s global counterfeit industry De La Rue is honoured to be recognised for its for partnerships and collaborations. through the delivery and implementation of purpose – to enable everyone to participate worth an estimated US $1.7tn, equivalent many achievements. In recent years, the business integrated physical, digital and service contracts. securely in the global economy – is at the heart to the 10th largest economy in the world has won 14 industry design awards, the Queen’s Recent Developments of everything it does. De La Rue achieves this by GDP – De La Rue is gaining an increasingly Award for innovation on four separate occasions, An inherent culture of innovation and integrity De La Rue is the world leader in holographic by providing the tools and foundations needed strong foothold, supporting both governments two Central Banking Innovation awards for its DLR drives the organisation forwards and through the origination and recently launched Pure Image™ to create trust in society and its institutions – and brands alike. Analytics™ software platform, Currency Services products and services it launches, ensures it always using the latest new digital techniques to deliver supporting everything from financial inclusion Provider of the Year and most recently, De La Rue stays one step ahead of the counterfeiter. its brightest, most crisp hologram ever. through to secure free movement of people Product has also been awarded Superbrands status. and goods. De La Rue doesn’t just supply currency, De La Rue’s polymer solution Safeguard® – Promotion passports and labels, it provides complete solutions De La Rue has a strong and long-standing the next generation banknote substrate – De La Rue’s marketing strategies are centred around As an organisation, the brand values are kept which help countries trade, companies sell, relationship with the UK Government, Foreign has helped it to win 57% of all paper banknote maintaining and enhancing its reputation globally. top of mind, with a thorough understanding economies grow, and people move securely Office and the Department of International conversions with 31 new polymer denominations. Key messages focus on: global reach, deep of how this translates for for De La Rue’s around an ever-more connected world. Trade and is also an official partner of their De La Rue is number two in the polymer currency partnerships with its customers, responsible and customers; ‘Drive Change & Innovate’ – GREAT Britain campaign under the ‘Innovation market and the only vertically integrated polymer ethical practices, design excellence and a heritage leading the way; ‘Act with Integrity’ – Its integrated banknote solutions provide central is GREAT’ banner. Through a unique collaborative banknote solution in the world. of innovation; all of which are underpinned doing business ethically; ‘Take Responsibility’ banks with control over the design, production, activity in 2017 between De La Rue, GREAT by video and online content. De La Rue uses – being accountable; ‘Excel In What We Do’ circulation and management of both paper and Disney, just 1,000 limited edition StarWars: DLR Analytics™, a sophisticated cloud-based thought leadership on the key issues that – delivering on promises; and ‘Work Together’ and polymer banknotes, with DLR Analytics™ The Last Jedi commemorative banknotes were software platform delivering data driven insights are affecting its customers and has successfully – Building long term partnerships. providing an in-depth understanding of how produced and auctioned off to raise almost into cash cycle management has over 40% introduced a 200-year-old business to the cash moves around a nation’s economy. £186,000 for the children’s charity, Together for of the world’s central banks signed up to its service. rewards of digital marketing and social media. superbrands.uk.com delarue.com.
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